Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Money isn't just a tool, it's a mirror. It reflects
who you are, how you think, what you fear, and
most dangerously, who controls you. Everyone wants it, most chase it,
but very few ever understand what it really is. They
call it currency, success, freedom. But to Machiavelli, money was
(00:22):
none of those things. To him, money was influence made visible,
and he warned, if you don't understand how wealth is
used to control, distract, and expose people, you will be
enslaved by it, even as you believe you're free. Because
the truth is this, most people don't serve money. They
(00:43):
serve the illusion that having it will make them powerful.
But Machiavelli saw power differently. He didn't care about riches
for luxury. He cared about how money could be used
to bend others without ever lifting a weapon. So let's
begin with the first rule of money. Machiavelli would teach
you not how to make it, but how money makes
(01:04):
people move. Rule one. Money is not power, It only
reveals power. You've seen it a thousand times. A man
suddenly earns more, a woman inherits wealth. A startup raises millions,
and in an instant they start acting different, louder, arrogant, flashy,
(01:26):
convinced that money itself has elevated them. But watch closely.
The powerful ones don't change, only the weak do. Because
money doesn't create character, it magnifies it. It brings out
what was already there. The coward hides behind status, the
manipulator becomes generous only when it benefits them. The fool
(01:49):
buys what he thinks intelligence looks like. So the first
Machiavellian lesson is this, don't chase money to feel powerful.
Chase power, discipline, in strategy, reputation, and let money become
the signal of your control, not the source. Otherwise you'll
get rich and still be weak. And there is nothing
(02:10):
more pathetic than a man with money but no presence,
a person who owns things but commands no respect. Machiavelli
watched kings fall not from poverty, but from the illusion
that their gold meant they were feared. He knew that
true power is when people act differently, even before you speak,
not because of your wealth, but because of your mind
(02:33):
rule too. Wealth without mystery is vulnerability. The modern world
is obsessed with flexing, watches, cars, designer chains, financial transparency,
people show off their net worth as if it were
a personality trait. But Machiavelli would see this not as
power but as exposure, because once people know what you have,
(02:55):
they start calculating what to take. He believed in a principle,
So you understand, power is preserved through the art of concealment.
You must never let your wealth speak louder than your strategy.
In fact, if your wealth is the loudest thing about you,
you've already lost. You've shown the world where to aim.
(03:16):
So what does the Machiavellian do. He builds quietly, He
accumulates through structure, not spectacle, and he lets his enemies
believe he is always slightly less than he is, because
nothing is more dangerous than a man whose power you
can't measure. Let people underestimate your money, let them guess,
(03:37):
let them doubt. It's better they think you're surviving when
you're secretly controlling the entire board. That's how you move undetected.
That's how you strike without warning. That's how kings are
built in silence. Rule three, never depend on the money
you don't control. Here lies the trap that ruins most people.
(03:59):
They think earning money means owning power. But if your
money can be frozen, taxed away, restructured, or erased by
another man's decision, you don't own wealth. You rent it.
This is what Machiavelli feared more than poverty dependence, because
the moment your survival relies on something someone else controls,
(04:21):
you become manageable. Ask yourself, is your income built on
someone else's approval? Could your lifestyle collapse with one call?
Have you built your financial strength on systems that aren't yours?
If yes, you're not free. You're decorated, you're well fed,
but you're still a prisoner. And the one who controls
(04:41):
the food always controls the lion. So the Machiavellian doesn't
just make money. He builds fortresses around it, multiple streams
assets no one can see, revenue flows that aren't dependent
on applause trends or fragile networks. He builds inco that
survives silence and security that doesn't rely on being liked.
(05:05):
Because once you've made someone dependent on you financially, you
don't need to argue, you don't need to threaten, you
don't even need to speak. They'll censor themselves, they'll apologize
before you even get offended, they'll obey while calling it compromise.
And that that is real power, not control through fear,
(05:28):
not control through theme, control through economic gravity. The people
around you orbit you, not because you force them, but
because your financial structure exerts more pull than theirs. That's
Machiavelli's definition of wealth. Not money, not riches, but influence
that compounds even in silence. And if you don't learn
(05:49):
how to build that, you'll spend your entire life making
money for others, living under the illusion of comfort while
someone else decides whether you rise or fall. So don't
just chase income. Build independence, not the kind you post about,
the kind no one can see and no one can take.
