2024 Digital Media Predictions (Ep34)

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
We wrote a book and now we'regoing to do a show, and we
got a lot of people waiting tocome on and join us, so we're
going to talk about that. It'sa special book edition of The stream Leader
Report Live Panel. Like we alwayssay, let's do a show. It's
the stream Leader Report Live Panel.Creators talking to creators, graw, real

(00:24):
and unscripted, and sometimes they seethe quiet part out loud. C're your
hosts, Claudia Santiago, Rebecca Gunter, Rob Greenley, and Ross Brand.

(00:47):
All Right, hey, gang,welcome to a special one hundred predictions edition
of The stream Leader Report Live Panel. I'm Ross Brand. Joining me is
Rob Greenley. As always, theGreat Hall of Fame podcast and host podcasting
Tips every Thursday nights on BM Easternon stream Yards YouTube channel. Great show

(01:10):
check that out tonight, and Iassume next week you won't be doing one
from from Podfast, so catch tonightand then in two weeks correct correct,
Yeah, I'm not doing a shownext week. It's gonna be a crazy
week. But yeah, my newmedia show live on stage podcasts at podcast
Nice. Nice. That's been atradition, taking it on, taking it

(01:36):
on the road, Claudia Santiago willbe joining us momentarily uh. And Rebecca
Gunter is traveling uh. And soshe left us some video that we can
play. Rebecca, along with Roband Claudia, actually wrote the forward to
the book. And so while we'rewaiting for Claudia to get up here,

(01:59):
it's a great time to give youa taste of the forward. When Ross
asked us to come together and coauthor the forward for one hundred Live Streaming
and Digital Media Predictions, Volume four, we couldn't say yes fast enough.
It's the one thing we all agreeon in Ross's world. The future is

(02:19):
one hundred. Don't just take ourword for it, friends, because for
four years in a row, onehundred industry pros, content creators, and
small business owners have heeded Ross's callto action and offered their opinion by collecting
and curating prognostications of a well nurturedand many splendord community of creators. These

(02:42):
are the voices, perspectives, andpredictions straight out of the zeitgeist. That
future casts a world where business brandsand creative thought leaders use their voice to
deepen their unique values and cultivate anaudience by embracing the tech tools and trajectory
of platform bis building and digital media. So yeah, I love what you

(03:06):
guys all wrote for the forwards.It's really wonderful. I'm gonna play one
more quick clip from Rebecca when Rossasked us to come together and co author
the forward for one hundred Live Streamingand Digital Media Predictions, Volume four.
We couldn't say yes fast enough.It's the one thing we all agree on
in Ross's world. The future isone hundred. I just played that clip

(03:30):
before, didn't I. Yeah,okay, let's play when Ross asked us
to come to when Ross asked usto and okay, it's two versions of
the same clip. Okay, Soinstead, what you can do you can
stay tuned. At the end ofthe show, we will play the other
clip, which will give me aboutfifty eight minutes to find it. So
meanwhile, let's bring on. Wehave got a great group of people waiting.

(03:53):
Let's just bring everybody on and havea party as many as we can
get on screen. So we havethe women of the Superstar Women's Entrepreneur Network,
the hosts. We have Joey Garrity, we have Claudine Francois, we
have Lanaduroue. And then we alsohave our good friends Renee Hastings from Executive

(04:15):
Help Now and the artist formerly knownas Coach Jenny now Jenny Mustafa Julik from
Jenny and Meredith. Welcome everybody,Hi Ross, thanks for having me everybody.
Yeah yeah, yeah. So havinggone through uh here's Claudia. Hey,

(04:36):
make sure your volume's hey, thereyou go. Yeah, so I
have some good news to share.Yesterday was kind of frustrating having gone through
this book launch process now for thefourth time. And that is for whatever
reason, Kindle, the Kindle versionall over the world was not indexing.

(05:00):
It wasn't the categories weren't registering,and the sales rankings weren't coming up,
and and you know, knowing kindof having an idea about how many books
you need to sell and being ableto see this is really frustrating because I
knew we were doing pretty well andI couldn't I couldn't see anything. Fortunately,

(05:25):
the paperback went to number one inall three categories that I put it
in in the US and then finallyin the UK, Germany, and the
new one is Spain. We'd nevergone to number one in Spain before,
so Germany, UK, and Spain. The Kindle book did register whatever it

(05:49):
is that it needs to do intheir system. I still have no data
from Canada on either of the book, either the paperback or the ebook.
And I still don't have any Kindleddata from the United States. But we
we did pretty well whatever, andI'll I'll pass the other data along.

(06:10):
But I'm really thrilled that we havea new country. So we've now the
series has now hit number one inseven countries thanks to Spain. And uh,
did you buy did you buy aSpanish version? I don't even think
I have a Spanish version. Probablylibras in Englis. Is that how you
would say? Yes? Uh?Yeah, So welcome Jeff C. Looking

(06:36):
forward to seeing you at podcast nextweek. So Claudia, why don't you
take it from here? And uh, you know, if you have a
question or something you want to throwout to everybody, let's get the let's
get the party started, all right. Well, first of all, I
am Claudia Santiago too. I amthe version Claudia Santiago and my owners decided

(07:03):
to leave the word robot in andI'm roboted anyways. No, I'm here,
I'm the real thing. Well,the real Claudia stand up. Well,
a real Claudia's well, first ofall, I've got my coffee in
hand, So cheers and welcome everybody, and huge congratulations. I mean it

(07:26):
takes a tribe, right, Andhuge congratulations to Ross who hasn't slept for
a week. Rob Breeley, who'sgot he's like masterminding some other thing.
What is it called? Rob?Again? Where are you headed? Oh?
Podfast down in Orlando next week?And I'm I'm kind of leading the

