special_forces_operator_discusses_to_pass_selection

Episode Transcript

Speaker 1 (00:01):
Welcome to Stories of Special Forces Operators Podcast. Listen to
some of the bravest and toughest people on the planet
share their stories, Sit back and enjoy.

Speaker 2 (00:27):
Welcome back, everybody. Today, we have a great guest, Craig Weller,
and he is a former or actually we don't call
him former, right, we always call him current as well
special warfare combat and craft crewmen, or swick as he
would say. And today we're going to be talking about selection.
But you can also find Craig over at Building the Elite.
He's the authors of Building the Elite, co founded Building

(00:48):
the Elite. You can find him over at Instagram Building
the Elite, I Haven't said it enough for you, the
Complete Guide in developing Resilient Special Ops training app. And
he also has a one on one coaching He has
a five hundred plus page book you can find all
lot more about this over there of Building the Elite
dot Com. He's also got a podcast you can find
them at well as well at the website Building the

(01:08):
Elite dot Com podcast. So before we get started, you
know what to do, folks. Make sure to share, subscribe
and hit that I like butdon you don't you like it?
That's not waste any more time looking on the show.

Speaker 3 (01:16):
Craig Well, I welcome, sir, Hey, thanks for having me.

Speaker 2 (01:19):
Thank you, thank you for your service as well. So Greg,
tell us a little bit about your journey, because I
know you had an interesting journey in regards to Special Forces.
What was going on?

Speaker 3 (01:31):
Yeah, So I grew up in a tiny town, rural
small town in South Dakota and didn't know how to
swim growing up because we didn't really have pols like
we had. There's a small like kind of a kidi
pool where you could splash around, but nothing where you'd
like swim fifty meters in an actual deep swimming pool.
And I was initially growing up like a really skinny,

(01:53):
weak kid. And I learned how to become strong because
I had an Amazon account, Like that was right around
when Amazon dot com the Internet was coming around, and
I could just learn it as a skill, like I
could learn strength and muscle and all of that as
a skill. So I became an athletic strong kid by
the time I was like seventeen. And in doing that,

(02:14):
I became really interested in the concept of strength kind
of philosophically, which drew me to the military and special operations,
And I think the push side of that was I
was terribly bored with school and I just didn't want
to do any more of that. So I joined the
Navy and volunteered for a special operations unit called Swick
and did know how to swim when I joined. I

(02:36):
figured that. I figured I thought I just kind of
figured it out along the way and didn't anticipate how
hard that would be. I turned out to be just
bad at swimming, Like I was just instinctively terrible at it.
So I learned to swim by taking the initial screening
test and failing it so quickly. Then they would just
pulled me out of the water after like two laps.

(02:57):
They they tapped me on the head of the wall
and like you, you're not going to make it. Get out,
but they would send me to a swimming lesson. So
I had like three or four swimming lessons. I was
able to fail to test enough times to get a
handful of lessons well enough that I passed the screening
test on my last try by seven seconds. I just
squeaked under the line.

Speaker 2 (03:16):
Wow.

Speaker 3 (03:17):
Went from there into the pipeline, and every step was
like learning how to build an airplane on the way
to the ground like a survival mode in what should
have been more of a testing or performance environment. So
most days were near drowning experiences like I would I've
lost consciousness in the water quite a few times. There

(03:39):
were quite a few workouts, especially early on when I
was still just learning, like I had just passed a
five hudred meter swim, and then one of the first
workouts that I did after that, once I was officially
in the pipeline, started with a thousand meter swim, and
by the end of that one, I couldn't get out
of the pool under my own strength, Like my friends
grabbed me by the arms and ragged me out of

(04:00):
the pool onto the pool deck, and I had to
crawl on my hands and knees for a bit because
I couldn't stand I was too depleted. And that went
on for a good long while. I had just to chance.
Basically I had a very long pipeline, or a long
time in the pipeline because of the a school that
I had, and then just the way the schedules worked.