That's the foundation. And if you can master that, you
(06:11):
won't need to look powerful. You'll feel it every time
you walk away without fear, every time you say no,
without shaking, every time someone realizes you're the only one
in the room who doesn't need anything from anyone. That's
how money works, not through obsession, not through display, but
(06:32):
through strategy so deep the world calls it luck while
you smile and keep building. If you want to understand
how money really works, forget how to spend it, forget
how to save it, forget how to invest it. Machiavelli
would say, learn how it controls behavior. Because money isn't
a resource. It's a lever, a mechanism for shaping minds,
(06:56):
altering choices, exposing weakness. It's a mirror for your values
and a magnet for your vices. And the moment you
start seeing money not as a prize but as a
pressure system, everything changes. That brings us to the fourth
law of Machiavelli in wealth Rule four, Money is the
most efficient test of loyalty. People say they love you,
(07:19):
they say they believe in you, they say they'll never
betray you, And then money enters the picture and you
start to see who they really are. Because, unlike love, words,
or intention, money makes people choose. It creates trade offs, temptations, threats.
Give someone power over your income. Watch how fast their
(07:43):
kindness becomes conditional. Offer someone a bribe. See how quickly
their loyalty becomes liquid or worse, Watch what happens when
you make money and they don't. Suddenly your value becomes offensive,
your progress becomes suspicious, becomes their proof that they've been
left behind. Machiavelli didn't trust people who only admired him
(08:07):
in poverty. He watched how they reacted when wealth entered
the room. Did they feel joy or jealousy? Did they
ask how they could help or ask what you did
to deserve it? Because money doesn't change people, it exposes
what they were pretending not to be. And that's why
the Machiavellian never announces wealth. He uses it strategically to
(08:30):
test character. Without warning, he might offer an opportunity, a position,
a taste of advantage, not to bless the person, but
to see how they hold power. If they become arrogant,
he pulls it back. If they become clingy, he creates distance.
If they become greedy, he cuts them off. This is
(08:51):
the art of wealth as a filter, because not everyone
deserves to sit near your financial fire. Some people are
only loyal and they're cold. Once they're warm, they forget
who built the fire at all. So your job isn't
to keep money secret. Your job is to watch what
happens when people think you're rich and use their reaction
(09:12):
as a blueprint to who they really are. Rule five.
The weak worship money, the strong control access to it.
There are two kinds of people in the world, those
who want money and those who know others want it
more and use that want to rule them. The weak
talk about getting rich. The strong talk about building systems
(09:34):
that make people dependent on them to survive. Machiavelli never
idolized gold. He studied its influence, and he saw something
most people still don't. The one who distributes the money
controls the behavior of everyone who wants it. That's why
kings had courtiers, That's why lords had vassals. That's why
today's billionaires don't argue, they allocate. You want to become powerful,
(10:00):
Stop chasing income like a beggar, Start thinking like a builder.
Ask how can I create something others need? How can
I build a skill that turns into leverage? How can
I shift from being the consumer to the source. The
man who cuts checks never begs, the woman who owns
the table doesn't ask for a seat. And once you
(10:21):
control where the money flows, you don't have to manipulate.
People will manipulate themselves for access to you. That's the game,
not in working harder, not in earning more, but in
designing value that others orbit, and the less accessible you become,
the more valuable that orbit feels. Machiavelli didn't believe in
(10:43):
generosity for applause. He believed in calculated patronage, giving not
out of kindness, but out of architecture. You give, and
you watch, not for gratitude, but for patterns. Who becomes entitled,
who becomes loyal, Who thinks your favor is permanent. That's
when you learn who your allies are and who are
(11:05):
just opportunists rehearsing loyalty in the hopes of future gain.
And that leads to the sixth rule. Rule six. Always
let them think money is the prize. This is how
you win wars without fighting. You let others chase the check,
the promotion, the inheritance, the title, the trophy, and while
(11:27):
they run, you study the terrain. You build quiet influence,
You pay attention to silence. You move slowly, steadily, without
celebrating small wins or blinking at petty losses, because the
true Machiavellian knows money is the bait. The real prize
is power. Let them celebrate their rays. You focus on
(11:50):
owning the system that writes the paychecks. Let them fight
over percentages. You stay focused on the positioning. Let them
spend years building career. You build dependency, the one thing
that makes people serve you long after the contract ends,
because money runs out, but debt of value, social, emotional,
(12:11):
psychological lasts a lifetime. The wise don't get rich to
be admired. They get rich to build options, to walk
away from what others crawl toward, to say no while
others beg for yes. Machiavelli would never waste time flexing wealth.
He'd sit in a room, watch who moves when money
(12:33):
is mentioned, and then decide who's useful, who's dangerous, and
who's predictable. That's real control, not from noise, not from greed,
but from understanding how money reveals what people hide. And
once you master that, you won't just make money, you'll
master the machine behind it, and you'll never chase again.
