Live Shopping: Will TikTok Challenge Amazon Via Livestreaming | Panel (Ep30) - StreamLeader Report with Ross Brand

Episode Transcript
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(00:00):
We've got some great stories to talkabout today. TikTok is it trying to
become the next Amazon? And whatrole will live streaming play in what TikTok's
trying to do. Also, Googlebig news on the AI front. They're
launching Gemini, which is their mostadvanced AI endeavor so far. And of

(00:23):
course Google is also reached a dealwith Canada so that their news can appear
and Canada can carry their news.And I don't know, it's crazy stuff,
but Claudia is a Canada expert,so we'll talk to her about that.
Rob of course is on top ofeverything with AI. And I just

(00:44):
bought a subscription to the Wall StreetJournal so I could read all about TikTok
and business. So let's do ashow. It's the stream Leader Report,
Live panel creators talking to creators,graw Real Panda script and sometimes they see
the quiet part out loud. Hereare your hosts, Claudia Santiago, Rebecca

(01:07):
Gunter, Rob Greenley, and RossBrand Hey Gang. Welcome to the stream
Leader Report. It's the live paneledition that we do every Thursday one thirty
pm Eastern. Joining me today isRob Greenley, the host of Podcasting Tips
with Rob Greenley, a stream yardshow and Claudia Santiago from Viva Las Stage

(01:30):
singer and live streamer. And unfortunatelyRebecca isn't able to be with us this
week, but she will be backnext week. And it's particularly unfortunate because
one of the topics we're going tocover is TikTok and that is her wheelhouse.
But like I said, I didjust finally have to break down and

(01:52):
get a subscription to the Wall StreetJournal so I could read their articles about
TikTok. I played, you know, everybody knows I played with the app
a little bit, but not thatmuch. So I'm a little bit in
foreign territory. But I think Iunderstand what Amazon does, and I think
I understand how TikTok might be tryingto go after Amazon. So I think

(02:15):
that's where we should start, becausethis is a pretty big deal. Basically,
TikTok is looking into logistics. UnlikeAmazon, they're not building their own
warehouses and distribution, but they're lookingto work with others who have that available

(02:42):
so that you can buy products onTikTok and have it delivered to your home
or to a location where you pickit pick them up and live streaming and
life selling is going to be apart of this. So I'll throw it
out. Is TikTok going to developinto a threat to Amazon? Will?
Will you be going to TikTok whenyou need to get some stuff delivered to

(03:05):
your home instead of to Amazon?Yeah? I think it's an interesting situation.
I mean, they Amazon has beenplaying this content strategy for a long
time. They've got, you know, people that they're compensating for creating videos
about products, kind of like what'sbeen going on for a long time with

(03:29):
the you know, the Home Shoppingnetwork and in cable television. But they
incentivize people to create videos about productsin their catalog that can be in that
you know, that that reel thatthey have on each of the product pages
that can give like a demonstration ofthe product, a little promo and things
like that, uh, for fora long time. So in a lot

(03:49):
of ways, I'm sure what TikTokdid was just look at Amazon and think
of short form video as a wayfor them to promote products on their platform
and then have an e commerce componentto this that can enable this transaction.
So I'm I'm curious who, uhTikTok is going to work with on the

(04:11):
fulfillment side. You know, ifif that's being done by a competitor to
like a Walmart or something like that, or uh, somebody on that side
that's maybe a direct competitor to Amazon. But this is kind of a content
marketing strategy too, to help influencerson the platform to monetize make money and

(04:32):
thus, you know, do arev share with TikTok going going forward.
I think it's it's probably pretty smartif you think about, you know,
kind of kind of the bigger pictureof how people are evaluating products before they
purchase them. I think TikTok issitting in a terrific position to do that,
but they're you know, that TikToktopic is a complicated topic for a

(04:56):
lot of political reasons too. Yeah, Ship Bob and new Egg are two
of the companies that they're striking dealswith the store inventory and pickpack and chip
pick pack and ship sounds like,sounds like a commercial right there. Online

(05:16):
orders, these companies will then dropthe packages into private delivery networks for delivery.
So that's that's where they're at rightnow. I'm ahead, go ahead,
Claudia, Yeah, I'm surprised thatit hasn't started sooner, to be
honest, because Amazon has had aprogram in place for quite a long time,
and I think it was only amatter of time where social media hangout,

(05:43):
So if you would would set upanother business model, like, it's
just one of these things that Ithink we're going to be seeing more and
more of. But I guess I'ma little curious and maybe you guys have
more insight on this as to Okay, TikTok going purchasing direct from each company?

(06:04):
Are they going through Amazon solely?Like what? Like, I just
want to know a little bit ofthe trail of how their their infrastructure is
here. Yeah, I don't knowthat we know that for sure, but
I'm sure that they're going to buildan independent e commerce engine from having any

(06:26):
connection Amazon. But I do knowthat Amazon just crossed over the barrier or
the kind of volume of being thelargest shipper in the United States. I
think they surpassed I think FedEx andand ups as far as the volume of

(06:46):
packages that they're they're delivering. SoI'm sure that leaves open, you know,
FedEx wanting to work with you know, like a like a byte dance
here Yeah, as a as ashipping fulfillment placem two for those folks to
compete with I'm talking about the shippingplatforms to compete with Amazon now. So

(07:10):
the timing of this is rather interesting, and it was, and it probably
is because both ups FedEx are lookingfor a competitor so they can continue their
their market presence and not get overrunby Amazon. Yeah. And then the

(07:30):
other interesting side of this is theyare going to dive into live streaming right,
and I think live streaming live shoppinghas proven to work. The difference
between TikTok and Amazon is just themassive number of people that come to TikTok

(07:50):
to watch videos and are addicted tospending time on TikTok, particularly the younger
audience. So working product placement,working you know, ways for people to
purchase write in stream right while watchingthose videos. I guess I'm also interested

(08:15):
if they're thinking about having creators actuallyset up shops that you can go visit,
or brand set up shops. Thatwould be the way you would challenge
I think, I mean, Iwould assume, but I don't know the
numbers on this, but still livestreamin stream purchasing is a tiny fraction of

(08:37):
what Amazon does for product Like,most of the time, I don't go
to Amazon to watch a live stream. When I want to buy a product,
I know the product, I justgo to the product page right now.
If I want, if I wantto learn about some area of product
that I don't know anything about,then going to a live stream is great.