(04:21):
I ended up for six months in a holding program
where we just did basically pre selection training and got
beat downs all morning or most of the day, so
I got I learned to swim longer by just becoming
really really fit, but my technique was terrible. I just
swam really badly as hard as I could, and for

(04:43):
a long time, for maybe the first year and a half,
the only advice or coaching I got from the instructor
cadre was try harder, put out more. You just needed
to work harder. And by the time I was to
my first SWICH selection class, my resting heart rate was
in the low thirties. Like I was extremely aerobically fit,

(05:04):
but I still swam like a drowning monkey, just like
a really energetic drowning monkey with a lot of work capacity.
And I was about two weeks from graduating my first
SWICH selection and I failed a time swim that was
like a past fail event. I failed it by a
minute and two seconds. And we were far enough along
that me and my swim buddy who failed with me,

(05:24):
they knew that we weren't going to quit, like we
had the mental raw material, and they wanted to try
an experiment, so they sent us from the SWICK program
over to a program called the Brown Shirt Rollbacks, which
is a BUDS program in the seal pipeline and the
brown shirt program is normally meant for post hell week
BUD students who have been injured or had a performance fail,

(05:45):
so they could have missed a run in second phase,
or failed to swim in third phase, or broken ankle
or something like that, and they go and either rehab
or address the performance issue that they have. So they've also,
you know, they've been through all week, they've proven they're
not going to quit. They're solid mentally, they just need
to address a physical deficit. So it was run as
a performance program with actual coaching. And the first day

(06:09):
I was in the water at the pool with the
instructor who was a swim coach, was instructor Geesel. Gessel Geesel,
one of those I could never figure out which way
to pronounce it. And he watched me swim and told
me he had me to repeat the same swim that
I'd done to fail that it was one thousand meters
in boots and camis, and he watched me swim, got

(06:30):
me out of the water and was like, well, you
know this is your parents' fault, right, Like they could
have raised you in Florida or somewhere with water and
you'd be fine, but as it is, you suck at this.
But he gave me at least ten specific, measurable, actionable
things that I could do better to swim better. You know,
like bend your arm like this, roll your torso like this,

(06:51):
position your head like this, do all of these really
specific things. He didn't just tell me to try harder,
because that wasn't the issue. He showed me how to
do it better. And I had an immediate feedback loop
on those specific things because he would stand at the
end of the lap lane and give me whatever it
was I was supposed to work on, like body position
or how it held to glide or whatever, and if

(07:11):
I made a mistake, he'd tap me on the top
of the head, tell me how to do it better,
and I'd push off and do it again. And I
improved more in the first two months of that program
than I had in the previous year and a half
of daily near drowning experiences. And two months in they
actually had me retest that swim, the one that i'd
failed by a minute, and I passed it by over

(07:32):
ten minutes. And I still had another two months to go.
In the Brown Share program, where every day. We would
just do whatever workout was on the docket for any
class that was in phase. So if the first phase
guys were doing an OH course, we'd do that. A
second phase did a run or a swim, we'd do that.
We just do whatever we could do to fill the day,
and then Chief Nave, the guy who ran the program,

(07:54):
would add extra workouts to fill the gaps. So it
was physically the hardest thing I've ever done in training.
It was brutal, but the good news was they allowed
us to sleep. Unlike a lot of selection training in
the brown Shap program, you got just hammered during the day,
workout after workout with everyone being a max effort, Like

(08:16):
you'd know that a workout was just about over or
two thirds over once people started passing out from low
blood sugar, if they started going down, like you knew like, oh,
that means we're close to done. Because the workouts were
kind of timed to coincide with like actual physiological limitations,
like you would hit what your body was capable of
within a given capacity, at least for the people who

(08:39):
weren't very good at it. You know, if you were
the best swimmer, the best runner, or whatever, like you
could glide through a little more easily, but if a
given event was something you struggled with, then it was
going to take literally everything you had to get through it.
And we'd probably do an average of five workouts a day,
so each person would get whatever it was that was
going to brush their soul on a daily basis, and

(09:02):
then you'd be able to get off, go eat food,
and go to sleep for like twelve hours if you
needed to, because we had like a reasonable sleep schedule,
and that's literally what I did. I'd sleep like twelve
hours a night, which meant that I had a really
high training volume, but I was also able to adapt
and eventually, you know, become accustomed to that. So four

(09:23):
months later, I left the brown Shirt program, went back
to Swick and graduated. Like found it in a lot
of ways relatively easy. There's also there are definitely parts
of the Wick pipeline that really hard. But after everything
I'd done in the brown Shirts and having all that
skill coaching, I realized what a difference that kind of

(09:45):
training environment can make and graduated, went through the or
went through all the qualification training and all that stuff,
and then was active as a Swick for four and
some years before I got out. While I was a SWICK,
I'd always been interested in human performance kind of stuff
and training people, and having spent that much time in

(10:06):
the pipeline, I watched literally thousands of people try out
for these programs SWICK or BUDS or EOD or diver,
and most of them failed, and literally all of them,
with a few exceptions, were better swimmers than I was.
So I saw, you know, this thing play out over
and over and over where really athletically gifted people still

