ChatGPT for Podcasters with Larry Roberts (Ep27)

Episode Transcript
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(00:00):
Did you know you can create yourown version of chat GPT. You can
customize it. In fact, LarryRoberts is one of the first out of
the gate to do so. He'sgot a special version just for podcasters,
help you launch and grow, andhe's here. We're going to talk to
him next only on the Stream LeaderReport. Let's do a show. It's

(00:26):
time for the Stream Leader Report,discover the hottest trends in digital media.
Here's your host, Ross Brand.All right, thank you, Jody Krangle.
There's a major, major omission thatI noticed. I was been thinking

(00:50):
about this for a while and nowI've had a lot of guests on over
the years. I'm not saying thatto brag in any way. It's just
reality. I've been doing this sincetwenty fifteen, and almost anybody in the
space who's doing good things, Ifeel like I've had them on. Maybe

(01:10):
if they're relatively new, I haven't, but we've had a lot of people
over the years, and it hadbeen bothering me, Like when I go
to my guest page here on livestreamUniverse and I list some of the people
that I've had on, and there'sa major omission here. There's no,

(01:33):
Larry Roberts. It's an outrage,it's a disgrace. I'm ashamed that I
have not had Larry Roberts on yet, and so I have been meaning over
the last three or four months todo something about that. And you know,
I tend to follow the news andwhat people are up to and what's

(01:55):
going on and when's a good time, and so Larry now has a really
really cool thing going on. Hehas got a version of chat GPT for
podcasters, and I can't wait totalk to him about everything to do with
chat GPT, but in particular howyou can create a customized version, why

(02:22):
you would create a customized version,and how podcasters can take advantage of the
customized version that he's put together.The other thing I want to talk to
Larry about as well, is he'sbuilt a powerful brand and you've seen his
visibility and his influence, if Icould quote a Joey Garrity term, visibility

(02:44):
and influence growing in a massive wayover the last several years. I want
to get a little insight into howhe's done that. He's also speaking all
over the country, and he's gota book, he's got a podcast,
He's done it all and really thrilled. It's an honor to welcome the great
Larry Roberts to the Stream Leader Report. Larry, thanks for joining us.

(03:07):
Look and right out the gate boy, I had my roadcaster muted that I
didn't make any inadvertent noises and heintroduced me, and being the profession that
I came in, I came inmuted. So that was awesome. Thank
you, No, that was thatwas an amazing introduction. Ross, thank
you so much for having me here. This is awesome. But when I
saw that list of yes, Iknew most of them, so it's it's

(03:29):
really an honor to finally make itto the Wall of fame of the Ross
brand Stream Leader Report. Well,it's great to have you on. It's
a perfect time really with the launchof podcasters GPT, and you've been really
a leader in terms of getting themessage out to everybody about how podcasters and

(03:52):
other creators can use chat GPT,and not everybody's, you know, on
the cutting edge of this. I'mcertainly following along and trying to learn a
little bit as I go along.So let's start with really simple what is
chat GPT and why should a contentcreator an entrepreneur, somebody who spends their

(04:14):
time online in the business or inone of the different digital media fields.
Why should they care about chat GPT? Why should they learn it and know
about it? First and foremost?Chat GBT, it's just that it's a
chat bot chat platform. A lotof people don't know that the GPT stands
for generative pre trained transformer, andthat's a real fancy way of saying that

(04:40):
chat GPT takes input from a user, whether it's a question or a command,
then transforms that questioner command and generatesan output based on pre trained data.
So there's how that GPT comes intoplay. That just means you can
literally have a conversation with this toolabout any topic that you want to.
Why should content creators be aware ofit and why should they leverage it?

(05:03):
Because it saves us that one thingthat so many content creators struggle with,
and that's time. It's finding thetime to create our content. I work
with a lot of podcasters. Ilaunch podcasts for a living, and I
find so often that people launch ashow and they love it, they're passionate
about it, they're passionate about theirtopic, but they go, oh my

(05:25):
gosh, this is a lot ofwork. This takes a lot of time,
and with tools like chad GPT ina variety of other AI platforms that
are out there today, you canstreamline that process, minimize the overall time
investment, and get higher quality,more detailed, and more focused content for
your audience. Well, you're absolutelyright. It's a lot of work,

(05:45):
and it's a lot of work thatgoes beyond the planning, recording, and
promoting the episode, although those thingsthemselves can be a fair amount of work.
What are some of the best waysif you could roll on two or
three ways that chat GPT can speedyour time to market with getting a podcast
episode out, getting it promoted,getting the blog post done, whatever it

(06:10):
is you need to do to getyour your podcast out each week or on
whatever schedule you might be on.Sure, and you kind of hit the
nail on the head with a coupleof them right there. But I still
use it very often for ideation.You know, after you do a podcast
for so long about a particular topicor in a focused niche like my podcast
is called Branded all about building personaland professional brands. So after doing i

(06:32):
don't know, even twenty five thirtyepisodes you're going, all right, I've
pretty much talked about everything you reallycan talk about about branding. So what
do we do? We go tochat GPT, we say, hey,
give us some podcast episode ideas fora podcast about personal branding. Next thing,
you know, I have a dozentwenty plus episode ideas concepts for that

(06:54):
for those episodes, titles for thoseepisodes, a synopsis for those episodes,
and if nothing else, it's anexcellent tool for brainstorming type sessions. Now,
once you've recorded your podcast or writtenyour blog post, how do you
market that thing? You know?From a podcast perspective, what do we
name each and every episode? Thatcan be very time consuming. Excuse me,

(07:16):
I actually do have a throat lawslegit as well, but I have
to clear my throat. I apologize. That could be super time consuming and
it can be super difficult to keepcoming up with really focused titles for our
podcast episode. So that's one ofthe things that I use CHADGPT for as
well, generating titles for each episode. I catching hook laced titles, meaning