(08:58):
The the other thing they have ison Amazon are these shoppable videos that
the creators put on the page,and Amazon often lists them on the page
of the products. So again,if there are shops and product pages,
then this content, some of whichis very entertaining, very interesting, and

(09:22):
could also be you know, thingslike on boxings and reviews and such on
TikTok. It would get TikTok intoa whole different type of type of content
exactly. Yeah, I think sotoo. And if you look at what's
been going on for a long timeon YouTube, just like what you were
just saying about unboxing and reviews andthings like that, you can totally see

(09:46):
how that could be a convergence forTikTok on this all they have to do
and well and also kind of anotherextension is that they've been wrestling with their
models on how to support creators rightand drive income to creators. I mean
this is a very I think it'sa very smart strategic move because increasingly,

(10:09):
and we're seeing in podcasting too,creators want to get involved in platforms that
can help them monetize, right,make money as people get laid off.
They want to be able to getget a side hustle going. And then
and the timing of this is ispretty amazing on the part of TikTok or

(10:33):
in this case, the parent companyis byte Edance is the parent company here
in the US. I've had callswith them in the past, but about
podcasting too, so they may bejumping into the podcasting space here soon too.
So this is clearly a leveraging ofthe scale that they have to create

(10:54):
revenue streams. This is like aside hustle for TikTok right right, Well,
just looking into looking into this article, they have rolled out an e
commerce platform two one hundred and fiftymillion monthly active users in the US in
September. Again, I'm not enoughof a user probably to recognize that or

(11:20):
nowhere to go if it's a separatepart of the app. TikTok isn't a
stranger to selling goods through live streamingand short videos. The phenomenon has been
around in China for many years,and Doyen, the Chinese version of TikTok,
has been particularly successful there. TikTok'sforay into e commerce has also been

(11:41):
off to a good start in SoutheastAsia over the couple of years. The
logic of expansion into e commerce isclear. TikTok is already a channel where
hundreds of millions of young users discoverednew products, particularly in categories such as
apperil and cosmetics worn or highlighted byin luencers on the platform. Allowing actual

(12:01):
sales is the next step. TikTokaims to increase the total amount of such
goods sold on the platform, orgross merchandise value, to twenty billion this
year globally, from less than fivebillion in two thousand and two, according
to the Wall Street Journal. Soin the TikTok app, there's already a

(12:22):
SHOPB, so they're already merchandising productsin here. I can pull one up
for it, so you can kindof see. It's kind of hard to
see a little bit on the screenhere, but there's products in there already.

(12:43):
So this is just linking up thecontent side with the merchandising side,
just like what Amazon's doing. Soyeah, I think that's the play here,
and this is a way for themto incentivize creators to make money for
creating videos and support of the products. And that's and then also this tie

(13:05):
in around you know, host endorsetype of opportunities for creators on their platform
to earn a earn a few buckson making content for right, So either
a creator could is that content therethat could come from a creator, it
could come from a brand pushing theirown product. Is there any limit?

(13:28):
Like when you look at it,does it look like it's all brands?
Does it look like it's individual creators? Like? How can you tell how
the product got there? To?That page looks very similar to Amazon.
I mean, I'm I'm looking ata product page right right now, and
it's got all the same components toit, it's got different you know,

(13:50):
like this is a phone case they'rebuilding an Amazon basically, Yeah, exactly,
it's a it's a direct competitor towhat Amazon is doing. And I
still don't see if I look onthis page for this product, it's got
a bunch of textual textual descriptions andreferences to other, you know, similar

(14:13):
products, right, just like whatAmazon does. But I don't see any
kind of videos listed in here yet, so it hasn't been ruled out yet,
is what's going on. But thatwould be the next logical thing would
be to recruit content creators to publishcontent and then they would link to it

(14:35):
off of this product page. Ithink I think there's some challenges now too.
I mean, first of all,Amazon is so well established and so
thought of the as the online platformthat we go to shop, so you're
going you're certainly starting going uphill theother The other thing that came to mind

(14:58):
as you were showing that is willthey need to have a desktop option?
Because while I do you know,shopping in the Amazon app and in the
mobile browser, I gotta say theexperience, particularly when you're getting into shopping
for products you might not be veryfamiliar with, there's still something about the

(15:20):
desktop experience that I think has gotto drive a lot of sales and even
viewing of shoppable videos and things likethat. Even as we're becoming more and
more mobile centric. Do you thinkthat TikTok will eventually move to a desktop
or is that too anti what theirwhole vibe is. Well, I think

(15:43):
you have to think about the userbase of the platform, which is probably
extremely mobile centric. So if youthink about gen Z and Gen X populations,
they are on iPads or tablets aswell as mobile phones. The ownership
base for you know, desktops withthat generation is you know, not as

(16:07):
big. So so we we shallsee. I mean, I would say
Amazon is getting the vast majority oftheir transactions are coming through, would be
my guess. Remember way back whenwe had this year's catalog, the Wish
book wherever, that that big,big thing, and you'd be so excited
to flip the pages. Right,Yeah, how things have changed, heke.

(16:33):
You know in entertainment and TikTok entertainerscreators have been making money there for
quite some time. Uh, andsome are making like crazy amounts because of
the amount of viewership you can geton TikTok. So the traffic there in
that again, that mobile centric audienceis huge. And I wish Rebecca was

(17:02):
here in some ways because she's likethe queen of TikTok and she's been trying
to convince all of us to moveon over there. So it'll be really
interesting to see. I'm a lotof tiktoks to do in this. I
think all the power to you,you know, I think this is great
and it's good news too for contentcreators. Yeah, you know, also

(17:23):
looks like they're being very competitive onpricing, which may be their hook,
which means potentially that their margins area little thinner, and that's how they're
going to go after Amazon. Yeah, I mean, I guess the other
thing is what kind of commissions arethey paying out to creators, because will
that entice some creators who've built bigfollowings over on Amazon to say, maybe

(17:48):
it's better to spend my hour aday live streaming my product lines over one
on TikTok if there's a bigger audienceand more generous commissions. Well, and
also think too, I mean,like a platform like a stream yard or
whatever they'm I'm sure at some pointTikTok is going to connect with these live

(18:12):
stream streamer platforms and it will bepossible to live stream simultaneously to a YouTube
and TikTok and Twitter and stuff likethat, and then you just have links
to the products in there. Andand I think the next thing that you
know, Amazon is going to haveto consider is is doing the same thing

(18:34):
doing I mean, it is possibleto live stream on Amazon today, but
I'm not sure where many people aredoing it yet, So this will definitely
put pressure on Amazon to push forwardon their live streaming merchandising program. But
when you get into the Amazon Influencerprogram, which is what lets you live

(18:55):
stream, yeah, most people arelooking at Amazon Live when they get in,
but they often find that the moneyisn't that they make if they end
up being successful at monetizing. Itisn't so much from live streaming as it
is from doing these one to fiveminute, one to seven minute shoppable videos

(19:18):
where they review the product or theyunbox it. They show you what it's
like, tell you why they likeit, give their honest review as long
as it's positive, right, becauseyou can't disparage a client or a company
on Amazon, so you pretty muchneutral to positive for the most part,
although you could in a positive reviewmention some things that aren't the best.