(10:30):
didn't make it, they'd still break, they'd still quit. And
then there were guys like me who were terrible at
least the aspects of this program where statistically I shouldn't
have made it, and you you know, there were other guys,
like the self described fat kids who just hung on
in the back of the pack and eventually graduated with
their Buds class. You know, like you'd see this all

(10:51):
the time, where the people who weren't that athletically gifted
had something mentally that still got them through. Where the
people who were former d one ass leets or try
athletes or whatever would break really sometimes surprisingly quickly. And
so I was really interested in how all those things
came together, Like, what are these mental factors? How does

(11:13):
the physical side of it work? How does skill acquisition
actually work? Like what role does good coaching and skill
training play in this development process? And I started coaching
people as a swich within the special operations community. So
I'd train our own guys, I'd do assessments and write
their programs, and then that became kind of an official role.

(11:33):
When we did they're called FID missions, so like foreign
internal defense, where you go and train a host nation
force of sometimes several hundred other guys in another country
to do a job kind of like yours, but usually
very badly. But I had a very large sample size
of basically lab rats, where I could do whatever I wanted.

(11:55):
Really in terms of programming, I had to be very
creative and use rocks and sandbags and you know, very
simple fred flintstone weights and things like that. But I
learned how to train people and create really capable, durable
humans with very little equipment, just by understanding how bodies
worked and how brains worked, how people's minds worked under stress,

(12:20):
and eventually I got out. I did some contracting we
talked about. I trained a militia in East Africa, for
a while. I worked for the State Department and drove
the ambassador around in Baghdad for a year and a
half or so, and then got out and started coaching people.
I started a few gyms as a civilian and got
a lot of emails from people who were looking at

(12:42):
the pipeline that I had gone into, where they were
looking to become some kind of special operator. They're going
to be, you know, a Green Beret or whatever. And
we started coaching people. And that's where I met my
now business partner John. At the time, we were both
in Denver, and we started a gym together, and we
started putting together everything that I had learned in the
pipeline and in the special operations community, and then added

(13:06):
a bunch of other researchs that John was doing, and
we wrote Building Neelye, which is that five hundred page
textbook that you mentioned, which kind of sews all of
those things together. And we've been coaching people since about
twenty ten. Our success rate is extremely high, depending on
the program. For our one on one clients, we averaged
somewhere around ninety percent. Typically, we've been going into more

(13:29):
difficult programs with our one on one clients. We predominantly
take guys for Tier one units or say females trying
to be the first some kind of special operator. So
I'm expecting our success rate to drop as the programs
become more difficult. But for instance, we just did a
batch of Australian sas they call it SaaS their course

(13:52):
they finished last week, maybe their course started. Two hundred
and fifty five guys graduated thirty four and I think
three or four of those were our clients out of
that population, so like roughly ten percent of the Australian
selected last year or this year we're our clients. So
we've been doing this with Yeah, we've been doing it.

(14:12):
We've grown quite a bit internationally. Like obviously we don't
work with like China or Russia or anything like that,
but all of Europe, Danish frogmen, German comp swimmers, Canadian
JTF two or cesare a lot of Australians people all
over the world, and we've done it by putting together

(14:33):
all of those variables. So it's not just you know,
being good at exercise. It's not just the mental skills,
but those skills matter. It's not just the emotional skills,
but those skills matter. Like, we try to basically create
the full the full picture of what someone needs to
succeed in one of these pipelines, and then with a

(14:54):
long enough training runway, given enough training time, most people
with a reasonable physical background can develop all of those
capacities or characteristics and go into these programs with a
pretty high chance of success. So basically, I'm trying to
help people not make the mistakes that I did, not

(15:15):
have to do all of this the hard way with
an extremely low chance of success, but instead to go
in fully prepared, knowing what's coming and being ready for that,
so that they see these courses not as like tryouts
where they just randomly show up and do their best,
but as job interviews where they show up and demonstrate
that they've already prepared for this job for a long

(15:38):
time and they're ready to do the work and they're
the right person for this role. And by approaching it
that way, where their perspective is not about surviving the course,
but excelling within the course, we've managed a very high
success rate and been slowly growing and working with a
lot more people.