(07:38):
you know, it's a title that'sgoing to hook someone that would potentially listen
to your show. So it's greatfor doing that. Ross you mentioned blog
post. Excellent platform for writing shownotes or a synopsis of your episode,
great for writing blog posts, greatfor writing social media posts. And with
the latest iteration of chad GPT thatjust dropped, we go beyond text based

(07:59):
output now now we can generate imagesdirectly in chat GPT as well. Now,
are you doing that using DOLLY threeor which is an image creation plug
in maybe you would call it,or portion of chat GPT. It's by
the same creators or use you gettingimages right from your chat GPT. You're

(08:22):
gonna get directly from chat GPT,but you're getting it from chat GPT,
but it's due to the doll Ethree integration. Oh okay, you don't
have to use a plug in.You don't even have to select that you're
using Dolly three anymore. As longas you have the paid version of chad
GPT, you go in and dependingon the prompt, Chat GPT is now
smart enough to know whether you're lookingfor text based output or image based output,

(08:46):
so it makes that decision for you. So now you just go prompt
depending on what you want. That'swhat you're going to get is the output
you mentioned prompts, And there's theterm prompt engineering that we hear about,
how does one get good at understandinghow to put the right inputs into chat
GPT to get a useful output thatyou can use for your podcast or your

(09:09):
blog post or promotion for social media, whatever it is you're trying to accomplish
at that time. That's really beena challenge over the last year. And
if we look back to June iswhen chad gpt saw peak usage, and
after June we've started seeing some ofthe user base decline, not significantly,
but there's definitely been people that aredropping off of the platform, and I

(09:31):
think a lot of that is duewell, they say a lot of it's
due to the fact that school's outor school was out, and the vast
majority of users for chad gpt herebetween eighteen and thirty five, so and
even some of the younger school kidsnow because I do some consulting for the
state Board of Education here in Texas, and every teacher that I talked to,
they're like, man, all thestudents are using chad GPT for their

(09:52):
homework. How do we stop it. The bottom line is, you don't.
But that's a whole other episode ofthe podcast. But it's cool now
because prompt engineering was definitely a challenge. You know, Chad GPT. Here
we are. It's the seventeenth ofNovember. It came out the twentieth of
November last year, so we're comingup on the one year anniversary. And
when it first dropped. Understanding howto prompt was a big challenge. But

(10:16):
one of the key things is bevery very clear with your prompts. Be
very very concise with your prompts.Tell Chad GBT exactly what this prompt is
looking to do, who's who you'relooking to do it for, and what
that messaging needs to be. Ialways refer to Chad GEPT as a brilliant
toddler because CHADJEPT has all the answers, but it doesn't understand context. It

(10:41):
doesn't understand emotion. There could besome bias that's natively in the output from
Chad GPT that we have to beaware of. It doesn't understand culture or
cultural implications of the results of thedata that it provides you. So we
as the humans, this is wherethat human element still comes into play.
We have to give it that information. We have to shape our queries or
our input or our prompts in away that fills in all of those blanks

(11:07):
for Chat GBT. That way weget the answers back that we're pretty much
already anticipating. So now you've comeup with your own version. It's called
Podcasters GPT Personalized Podcast Launch and GrowthAssistant. Tell us why you would want
to use a customized solution like thisas opposed to just using the general version

(11:33):
of Chat GPT. Sure, andthis kind of goes back to the prompt
engineering. You don't have to understandprompt engineering. Now. There's so many
new features and benefits in Chat GPTthat allow you to simply ask a question,
just like you and I are havinga conversation right now. And for
podcasters GPT, I designed this versionof Chat GPT's too specifically help podcasters do

(11:56):
one of two things. Either it'swant to be or new podcasters launch a
new show. So, given industrystandards and best practices, those are embedded
in Podcasters GPT, new podcasters canask Podcasters GPT specific questions on what they
should do when launching a show,how should they title their show, how
should they write their description? Theycan also generate cover art for their podcast

(12:20):
directly in podcasters GPT. I've triedthat several times, haven't quite gotten there
with it. Well, I'll behonest, we're still I still say it's
early in the image generation phase.And I've never been a big proponent.
Over this last year that I've beentraveling the country talking about Chad GBT,
you very rarely hear me talk aboutimage generation at all. And there's the

(12:43):
reason for that, ross is becauseprobably I got very similar results to what
you've been getting as well. Butwith Dolly three, I've seen that the
results are getting to where they're actuallyapplicable, and that's the biggest thing.
You know. You can you coulduse a mid Journey or an a Dobe
firefly and generate some really really coollooking images, but that's about it.

(13:05):
They're cool looking, right, they'renot functional. You can't really use them
per se. I mean there's somethey're not simple, simple enough for a
little tiny square where you need toget somebody's attention in two seconds. They're
more like trying to be you know, more sophisticated artwork. And yes,
it's kind of hard to do thatwith a podcast cover, right, And

(13:28):
you know, they still struggle somewhatwith drawing hands and fingers and legs.
Not uncommon to have three legs ifyou're asking for it to draw a person.
Fonts and text have always been achallenge. BALI three, however,
is doing much better. And ifyou there's a thing called chain prompting,
and that's basically taking the output froman initial prompt and then adding to that

(13:50):
prompt based on the results of yourfirst prompt. Did you follow that?
Did that make sense? So that'sif you start a new chat with chat
cheap to your new thread, soto speak. Sure it learns as you
go along, so you can continueasking questions based like it's got a really
good short term memory. Is thatis that kind of what? Yeah,

(14:11):
you get outside that you kind ofhave to re educate again, right,
And that's one of the benefits ofpodcasters GPT is that language and that conversation
is at the root of this versionof chat GPT, very podcast specific.
I've also taken data and content thatI've written and created books that I've written,

(14:33):
workbooks that I've created for podcasters tolaunch their shows, and I've appended
that to the knowledge base of thisparticular version of chat GPT. So when
podcasters are coming in, they're gettingthat podcast centric data for them. So
that's what makes this so beneficial,especially for new users of an AI platform
or a GPT type platform. Yeah, I do want to mention that in

