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March 3, 2025 • 37 mins
This week, we welcome Gina Elmanasterly, the visionary founder and CEO of FULLY FYNE, who's changing the haircare game for people with fine hair everywhere.

Coming from a lineage of entrepreneurs, Gina's business acumen was shaped by watching her grandfather and father build their own ventures. These early influences planted the seeds for her own entrepreneurial journey, which began taking shape even during her college years.

What makes Gina's story compelling is how FULLY FYNE was born from frustration. When battling dermatitis, she discovered a market saturated with steroid-heavy treatments unsuitable for her fine hair. After connecting with others facing the same dilemma, she identified an untapped opportunity.

Despite having no background in the beauty industry, Gina partnered with a chemist to develop a steroid-free hair mask. From humble beginnings—personally packaging and shipping orders—to now selling through QVC and building robust social media communities, her growth trajectory demonstrates the power of solving real problems.In this honest conversation, Gina shares her entrepreneurial rollercoaster, including:
  • The exact moment she realized FULLY FYNE needed to exist
  • Navigating the challenges of entering an unfamiliar industry
  • How she built her initial customer base
  • Her vision for expanding the FULLY FYNE product line
  • The critical role her family plays in her success
Whether you're an aspiring entrepreneur, have fine hair struggles of your own, or simply love stories of innovation born from necessity, this episode offers valuable insights into turning personal challenges into business opportunities.

Listen now to be inspired by Gina's journey from frustrated consumer to industry innovator.

Subscribe to our podcast for more stories of entrepreneurs transforming their industries through creative problem-solving.

Checkout FULLY FYNE
https://www.instagram.com/fullyfyne/
https://www.tiktok.com/@fullyfyne
https://www.qvc.com/beauty/fully-fyne/_/N-rhtyZ1xzo92n/c.html
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