Speaker 2 (15:58):
Oh that's awesome. I got two questions for you before
we get to those again, folks, if you want to
get the book, it's over Building the Elite dot com.
Section one of the book talks about principles, introducing systems, thinking,
dealing with complexity well, dealing complexity badly, psychological aspects of
motive learning and skill development. And then in section two
is more of the practical application component. And no, I'm

(16:19):
not getting paid to say this stuff. I'm just telling
you as I think it's a good program. I know
a lot of individuals are always asked how do I prepare?
I see a lot in the comments on social media
in section two practical application, performance training model, mental skills, nutrition, movement, energy, systems,
strength and power. The whole gamut is there for you again,
Building the Elite dot Coms where you can get the

(16:41):
book and check it out.

Speaker 4 (16:43):
You can also find it on Instagram as well, so
go check that out. I guess, Craig we wiped out
a lot of questions, which is good, a lot less
work for me to do here. But I guess one
of my first questions would be some people might wonder,
why did you just go for the green? Why did
you have to go with the water.

Speaker 3 (17:03):
The Navy had the best marketing honestly, Like, as a
fifteen year old, I read Navy seal books mostly, and
I was medically disqualified from the seal program because I
had terrible eyesight, and also a recruiter lied to me
and told me that I'd be able to go into that.
But once I got into the Navy and was enlisted,

(17:23):
I had the option of Swick or nothing, So I
went through the Swick pipeline instead.

Speaker 2 (17:28):
But it was.

Speaker 3 (17:28):
Basically that I read a lot of books about it,
and I was specifically trying to do something that was
going to be as difficult as possible. So I wanted
to add that challenge of doing something that I was
bad at, of going into a maritime program with a
lot of swimming without being a good swimmer, because I was,

(17:50):
you know, like as a high school kid, I'd learned
to become strong. I was deadlifting four hundred some pounds,
I was a really fast runner. I was generally a
very fit person. But through all the reading I was doing,
I understood that strength was a lot more than how
good you are at exercising, and I wanted to do
something that would make me hit bottom, basically, like I

(18:13):
wanted to go through the hardest thing I could find
and kind of wreck myself and through that process learn
who I was and develop myself into the person I
wanted to be. And that meant doing the worst thing,
which was going into a Navy program without knowing how
to swim, and figuring it out along the way, because

(18:33):
that seemed like the hardest test, not just physically but
kind of psychologically.

Speaker 2 (18:38):
That kind of leaves me my second questions, and I segue,
I don't know if there's three options that I can think,
maybe there's more, But do you think the initial codre
as you mentioned of instructors that kept saying try harder.
I guess three things that popped up in my head.
One were they seeing, hey, can Craig figure this out?

(19:00):
Is he going to get help? Is he going to
do something to do it? To make it? Here? Be
just poor structures? Maybe that just you know, who knows,
the bureaucracy whatever, just the system that they have. We
don't have this kind of time to worry about these
guys will blow them out. Or three A combination of both.

Speaker 3 (19:17):
I think it's yeah, a combination. Most of those roles.
At each stage, the instructors primarily see themselves as evaluators.
Not coaches. They see themselves as administering a test, not
helping you prepare for a test, even though in a
lot of those roles, like I was in sort of

(19:39):
a preparatory environment, like the six month holding program, that
was pre selection in theory that there should have been
some more like actual swim instruction there. But I think
that gets to the second half of it, which is
that a lot of people aren't good at coaching, even
things that they're really good at, because being good at
a motor skill is not the same thing as being

(20:01):
able to make that implicit knowledge explicit into a set
of step by step instructions and convey them to someone
who doesn't have the same understanding of the same background
that you do. It's a really hard skill set. It's
why you know a lot of good athletes don't make
good coaches, because it's hard to know something and then
remember what it's like to not note it, and so

(20:23):
there's a lot of assumptions made or just misses in
their application of knowledge. Like I very nearly drown in
a water treading test where you're in full uniform with
boots and everything, and you're holding a rifle over your
head and you have to tread water for two minutes,
maybe I don't remember how long. And at that point

(20:46):
I'd been in the pipeline for over a year, probably
close to a year and a half, and I was
still trying to tread water with boots on that don't
really allow you to flex your ankle that much or
extend your ankle by like scissor kicking, by frantically. This
is kicking instead of using like an egg beater tread,
which any reasonable person in the water would do. And

(21:07):
I failed it once or twice and was on my
last shot and had a moment to I was laying
on the side of the pool for a minute. I
remember blowing bubbles in the water on the pool deck
for a second before I could get up because I
was so drained. And one of the good swimmers in
the class was a guy named Pete who is a
really good surfer from South Africa, and he told me