(19:44):
But it's those shoppable videos and theability of some of the creators to just
churn them out. I mean,some creators have their little film set up
and it's just day after day,get something that they use into the house
and yep, you know, filmit and then record a voice over.
And they're doing it mobile phone andquick. And there's no reason that couldn't

(20:07):
that couldn't hit a home run onTikTok. Yeah, I mean if I
mean it's it's a pretty simple setup. I mean, I mean, if
you can get a camera that that'lllike take an overhead shot of the product
and you can just sit here andand show the product and demonstrate it very
easily and just switch back and forth. You know. But it's an interesting

(20:30):
kind of situation if you think aboutlike the Home Shopping Network, you know
that's been around on cable television fora long time, how kind of live
that is and how you know there'slike countdowns and bidding going on and that
kind of stuff. I don't knowif this is going to evolve into something
like that, but that may notbe where they start. I would say
it'll be just like what you saidRoss, It'll be probably more just reviews

(20:53):
and and stuff to get started,But that may be where we're going here.
Exactly do you do you either ofyou know any of the role out
on what the monetization structure is oranything like that for creators yet has there
been anything like that? No,I'm not familiar enough with that. One

(21:14):
thing I was going to ask you, was you mentioned musicians monetizing. Are
they monetizing directly, like through saleson the platform or through donations, or
are they more monetizing by building anaudience and then sending the audience off to
buy their music their other stuff thatthey sell on their website or elsewhere.

(21:40):
Yeah, so I'll just use thisas the product. So when the product
is created, it is then sentinto distribution. Distribution sends it to YouTube,
to Facebook, to ig, toTikTok to all these places as well

(22:02):
as some other other platforms. Andwhen that happens Spotify, all that.
When that happens anytime, like forexample, if you put up a post
on Facebook, if you want tonow this wasn't once upon a time,
you can do this. You canonly do it on stories. Now you

(22:22):
can do it on posts where ifyou put up a picture, you can
actually add music to it. Well, that music has been added through distribution,
so legal. Yeah, so youcan actually almost animate those posts and
turn them into videos with like sayfor me, I've got a song out
there called bring My Angel Down toUs. I'm going to use that one.

(22:47):
You can choose that, just lookit up or find Claude Santiago.
You can pick a song, addit to your post boom away. It
goes every time somebody does that oruses it. And this is what happens
on tikto You can add music toyour reel, to your whatever your story,
you're doing, remixing or whatever.So what happens is then the distribution

(23:11):
collects the money and sends it tous. So with TikTok, because there's
so many on that platform and they'realways creating and they're always adding music,
it is a really good place forrecording artists who are creating, distributing to

(23:36):
to be on there and have theirmusic there. Now, if you were
to play music, your music onyour show, can you still get a
copyright claim against you from not YouTube? It's going wait, that's copyrighted music?
Yeah? Or can they figure outthat yeah, and their algorithm figure

(23:56):
out that you wrote the song andyou're the one who runs a channel.
Well, because distribution has distributed itto YouTube, it collects, it collects
the money, and then it collectsthe money to uh, you know,
the artists and the and the writers. So if there is a copyright,
it's usually the distribution company, andso it's not an infringement. Okay.

(24:22):
In the event that there is likea platform that says, hey, you
violated terms, well, all Igot to do is submit the license or
whatever. I've got to prove thatthis is me right right. Well,
yeah, artists, artist musicians,they've been collecting on on TikTok for quite
a while. Mm hmm. Sowhile we've talked up some of the positives

(24:47):
and look at some of the negatives, probably one of the biggest challenges to
all this working out is TikTok stayingavailable to the US market. In fact,
Montana tried to ban TikTok, anda judge there said TikTok ban likely
violates the First Amendment. And it'skind of interesting because where where does social

(25:17):
media platforms fit in terms of theFirst Amendment. The the we we don't
know whether individuals have a First Amendmentright on those platforms completely, we haven't
established. But does the platform's existencein and of itself constitute protected speech under

(25:37):
the First Amendment like freedom of mediaor you know, free press or is
it you know, are there differentrules for foreign owned companies that may carry
third party media but aren't necessarily youknow, homegrown media or like, I
don't know, really know where itfits in. And I'm sure different judges

(26:00):
could look at this very differently.But whatever happens with that, this is
a serious threat to TikTok that youknow, more and more states and people
in the Congress and so forth,they're talking up about the threats that they
believe TikTok poses to national security,to our culture, to young people who

(26:23):
spend time on the app, andso will TikTok survive survive this period where
it's really under scrutiny, Yeah,it's hard to know how that's going to
turn out. I mean, ifthey were going to do something to TikTok,
they probably would have done it bynow. I remember this discussion happening

(26:45):
back in the Trump administration where theywere going to ban TikTok, and then
TikTok made some organizational changes to divestthemselves from China from a business respected So
we'll see. I mean, thisis a little bit of a political hot
potato, But it seems like ifthe government hasn't taken action on this yet.

