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May 27, 2025 2 mins
STREAMING SERVICES INDUSTRY UPDATE: MAY 2025

The streaming landscape continues to evolve rapidly with several major developments occurring in the past 48 hours. Disney is preparing to launch its standalone ESPN streaming service ahead of the NFL season, targeting "cord nevers" rather than traditional cable converts[1]. To boost adoption, Disney is offering a promotional bundle that includes the Disney Plus ecosystem at the standard $29.99 price point for up to one year[1].

Fox is also entering the direct-to-consumer sports streaming market with its new service, which will include NFL Sunday games and content from Fox Business and Fox News[1]. This development comes after the collapse of the previously announced "Venue Sports" partnership between Fox, Disney, and Warner Brothers Discovery[1].

Netflix continues to dominate the advertising space, announcing at their third Upfront presentation that their ad-supported tier now reaches over 94 million global viewers[4]. The streaming giant is developing new first-party measurement solutions and AI-powered creative ad formats that will be available in all ad-supported countries by 2026[4].

On the content front, Hulu is banking on reality TV and psychological dramas this month with new seasons of "The Secret Lives of Mormon Wives" and Nicole Kidman's "Nine Perfect Strangers"[5]. Meanwhile, Prime Video is competing with Netflix in the drama space, with both platforms releasing similar estranged sisters dramas – Prime's "The Better Sister" starring Jessica Biel and Elizabeth Banks[5].

Industry analysts are closely watching these developments as the streaming wars intensify, with services competing not just on content but also on technological innovation, pricing strategies, and advertising capabilities. The push toward sports streaming rights particularly highlights how streaming platforms are aggressively targeting the last remaining stronghold of traditional television.
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Streaming Services Industry Update May twenty twenty five. The streaming
landscape continues to evolve rapidly, with several major developments occurring
in the past forty eight hours. Disney is preparing to
launch its standalone ESPN streaming service ahead of the NFL season,
targeting cord nevers rather than traditional cable converts. One to

(00:21):
boost adoption, Disney is offering a promotional bundle that includes
the Disney Plus ecosystem at the standard twenty nine dollars
ninety nine price point for up to one year. Fox
is also entering the direct to consumer sports streaming market
with its new service, which will include NFL Sunday games
and content from Fox Business and Fox News. This development

(00:44):
comes after the collapse of the previously announced Venu Sports
partnership between Fox Disney and Warner Brothers Discovery One. Netflix
continues to dominate the advertising space, announcing at their third
upfront presentation that their ad support to Tier now reaches
over ninety four million global viewers. For the streaming giant

(01:05):
is developing new first party measurement solutions and AI powered
creative ad formats that will be available in all AD
supported countries by twenty twenty six. On the content front,
Hulu is banking on reality TV and psychological dramas this
month with new seasons of the Secret Lives of Mormon
Wives and Nicole Kidman's Nine Perfect Strangers. Meanwhile, Prime Video

(01:30):
is competing with Netflix in the drama space, with both
platforms releasing similar Estranged Sisters dramas Primes The Better Sister
starring Jessica Biel and Elizabeth Banks. Industry analysts are closely
watching these developments as the streaming wars intensify, with services
competing not just on content, but also on technological innovation,

(01:52):
pricing strategies, and advertising capabilities. The push towards sports streaming
rights particularly highlights how stream platforms are aggressively targeting the
last remaining stronghold of traditional television. This has been a
quiet Please Studios production. For more go to Quiet Please
dot Ai. Thanks for listening.
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