(21:30):
that you could tread water a lot more effectively, especially
in boots, by using the sides of your boots. He
was describing egg beater treading, and I was like, well,
frantically scissor treading this whole time hasn't been working out,
so I need to try something new, and I did that.
I just made up the technique for it in my head.
I was like, I'll try this thing using the sides
of my boots. And I think what I did was

(21:51):
probably like like big breaststroke kick more than the alternating
egg beater kick. But it worked, Like my head was
out of the water for the first minute of the
tread like it was remarkably easier by just using a
better technique. But it was a random student in my
class who told me how to do that, not one
of the instructors. And I think that has gotten significantly

(22:12):
better over time, and it varies a lot from program
to program, Like even within the Navy, the buds and
swick side are still a little more we're just going
to torment you and see what happens. Where if you
look at the EOD and divers side, it's a little
more structured with developmental training and you know, progressions and stuff.

(22:33):
They're always trying to get better at it. But that's
an issue I think in the fitness industry or performance
industry in general, that the qualitative side of things is
usually poorly understood and underemphasized. Like a lot of people
just assume the way to get better at it is
to do it more or do it harder, and it's

(22:53):
really hard to identify the things that allow you to
do it better. Which is it's true through in physical domains,
like any kind of motor skill. If you're learning to
squad a barbell, for instance, a lot of people will time,
you know, just do it until you don't hurt yourself,
and then add weight until you kind of do And
that's true in the way we learn skills in a

(23:14):
lot of physical training pipelines like this. But if you
look at other things that people in the military do,
like shooting, they've really mastered how to take someone who's
never held a weapon and progressively move them through stages
of learning, through stress inoculation processes, through all of these
things that turns that raw novice into a really skilled,

(23:36):
capable shooter who doesn't make mistakes under stress. And they
do it by following those concepts like stress inoculation, motor learning.

Speaker 2 (23:44):
All of that.

Speaker 3 (23:45):
Whether they could explicitly say that's what they're doing or not,
they usually they usually don't, but that's what they're doing.
They understand how to do that crawl, walk, run, process
is how they'll describe it in a lot of other domains.
But then in the physical domain, when you're teaching someone
how to run or ruck, or swim or do these
other things, they kind of forget that and all they're

(24:06):
doing is graduating intensity. They're just doing it at a
lower intensity, then they're doing it at a modern intensity
and a higher intensity, but they're never worrying or thinking
too much about how well you do it, like the
qualitative side of it, which is like putting someone on
a weapons range and assessing their skill by seeing how
fast they can pull the trigger and not paying any
attention to what they do with the weapon or if

(24:27):
they're hitting a target or shooting themselves in the hand.
But that's kind of how the fitness industry works, and
not doing it that way is how we've built gyms
and how we've built this coaching business.

Speaker 2 (24:40):
You know, I know we due to my technical difficulties,
we're kind of limited on time, but i'd like to
extend this offer to you to come back maybe in July,
if you would be so kind, and maybe do a
part two. Well we get a little deeper into the
exercise component and help individuals with selection and what you
guys do, and then also talk about base camp, doc kitchen. Yeah,

(25:05):
coming out in July or somewhere around there, and maybe
by that time we have a lot more solid We
can't get much more into the weeds and that and
what you saw there and how you incorporate that with
building the elite, because I think this would be really
helpful for a lot of individuals. We have a lot
of We have a lot of military guys that listen.
They either want it to be special ops or looking
to be special ops, and I try to provide a

(25:26):
little bit of a different type of venue for them.
Sometimes I get knocked by guys because your word special,
but I get it. But my angle is a little
different with the psych background, But so I'm trying to
provide something different. I think this would be a great
one if you would be so kind of come back
in a month and a half or so.

Speaker 3 (25:46):
Yeah, happy to Okay.

Speaker 2 (25:47):
Yeah, I think it'd be great to bring it back
and you can share whatever you feel comfortable sharing. Obviously
we don't want to give everything away, but I think
you can just say there's so much, I mean, a
five hundred plus page book, there's no way we're going
to even cover that in an hour plus show, but
I think we just touched the tip of the iceberg.
It's almost kind of like an introduction to who Craig
Roller is and who Building the Elite is on the podcast,
and then hopefully for part two they can come back

(26:09):
and really learn a little bit more about what you're doing.
What have you seen with some of the athletes, because
I'm sure over ten years you've made modifications to your
program and you said, oh, you know what this is
actually works better than this, or hey, this changes it
over here, we got to change this, And I think
that would be kind of really a really great asset
for a lot of the listeners out there, give them

(26:29):
something like this. Unfortunately, we are out of time, but Craig,
thank you so much for being here.