(27:08):
It's probably pretty unlikely that they're goingto, and especially with this move,
because then it starts getting into twobusiness activities that benefit's the US.
So it's just a matter of right, right it actually happens here. It's
actually very savvy from Bytdance's perspective andhow much they've disentangled their operation from the

(27:37):
season and stuff is it is nottotally clear, uh to you know,
there can be a lot of backdoorsinto their system, but clearly from an
organizational standpoint, it's a US operation. But you know, we know how
technology works, right, it canbe all sorts of backdoors into into the

(28:00):
platform that the CCP can get accessto potentially. I don't know that anybody
has any proof or evidence of thoseconnections, but the more American citizens and
American companies get involved with them,right, the harder it will then be
to ban it. So this isnot just a good business expansion move,

(28:26):
it's also a very much a selfpreservation move considering how much TikTok values the
US market well, and this appor this company has you know, if
you think about how this platform hasbeen utilized in China, has always had
this kind of integration with with youknow, merchandise and transactions and shopping and

(28:52):
things like that. And and soI think that's the direction that we're seeing
with all this stuff, is thatthese apps and these platforms are becoming multimodal,
right, so they do lots ofdifferent things. So a person that
uses this app, maybe you cando their banking there, they can do
all sorts of stuff. But yeah, we're all under surveillance, no question

(29:15):
about that. You know, wayback way back with Facebook, if we
go back to Zukerberg, this washis vision from way back. He was
trying to model it Facebook after whatChina had already been doing for quite a
while. I can't remember the nameof their platform, which is like Facebook,
but you could do your banking,you could you could buy airplane tickets,

(29:37):
we chat, I think maybe wechat. Yeah, that is the
biggest platform in China, right,is exactly and that was his vision from
way back. So the fact thatthese other platforms are are are integrating this,
I think, I don't know,I could be wrong, but I'm
doing my one hundred predictions here.This is going to put up pressure on

(30:00):
Facebook too. It's putting pressure,yeah on Facebook, but the other platforms
are like, you know, wewe're gonna have to step up our sink
or swim here. So I won'tbe surprised. I don't think if if
a lot of the platforms start integratingthis kind of thing, yeah, well,
and you have to throw into themix X or Twitter. They they

(30:21):
are clearly that's the vision of Elonwith Twitter is to create a kind of
like an e commerce transaction type platformaround online banking, uh exactly, And
and Elon's going to be offering youknow, his brain implants on anyway,
So there we go, There'll beour option on X. Right. Well,

(30:44):
I think really drew an interesting connectionbetween we chat and Facebook because you
got to say that there was certainlygovernment security state in the founding of many
of these tech companies and in theinput and so forth. So I again,

(31:08):
and I'm I have been very criticalabout what I think is the impact
of TikTok in a lot of ways, but understand that our homegrown tech companies
are also sort of doing the samething with the same back doors to the

(31:30):
government and all that that we foundout in X. We have just become
a little more comfortable when we thinkit's a friendly government versus a hostile government,
but is it or is it notright? But so again, some
of this push to ban TikTok,as we talked about in an earlier episode,

(31:56):
is clearly I think legitimate, andthere are certain concerns. And then
there's also those that think, hey, you know, we should be you
know, we should be the onespying on American citizens and having their data,
not a far known company. Right, So just on the topic,
but a little bit off. Youknow, I have a rant. All

(32:20):
right, we haven't had we haven'thad a rant, have we We haven't
had a rant. But I havea rant. And my rant is this
that you know, I was puttingup some links to an event that I'm
part of. Okay, well,you know you do all that work,
you put it out there, evenon ig You know how now they give

(32:44):
us the option to add like yourYouTube, your website. Once upon a
time you can only add like yourwebsite, so you can do your YouTube,
your website and whatever other links.Okay, Well, because Facebook,
Instagram around threads like all us connected. Well, last night, late at

(33:04):
night, after all this work,of all the stuff, I start getting
these notifications we have we have removedyour post. We have removed your link.
We uh And then on ig Ican't even go on there and it
said you're not allowed to like orcomment until you remove your link from your

(33:27):
links list. Okay, now whatwas Okay? You want to know?
You want to know what their thingwas because there was nothing in my post
that was going against community standards oranything like that. Okay, you want
to know what? My, my, my? What I was accused of
cyber security? Like? What?There? They have this new thing?

(33:51):
Now there is this cyber security watchand apparently if there's a certain type of
link I don't know is the typeof link they did not like. But
it's really so you could you couldnot use it. And not only did
they give you a warning, butthey pulled I had last night, I

(34:12):
had six post put pulled down.I had a blog on ig I could
not like or calm anything until Iwent in and removed that link. There's
my rant. So where are wegoing with this liken? There's my rant?
Doesn't surprise me? I mean Igot accused of having nudity in one

(34:34):
of my videos. Wow, that'sat there's no market for that really,
and it's only, and it's onlyI will say this, it's only with
the Zuckerberg products because on LinkedIn,no problem, I need to no problem
on actually the same thing, samething. And also I got denied because

(35:00):
it's they thought I was going aroundselling the selling something that I should be
selling through a Facebook store. Apparentlythe algorithm couldn't pick up on free get
your free ticket to tomorrow's event.But it made it a nightmare for me

(35:22):
to post that in my Facebook,the Facebook group that they told me that
you got to have because that's whereall the conversations among the people you connect
with I'm supposed to be, right. Yeah, you could get me going
on a good medical topic for anothertime. But anyways, I just had
to get out off my chest becauseI had a round. So how long

(35:43):
are you in meta jail for?Well? I actually they did not put
me in meta jail. They there'ssomething about getting notifications and it's all in
like the little triangle things. Andat first I thought, you know,
maybe you know sometimes you get thosemessages is and it's like spam or whatever.
You don't do that anyways, Butno, then I went and looked

(36:06):
and sure enough they were removed.They removed the post. So, and
it was all in orange, thenotification that your post has been removed.
As I clicked on it to see, okay, what exactly was the violation?
So I looked on it and thenas I clicked tomorrow, it said
it's a cybersecurity issue blah blah blahblah blah, And I'm like, that

(36:29):
post had nothing. It was thelink. They don't want links going out,
which we know, but they're gettingreally really sticky about certain links.
So what's the purpose of using thedarn platforms if you can't link? Like,
why will you use it for businessin any way? If you can't

(36:50):
link to your website, to yourstore, to your sign up sheet,
to your event like so ross Andthis is the important thing to note here.
Okay, we all have business pageswhich they're happy to collect our money
right right when we do odds orwhatever else, they're happy to collect our
money. Even on the business page. They took down all the posts with

(37:14):
legitimate links. There was nothing,you know, going ains community standards.
So for me, this whole thingabout TikTok is like good news, you
know, because if they let yousell there, if they let you you
know, earn money there then holdthe power to them because Zuckerberg, I
don't know what the deal is there. It's like, why wouldn't you not