(14:56):
the description. If you're watching onYouTube, if you're listening on the podcast,
or on x slash Twitter, whereveryou're listening, there's a description.
Probably not on Twitter you don't haveenough characters, but come on over to
YouTube. If you're watching on Twitter, if you're listening on the podcast,
wherever, look at the description.There is a link directly to Larry's podcast

(15:20):
throughs GPT. It's a kind ofa weird link, so I can't giving
it on the air would make nosense, but look for that link there.
There's also a link to Larry's latestbook and his podcast, and his
website, read hat media, dotIo and everything his socials. So he's
got so much going on. ButI mean, this is really exciting,

(15:43):
man. So for experienced people who'vebeen podcasting for a while, know what
it takes to launch, know whatit takes to get out of the box.
But maybe they've hit a plateau andthey want to grow more. Maybe
they're, like you said, startingto run out of ideas. How can
they use Podcasters GPT. What aresome maybe some prompts or some different questions

(16:06):
they should be asking to move tothe next level with their podcast. Sure,
if you've already got an established show, maybe ask Podcasters GPT, how
should I write my description for mypodcast? How should I title my episodes
for my podcast? What sort ofcontent can I create that would attract a
broader audience for my niche? Andthen specify your niche? How can I

(16:27):
monetize my podcast? There's a varietyof insight on how to monetize a podcast
that goes way above and beyond justthe traditional sponsorship model. Because Ross,
I'm sure you know that CPMs theytend to hang around the twenty three to
twenty seven dollars range per thousand downloads, and so many podcasters wanted to monetize
their show with sponsors, and that'stypically not the most effective way to do

(16:51):
it. So if you have somequestions about that, that's there for you
in Podcasters GPT as well. Soagain, anything that has to do with
attracting an audience, building your show, following industry best practices. One of
the things that we do at REDhat Media, and we sell a ton
of them. Are podcast audits,where we have established podcasters that are doing
exactly that ross. They're struggling,they're having a hard time growing their show.

(17:12):
They've reached a plateau and they justcan't get beyond that plateau. And
we go in and we analyze theirpodcast and we end up writing about a
thirteen to fifteen page ebook specifically abouttheir podcast, and in doing that,
we established a ton of industry standards. We base everything that they're doing on
data that we've gathered over the yearsand compare that data to what they're doing.

(17:36):
And all of that information is inPodcasters GPT as well, so you
could do your own podcast audit rightthere in Podcasters GPT, so you could
actually prompt that I want to doa podcast audit or what have you,
and it would give you. Ididn't build that level of functionality in there,
because well, that's a product offeringand I don't want this stuff out
of business. You just said youput it in there, so the answers

(17:59):
are in there, but yeah,no, if you took it segment by
segment, if you look at differentaspects of your podcast again, analyze the
cover art, You can have itanalyze the cover art by uploading an image
of your podcast two podcasters GPT,and it'll analyze that image and talk to
you about a variety of different aspectsof that image. You can upload your
description and ask for it to writea more robust description SEO rich description for

(18:22):
your podcast to attract a broader audience. Leveraging podcast SEO best practices. You
can upload information about your social mediaand the marketing campaigns you're using for your
podcast. It will analyze those campaignsand give you feedback on those as well.
So from a segmented perspective, youcould have it look at each part
of your podcast. But no,I didn't embed the entire process of an

(18:44):
audit in there. So if somebodywants to work with you on that,
Redhatmedia dot Io would be the placeto go. Yes, sir, okay,
sounds good. All right, Solet's let's turn a little bit to
your own journey, which is justvery interesting. I remember you speaking at
different events during the pandemic in thebeginning. Then Clubhouse came along, kind

(19:10):
of blew up on Clubhouse. Nextthing, I know, you're speaking five
events a week. You're never homeyou're traveling everywhere, You're on every show,
You're collaborating with all different kinds ofpeople. Tell us a little bit
about the game plan that you youknow, you don't think give a state
secrets away, but the general approachthat you've taken over the past four or

(19:33):
five years to really burst on thescene and then really raise your profile to
where you're now one of the realgo to speakers and guests for people who
want to learn about podcasts and chatGBT, or you know, just have
a great conversation during the event.Man's it's been interesting, for sure,

(19:53):
and you kind of hit the nailon the head when you said the last
four to five years, because that'sabout the timeframe that I started. It's
speaking in the podcast industry. Butif we look back at my corporate history,
my corporate career, I started offas a corporate trainer for Texas Instruments,
So facilitating and teaching and training,that's at the root of everything that

(20:15):
I've ever done. I came rightout of high school. I don't have
a degree, so I'm not areal smart guy, but I'm a bit
of a communicator, so that's helpedme get to where I'm at today is
being able to communicate effectively with prettymuch all walks of life. Again.
I came right out of high schooldropped into selling cars. I went to
one of the largest car dealerships backhome and started selling Chrysler, Plymouth,

(20:36):
Dodges, and even Jeep and Eagleproducts. And I'm dating myself because most
people probably don't even know what anEagle is. But I came out of
that sold for maybe a year yearand a half, and then I started
training salespeople there at the dealership aswell, so that kind of evolved over
the years. I also was awant to be tough guy throughout all my

(20:56):
twenties and thirties and was a fighterand a karate guy. At one point
I owed my own karate school,so once again found myself in a facilitation
type role, teaching and training fightersand coaching fighters and being a want to
be fighter myself. So then Irealized though that I was never going to
make it to the Ultimate Fighting Championshipand thought, wow, I got to
get a real job. So noto self, don't mess with Larry next

(21:19):
time you say podcast. I justgot out of the hospital three weeks ago
because I looked to the left.That is all that it took to put
me in the hospital for three anda half days. My whole neck just
locked up. And I had floatedto Tampa and I got off the plane.
Chris Gramitzos, the founder of podcastand also a partner of mine within

(21:41):
Podcasts, met me at the airport. As soon as I saw him,
Dude, I just broke into tearsbecause I was in so much pain.
But it was that's all I did. I was in my car and I
went, is there anything coming andmy neck just said nope, not today.
And I still don't have full rangeof motion. And it's been a
month since that half So yeah,you can mess with me all you want.