(07:46):
next edition of the podcast Hall ofFame induction ceremony. So that's going to
be going on on the twenty sixthof January down at Podfests at seventy was
it next Friday? I guess?So yeah, amazing. Well I'm not
going to sing for you. Youknow, if I was doing this on
stage, I would be I'm justgonna say to everybody, congratulations. It

(08:09):
is so great to have you joinus here live, and so we want
to hear from you, guys.We want to hear what enticed you outside
of Robson's bribing just kidding to writea chapter in this book. And I
love seeing your smiley faces. Andthen later on maybe Ross too. I'd

(08:31):
love to share a little bit moreof how Rebecca, Rob and I and
even you got together with writing theforward, But let's hear from these amazing
folks first. Who wants to goWe'll start with coach Jenny because she has
she's shaking her head, but shehas been in all nine years that we've
done the Predictions five as a blogpost for as a book, along with

(08:54):
Jenny Q and Mitch Jackson. Thosethree were in the first and they've been
in every year. So what madeyou start to do this when it was
enough? Okay? What made mestart to do it is it's very easy
to say yes to a request fromRoss Brand. What makes me keep doing
it is what you just did.I don't feel like I'm allowed to leave
now, you know what I mean? Like, how can I let go

(09:16):
of that of that mansel and hangout with with Jenny Q and Mitch.
You know that's real important? No, Ross and I we actually met.
I did a speaking gig for Rossway before live streaming was a thing,
So we we go way, wayway back, and when he asked me
for my predictions, ironically, Ithought, who the heck am I to

(09:39):
be making these kinds of predictions.I'm a coach, and the ironic part
is I help people with imposter syndrome. So I was like, wait,
who am I to be? Wait? Oh crap, I have to walk
my talk here. So I've beenmaking predictions ever since. And I really
appreciate that as probably the least nerveand I mean nerdy with as a compliment,

(10:03):
the least nerdy person in the bookswho is probably doesn't have my finger
on the pulse of wall what's happening? I didn't even know podcast was happening,
you know what I mean? Like, I'm that girl. I love
that you allow me to have myperspective as well, and I'm excited about
this year. This is like themost optimistic prediction I've made. But you

(10:24):
know what, You're a great hostand you're a great speaker, And isn't
that really Like with AI and thetechnology getting simpler and easier to use,
isn't that really the differentiator going forward? It's what do you bring to it?
Because the tools, the tools arecompletely democratized. Now you don't have
to be a tech expert to dothis, certainly not. And I know

(10:46):
I'm not the only non tech techexpert up in here, but anybody who
likes to run their mouth and wantsto find a stage anytime they can.
Live streaming became a way for usto do that without waiting for a gatekeeper,
you know what I mean, Andso I was on board show me
the way right. So, Russ, I'm just I am so proud of
you. I'm so excited for you. That sounded condescending, but I mentioned

(11:09):
in the most positive way. Icannot believe that you were able to herd
these cats annually to do this amazingthing. And thank you so much for
letting me be part of it everytime. Thank you, Thanks for being
here. Joey Garretty. You broughta entire crowd with you as talented people

(11:30):
and great contributions. Five members ofyour team contributed to the book, and
then some of the most substantive chaptersreally tell us about you, know,
what you're doing with your network andwhat made you kind of a fan of
the Predictions from the beginning, fromthe first time you joined. I love

(11:52):
the Predictions. I always look forwardto see if my prediction is going to
come true or not. You thatthat have, I mean, been pretty
on target. Yeah, I waslike I was like, I hope this
this one I hit it out ofthe park because that would be great for
the whole live stream arena, right, podcasting arena. Right. Yeah.

(12:13):
So Ross was kind enough to havethe network on really early in the game
in twenty twenty three, the beginningtwenty twenty three, and then I I
was just like, so, Ross, will you will you ask them to
bring be in your book? Sobasically, basically I was just like,
I was like, please, andyou did it so very appreciation. I

(12:35):
I I wasn't being nice. Ialready had them listed because they were guests
this year on my show, soit was gonna they were gonna get the
infight this year. I see KarenGlassers here in the chat. I see
beauty bubbles here. Bruce McKay uh, Tim Bryan. Tim and Karen are

(12:56):
both contributors to the book. Bothhad chapters. Karen's a long time contributor.
If you all want to jump on, just raise your hands, say
something in the chat and I willsend you a link so you can you
can join us. All right.Claudine, your your your predictions really interesting

(13:18):
because you you really want deep intotech as far as health and wellness.
Goes talk a little bit about aboutwhat your your angle is coming to the
predictions. Yeah, well, firstof all, thank you so much for
inviting me. I've seen all ofyour prediction books and I'm like, wow,
I get to be in on Thankyou. It's great to have you.

(13:39):
Yeah, and it's of course Ithink it was Jenny who said like,
oh, we get to tell peopleour opinions on our own industry caut
us in. So yeah, thechanges I see in the health and wellness
field are just mind boggling. Peopleare really taking their health into their own
hands. They're not just taking thetypical medical you know, oh you're testifying

(14:01):
you were fine. You know,They're not taking that line anymore. And
they're expecting to get data on theirown bodies and figure out how they can.
The old word was biohacking, andnow it's almost like bioengineering, or
really figuring out how to make yourbody work for you, rather than just
constantly band dating and working against Sothat's what my chapter is about, but
I give specifics very cool. Yeah, so thank you for having me.

(14:28):
I'm really excited to be here,Lana. Thank you also for me for
having me do this. I felttotally inadequate doing it. But I did
it because Joey said do it,because I met you. I love jobs.
I'm like, I'm just gonna putmyself out there knowing absolutely nothing,

(14:48):
but just speaking from my heart inmaybe my hopes in energy, you know,
energy healing and natural healing coming moreinto the mainstream and out of us
being shut out and you know,considered woo woo. It's just a super
important part of our healing journey.So we've had some conversations on this show

(15:11):
about some controversial aspects of mainstream medicineand media and so forth. So yeah,
it's it's a very important topic andit's one that needs to be discussed
more, and especially among creators too, because we drive ourselves pretty hard sometimes.