Speaker 3 (26:35):
Yeah, thanks for having me.

Speaker 2 (26:36):
Actually, do you want do you have thirty seconds to
talk a little bit about base camp or do you
want to keep that for port two?

Speaker 3 (26:44):
Yeah, you mentioned it, we'll talk about it now.

Speaker 2 (26:46):
Okay, probably give me another brief one minute synopsis of
what is basecamp dot kitchen?

Speaker 3 (26:51):
So one of the obstacles that anyone in the military,
and I think especially in the special operations community will
encounter is eating on deployments. In a lot of cases,
you're on your own. You're not somewhere with like a
chow haul with real food. It's you're eating whatever you
can carry in your backpack, and you're sometimes living out

(27:11):
of that backpack for a long time. And mrees are
basically brown bags of garbage and they're cheap trash made
of corn syrup and soybean oil. So a lot of
guys are constantly improvising things, and it's gotten slightly better
over the years, but not by much. And like we
used to carry just bags of protein powder and oatmeal

(27:32):
and like greens powder and live off of that for
weeks or months at a time sometimes because MRIs would
get so disgusting when you try to get food off
the local community, which is usually a good way to
get food poisoning. So base Camp evolved from that from
my perspective of that, trying to eat well in the
field and stay healthy and support what I needed to

(27:55):
do physically, get a lot of protein, maintain gut health,
get a lot of micronutrient density, all of that stuff.
And my business partner, John is a backcountry mountaineer, so
he does like back country ski trips to like Siberia, Antarctica, Peru,
places like that, and he does the same thing where
he's paying a lot of attention to calories and nutrient

(28:16):
quality and relative to weight because he's got to put
it in his pack and hike it up a mountain
and put it in his base like literally his base
camp wherever he's stashing his stuff. And then as we've
been working with clients, like hundreds of clients a year,
sometimes now we see a lot of people encountering these
problems where they're in the field or like I had

(28:37):
a guy recently who lived in a like a watch
tower on a weapons range for like a week. They're
just like, this is your job. You live here now.
And he just slept in this watch tower and ate
whatever he could bring with him up there for about
a week. And most of your options to do that
are not good. And if you buy stuff off the shelf.

(28:58):
This is something we've learned along the way. The retail
model where I make it and then I sell it
to someone else, who sells it to someone else who
sells it to a customer. To do that retail model,
so for it to be sold in RII or a
grocery store or something like that. You have to make
that product for about ten percent of what it's going
to sell for, which means that whatever you're buying off

(29:18):
a shelf is pretty cheap and not very good for you,
not very robust. So we built something. We made something
where it's extremely high quality. Each serving is about forty
grams of protein. There's ten different plants in there, there's
resistance starts for gut health. It's really robust. It's costs

(29:39):
us about four dollars to make it, and we sell
it directly to the customer, to the person. We skip
all the middlemen, and we sell it for like six
to seven dollars. So our margin is substantially less, especially
when you factor in shipping and packaging and all that.
But it allows us to give something to our clients
and eat something ourselves that proud of, that doesn't feel

(30:01):
like a compromise, and that supports our health and the
athletic goals that we have, and that's what that's how
base Camp Kitchen came to be. So we have we
brought on board a scientist, a PhD named James Heathers,
who helps us with a lot of things in the background.
And we have a professional chef named Jen Nichols who
she was cooking for George Saint Pierre and his heyday.

(30:22):
She now cooks for a lot of other professional athletes
and travels with them, but she makes it taste good.
James handles a lot of the science stuff, and John
and I handle the nutrition stuff in the field, like
the field application of it. And yeah, we're doing our
first production run in July. The website will be up
a couple of weeks and we're launching it pretty soon.

(30:42):
We'll have pre sale open soon. We've been testing it
with a lot of people. We send it to our
clients already and they take them on selection courses and
things like that, and it's been working really well.

Speaker 2 (30:51):
Awesome. I can't wait you hear more about it when
it comes out. People can go check it out as
well as the training program and see how that does
more specifically, Greg, thanks again for doing this. We truly
appreciate it.

Speaker 3 (31:02):
Yeah, thank you, Thank.

Speaker 2 (31:03):
You everyone for listening. Hey, make sure to share, subscribe,
hit that I like button you know we like it,
and go check out Building the Elite dot Com. Building
the Elite dot Com