(22:02):
I'm very fragile at fifty one.So, but I left the karate
business and ended up going to TexasInstruments and that's where I was a corporate
trainer. Leveraged that to get atraining position with the company in Dallas that
was supposed to be a pit stopfor a couple of years to get a
little more experience moving into more ofan HR role, turned into a twenty
one year career that I left Januaryfourth of twenty twenty one. And now

(22:26):
I've been doing this full time sinceJanuary of twenty one. But it really
started speaking probably around nineteen eighteen nineteensomething like that. I started with some
very very small, really local DallasFort Worth of virtual events, and I
appreciate the opportunity that Tim Jillette gaveme to come on his show and he

(22:48):
would do these on the weekend.And I really didn't know what I was
getting into or how I was supposedto be doing it, but man,
I came in there with Gusto andthese events where they were streamed on Facebook.
And if you've ever live streamed onFacebook, which ross I know you
have, you can look at thattop left hand corner on Facebook when you're
live, and you can see howmany people were watching, and the vast

(23:08):
majority of the time that was thatbig goose egg. But it was still
an opportunity in a platform for meto start understanding the podcast space and understanding
the content behind creating valuable content.So as I continue to hold my skills
on these small virtual events, largervirtual events started opening themselves up to me,

(23:30):
and I started doing it on thoseevents, and then from there,
small live stages actually started opening up. Then bigger stages and bigger stages,
and now speaking is one of myprimary sources of income behind my business.
So that was the evolutionary process,very high level overview, but that's how
it all got started. Man.So speaking's been the key for you.

(23:52):
If you would say one thing isit's been saying yes a lot to speaking
opportunities. Yes, that's exactly right. And there's over the last probably three
years especially, there's very few,if any, that I have said no
to. I think I've been onevery podcast conference stage from California to New
York and everywhere in between. Ispeak at local events and local networking events

(24:17):
here in the Dallasport Worth area.I belong to several large networking organizations in
Dallasport Worth. I'm a member ofthe E Women's Network, which is a
global organization as well that specifically forwomen entrepreneurs, female entrepreneurs, so I
speak at their events as well,entrepreneurs organization. I've grown into speaking for
them as well. So speaking hasreally really taken off for me, and

(24:40):
that's been extremely beneficial. You know, a lot of people think the red
hat is really everything that's built thebrand, but it's saying yes. It's
really built the brand. The redhat just helps it stand out a little
bit. What do you learn fromspeaking in person that you don't get from
speaking at a virtual event, doingan online conversation or online education. What

(25:03):
do you find is you know akey to giving a good in person event
A lot of people have they're inperson muscle hasn't been flexed for a few
years now as somebody who's you know, who's out there doing it. What
do you think the differences are.Well, I think the biggest thing is
one for me getting on stage,it's an event. It's it's just such

(25:26):
a rush. And I was talkingabout my fighting days. I was on
a podcast the other day and Iwas talking about my journey because I loved
fighting in the ring or the cage, and it was such a rush.
I mean, there was no rushbeyond getting in there and competing, and
then it was even better when yougot your hand raised. But when I

(25:47):
started speaking in front of audiences oftwo, three, four, five hundred
people, I realized that it wasthat same rush. I get those same
nerves as I'm to the side ofthe stage, as they're introducing me,
the butterflies, they're going the adrenaline'spumping, the dopamines hitting hardcore, and
I get up on stage and Ihave that opportunity to engage with that audience.

(26:07):
And as a speaker, I preferto directly engage with my audience.
I love crowd work. I lovegoing up and I have always a preformed
talk and you know, we've gota presentation that we're doing. But I
like to get the crowd involved.And that's where I excel, and that's
where I have the most fun,is interacting with that live audience. So
for me, that's the big differenceis I get that rush and then when

(26:30):
I get up there and I engagewith the audience, and I'm confident that
they took some value out of whatI presented from the stage. It's the
exact same is when I wrap thattalk and walk off stage, as it
felt to get my hand raised everytime I was lucky enough to be the
winner in the ring or the cage. So they were telling me I need
to write a book talking about goingfrom cage to stage because it feels the

(26:52):
exact same way for me. It'sa great way to put it. I
felt the same way when I gotinto radio in my mid twenty. To
me, it was like an extensionof playing sports. It was just like,
Okay, the game's on, it'spreparation, it's you know, it's
intensity, it's you know. Iwas doing sports, sports and I was

(27:14):
doing games, and there was timeslike I would go into the bathroom at
halftime and give myself a halftime speechlike, Okay, you know the first
half you were a little shaky,to be honest, but fuck it,
it doesn't matter. Excuse my language. You're gonna have a great second half
and that's gonna be the tape thatgets you the next job or whatever.
You're gonna go back out like yougotta forget it. You gotta be like

(27:36):
a cornerback who just gave up atouchdown. But I would do that stuff
to pump myself up into, like, you know, change the mindset.
It's so true. It's so truebecause you know, I mentioned that I
got injured a month ago, welltwo weeks ago, I had a talk
down in San Antonio for the StateBoard of Education and I'm like, I'm
still stiff, i still can't reallymove. I'm still in quite a bit

(27:57):
of pain. But there was noway I could up to this amazing opportunity.
And I went up there and Ican promise you it was not my
best presentation. And as I cameoff that stage, I wasn't in a
state of etilation. I was like, I really screwed the pooch on that
one, you know, And it'sreally the exact same way. I still
had to get off that stage andgive myself that motivational speech. You go,