(15:33):
Yeah, Jeff, Jeff c oh, go ahead, go ahead,
Cloudia. Yeah, I just wantto interject here. I just want to
encourage you guys at our first timekind of writers in here. I remember
when Ross first asked me to beThis was before the books were out.
Honestly I was. I was shakingin my boots too. And the big
part about it was it was likediving into a pool and you did didn't

(16:00):
know if you showed up with theright swimsuit if you know what you know
what I mean, just you're divinginto the deep end. And I remember
writing and this is where it helpedme grow as a writer but also as
speaking person entrepreneur, is that Ihad to really look towards my experience and

(16:21):
what I was seeing and sensing myown journey. I wasn't to look around
and go, Okay, what's trending, what's you know what I'm saying.
I was able to really take adeep dive into Claudia and just right out
of what I felt. And itwas really really neat too. Every year,
right you guys, you know Jenny'syou know this, right, you

(16:41):
just keep expanding and growing. Soyeah, I want to encourage you guys
that are just first time in herethat you know. And the beautiful thing
and I always say this about Rossis he doesn't sit there and control.
Okay, needs to be this,it needs to be there. He I
mean, it's scary because he opensit up to whatever you want. But

(17:02):
by the same token, it wasalmost like mentoring as to expand and stretch
our wings in this In this wayanyways, I just needed to say that
Hey, Claudia, can we dropyour AI version or the one of your
versions my robot? Yeah? Canwe drop your robot to make room for

(17:23):
somebody else? Yes, okay,all right, we will do that.
Then we have Nicole Sanchez is here. Great to see you in Nicole,
welcome. All right, So wegot to turn to Jeff's now because,
as I was starting to say,the best beard in the business by far,

(17:44):
also a talented Do you get sickof people saying that, talking about
mentioning the beard or that it's whenthey try to touch it that I get
a little, you know, weirdedout a little bit. Yeah, yeah,
that's a little that's a little forward. No, it's a little forward.
Yes, So tell us what you'reseeing. You been a part of
the whole digital media scene for along time. How do you how would
you identify? Let me first askhow would you identify yourself? Like the

(18:10):
live show host is what I say, Okay, and like because I mean
because you you know, I mean, we've been moving the same circles for
a long time, you know,even back in the Google plus days,
is what I like to say.When I had a baby beard, I
think I think Ross is a BBF. I think he is a before Beard
friend if I remember correctly. Soyeah, so we've been around for a
long time. My thing is withthe everage's talking about AI and so I

(18:34):
love it as a tool, usingit as a tool, but also I
think it's just as a podcaster anda live show host, I think people
are really gonna start distrusting the spokenword. I mean, I mean the
written word, and they're gonna comeinto our live streams and podcasts where they
want to connect with us. Andso I just think it's an opportunity for
us. Uh, it's not somethingto be scared about. I'm like embracing

(18:56):
it, and I'm thinking, youknow, this is a great way for
people who are really wanting that connectionthat we can we can use and as
we're already equipped to do it aslive streamers and podcasters, we know how
to talk to people. So thisis like a gold rush for us.
So I'm really excited about the nextcouple of years. That's awesome the call
hey you're there and Renee also,we haven't gotten the one of you guys

(19:21):
want to talk about something other thanAI. Like Jeff said, we've talked
a lot about AI, in thebook, And I think what makes the
book great this year is you don'thave to be in digital media because these
are challenges people are going to faceeverywhere. But Renee or Nicole, yeah,

(19:42):
go with some other to take ussome other direction. Sure, that's
okay. One of the what Iwrote about was actually five G and I
wrote about five G because it isso new, you know, most areas
of the United States, and ithas made such a difference in the stability

(20:07):
of our recordings and the latency isno longer an issue for both platforms in
most areas, and that's just akind of a game changer in the quality
of the product that we're able toproduce. So that's one of the things
I just thought was fascinating and thoughtthat would be a predictor of what's even
better down the road and more tocome. Yeah, that was great.

(20:30):
I'm not sure if anybody else talkedabout five Jeeves. Definitely one of the
more original chapters. Nicole, what'sgoing on with you? Well, I
just it's funny on a live stream, really well, I was always behind
the scenes on a live stream.We did this new thing called the five

(20:51):
minute demo there where we have someonetrying to do demo in five minutes on
LinkedIn where there's last people watching,and it's kind of perfect because first got
failed, but then we it wasjust very fun. But all I'm seeing,
at least from my point in tech, is like just video is growing
and growing and growing and growing.It's insane how much in the almost three

(21:12):
years I've been Snowflake, it hasjust grown. And even though I have
live events, guess what's come back? All the virtual events, so you
speak. I was doing virtual eventsand then live came back. Virtual kind
of went away, and now it'sboth. So it's just the need for
it. In the fact, mydaughter, who just started working as a
teacher, I was like, youknow what for summer, would you just
wann the video edit? You couldmake a fortune video editing, you know,

(21:36):
on the side in summer as ateacher from home, you know,
because the opportunities hugely. I justsee the whole industry around video, whether
it's the equipment or the services aroundand all that growing because like as a
big company, it's hard to keepup, right Yeah. Yeah, So
and you're managing what seventeen eighteen YouTubechannels. We basically have four now but

(22:03):
you know, but I don't justto the YouTube channel. So those all
have their own shows plus just randomthings that we create for them and have
all these virtual events. In thevirtual event, like one that we did
recently had sixty pieces of video content, so it was just crazy because it
was a TV thing with multiple tracks. You're doing keynotes, so I'm working
like with production agencies for doing thebig fans of keynotes, and then we're

(22:25):
doing a lot of kind of recordingon either either zoom or open reel or
riverside or whatever for the breakout sessionsthat have to be remote. But it's
it's just really really a lot andit's very exciting. I mean, it
just you know, really shows thatall of us have been in it for
kind of a really really long time. It's really paying off now, I
think for us, I think we'regoing to be more and more in demand.