(12:54):
To those who don't understand the nature of money, it
appears to be everything, But to those who truly grasp it,
money is nothing but a lever, a lever that only
works if people believe in the illusion behind it, and
that illusion it isn't wealth its security because money at
its root doesn't promise power. It promises safety, safety from discomfort,
(13:20):
from instability, from the unknown. Machiavelli knew this well. The
most loyal servants aren't the ones who are paid the most.
They're the ones who fear what life would be without you.
That's why the seventh law of Machiavelli in wealth is
this rule seven. Use money to create comfort, then control
(13:42):
the fear of losing it. People don't work hard for money,
They work hard to not lose the life money gives them.
Once someone gets used to a certain income, lifestyle, reputation,
they become emotionally tied to it. Their identity fuses with
what they money allows them to access. You give someone
(14:03):
just enough comfort, just enough status, just enough visibility, and
then watch what happens when they feel it's slipping. They'll compromise,
they'll over extend, they'll self censor, they'll obey. This is
not cruelty its structure. It's understanding how economic anxiety shapes
(14:24):
decisions far more than logic ever will. Machiavelli would use
this not to exploit, but to position. He'd never threaten
someone directly, that's too obvious. He'd simply let them feel
the edges of discomfort. He'd delay a payment, withdraw favor,
redirect attention elsewhere, make them wonder, not panic, just wonder
(14:48):
if they've lost their standing. And in that subtle uncertainty,
people reveal how deeply they're tethered to their comfort. Because
here's the Machiavelli in truth. Most people will do anything
to avoid going backwards, not because they're greedy, but because
they've tied their self worth to their standard of living.
(15:09):
So the game is not to give people money, it's
to give them an identity that money sustains. Then sit
back and observe how far they'll go to preserve it.
This is how empires were maintained, not with blood, with salaries,
with ceremonies, with symbols of privilege that could be taken
away at any moment, Because when you give someone comfort
(15:32):
that feels earned but remains fragile, you control them without
ever raising your voice. Now let's move into even darker waters.
Rule eight. The rich are not respected, they're measured. The
world has been sold a lie that wealth guarantees admiration,
that people will treat you better the more you show
(15:54):
them your status. But Machiavelli saw through that. He knew
that when you walk into a room and flaunt your wealth,
you're not impressing people, You're inviting them to calculate. They
measure what you have, what you wasted, what you lack
in taste or restraint, what it would take to take
your place. The truth is wealth attracts admiration only from
(16:18):
those who are beneath you, from those who want what
you have, but the powerful. They don't admire your lifestyle.
They measure your moves. So when you start operating from
a place of insecurity, when your goal becomes looking rich
instead of moving wisely, you invite predators, people who smile
(16:38):
at your success while studying your weaknesses, people who will
use your appearance of power against you. That's why Machiavelli
would say, never show the world how much you need
their admiration. They'll use it to trap you. So here's
how the machiavelli in displays wealth. He doesn't. He demonstrates.
(17:00):
It's discipline, not dollars, precision not purchases, influence not indulgence.
He may own everything, but you'll never know, and that's
what gives him his edge. Because when no one can
see the full extent of your empire, no one can
calculate how to breach it. The quiet rich man. He's
(17:20):
dangerous because he never needed your validation, and he doesn't
fear your judgment, which leads to the most psychologically dominant
move of all Rule nine. Become unshakable without it. This
is where everything changes. Most people are terrified of losing
money because it would mean losing their identity. But the
(17:42):
machiavellian masters the one state most fear non attachment. He
earns money, he uses money, he multiplies money, but he
never lets money become him. Because the most powerful message
you can send in any room, business, politics, war, or
love is this, I can walk away and you can't.
(18:05):
That single fact rewrites every interaction. It makes people chase you,
not because you're richer, but because you're free. You don't
need the deal, you don't need the spotlight, you don't
need to prove that you belong because you know that
even if the money disappeared, you'd rebuild it, not from luck,
not from begging, but from the same architecture that made
(18:28):
you dangerous in the first place. Self control, awareness, leverage, patience.
This is how money works. It isn't random, it isn't mystical,
it isn't spiritual. It's a machine, and the ones who
master it are the ones who stop chasing it emotionally
and start using it like a strategist, quiet, surgical, unattached, unapologetic,
(18:55):
unreachable by manipulation. That's when the world turns, not when
you get rich, but when you become the force that
decides who else does. And when you reach that level,
money isn't the goal any more. It becomes what it
was always meant to be, an extension of your mind,
not your master, not your identity, but a mirror, one
(19:19):
that reflects not what you have, but who you've become.
To truly master money in the Machiavellian sense, you must
stop treating it like a finish line, because money isn't
an achievement. It's a weapon, and like any weapon, its
value lies not in having it, but in how precisely
you wield it. That brings us to the tenth law
(19:41):
of real financial power, Rule ten. He who controls the
floe controls the frame. Machiavelli never trusted appearances. He knew
power doesn't lie with the man who holds the treasure.