(28:19):
man, you played injured, youwent in. You know, you
still showed up for the game.You know it's the same concept, but
you were definitely not You weren't evenoperating it. I wasn't even operating a
fifty percent. But I was upthere still trying to give my best effort.
So I can totally relate to thatanalogy, and I think it would
be so cool. And that's whatyou don't get, at least I don't
get from the virtual gigs. Ido love doing virtual events. I just

(28:44):
did one yesterday and it was amazing. The audience was asking questions, everybody
was engaged. The host she didan amazing job. Megan Doherty just did
Podcasters for Business yesterday and I spokethere. It was it was a great
event and it felt really good,but it just does not compare to that
live in person action. And thecool thing too, is you know,

(29:04):
I'm a big fan of speaking onthe first or second day of the event.
If it's got a three or fourday event, I want to speak
like on day one or maybe daytwo, but no later than day two
because it puts you in a positionof authority and people want to have conversations
with you. And that's been oneof the biggest assets for growing my personal
brand is speaking on those early days. Now another trick of the trade.

(29:26):
I'm typically, especially with the EWomen's Network, I'm their anchor speaker for
after lunch because after lunch, what'shappening. Everybody's tired, they're full,
they just have their their favorite littlesweet treat, whatever it may be,
and they're kind of dozing off forthe afternoon. So what do they need.
They need somebody to come in therethat has some energy that's going to

(29:47):
engage, It's going to get theminvolved and get that audience fired back up.
And that's why every time I speakat E Women's Network, they put
me on right after lunch because theyneed somebody with that energy to get people
re engaged. That's amazing. That'san amazing feeling and an amazing opportunity and
it's really a compliment. And soI love that, you know. I'm
also you know, I might bea little ego driven, you know,

(30:11):
so you know it feels good.What can I say? Right, that's
the big thing, man, Ijust love it. I love on stage
speaking. When you speak as muchas you do, how many you can't
possibly be writing a customized speech forevery single event. You must have a
rapper or a general, a fewgeneral presentations that you then you tweak.

(30:37):
But you're not starting from scratch time, or are you? Yeah? I
learned that lesson Ross because I wasstarting from scratch every time. And I
was because I'm like, well,I did this one at podcast, I
can't do it in podcast movement,I did this one at Outlier. I
can't do it at whatever other podcastconference it may be. They've seen it,
right, So I would do everyone, and I've probably got I don't

(30:57):
know, I've got an entire libraryon my own the machine in my development
office in the other room. Idon't know fifty sixty talks that I've done.
But especially this year, I reallystarted doing exactly what you're talking about
just putting an external rapper on mostthings, especially when it comes to AI
AI. And when I talk aboutAI, ninety percent of what I talk

(31:19):
about is CHAD GPT. And there'sa reason for that, not just to
make my speaking easier, but because, in my personal opinion, when it
comes to GPT or generative tech typecontent chat GPT is the industry leader.
Now granted, you have Barred,You've got BANG, and you've got Claude,
You've got some others that are outthere, but CHAD GPT is really

(31:41):
the leader in the industry. Andthey prove that again with their latest drop
that they just did two weeks ago, and for some people, I think
it's even still rolling out. Butso I have that opportunity to primarily discuss
chat GPT and the features and thefunctionality of chad GPT, but then I
add some specificity depending on audience.So I have like AI for entrepreneurs when

(32:01):
I speak to EEO. I hadAI for education when I talked to the
State of Texas. I have AIfor podcasters when I do a podcasting conference.
So yeah, a lot of it'svery very similar in that regard,
with just some minor tweaks to drivehome that specific audience that I'm talking to.
So that was a very difficult lessonto learn. But yeah, you

(32:22):
just have to, you know,if you're speaking someplace different, literally every
week, sometimes twice a week,you just don't have the time to sit
and custom develop presentations for each andevery talk that you're doing well when it
comes to custom developing, you diddevelop your own version of chat GPT for
podcasters. What is involved in developing? From a high level, what is

(32:44):
involved in developing your own version?How would somebody go about doing that in
their niche in their area expertise?Sure, and you know, as cool
as it sounds, it's not thatdifficult. You do have to have the
paid version of CHATGBT, so that'sone of the pre you have to be
there, and you have to havethe latest version. The way to tell
if you have the latest version ofchad GPT, if you're a paid customers,

(33:06):
you can look on the top lefthand corner of your screen and you're
gonna notice that, actually the layoutlooks a little bit different, not extremely
different, but it's a little different. The left now is the column is
black. All of your history ofyour chats are over there in white now.
But if you've got the latest versionat the very top, you're going
to see four little squares that kindof looks like a window, and it's
going to say explore, And ifyou have that, then you've got the

(33:30):
latest version of chat GPT. Gotit. So if you click on that
explore button, what's going to happenis it's going to take you to a
list of customized GPTs that open aihas developed as example GPTs for users to
use and play with and get familiarwith. These very specialized versions of Chad

(33:51):
GPT. You'll notice there's I thinkthere's a recipe assistant, there's a sticker
generator, there's Games Instructions GPT.If you go there and you want to
play a board game of any sort, it'll tell you how to play the
game, card games, you nameit. It'll tell you how to play
each and every one of those games. So they've been really they drill down
into very specific niche in each oneof those. I think there's fifteen or

(34:13):
twenty of them. I don't thinkI've actually counted them, but there's about
fifteen or twenty there. So ifyou look at the top of that list,
you'll see an opportunity to create yourown, and so you can go
through the ones that open ai hasdone, and then that serves as sort
of a model of how to setup your own. It'll show an example.
It doesn't necessarily walk you through thesteps of building your own custom GPT,

(34:36):
but at a very high level.You can click on that plus node
at the top of the list there, and there's two different tabs once you
get inside that create The first tabis the conversational tab. You can literally
build a custom GPT just by havinga conversation with Chad GPT. Now,
if you click on the tab that'snext to it, it's a configure tab.