(22:47):
Yeah, well, thank you somuch for being a part of this.
You've been a regular every year,Renee. I know it's your first
year, Lana, your first yearClaudine, so we appreciate. It's been
in and out for probably close toa decade, a couple of years on
maybe takes a year off comes back. Claudie has been in everyone I think

(23:08):
since the second year Coach Jenny orsorry, I'm gonna keep doing that.
But the artist, okay, theartist formerly known as Coach Jenny, well
you're still a coach, right,artist formerly known as Coach Jenny is quite
fun. But yes, we haverecently rebranded from a one woman show of
Coach Jenny to a two women showMy wife and I. Okay, so

(23:29):
that's what's gonna So, yeah,you've been in every single one. Joey's
been in every year since twenty eighteen, I believe, And we've had several
conversations where I'm like, this isprobably the last year I'm gonna do this,
and Joey always like, no,you got to keep doing this.
This is you don't know how goodthis is. This is a lot of
potential. And then I go,okay, well maybe, And then I

(23:53):
talked to Beauty Bubble and I'm like, I'm never doing this again, and
she's like, what are you crazy? And then about seven other people are
like I can't wait for the predictions. I'm like, all right, one
more time, one more time,So to make that decision, yeah,
no, no, no, yeah, let's kill all the momentum and just
say I'm don't believe it now.I'm definitely doing next year because it'll be

(24:17):
ten years for the predictions and fiveyears for the book. So this definitely
isn't isn't going to be the lastone. We've got Karen Glasser and Kevin
Coleby waiting, so if anybody needsyou're gone all right way. Thank you
so much. Great to see you, and thank you for being all these
years, such a great supporter ofeverything that we do. Absolutely, it's

(24:38):
great, Jenny bye. I'm goingto drop as well and make room for
others. This has been a blast, such an incredible experience, and I
wish you nothing but the best forthis year and in many, many,
many more years to come. Well, thank you so much, and I
can't wait to uh get together inperson when we're both at podcast. Absolutely,

(25:02):
see you later. Okay a weekgreat, Thanks JN, thanks for
being here. I want to standon because is Karen glass going to drop
in? She should be on rightnow. Welcome Karen Glasser and Kevin Colby.
What up, Hey guys, SoKevin. Kevin had a book of

(25:23):
his own come out this year,first time author and hit number one on
the bestseller rankings. So this isgetting to be old hat for you,
right another day another book launch.Well, I just you know, I
would love to, you know,let my egos say I've helped you have
four number ones, but you knowthat would slight the other ninety nine people

(25:47):
in there. But congrats, dude, thank you, thanks for being a
part of it. I think you'reyou may be one of the first quotes
in the in the introduction when Ipulled in something try and different people and
kind of they're pulling quotes that sortof sum up where everything is going.
Karen, you've been in probably everyyear for what six or seven years,

(26:11):
I think, and we both it'syou know, every year, we all
age the same amount each year,you know, So what's what are you
looking at? You're always kind ofon the cutting edge with technology and content.
I'm loving AI, but only AIthat uses our voice, our content,

(26:37):
our conversation and then creating from that. I think that there is it
allows an even playing field for alot of small businesses and single practitioners that
can't compete, and so by takingyour content it makes it so much easier
to work smarter than harder. Yeah, I think that that was one of

(27:00):
the most memorable quotes, was yourquote about kind of leveling the playing field,
like you just said, I thatwas so powerful, because really it's
gonna come down to the talent.I mean, AI can do so much.
Like we were saying before, doyou have any favorite like AI tools
or AI that you're already like,yeah, difference with I think I've tried

(27:26):
them all. I actually think I'vetried them all, but the one that
I'm just loving right now and continueto love because of the support from the
company themselves, and that's cast Magic. They do weekly trainings that if you
are a subscription I got in onan app sum o deeal, so you
know there is that. But butif you are part of the gang,

(27:48):
you can log on anytime you wantonce a week, twice a week,
however, and you can tell themwhat you need and they produce it.
They're literally creating the prompts and thespaces and the AI tools for us to
use, not just as podcasters oras coaches or as whatever the heck we
are, but also for our clientsto be able to provide the clients with

(28:10):
the content that you just had ameeting with I love. I am a
huge, huge fan. Wow,that's cool. Anybody else have a favorite
AI tool right now? All right? Well, I mean rob you basically
your cars are AI right right,I would say at this point it's Chat

(28:32):
GPT four is my is really mymy go to that I use. I
mean, I've been playing around witha bunch of other ones too, but
Chat GPT four seems to be themost versatile to do a lot of the
same things that these other companies aretrying to do. So it depends on
how you prompted. Yeah, Mobile, Mary is here. Sorry, I

(28:56):
brought you up with that, evenannouncing year in the showy ready Yeah,
so wow, your chapter was reallyfull of a lot of kind of cutting
edge ideas. Tell us what you'relooking at for twenty twenty four. Thanks,
Well, actually I was just goingto start it. You know,

(29:18):
we all can get distracted right byso many new things, the shiny objects,
right and right now, I'm lookinginto creating my own GPT because they
have the GPT storages opened last week, and so I'm looking to create things
that are specific for my customers tobe able to support them even better.
But of course we always have totie it back to monetization, right,