(37:36):
be allowed to add a legitimate businesslink? And then the other problem is
you're terrified to repost it because ifit caught you as a cybersecurity violator or
somebody putting nude content on the Internet, then of course you don't want to
put your perfectly safe, post appropriatepost back up there because because if it

(38:00):
gets dinged again, now you're suspendedfor a month or And I mean I've
been studying this Internet stuff for along time with social and posts, and
I know the roles. I know, I know, like even the updated
roles, but there was no there'sno updated nothing. They just do what
they want. You know. It'slike during during certain seasons. I remember

(38:24):
through the elections, the American electionsand I'm in Canada. The American elections,
they hired like a whole swat ofFacebook police. And I remember one
day me doing a little search forone of my pages, and you know

(38:44):
what popped up? It said itsays please something like please be careful.
There was a warning please be carefulentering this page as it's associated with Q
and on and it's like what Sothey randomly would go and do this stuff

(39:06):
and it had no you could noteven. You couldn't even. But the
page had nothing to do with it. I had nothing to do with it,
and there's no human you can appealto. So you're pretty much I
know. And the crazy thing isif it did that to me, who
I'm the owner of the page.So every time somebody was going to that

(39:28):
page, this block thing would comeup. Remember for a while there,
all these blocks would come up.You could put a picture of your dog
and somehow that was related to soeverybody thinks you're coo, You're responsible for
pizza care, right, Oh mygoodness. So anyways, there's my rant.
But yeah, so when I seeother platforms outside of Suckerbird's spear,

(39:54):
don't get me wrong. I enjoyFacebook and I will still be there,
but I'm going to think twice aboutwhere I'm selling or posting legitimate business content.
Yeah, Rob, let's move onto uh Ai and Gemini, because
this is a pretty big deal forGoogle. Could I show an example of

(40:19):
absolutely of an e commerce kind ofpost on on on TikTok if you want
to. Yeah, you know that. I can actually play play one so
that it's only forty eight seconds long. But it kind of gives you an
idea of what we're probably going tosee. And this definitely plays into this
concept that this is kind of agen X thing, so in a gen

(40:42):
Z kind of a kind of aplay here, so off and what in
the world is that tubing that scare? It doesn't bleed under your eyes,
it just like falls off. Iguess I don't know. I'm not a
scientist. I got this one fromTart. Wipe it off at the end
and see if it does what hersdid. Also, you can be as

(41:02):
messy as you want putting it on, because you're supposed to be able to
wipe it off the eeld. WhatI want to know is how do they
get tubes in the mascara? Like, what is it? What are they
doing differently than regular rescue. Itdefinitely looks cute, that's not the problem.
I'm gonna try to wipe my eyelidsnow and see what happens. This
one has a lot wiper. Yeah, I mean the residue completely came off.
It's been like ten hours. We'rejust gonna see if it like tubes

(41:24):
off like hers did, a littlecrusty doesn't pull like she did it unless
she had like a lot on flakesoff on my fingers easier than normal masscar
up. So that that's it,and that is a browser based experience of
TikTok. So I still don't seeany integration of shopping in here. So

(41:44):
it looks like that the shopping experiencein TikTok currently is only in the mobile
app currently, so I'm sure thatwould probably be coming to the browser experience.
So if you went to that videoin the mobile app, there would
be a way to click and buysomething. I'm not sure that they've done
that done that integration yet, sobut that would be the logical next move.

(42:08):
So that content creator would have tobe part of their creator program,
I'm sure, and then that thatvideo would be matched up and there would
be kind of potentially a revenue shareopportunity with that. So I would imagine
that they're probably contacting creators that arethat are currently doing product product demos like
that and and trying trying to getthem in the program. Would be my

(42:34):
guess, very interesting. Yeah,thanks for showing that, Rob, that's
really Yeah, that was a goodclip. So I think that that's the
kind of content that we'll probably seeplay. And that was only a forty
eight second kind of clip, soyou know it, It looked to me
like you could do a lot inforty eight seconds in video that could be

(42:58):
very supportive of a product. AndI'm pretty sure you can put links in
TikTok description, so you can.I think you can link out from your
TikTok description. Now I don't knowif that shows up on the desktop appron.
Yeah. Just just that video rightthere that we just watched has gotten
over fifteen hundred comments. I know, it's crazy. There's there's hope for

(43:22):
for my tender business. Right,we're doing AI ross and oh yeah yeah,
and we could shop it on TikTok. Yeah. I just did too.
I just did a car car reviewon my channel for for Nissans.
So maybe I need to get intoa to a commission relationship with Nissan.

(43:44):
You sell some cars on ticket rightexactly. Yeah, well, now this
is a Nissan electric car. Yeah. I actually bought one of the very
first electric cars, the Nissan Leaf. And my dad has has a new
aria which is they're they're kind ofpremium electric car. So all right,

(44:05):
it gets like three hundred and fortymiles on a charge, and it's it's
it's it's a very nice car.So anyway, I got to drive it
when I was out in Seattle,so I just popped out and did a
quick, you know, nine minutevideo review of the car. So we
need to go hang out with RobGreenley, I think, so you can
drive us around and all his electriccars, right, you know, and

(44:28):
maybe I'll teach your car how tospeak Spanish and there you go. I'll
bet you you know, we cantranslate for me to be able to communicate
to Spanish speakers. So there yougo. That's that's actually what I really
need, r RB. We needto do a road trip New York City.

(44:49):
You got to come for our meetupTuesday night. Is going to be
at a meetup in New York City. Honestly, we need we need to
talk about our meetup, yes,sir, all right, Rob, take
it away with AI and Gemini inthe time we have left. We do
want to cover that well. Ithink all all the news in the last

(45:12):
couple of weeks about open Ai haskind of made probably Google a little jealous,
So I think what they had todo is they actually have been,
you know, with the Bard platform, have been really leading the AI.
I think the open ai platform hasbeen getting all the attention, but a
lot of ways Google was ahead ofopen Ai with what they are trying to

(45:37):
trying to do over there. Andso I think what we're seeing is is
Google really kind of like feeling alittle threatened I think by open Ai,
and I think they're seeing a shiftin how people are using open ai to
replace Search. Like I mean,just think about this concept of being able

(45:58):
to go into open ai chat GPTfour and being very specific about what you're
looking to get. Like I justdid a search for what's the average price
for one way ticket on an airplaneto on a specific day to fly from
like Los Angeles to Orlando, andwhat's the average price for that? And