(34:57):
That configure tab allows you to givean image or an icon and identifying
icon. You can give it aname to your GPT. You can write
the description of your GPT. Youcan decide what functionality you want that GPT
to have. Is it only textbase? Do you want to include Dolly
three functionality? Do you want toinclude code writing or code interpreter functionality?

(35:19):
There's three checkboxes for that, andthen there's some additional actions so that will
allow you to really customize the lookand feel. Now there's another button there
that I believe and I'm not lookingat the screen right now, but right
below the description there's an upload buttonas well where you can add additional knowledge
to this custom GPT. That's whereyou can upload your custom files, your

(35:43):
custom knowledge base to this GPT toreally dial it in and really make it
specific directly to you, make itsound exactly like you give it your voice,
so that the responses it's giving arebased on your books. Ross.
You have your one hundred dred livestreaming prediction books. So if you were
to take those predictions, if youwanted to put them in a PDF and

(36:05):
upload that to a knowledge base ora GPT, you could do exactly that.
So you could have one hundred livestream GPT prediction live stream Predictions GPT
or something along those lines. Sothat's where you can add that additional knowledge
base. You can do spreadsheets,you can do documents, you can do
just about anything there as far asadding additional knowledge to that or even customized

(36:27):
knowledge to that GPT. Then youhave the opportunity, I believe it's in
the top right hand corner to publishit. You can publish it and save
it directly to only you, soonly you have access to it, which
I highly recommend you do for testingpurposes. Make sure that it's doing what
you wanted to do before you throwit out to the public. But then
you can also publish it publicly,meaning anybody with chat gbt's paid GPT plus

(36:51):
has access to that. Now they'regoing to be shortly they're going to introduce
a GPT store where you can actuallypublish it to the store. And while
they haven't release the details yet,there will be a profit sharing model of
some sort where you can start sellingyour customized GPTs. So that's going to
be kind of cool, kind oflooking at it as the app store.
So this is kind of that appdevelopment for podcast for podcasters for chat GPT,

(37:15):
and there's no talent where this isgoing to stay, so it's a
great time to get started practice withit. At least set it private in
the beginning and do it yourself andthen like you did, put it out
on Facebook or your socials and letpeople try it out and get our feedback.
Right, Yeah, I had tocould you got to be first to
market with these things? Ross,you know, since I've released mine,

(37:36):
I've seen several other people come outwith podcast related GPTs, but to my
knowledge, mine was the first onethat I saw out there, and that
was the goal, because this thing'smiss only been out for some people,
it's only been out a couple ofdays for other than it's been out at
the most week and a half twoweeks. So this is brand new functionality
that they just introduced. And youdid yours a combination of uploading con ten

(38:00):
and documents and also asking questions,or you stick totally on the the create
side rather than I did a combinationof the two. So I wanted to
leverage the large language model behind chadGYBT, but then I wanted to tailor
fit that to my specific audience andmy types of responses, so I added
my own custom documentation as well.Okay, so when you ask a question,

(38:22):
let's say, and then you getan answer from chat, you get
an answer there from chat gibt rightof say some of the common questions somebody
would have about podcasting. You're tailoringthat answer based on the PDFs and things
you upload, or you going intothat answer and actually editing it or making

(38:43):
changes right within the answer. No, CHADGBT looks at my knowledge base first,
then come combined answers with a largelanguage model, then answers the question
Okay, do you mind I knowthis is off the cuff, but would
you mind sharing your screen and justkind of walking through from the user end
how somebody would go about using youryour version of chat GPT podcasters GPT,

(39:07):
we can definitely do that. Sharea screen here. Well, Larry brings
that up. I'll mention again.You can find him and all his services
at red hat Media dot io.He's also got a book on Amazon,
a new book that he co authoredcalled, uh what is it called?

(39:32):
Called DIY podcast work Books. Thereyou want to your own podcast? There
you got I know it's a longname. And then he's got the branded
podcast, which you're what about twentyfive thirty episodes. Yeah, we're somewhere
in that neighborhood. Yeah, andthe book and the podcast both or my
podcast is co hosted with Sarah Luciand Sarah was also co author of the

(39:52):
workbook, so we tend to worktogether quite a bit. Now. I
also have my own book that's comingout called Under the Red Hat how to
stand Out in a Crowded Marketplace,So that should be out in the next
couple of weeks, and I dohave a sign up for that as well.
If you go to red Hatmedia dotio slash book, you can jump
on the mailing list and be oneof the first recipients of Under the Red
Hat one. It launches here inthe next couple of weeks. Very nice,

(40:15):
all right? So we have PodcastersGPT, a personalized podcast launch and
growth assistant. This is Larry's owncreation. Yeah, so what we got
here? And I've actually got acouple of example prompts that I built into
it as well, because if you'rea new user to chat GPT ross.
This goes back to your question howdo I even write these prompts? And

(40:37):
you'll notice these are very very simple. So we're just going to click on
this one. I want to starta podcast. What are the industry best
practices I need to follow? Sothen right out the gate, Podcasters GPT
starts laying laying out a go liveplan specifically for your podcast. What do
I need to do? What's Weekone? Pick a podcast name, research

(40:59):
that name of aailability, identify yourunique proposition to define your target audience.
Week two, Design and description.Let's design some cover art which you can
do right here in Podcasters GPT aswell, and if you want, it'll
be kind of fun. I'd liketo see how it does again, because
I did this yesterday. As Imentioned in the Podcasting for Business virtual event
that happened, we actually tried todesign some cover art and I think Megan

(41:22):
gave me the She wanted to doa podcast called The Amazing Pickle, and
so we created some cover art fora podcast called The Amazing Pickle and it
was pretty funny. So I'd kindof like to see what that looks like
today. He reportio as well,but you can see it goes through every
step of how to start a podcastweek by week. Then it talks about