(29:40):
so telling it back that if theywant more, you know, they want
more customization, they want more things, they need to come to our company.
But it's so exciting to be onthe cutting edge of something new.
So one of my colleagues, itwas an AI, let's just say enthusiast.
He was saying, it's kind oflike being at the door when when

(30:00):
the app store opened, but there'sanybody in there, and we're here,
like we're in a giant playground,and it's just so exciting to be like
in the beginning, like pioneers inthis industry. So it's absolutely thrilling.
And by the way, I haveto say, congratulations everybody you are best
selling authors. Yeah yeah, baby, thank you Roch for letting us be

(30:22):
a part of your magic. Thankyou for being a part of it and
helping make it and everybody promoting andall that. It's really been good,
right, It's we've been a team. I mean, there's really been a
team effort, and it's it's it'sbeen great. I see Geekazine, Jeffrey
Powers is in the chat. Goodto see you contributing a chapter again this
year. And Jeffrey if you wantto join us, Uh, just pop

(30:48):
a Facebook message to me and Iwill throw the invite link. In fact,
I'll just find your your Facebook andthrow it in and if you would
like to jump on with us,Uh, we would love to have you,
mister Jeffrey Powers g Gasine. Allright, well, how beautiful is

(31:08):
this? You know we could haveor Ross could have actually typed into a
chat GPT and said, hey,I want to write a book. Help
me out. And he could havesaid I need an AI Claude Santiago and
AI Rob Breenley and AI you know, and he could have come up with
all these chapters. You done thisright, right, right? We wouldn't

(31:33):
have all the personal personality in itand all the different experiences people have had.
It would be I'm not saying itwould be generic, but for it
not to be, you'd still haveto have humans editing it and working with
it. That said, chat Gibtis improving as a writer. It's all

(31:56):
about the prompts. It's all aboutthe prompts and and if you don't put
the right one in, Yeah,it's true. It's purposing. It's great
for repurposing, right, It's justyou have to ask like five times to
get the right up with them.Yeah, and then you're so fast though,
you know, and I think it'sit's just so ideal for solopreneurs out

(32:20):
there. It's just it's a hugegame changer for us, right because we
have a essentially smarts VA and ourfingertips. Really, if you really think
about it, right and we're justyou just move, just flow. It's
really amazing. Jeffrey Powers, Geekazine, Welcome, Hey, how's it going
good? Good? We're talking aboutAI. Do you have a you have

(32:42):
a favorite AI tool? Oh?Wow, there's a lot of great AI
out there, you know, justcoming from cees I. There's even more
AI coming, which is just crazy, crazy crazy. I watched UH and
we talked about it today on OfficeHours Global, where there's gonna be a
I saw at least five companies thatare dealing with AI dubbing, as in,

(33:07):
you know, you're watching a movieand it was originally in let's say
German or something like that, andnot only are you hearing it in English,
but you're also seeing their lips movinglike they're doing it in English.
And I can't wait for that toactually show up on YouTube so I could
be sitting there and speaking Spanish speakingKorean speaking whatever and be able to do

(33:32):
that. So my chapter, mychapter more was more on the shopping end
of things for this next year,and shopping has gone super crazy. In
fact, I saw somebody he posted, they posted on X and they go,
I can't go through TikTok without goingthrough shopping. And somebody trying to

(33:54):
sell something nowadays, and in inall reality, this live stream, we're
selling a book. It's always aboutselling, but it's the shopping level is
going to be crazy in twenty twentyfour and many many different opportunities to do
that. Do you see other retailersbesides Amazon having their own live streaming and

(34:15):
live shopping or video shopping storefront kindof thing like Amazon Live? Does I
think they're going to try? Imean, right now we have Amazon,
we have Walmart, they have alive shopping. TikTok does a live shopping
YouTube, is doing live shopping.Ali Baba has a live shopping And you

(34:37):
know, I wouldn't be surprised iflike a Wayfarer or any of those will
start to get into that, ifthey haven't done that already. And you
know, even like stream Yard andRestream. They also have live shopping options
into their software. So it's goingto even if you don't have even if

(35:00):
you decide I want to throw thisonto my own onto my own channel,
you know, like use something likecash fly or something like that, and
then stream it out. Uh,you can have set up your own shopping
system and use your own affiliate codes. So it's gonna be it's gonna be
interesting. How that's how it isgoing to work out in the next year
or two, Karen, have youseen other other people? Well, I

(35:22):
mean there's the scandalone platforms like talkShop Live where the celebrities are like flowing
in like nobody's business. There's Byloudor v Loud or or stream where their
networks I mean, and you're sellingon there. But Talkshop Live is all
about selling and it's celebrities. It'slike one celebrity after another. Beauty Bulba

(35:43):
mentions whatnot on Talkshop Live. Canthe average creator get an audience there?
Well that's a that's a question thatcan they get it anywhere? Right?
But I mean yeah, But Imean I'm saying, like, is it's
so celebrity focused that you know,if you're not coming in with a reputation
and I following, and I'm goingdown that rabbit hole right now with them.