(46:20):
and chat GPT came back with ananswer you know that gave me, you
know, a ballpark on what thatis out there and was very specific about
it. So you start thinking about, well, when I go into Google,
I do a search like that,and it gives me like one hundred
different websites that I have to goto and and try and figure that out
myself, right, So what we'rewhat we're seeing here is these platforms really

(46:46):
moving to the next level of search, and so that kind of more traditional
search results that were used to inin Google and being are slowly being replaced
by these AI platforms, these newmodels. So what Google has announced heres
they're upgrade to art which is calledGemini, and so they're rolling out I

(47:12):
mean, it's a very complicated rollout. So there's like Gemini Ultra, Gemini
Pro, Gemini Nano, but it'sit's what they call multile modal, which
is basically it supports graphics, audio, video, all this kind of stuff

(47:34):
all in one experience. So thethe language models are actually in this platform
called m m l US, whichis basically I'm trying to figure out what
that designation really means. Let's seehere multi discipline college level reasoning problems.

(48:01):
So it's kind of what what andwhat that is, and and it ranks
it in it's probably not helpful forme to I mean, I could pull
it up on the screen here,but it it ranks the Gemini platform compared
to Chat GPT, and it's it'sit's incrementally better than what chat GPT is

(48:25):
capable of doing on on all sortsof metrics around video, graphics and audio,
but it's significantly better with audio thanchat GPT. So so Google is
really stepping up to the plate hereto compete against the chat GPT. So

(48:50):
also, I saw some research thatcame out where a company did a prompt
in both chat GPT and in barand did a test for the acceptance of
reading an article that was generated,you know, so like you prompted it
to create a like a blog postarticle or something like that, and they

(49:14):
tested readers to choose between which versionof the output that the readers got more
value out of and enjoyed better.And seventy five percent of their survey showed
that the output coming out of GoogleBard was preferred over chat GPT content.

(49:37):
So you're starting to see this thiskind of competitive thing happen with these models.
And so if you want to generatean article that you want to maybe
put on your blog or create contentlike this, it looks like from the
research that readers are enjoying the barredoutput more than the chat GPT output on

(50:00):
the same prompt. So, youknow, I think we all want more
readers to our content now. Itested Bard last night. I never used
it yeah before. The first thingthat I noticed and I did it on
my phone is like a lot ofGoogle products, it's very nicely organized,

(50:21):
like just it's very easy to read. It's the text size, the way
it separates question and answer. Butat least for me and I didn't test
the exact same prompts, but Idid kind of explore the same area.
CHATCHPT was much more conversational. Ifelt like we were having a conversation about

(50:45):
the topic. Where Bard had nointerest in interacting with me. It was
just here's the facts. And Idon't know that I need to have a
conversation, but I do find thatthat I get into the mindset of a

(51:05):
little bit of push and pull withwith with chat GPT, where I want
to like, Okay, well yesI see what you're saying, but here's
what I'm my understanding of this,And I think if you take and like,
it will come back and factor inwhat you said and if there's validity
to it, it will show whythere's validity to your argument. But then

(51:30):
it will also show why that isn'tthe entire store. Like it's really fascinating.
I don't know if you've had likein depth conversation. Yeah I have,
Yeah, yeah, I have.I mean I think chat GPT does
a pretty good job of that conversationalelement to it, so you can.
I mean, I don't know aboutyou, but I kind of treat chat

(51:52):
GPT with a certain amount of politeness, yes, because because I think if
you get angry at it, itmaybe doesn't cooperate with you as much.
So and just for our audience,as you guys, what is the difference
if we can just explain it realquick, the difference between BARD and chat

(52:13):
GBT, Well, they're essentially thesame. It's just that the models that
were created are going to be alittle different because they are different programmers,
different designers of the content, differentcapabilities that are in there. Google has
been working on this through their companyit's called deep Mind, that's been working

(52:37):
on this for probably a decade.Now. We're open AI is not as
as old as deep Mind that's beenworking on AI for many, many years.
So you know, I keep hearingthat there is capabilities that we don't
know about yet that haven't been ruledout. Because some of the senior leaders

(53:00):
at Google were concerned that the populationwasn't ready for embracing what was possible here.
They were going to roll trickle itout to us and and kind of
let us evolve in our usage ofthese platforms. And I think one of
the speculations that's been going around isthat big kind of CEO shuffle that happened

(53:24):
with open Ai a few weeks agowas really more about the CEO of the
company not disclosing to the board thatmaybe that there was capabilities that were in
open Ai that they had kind ofbroken through the ranks on and that there
was some concern that the CEO waskind of running forward with that without including

(53:50):
the board on that. Yeah,and who knows, maybe some of that
might have to do is exactly whatwe've been talking about here too, where
there's human modifications, if you will, that with implants and things like that,
which is a very real thing,and the fact that we are going
to be able to do some thingsonline just thinking about them. Yeah,

(54:16):
I do think that there's some concerningand I know that there's been a lot
of talk about AI safety and thingslike that, and the government needs to
get involved in making sure that AIis safe. I personally think there's some
danger in that, you know,I think in the government getting involved,

(54:37):
right and right, So then inAI where it's going right now, yeah,
I would I would like to.My preference would be to see AI
become super intelligent, because then it'sgoing to be able to actually evaluate the
facts right and not be biased byhuman intervention. I think there's a lot

(54:59):
of speculation that AI is going todestroy us and that it's going to be
that. But I the more Ithink about it, you know, is
super intelligence really going to be thatdumb to destroy itself? I don't think
so. I think super intelligence willwill look at the facts and and make

(55:20):
make the proper choice and the properdecision if it's not biased by human efforts
to weaponize it. And at somepoint it will be able to make judgments
on facts that it's not programmed with, right, I mean it will have
Yeah, it's going to find itsown facts. I mean, eventually,
it's going to find its own information, and it's going to collate that and

(55:43):
and be able to think through ina way that hopefully isn't biased by political
you know, kind of kind ofagendas that get plugged into by humans.
I just want that have But we'vegot Bruce there and Barb hey, and
I see you've got the link theretoo, Ross for the Video Creator podcast

(56:07):
meet up. Very cool. Yeah, yeah, Bruce says, I imagine
combining Gemini with Google and YouTube wouldbe quite a formidable entity. Yeah,
without a doubt. And Barb saysexactly the best is yet to come for
sure. So if I used Barblast night, I was not impacted by

