Start Your Organizing Business-The Podcast for Professional Organizers

Start Your Organizing Business-The Podcast for Professional Organizers

Whether you’re craving a flexible side hustle, looking to work part-time while the kids are at school, or finally ready to monetize your natural organizing skills—You’re in the right place. This limited series podcast is your no-fluff, step-by-step guide to building something purposeful on your own terms. I’m Laurie Palau—host of the popular podcast This ORGANIZED Life with over 3 million downloads, author of HOT MESS: A Practical Guide to Getting Organized, and founder of Simply B Organized. For over 15 years, I’ve helped hundreds of clients declutter their homes and lives, and mentored countless women launch and grow their own successful organizing businesses. In this mini-series, I’ll walk you through the foundational steps of starting your professional organizing business—from pricing to marketing, client relationships, and mindset. You’ll get real-world advice, encouragement, and a roadmap to get your business off the ground (without burning out). Because building a business doesn’t have to be overwhelming—you just have to start.

Episodes

Episode 1: Top 3 Essential Tips for Starting Your Professional Organizing Business

February 25, 2025 • 5 mins
Hey there! I’m Laurie Palau, founder of Simply B Organized, and I’m here to share my top tips for launching and growing a professional organizing business. From business insurance to setting up a separate bank account and creating a structured business entity, I’ll walk you through the essentials. I’ll also dive into why building a digital footprint is key to your success. These foundational steps are often overlooked, but trust me...
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Episode 2: Building Your Digital Footprint: Essential Tips for Professional Organizers

February 25, 2025 • 6 mins
In this episode, I’m diving into why building a digital footprint is a game-changer for professional organizers. Since launching my business in 2009, I’ve learned the importance of having a centralized online presence for discoverability and searchability. I’ll break down where to establish your presence—whether that’s a website, social media, or a landing page—based on your audience. Plus, I’ll address concerns about personal priv...
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Episode 3: Overcoming Imposter Syndrome in Professional Organizing

February 25, 2025 • 7 mins
Let’s talk about imposter syndrome—because we’ve all been there! In this episode, I’m opening up about my journey in starting a professional organizing business and how I overcame self-doubt. I’ll share why practice makes perfect, how to get started by focusing on what you’re confident in, and why simply telling someone about your business makes it feel real. Plus, I’ll share resources from Simply B Organized to support you at any ...
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Episode 4: Effective Strategies for Getting Clients in Your Professional Organizing Business

February 25, 2025 • 8 mins
Getting clients is one of the biggest challenges when starting out, but don’t worry—I’ve got you covered! In this episode, I’m sharing my best strategies for finding and attracting clients. From leveraging your inner circle for referrals to expanding your reach through networking, I’ll walk you through how to approach potential clients organically. Plus, I’ll talk about why quality over quantity is the key to long-term success.

Why ...
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Episode 5: Should You Charge for Consultations? Insights and Strategies for Professional Organizers

February 25, 2025 • 12 mins
mOne of the most common questions I get is, "Should I charge for consultations?" In this episode, I’m sharing my personal journey and how my perspective on consultations has evolved over the years. I’ll break down the pros and cons of free versus paid consults, share a real-life example of why consultations matter, and walk you through how I transitioned to my paid 'organizing diagnostic' service.

Why You Should Listen: Are you unsu...
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Episode 6: The Importance of Proposals in Your Professional Organizing Business

February 25, 2025 • 7 mins
Let’s talk about proposals! Whether you’re just starting out or looking to refine your process, having a clear and detailed proposal can make all the difference in securing clients. In this episode, I’ll walk you through exactly what to include—from client information and project scope to terms and pricing. I’ll also share why clarity and communication are key to avoiding misunderstandings and ensuring a smooth working relationship...
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Episode 7: Exploring Payment Methods for Professional Organizers

February 25, 2025 • 7 mins
Talking about money can feel awkward, but having a solid payment system in place is key to running a smooth business! In this episode, I break down different payment methods for professional organizers and share best practices to make transactions easy for both you and your clients. We cover everything from cash and checks to digital payment options like Venmo, Zelle, and credit cards. I also highlight the importance of setting cle...
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Episode 8: Mastering Professional Organizer Pricing Strategies

February 25, 2025 • 22 mins
Pricing your services can be tricky! In this episode, I’m diving into different pricing strategies for professional organizers. We’ll explore hourly rates, package pricing, session pricing, and project-based pricing—each with its own pros and cons. I’ll share my preferred method and give advice on how to choose what works best for your business. Clear communication with clients is key, and I’ll explain how to confidently present yo...
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Episode 9: Streamlining Your Client Intake Process: Top 5 Key Qualifying Questions

February 25, 2025 • 8 mins
A strong intake process sets the foundation for a smooth client experience. In this episode, I’m sharing five essential questions to ask potential clients to ensure a good fit and set clear expectations from the start. We’ll cover key topics like how they found you, their location, timing, budget, and goals. These questions will help you assess whether the project aligns with your expertise and schedule while also making it easier ...
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Episode 10: The Importance of Social Proof in Professional Organizing

February 25, 2025 • 9 mins
Word-of-mouth is powerful, and in this episode, I’m talking all about social proof—how testimonials and before-and-after pictures can help build trust and attract new clients. I’ll share my personal challenges in consistently collecting these elements and why they’re so valuable in showcasing your work. We’ll also cover how to ask clients for permission before taking and sharing photos, plus different ways to gather and use testimo...
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Episode 11: The Essential Guide to Building an Effective Email List for Professional Organizers

February 25, 2025 • 12 mins
Social media is great, but an email list is even better! In this episode, I’m breaking down why every professional organizer should be growing their email list. We’ll tackle common fears about email marketing, discuss how it compares to social media, and go over simple ways to create meaningful content without feeling spammy. I’ll also share how AI tools can make writing emails easier and why consistency is key to nurturing relatio...
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Episode 12: Essential Time Management Strategies for Professional Organizers

February 25, 2025 • 20 mins
As a professional organizer, you probably help clients manage their time—but what about your own? In this final episode of the series, I’m sharing practical time management strategies for solopreneurs. We’ll talk about time blocking, balancing hands-on work with administrative tasks, and setting boundaries to prevent burnout. Plus, I’ll discuss the importance of mentorship and community support in staying motivated and running a su...
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