(36:06):
So I'll let you know when Ifind out. You know, I
tend to think that if there's eyeballs, because it's one big thing. So
if there's eyeballs coming in from onecelebrity or second and you happen to keyword
it, write or whatever, they'regoing to find you. So maybe maybe
you can leverage eyeballs. Claudia,you remember Busker right, Oh, yes,

(36:27):
we hung out there for a fewdays. There was coaches on there
and everything, and then they couldn'tfigure out how to get the monetization working
properly and all it all went bythe way of the Dodo. But hey,
have a quick question. There issuch a wealth here of people joining
us. I mean, Ross,if you're okay with it, I would

(36:49):
love for people to put in theirlinks to their sites where we can find
them. Absolutely, you know,if we can do that wherever, like
on YouTube there, if you canjust go into the chat and just type
in your your website or where wecan find you or where the audience can
find you, I think it wouldbe awesome because there's just so much here
and I know some of your coachesand some of you just have this expertise

(37:12):
like Karen Hoies most girl like someof what you're talking about. I'm like,
girl, when do you talk?I mean all of you, all
of you carry something. So anyway, great idea. So I'm doing that
right now. Where are we puttingthis though? Where is there? So
we're live on YouTube? Maybe goon there? Okay? And then and

(37:32):
maybe yeah, and if you guyswant, whenever you have time to share
it out too, so that peoplecannot can get to know you and we'll
all kind of do that. Cool. And if it doesn't, let you
put a link, I think itshould. But if it doesn't, you
know, put at in your youknow, your YouTube channel name or something
like that, and then people canfind your other links through that. So,

(37:55):
Joey, what do you guys haveplanned for next year? Like for
it's already twenty twenty four, butwhat do you have What are you thinking
about, like any new types ofcontent or new platforms or new ideas for
shopping that you're looking to implement thisyear. Yeah, So right now,

(38:15):
I'm I'm talking to a couple ofcontent creators because i want us to go
global and bring on more of aglobal feeling to the SW Media network.
And I'm about to drop the SWMedia magazine here very very shortly yet congrats,
thank you, thank you. Sothat's dropping next week. We're really

(38:37):
we're really expanding in regards to youknow, showing up big for women entrepreneurs
out there. And we've taken ourshows and we've cut them down to fifteen
minutes. I mean, we weredoing like long, like long form shows,
and it's really helped tremendously. SoI'm going to keep it there for
a minute, but it won't probablybe long until I want to take the

(38:59):
network into more of a ten minutecomponent next just so it's all value,
it's all me. It's just likeboom boom boom. Right. We love
the interview format because we can haveamazing people on the show. It's just
so much fun. I've had Karenon the show. I want to have
Claudia on the show. I hadRebecca on the show this morning. Right,

(39:22):
So it's just it's it's a greatway to inter you know, for
us to all like leverage each other'sinfluence and spread the word. What does
any anybody else have thoughts on thedichotomy. I guess between short form and
it could be as short as theshorts or real or you know, like

(39:44):
Joey was saying, it's ten minute, five minute type episodes versus hour long
or longer interviews and long format talk. I can I can talk to that.
There's been a few YouTubers there thathave been posting about how short creating
all shorts can ruin a channel ifyou've got long form content and you decide

(40:07):
to switch the channels. I've beenworking on a lot of combination long form
short forms. So if you'll seeyou'll see a long form, you'll see
not only a short that goes onYouTube, but also goes up on Meta,
also goes up on TikTok. AndI've also been playing not with the
vertical space, but I've been playingin four by three land. So that

(40:28):
means that I can use an HDvideo and I can turn it into a
box, and I can put itup onto onto these short form content areas
and still have a little bit ofspace this way as well as well as
this way, and everything will pointback to a larger video or something else.

(40:49):
And I think that's that's going tobe the key right there. Otherwise,
if you go one or the otherand you decide you let's say you
do shorts and you say, Iwant to start doing long form content.
What a lot of YouTube I've beensaying is that it can really affect how
people watch your channel, and youmight lose a lot of subscribers off of
it. But if you mix andmatch as you go, then people are

(41:13):
people are more inclined to keep going. And that's that's the biggest problem I
always have with TikTok is they havevertical videos. They don't have horizontal videos.
And I have a feeling in thenext five years TikTok is gonna try
and do some horizontal videos, andI don't think it's gonna work well for
them because they don't have that audience. Sort of like when Instagram tried long

(41:35):
form with IGTV and it just youknow, people were copying their YouTube videos
for a while, and then afew months later everybody's like, why bother.
Yeah, well, and we havewith YouTube now we have there's a
there's two, there's there's two newones, and then there's one that you
can actually host yourself, host thevideos yourself, and it's just there's a

(42:00):
lot of uh, there's a lotof fish out there in the sea.
And so if people don't come tocatch that long form content versus the short
content, I don't think they're goingto come. I think it's going to
be really tough to get them inthe door. Is anybody creating vertical longer
form content now? You know youcan? You can live stream easily with

(42:24):
some of the major platforms to Instagramand connect yeast from your desktop. Yeah.
We stream allows you to record invertical, So if you're going to
do and that's the platform I use. So if you're going to do Instagram
or any of the RTMP things thatyou want to do, it totally and
stream Yard enables you to do thatnow too. Yeah, No, it's

(42:45):
great. Yeah. I went livelast night in vertical and uh just from
from stream Yard, and I sharedit to Facebook because I figured Facebook probably
accommodates to Twitter vertical pretty well.But I haven't actually had a chance to
check how it looked on those platforms. I kind of wish it auto saved

(43:09):
into a post automatically on Instagram.It's not the first time I think I'm
gone live a couple other times andby the time I get around to like
checking the video and thinking if Iwant to make a post, it's kind
of like, oh, this isalready dated. It's still early days.
For Yeah, I'm sure. I'msure Instagram is going to continue to make

(43:32):
better, make progress. That's actuallywhat held me up from writing a book
years ago. I've been in themobile marketing space for gosh, fifteen sixteen
years, and everybody was like,oh my gosh, I have to write
a book on this, because Iwas going up on stages of people were
like, you know, really,I think the mobile phone is a fat
I'm like, okay, five tenyears, I'll be back, you know,

(43:55):
but I would like go to writea book and by the time it
would be published completely out there likeI'm like, oh my gosh. So
it literally helped me back from doingthat, and I think it's that's why
I was so excited that you putall these different innovative, cutting edge things
into your book, Ross, andthat you have it every year, because
then gives you excuse to update it, like it's a brilliant concept. Because