It lies with the man who decides where it flows.
In the Maude world, that means this, you can be
(20:02):
rich and still be powerless. You can be wealthy and
still be replaceable. But if you control the distribution of value,
the attention of others bends around you, not because they
love you, not because they admire you, but because they
need you. This is the power of positioning. You don't
want to be the richest in the room. You want
(20:24):
to be the one who signs the checks, sets the rules,
decides the budget, or directs the spotlight. Machiavelli understood that
if you're the dispenser, people will forgive, flatter, obey, even
fear you, because when your hand is tied to their livelihood,
you never need to threaten. Your silence becomes a signal.
(20:47):
Your pawse becomes pressure, your absence becomes punishment. This is
why kings didn't just hoard gold. They built dependencies, not
because they needed servants, but because us they understood a
fundamental law of power. People don't follow wealth, they follow
the source of it, and that source must always appear limited, mysterious,
(21:11):
and capricious. You don't give everyone access, You don't explain
how you earned it. You let them guess, wonder, worry.
Because uncertainty makes loyalty automatic. They won't risk offending you,
not because you're scary, but because they're afraid of losing
access to something they don't know how to replace. That's
not just financial leverage, that's behavioral control, and it leads
(21:36):
to the next level of wealth architecture. Rule eleven. Never
teach them the system. Let them depend on the outcome.
In today's world, everyone wants to be a guru, to
flaunt their blueprint, sell their methods, package their success as
a tutorial. But the machiavellian never reveals the full system.
He lets people benefit from the results, but never understand
(21:59):
the process. Because once they know the system, they can
replicate it, and once they can replicate it, they no
longer need you. So what do you do? Instead, you
give just enough to keep them engaged. You give value,
but not structure. You give results, but not replicability. This
is how old empires worked. The elite families didn't just
(22:21):
build wealth, they built secrecy. They taught their children how
to manage it, but they never taught the masses how
to replicate it. Because the more mysterious your success becomes,
the more mythic your image becomes, and that image is
worth more than the currency itself. It becomes capital, not financial,
but psychological. People will trust your guidance, echo your words,
(22:47):
obey your strategy, not because they understand it, but because
it works. And once they believe in your results more
than they believe in their own instincts, you've taken control
of their financial narrative. That's how you stop being a
source of money and start being a source of meaning.
And once they see you that way, they'll never dare compete.
(23:07):
They'll only seek to stay close. That's how you become irreplaceable.
Rule twelve. When you give attach invisible strings. Machiavelli understood
generosity differently from the rest of the world. Where others
saw giving as kindness, he saw it as leverage. He
didn't give to be liked. He gave to create obligation.
(23:30):
Because the truth about human nature is this. People rarely
forget their pain, but they feel forever bound by unexpected help.
And when you give in a way that feels rare, targeted,
and generous, people will tie their self worth to the
moment you helped them. They won't say it out loud,
but deep down they'll feel a private debt. That's how
(23:52):
alliances are forged, not with blood oaths, but with strategic charity.
The key, though, is this, never announce it, never expect gratitude,
never repeat the favor unless the power dynamic stays intact.
Your help must feel both exceptional and non recurring. That
(24:13):
makes it sacred, and people protect what they feel they
might not receive again. You don't want to be seen
as generous. You want to be seen as irreplaceable. During
a moment of crisis, that's when guilt, loyalty, and quiet
submission are born, not out of manipulation, but out of memory.
(24:33):
And once some one starts navigating their decisions through the
lens of what they owe you, you no longer need
to lead, they will follow on their own. Marchiavelli called
this quiet dominance the ability to engineer the emotional economy
around you, not through force, but through unspoken obligation, and
(24:55):
that brings us to the final evolution Rule thirteen. Build
a life where money is present, but not loud. This
is what separates the truly powerful from the rich. The
rich talk about money, the powerful don't need to. They
live in rooms where wealth is the foundation, not the topic.
(25:17):
They surround themselves with people who understand value instinctively. Not emotionally.
They've gone beyond the chase. They've arrived at equilibrium where
money is not their identity but their instrument. And that's
the end game. You don't want to be the one
always talking about income taxes deals. You want to be
(25:39):
the one who sits silently in the meeting, says little,
signs the check, and walks out while everyone else is
still debating. You want to walk through life unbothered by
fluctuation because you know you have more than you show,
You own more than you explain, You influence more than
you'll ever need to prove. That's how money works for
(26:02):
the Machiavellian. It's not loud, it's not frantic, it's not desperate.
It's just present, like a shadow behind every move, reminding
the world that your power isn't in your possessions. It's
in your structure, your restraint, and the silence no one
can decode.