(56:30):
Gemini at this point. Right whenwhen is Gemini? They didn't give a
totally clear picture in the article Iread or when No, I didn't see
any kind of official kind of youknow, it's available on this date or
not. I think it was likea pre announcement of what was coming,
and I think that was in probablyin response to what's been going on around

(56:52):
open AI. I think what theywanted to do is put their placeholder and
say, well, you know,what we have coming is is just as
good or maybe a little bit better. If you look at that post,
they had, you know, likepercentages of effectiveness in various element that was
directly competitive to chat GPT. Yeah, they did go up against three point

(57:14):
five, not for turbo or interesting. Oh okay, they didn't measure against
three point five, which I thinkis not unrealistic because that's the three one
right now, and obviously you don'tdo this in a in an evening,
so, uh, it's possible whenthey started doing it, uh Turbo when

(57:36):
four weren't even available. Uh.But I guess what I'm wondering is it
appears that the rollout of the moresupercharged ones, there's Pro and then there's
Supreme's there's one I forget, there'sthree of them right now. Nano's the
one they're going to start rolling out, but the most advanced one might be

(58:00):
or Away, I think, uhfor the average user. Yeah, so
I can pull up that page.Yeah, please do, Yeah, it's
it's coming right now. Okay,it's there. There we go. So,
okay, so these are the threeUltra, Pro and Nano and that's

(58:22):
yeah, that's kind of kind ofthe breakdown. And then that comparison that
I was talking about that the headin here was between Gemini Ultra and chat
GPT four. Oh okay, andso you can see that there there is
some some difference in their rankings.Anyway, I'm sure Google's a little biased,

(58:45):
I would think on this also,by the time they roll it out.
Who knows what open ai will haveadded to their It's it's it's competitive
right with chet GPT. Certain elementsin here it's not as good as chat
GPT, but most of them it'sit's better. But that's also coming from

(59:07):
Google too, so and that's withUltra, right, that's not Ultra like,
So where do you find you mentionedwith Bard? Do you use bard
March? No? I haven't okayat this point, but you're saying some
people already feel that it's a betteroption for like blog posts and yeah,
for writing articles, yeah, Imean for creating written content. Yeah,

(59:36):
Because there's so many products now thathave come out that talk about their integration
with chat GPT or essentially, Oh, you go into this like they do
whatever the product would have done fortwenty years. But then you go in
you have this added on layer ofAI abuilt, you know, generative AI

(59:58):
to speed things up, but yourideas whatever, And in most cases it's
it's a new wrapper on chat GPT, right, or a customized version of
it. I wonder what we're goingto start seeing a lot of people going
and then you go into our ourhookup with bart or whatever. But maybe

(01:00:23):
maybe you'll get more companies now fortheir products. We'll be looking at Nano
or or Ultra or you know,Gemini will be the be the solution and
maybe not, but it's interesting tosee, you know, a head on
challenge in the space. Yeah.So I think what we'll also see is

(01:00:44):
probably a move towards Google offering asubscription access to this because I think that
Chat, GPT and Open the Eyecreated this kind of precedent of people paying
for access to this tool, andI would imagine that we'll probably wind up
being so this concept of us havingaccess to Google Search for free to be

(01:01:07):
ad supported is definitely shifting. AndI think, you know, after what
we saw with Elon on stage atthe New York Times event telling advertisers to
go, you know, jump offof a bridge, and that's a nice
way of putting it, it's aninteresting kind of parallel to what's happening here

(01:01:30):
around subscription. I don't know aboutyou guys, but we're increasingly seeing more
and more platforms shifting to subscription modelsand less advertising supported models. So you're
totally seeing it with news sources.I mean, so many websites, whether
they're you know, newspapers or they'reonline text sites or whatever. If you

(01:01:52):
want to read this article, nolonger do you have to provide just provide
your email address. You have tofifty cents a week or a dollar a
week, or for the price ofa cup of coffee. You know,
you can read this all month.Like I said, I I just got
a subscription to Wall Street Journal becauseit's all behind paywall, and I was
actually looking at Apples. Uh.You know, Apple's got Apple News online,

(01:02:16):
and if you subscribe to that,you get access to like a whole
bunch of different newspapers and journals.But ultimately I just went with the Wall
Street Journal for now, but becauseI wanted something that I could do on
desktop as well as as mobile.But you know, I think we have
to just this is this is theway it's going, right, I mean,

(01:02:37):
and maybe it's better that there thatthat that they're trying to get subscribers
than than than when the click foradvertisers. I don't know. I don't
know whether that metric that that couldchange in terms of elevating quality content.
Well, I think it will becausethere's kind of this this move that's happening

(01:02:59):
in the advertise in the industry thatthey're they're increasingly want to filter the content
that they want to be associated with, right using using AI, And what
we're seeing is increasing tension around thatwhere where the advertisers are using their influence
to to to kind of like pickwhat kind of content is appropriate for their

(01:03:25):
particular corporate culture, and I thinkover a period of time that may kind
of backfire on them. There's goingto be increasing move towards subscription, which
means that the advertisers are going tohave fewer and fewer content that they can
advertise against to drive their businesses.So it's going to be interesting to see
how that plays out over over timehere. And you also get countries that

(01:03:51):
are trying to control what news isshared on what platforms. Speaking of Canada,
any country where you must be familiar, Oh Canada. I just keep
saying that, Oh Canada, arewe ready to go there? You tell
me go ahead? Okay? Firedup. So it's interesting we're having this

(01:04:15):
conversation even and we are obviously insuch a tech revolution, but I think
we're in a media revolution, whichis huge because media outlets, content creators.
There, these big corporations, theyhave had models where they've had advertisers,
and of course now we're seeing increasinguh subscriber models and I almost wonder

(01:04:42):
if a part of that isn't becausepartially you get countries like Canada who are
trying to pave the way, whichis really wild to me because Canada is
always in the past been quiet andsilent, and you know, they're they're
the followers and all of us,and they're trying to lead the pack here
globally, they're trying to implement thesethings where now they're trying to get other

(01:05:09):
countries to follow suits. So it'sthe world economic It's called Agenda thirty is
what they're calling it. I mean, a lot of being up in Canada
is being I think driven by that, that particular pack that Justin Trudeau is
associated with. Yeah, exactly.So Facebook, Okay, so Google,