(44:16):
again, things are always everything's newall the time, and I think people
love to know what's cutting edge.So has anybody played with the Yolo Box
in stream. I haven't played withit, but I've been hearing about it
for a lot. What this is. Yolo Box has been around for a
few years. Yeah, Yolo Liveis their parent company, and they have

(44:38):
the Yolo Box, which is HDvideo. They have a smaller one and
a larger one. They just cameout with the Ultra, which you can
do like four three three HDI camerasand then a USB camera. This is
the in stream So this is theirvertical offering which can stream to TikTok,
which can stream to uh all ofpretty much all of them, and of

(45:00):
course Instagram as well if you wantto do live videos, so you basically
have to figure out how to howyour cameras will turn There are, of
course, cameras are now getting intothat native ability to switch to a vertical
I've got a PTZ Optics stream camwhich does vertical and horizontal videos, and

(45:21):
I can plug this here in theHDMI and be able to send this out
to Instagram. So I could havethis set up in a part of my
studio and if I wanted to justget on Instagram, get on TikTok with
a quick one minute video. Ican record it from here and send it
up there, or do it liveright from this box. What is that
called again, Jeffrey, It's calledthe Yolo Box in stream. No,

(45:45):
it doesn't actually have a camera builtin. You'll have to take a camera
with you if you because it lookslike you could you could easily set it
up at an event or something likethat, but you just you could use
your phone as a camera, oryou could use a You could hook up
your phones into here, and itgives you switch ability. So if you

(46:06):
have, like let's say you havetwo phones, you could have two cameras.
Yolo Live also has a PTZ camerathat goes vertical and horizontal, so
you could hook that up here.You could hook up to in this case
three different cameras, to HDMI andone USB, and then you could actually
run a vertical live switch systems soit would go back and forth between different

(46:29):
cameras. Yeah, that also supportslandscape videos as well, right, Jeffrey.
So it's just a matter of orienting, right. No, actually,
I think if you only yeah,I think it's only vertical. If you
want the Yolo Box has the theyhave the Yolo Box Pro and Yolo Box

(46:50):
Ultra. I've never done it inhorizontal. I'll have to try that,
yeah, see if it works.But I'm right now I'm going to say
no, he's the one that Isaw prior was a it was a horizontal
video. Yeah. Yeah. Theyhave three versions of the horizontal platform and
then this version. They also havethis Max which is like a full size
length mirror that they That's what whatthey first showed U at N A B

(47:15):
a couple of years ago, andI think they're still working on it.
It's called the Instream Max and butI don't think it's out yet. We
have Kirsten waiting to come on.Okay, thanks, great to see you,
Karen. I've got a thanks forcoming. Thanks, Yeah, I

(47:37):
really appreciate it. All right,Kirsten's here. Thank you for your chapter
and your contributions to the book.Absolutely part of it. Yeah. So
we're talking about well, we're talkingabout anything and everything. We're talking about
AI, we're talking about short formand long form content. We're talking tech.

(47:59):
What are you you? What areyour thoughts on something new you might
be doing in twenty twenty four?Ooh, it's always about streamlining, streamlining
streamlining. Streamlining for me, soplaying with different back office aspects that make
the client experience really easy. That'swhat I'm playing with ODU right now.

(48:22):
That was a new one that hasbeen suggested to me. There's parts of
it I really love. I lovethe social media management aspects. Toper super
easy. I still have to seehow much of this is all like really
aligning and touching base and working together. So that's uh, that's my playground

(48:42):
right now. How do you spell? O? Do? I want to
look it up? Oh d oO d Ooh okay, yeah, so
o do yeah, okay, becauseI put it oh du and I get
Old Dominion University. Okay, notthat, check it out. So who's
going I think Claudia is the onlyone who's not going to be a podcast.

(49:07):
You got to come the podcast.I know I need to get there
next year. Next year, setup a gig in Orlando and then come
to the podcast and there let's makelet's make some plans for next year.
For sure. It's a good timein the year for you to get out

(49:28):
of Calgary. I think. Yeah, got a major freezing spell here.
Yeah, it got him, likewith Winchell minus fifty minus sixty. It
was absolutely ridiculous. Yeah, youcouldn't. You can't breathe in air like
that, and frostbite is like withinunder a minute. It's yeah, it's
very dangerous. And the power gridsstarted going off and crazy like, yeah,

(49:55):
I know, who would have thought. But anyways, I'd love to
meet many of you face to face, and so yeah, let's make some
plans. Yeah, definitely, definitely, Kirsten. I saw in your bio
that you do body language work,Yes, your body language strategist, so

(50:15):
that the guy who's sitting here ina hat and tell us what makes for
good body language on camera? Posture, posture, posture, cannot talk about
posture or not especially honestly, thisis one of the things I'm basically is
going to be my offer podcast isI'm going to do vocal makeovers because I'm

(50:37):
actually a professional opera singer and aninternational diction coach. Yes, and voices
everything right, your voices everything,and your posture effects, how long you
can talk, your vocal cadence,the tone of your voice, the the
to the ear, the authority ofthe voice, which is everything in podcast.

(51:00):
So that's huge, huge, huge, And I have a very specific
and very specialized skill set that isnot out there in many areas that I
want to serve the community, Iwant to help, So I'm going to
give a very very generous discount tothe vocal makeovers for just the attendance of
podcast. Wow, that's great,exciting. Mary, Oh you're on mute.

(51:28):
I said, what if you wereborn with an imple limpa voice,
does that make a difference. Youwould be surprised that once you figure it
out. Plus, there could bea role for somebody with your voice,
right, Yeah, you can.Also you can also do the rhyming things.
So I got a little puzzle foryou and then show that way.