(41:44):
marketing and growth, technical setup,launch strategies, What are some of the
promotional activities we can do? Whatare some post launch activities? So very
high level, but if you wantedto, you can actually now chain prompt
by building on the output of thisand sayan on week one. This is
something that I do all the time. When I get results back from chat

(42:04):
GPT, I just say if itbecause chat GPT loves to give you bulleted
responses. If you ask it aboutsomething, it'll give you bullet points about
some of the highlights of each one, and I go, well, expand
on bullet point number two and Iget a nice in depth description of exactly
what that means. So if Igo expand on design cover art, let's

(42:25):
see what it does for us there. So then it comes right back and
goes in depth on exactly what weneed to do to design high quality cover
art that's going to have an impacton our potential audience. And again,
this is taking a combination of thematerials that you've provided to your customized GPT

(42:52):
and the larger knowledge base that's outin the world. Correct expand on these
So basically it looks to see whatyou have first, right because it's your
customized and then it fills in thegaps with what's out there. Is that
how it more likely works when wego into depth. It starts digging into
that large language model and the knowledgethat it has that it's learned over the

(43:15):
years from being pre trained on allof the data that it's read over the
Internet. So that's exactly what itdoes. It's amazing how fast the answers
come back. Yes, and it'sgoing to get even faster. We're on
the verge of having Chat GPT TurboEdition come out and it's even faster.
It's going to be insane. It'ssomething cool too. If you're watching right

(43:37):
now and you own your own businessand you have a team of individuals,
Chat GPT offers a subscription called ChatGPT Enterprise, and if you wanted to
internally create your own custom GPTs thatare specific to your business, even with
some of your proprietary information and someof the tribal knowledge that only exists within

(43:59):
your company, you can create customGPTs that reflect that knowledge, and you
can publish it only internally so nobodyelse has access to it. One of
the things that you can do too, is you can also turn off sharing
your information. So if you're concernedabout sharing proprietary information or trade secrets when
developing a custom GPT, you canturn that off so that information is not

(44:21):
shared back to open AI, andthat information is not being used to train
any other large language models going forward. It's specifically for your internal clients,
and that's super super powerful. Sowhat you're adding when you create your custom
GPT is then also being digested bythe larger language model, so I may

(44:43):
get answers from what you uploaded evenif I'm not using your GPT, is
that correct it that can have andthat's a concern. That's a concern for
everybody. So yes, from acertain perspective, that definitely can happen.
But there's some things that you cando to your account to try to prevent
that as much as possible. One, you turn off data sharing when you
create your custom GPT. Two,you turn off data sharing within your account

(45:08):
at the account level of your chat, your chat GBT. So to do
that, if we go over hereto settings and data, we can go
to data controls and you'll see herechat history and training. If we turn
this off, that will prevent ourinteractions with chat GBT from being used in
training the large language model going forward. Now you've obviously decided to keep it

(45:30):
on, yeah, because I don'tcare. You know, I'm not doing
anything super secret, so you knowit's fine with me. But if you're
doing you know, one of thethings when I speak to large organizations and
like the State Board of Education herein Texas, you got to be cognizant
of that because if a teacher isusing a large language model driven platform like

(45:51):
a chat GPT or some of theother education specific platforms that are out there,
they very well could inadvertently share informationabout a student about their organization that
you don't want getting out to thepublic. So you got to be very
cognizant of that and be very awareof the information that you are passing because
yes, one hundred percent, withthat button on, they can take your

(46:13):
data and leverage it and use itto train some future models. Now,
one thing, there's a caveat theretoo, ross that a lot of people
overlook. Even if I turned thatbutton off, I'm still operating under the
exact same user agreement that I initiallyagreed to when I signed up for Chat
GPT, So I have to sitback and go, hmm, I'm still

(46:35):
under the same user agreement. Butthey're saying they won't use my data.
Okay, So that's just something youhave to keep in mind. Is it
really safe even if you turn thatoff? I don't know. Yeah,
So I take my same approach thatI take to Facebook, which is if
I can't publish it on a publicsetting, I don't publish it at all.
Yeah, that's one hundred That's exactlywhat my mind's on. It's because

(46:57):
you know, I'm not going tobe doing anything that's squirrely or anything that's
proprietary. You know, even thoughthe data that I'm using to drive Podcasters
GPT, a lot of it ismy data and a lot of the content
that I've written over the years,it's nothing proprietary. It's just podcasting best
practices if you want to invest youknow. It kind of goes back to
the same thing of if you wantto launch a podcast, do you hire

(47:19):
a coach to help you through theprocess or do you spend your time sifting
through documentation and YouTube videos and makingmistakes and then learning from that. Do
you want to streamline that process ordo you want to go through the iterative
process yourself and learn as you go. It's the same thing with podcasters GPT.
You could compile this information on yourown, but how much time is
it going to take you? Isit going to be accurate? Is it

(47:42):
going to be the most latest andgreatest information when it comes to podcasting?
Is going to be the most currentindustry standards? No guarantee there, But
if you go to Podcasters GPT andyou use my Podcaster's GPT, I can
assure you that all the data thatI'm using to drive that GPD forward is
current and up to date industry bestpractices in the stand and there's no reason
if there's an area which you haven'taddressed. Again, it's still going to

(48:05):
pull from the larger language model.So you don't have to switch out if
you want to say and put ascript and say, you know, give
me ten bullet points from this thatI you know that I can I can
use in a blog post or whathave you. When you can do that
right within your customized you don't haveto switch out for something which maybe you
didn't plan for. I'm not sayingyou didn't plan for that, but there's

(48:30):
something's going to come along that maybeyou had. But you can stay within
that framework and still benefit from thelarger knowledge base and the larger cent right.
And I got to hit up bycast Magic the other day on LinkedIn.
When I published this on LinkedIn,was telling everybody about it. One
of the reps from cast Magic goes, oh, let you have to let
me know how it does as comparedto cast magic. And if you're not