(51:52):
I love these are brilliant ideas.I love it. Thanks, and it's
so needed, Like, I lovewhat you're bringing to the table here.
And by the way, earlier onwe invited everybody to put in their websites
or YouTube links whatever in the commentsthat go for it. Yeah yeah,
because there's so much wealth of expertiseand experience here. We just you know,

(52:14):
this is the beauty of what Rossbrings together in these books. But
it is so awesome what you bringto the table, because we could have
amazing content, amazing experience but theway we show up on camera, the
way we show up on stage,the way we show up in meetings,
in phone calls, like we whenI was working in Nashville and studying marketing,

(52:35):
and they taught me there's an invisiblethread that needs to tie everything together.
So if you're amazing on stage,that's great. But if you really
suck at calls and responding to emailsand texts or showing up on your live
stream, then what it's going todo. It's going to confuse people and
they're not going to really absorb yourbrand and who you really are. So

(52:58):
I love that you're doing. Yeah, thank you. Yeah. My mantra
is your presence is the permission yougive others to work with you, Right,
that's the glue. And if they'renot being pulled to your your presence,
and I call it magnetizing, thenyou're exhausting yourself chasing and nobody wants
to be chased. That's an awfulfeeling, right, So it's learning the

(53:22):
center of your presence and how tocommand with your voice, how to command
with your body language, because thenit's a natural. What I love about
magnetizing is then you're naturally pulling towardseach other. They really want to work
with you, you actually really wantto work with them. You start working
with the clientele you really enjoy andyou're starting with a mutual respect and that's

(53:44):
huge. And that's what we asyou know, digital and doing content creating,
we're giving right and getting that respectback at that high level of clientele.
Connection makes all the difference in theworld. You don't want to give
a shout out to Joey because wewere part of a project with Ross and

(54:06):
we got to know each other there. We've never met in person, we
just met through this project and shereached out to me one day on DM.
Okay, and as you all knowprobably sometimes you get people like reaching
out on DM and they're trying tosell it something over, you know,
right. Anyway, she reached outto me and she's like, hey,

(54:28):
sister, you know, I'd loveto chat with you. I'd love to
get on a call with you.And I thought, okay, great.
And the many times that I getthat on DMS, who follows through not
too many, but Joey did.She's like, she nailed down a time.
We got on a call and wegot to know each other and it
wasn't all about her. She askedme a question, you know, right,

(54:52):
So we developed our relationships. Sowhat I saw was on camera,
I saw a class app Off camera, I saw a class act. So
anyways, that's kind of I appreciatethat. Oh we had a ball and
I was about to go to Nashville, right, and I was like,

(55:13):
you be there, Like literally,I told my husband about her because her
YouTube channel is off the chain.I don't know, you guys, go
check out our YouTube channel. Andmy husband loves to live music, and
so we just had so much incommon, but we missed each other like
it was just because it was Ithink by just a couple of weeks even

(55:34):
that we were going to cross paths. But we're going to see each other
persons we are. You know whatI'm really loving. I'm seeing people from
that one hundred TV, that shortlittle run that we had guesting on each
other's shows, that like I didn'teven know they knew each other, that
they continued the conversation. And sojust like the four of us are hosting

(55:58):
a show which probably would have cometogether if we hadn't spend the time.
I'm glad seeing some good things havecome out of that TV. Yeah.
Me, I had her name onmy show. Yeah, the other one
TV Rebecca on my show. Ilove Rebecca gives the best comments, by
the way, it's so clever.Yeah. And speaking of Rebecca, because

(56:23):
she co wrote the forward with Roband Claudia, I have another clip from
her reading the forward. I'm notsure. I hope it's not the same
clip as earlier, but if itis, we probably have a whole new
audience. Because it's been about anhour or so. There's Rebecca with some
of the forwards. When Ross askedus to come together and co author the

(56:45):
forward for one hundred Live Streaming andDigital Media Predictions, Volume four, we
couldn't say yes fast enough. It'sthe one thing we all agree on in
Ross's world. The future is onehundred us take our word forward, friends,
Because for four years in a row, one hundred industry pros, content

(57:06):
creators, and small business owners haveheeded Ross's call to action and offered their
opinion by collecting and curating prognostications ofa well nurtured and many splendord community of
creators. These are the voices,perspectives, and predictions straight out of the
zeitgeist. That future casts a worldwhere business brands and creative thought leaders use

(57:29):
their voice to deepen their unique valuesand cultivate an audience by embracing the tech
tools and trajectory of platform building anddigital media. Well, thanks to Rebecca
who couldn't make it today, Ihave the Whole Forward as a podcast on

(57:50):
rossbrand Recordings dot com. So ifanybody wants to listen to Rebecca go through
the Whole Forward. It's on thatand done an audio book. But this
is the closest we've got an audioforward. So I also want to shout
out the book cover designer, Daniellecamer Linga. She's done all four books

(58:13):
in the series. I got mypaperback late last night and it's beautifully done,
the cover and the formatting and allinside. He likes to stay behind
the scenes, but the guy whodid the formatting that it did a really
great job too. So thanks everybodyfor being here, thanks for being a
part of the book, thanks forpromoting it, and just being you know,

(58:37):
great friends. Really. I meansome guys, some of you I've
just connected with, you know,in the last eight months to a year.
Others I've known for a long time. But I feel like we're all
on the same path and heading intogood things this year, all right,

(59:01):
look forward to seeing everybody. Takecare all. Congratulations on the number one
best seller. Congratulations, thanks,thank you, Okay,

All Episodes

Episode Transcript

Popular Podcasts

24/7 News: The Latest

Dateline NBC

The Clay Travis and Buck Sexton Show

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}2024 Digital Media Predictions (Ep34)

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}24/7 News: The Latest

Dateline NBC

The Clay Travis and Buck Sexton Show

All Episodes

2024 Digital Media Predictions (Ep34)

24/7 News: The Latest