(48:51):
familiar with cast Magic, you uploadyour podcast episode and it generates using AI,
it generates titles, it generates shownotes, it generates all the content
you need to support that particular episode. And I had to tell him,
I said, Greg, that's notwhat this tool is designed for. Not
saying it won't do it, butthat's not what I built podcasters GPT for.
I built it so people could launchpodcasts and grow podcasts. So that's

(49:15):
the specificity that we're looking at withpodcasters GPT. If I wanted to build
one specifically for doing that creating postpublished or post recorded product content, I
got tongue tied there. It's likesaying GPT ten times fast. It's very
difficult to do. But if Iwanted to develop a custom GPT for doing
that sort of thing, I coulddo that. But that's not the purpose

(49:37):
behind podcasters GPT. Yeah, andso what are some of the tools you
use in addition to chat GPT,whether they're AI tools or just general podcasting
tools to get your show done andout. Yeah, you use quite a
few, actually, So I'm abig fan of Filmura film Ura by wonder
Share. They have some AI applicationsthat they built into their editing tools as

(50:00):
well, so we use those quitea bit. I am a huge user
of Photoshop and illustrator, and Igot to tell you that when it comes
to AI generated graphics and content,they are leading the charge. They do
an amazing job. I mean,Adobe has crushed it in my personal opinion.
Now again with Dolly into Chad toBT, I was able to go

(50:21):
and I had a subscription to midJourney and I was able to cancel that
because Dolly three to in my opinion, is on par with what they're doing
over on mid Journey and it's muchmuch easier to use. So if I'm
training someone on how to generate AIcreated images, I just stick with Dolly
because prompting over on mid Journey wassome real prompt engineering to get some quality

(50:42):
results. So I was like,all right, I'm done with that.
But we use video dot ai toalso slice and dice our content. Video
dot Ai, you can upload,say this episode is going about an hour
long. We could upload this episodeto video dot ai and they will chop
it up into vertical video for usand usually generate out of an hour long
episode, forty to fifty pieces ofcontent. Now, the downside there is

(51:06):
really only about twenty percent of thoseare really usable most of the time.
Some of them are really kind ofout there. But if I can upload
that and it creates the vertical videosfor me with my branding, with my
templates, it's ready to go withcaptions and everything, and all I got
to do is upload the video andI still get ten, twelve to fifteen
pieces of content. It's worth itto me. So that's an amazing tool

(51:29):
right there. I also love touse Claude or Claude too is the latest
version there. Claude is very similarto a chat GPT, but from a
creative perspective, sometimes it does abetter job. So it also has a
larger context window. I don't knowif you've ever tried to upload content to
chat GPT, maybe maybe a whitepaper or something fairly lenkedy and say hey,

(51:49):
summarize this for me and you geta seramount. Yeah. Not.
That's because the context window is fairlysmall right now. So they use tokens
in order to allocate resources or memoryfor you, and you're limited to thirty
two thousand tokens right now with conversationswith CHADGBT upload and output. So it's
a pretty small context window. Claud'swindows much much larger. I mean,

(52:12):
you can literally and I'm gonna datemyself. But you could literally upload the
entire Encyclopedia Britannica to Claude and askit to summarize it and it's not going
to err out on you. Now, as I mentioned before, I love
chat GBT because what they're the industryleader, and they set the standards as
soon as soon as the next iterationof chat GPT drops. They've extended that
context window as well to one hundredand twenty eight thousand tokens, so we'll

(52:36):
be in the same boat as weare over on Claude. You're gonna have
a very difficult time giving it toomuch information at one time. But there's
also ways around those context windows withplugins, and that's sort of we don't
even talk about plugins today, butthere's ways around some of the limitations that
we're already dealing with with CHADGBT thatstill allow you to analyze large sums of
data as well. But yeah,those are some of the tools. Claud's

(52:58):
great again, video, awesome Adobean anything there is is really really awesome
for content creation. Well, thishas been an awesome hour. Thank you
so much for joining us, Larryand sharing so much wisdom about chat GBT
and about creating your own footprint thereand your own customized version, as well

(53:19):
as some of your tips for speakingand getting your name out there and so
forth. It's really been a joywatching you over the last few years and
seeing your growth and how you've reallyreally like I was saying earlier, and
you said, you said yes toa lot of stuff and in the process

(53:39):
both your game and your visibility increasedin a major way. So congratulations on
all the success. And where doyou want people to go to connect with
you or to check out one ofyour many offerings or more than one.
Sure you know what's rednatmedia dot io. Everything is there, and we're actually

(54:00):
going through a revamp of the websiteright now, so I can't wait to
roll that out. It's in developmentas we speak, but for right now,
you can still find everything you needto find over there. All my
socials are there, the book signup is there, the podcast audits,
everything is there. So do youstill do graphic design for people or you
We do graphic design as well.Sarah does the majority of that for us.
But Sarah is my business partner inbranded and we work together to launch

(54:22):
podcasts and do graphic design as well. You probably remember back in the day
I was doing one sheets even rightright speakers. Yeah, so we have
that offering as we don't talk aboutit a whole lot, but Sarah does
that and she does an extremely goodjob. So we have anything you need
from a podcast or content creation perspective, we're right here for you. Sounds

(54:43):
great. That is Larry Roberts.Larry again, thank you for joining us
here on Extremely to Report. ThanksRoss, all right, great talking to
Larry Roberts. Don't forget every Thursday. We've got the Extremely to Report live
panel Thursdays at one thirty pm Eastern. Not this coming Thursday because it's gonna
be Thanksgiving, but you can catchus Rob Greenley, we have Claudia Santiago

(55:09):
and Rebecca Gunter, and of courseyou can catch all of our episodes on
YouTube or on your favorite podcast app. For the great Larry Roberts who joined
us and wonderful, wonderful conversation.I'm Ross Brand. This has been the
stream Leader Report. We'll talk toyou again on another episode of The stream

(55:30):
Leader Report. Take care, everybody,

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