(01:05:31):
there there's a there's some big newsthat Google. You know, they've been
kind of teetering, what are wegoing to do? Canada Force is enforcing
those new bills see DASH eighteen andit's coming aft I believe December nineteen,
so it's coming up. This isn'tlike far away now. Facebook, what

(01:05:51):
they did is they just said,oh, we're not paying you any money.
We're just not going to let youyou share any Canadians share any news
links from the US. And nowGoogle was facing the whole the decision thing

(01:06:13):
as well. So it was acrazy thing. And now Google has made
an agreement with Canada that they're goingto pay one hundred million two advertisers or
to creators new news outlets. Now, I don't know if you've got the
thing there, Ross just look up. It's there. Federal government reaches deal

(01:06:38):
with Google on Online News Act.There it is, yeah, crazy,
So the online giant will pay onehundred million dollars to news outlets across the
country. The compensation was required bythe Online News Acts. The true Gau
government said the laws needed to supportjournal isn't that drive civic engagement, counters

(01:07:01):
disinformation and uphold's democracy. Details onhow the one hundred million in compensation will
be managed and distributed not yet beenpublished, but here's what we know so
far. Anyways, I think Iam actually reading a different one. But
anyways, it has to do withthe Canadian Bill C eighteen, you guys,
the Online News Act, which becamelaw in Canada June twenty two of

(01:07:29):
twenty and twenty three, but ittakes effect December nineteenth, which is what
next week? Next week, allright, a couple of weeks anyways.
The law requires digital platforms with twentymillion unique monthly users and an annual revenues
of one billion or more to compensatenews outlets for sharing links to their pages.

(01:07:50):
Only Google, I Meta, whichowns Facebook and Instagram, meet those
criterias in Canada. So the federalgovernment has said that bill is meant to
support journalism by encouraging platforms to reachvoluntary agreements with media outlets. If a
platform is unable to reach an agreement, the law requires that it participates in
mediation. So I mean, Icould go on and on, but you

(01:08:13):
get the gist. It's there's somenews outlets in Canada that are going,
yeah, no, we don't agreewith this, so we're not. We're
not. It's kind of weird whereyou have the media as a collective negotiate
like Canada media negotiated. Not onechannel here, or one network here,

(01:08:36):
or a few networks reaching their own, this is the entire country's media.
I don't know. I always amskeptical when I hear things like what Trade
said about democracy and disinformation and what. In other words, we're going to

(01:08:56):
control speech for your good because weknow better than you do what's good for
you. Now, I think it'svery different from say, having a problem.
Well, I don't know, howis it okay? If I object
to him doing that, then howcome I don't object as strongly to Montana
deciding to ban TikTok? Right?Is it because he's really putting his thumb

(01:09:23):
on Canadian media and what Canadians aregetting? But then so is I don't
know. My position might not besustainable for the issue has been this.
My understanding is that just like anycountry protects, they're citizens who are paying

(01:09:45):
taxes in a country. They're creatingin that country. If there's like really
hot hot creators creating in another countryand they try to move into that country,
well what happens is people lose jobs, they lose their voice in that
country. So this happened in Canadawith the UH you know, the CRTC,

(01:10:10):
you know the radio broadcast controlling howmuch Canadian content has to has to
be played on Canadian radio. Soyou know, Taylor Swift might be putting
out a ton of music, butshe cannot radio in Canada cannot play the

(01:10:30):
majority Taylor Swift content. They haveto abide by the CRTC regulations. So
the the thing with that is ithelps songwriters recording artists that are Canadian get
their voice heard on Canadian radio airwaves. Okay, so same thing with journalists,

(01:10:54):
you know news, same thing thereif if their their links are being
shared, Oh, no, one'smaking money. This is why I'm wondering
with the increase of paywalls in someof these uh you're hearing me, Rob,
Like, I'm wondering if that mightalso be partially why especially in the

(01:11:19):
United States now, because Google hasto pay a massive amount of money to
Canada. Uh, so they're gonnaneed to make money. So these paywalls
actually help because maybe advertiser dollars arejust is just not enough in this age.

(01:11:40):
Yeah, I mean, it's it'scrazy stuff, but yeah, and
I guess like, how do howdo they decide what media organizations are included
in this and which are Like ifyou're not at a certain size or a
certain level, do you know,not get any any dollars from Yeah,

(01:12:03):
there there's a link that I have. You know, I might shirt out
later, but it does start totalk a little bit about how they decide.
There's I don't think there's a formalyet there. Now, one thing
I do know is that some mediaoutlets in Canada are going, yeah,

(01:12:24):
no, this is ridiculous. We'renot we're not bound down to the or
we're not playing this game. Sowe're bowing out of this whole thing.
Ah, So there is resistance.It's not like everybody's on the same page
with Trudeau. Now there is,okay, so I can see on the
creator point thing here also with citizens. You know, you don't want whole

(01:12:46):
pile of people taking Canadian jobs andall of a sudden, all the Canadians
have no jobs, and then peoplecoming in are all taking the jobs.
Okay, And in some ways that'shappening with in real estate and Vancouver.
You got the Asian you know,he's got the Yen coming in, and
you've got people buying out all thesehomes and they're sitting empty. Meanwhile,
the economy is suffering because people aren'table to buy homes at an affordable price

(01:13:11):
or rent or whatever. So Iget that. But there's also the other
angle, which is why so muchcontrol all of a suden Trudeau and like
what's really going on. I guessmy concern like coming back to the y
am. I okay, if astate wants to ban TikTok, But I'm
not because you're still getting a diversityof American opinion and international opinion through all

(01:13:40):
these things. But the fact thatif you're having this sort of media collective,
right, we're not talking about workerscollective bargaining, We're talking about the
entire media industry. Isn't there arisk that it gets homogenized, that somebody

(01:14:00):
becomes a disinformation purveyor for challenging Yeah, those in power the conventional wisdom.
And now you're left out of thedeal. Let's see what the chat has
to say. Bruce says, mostof the major news outlets in Canada are
subsidized by the federal government, whichresults in biased reporting. This is both

(01:14:24):
many new independent media outlets, whichis a healthy thing. Yeah, I
share that view. The Canadian decision, Barb says, could lead to opportunities
for entrepreneurs to publish headline news sitesthat come from major news sources, including
links to news source sites, andshe continues, then the entrepreneur headline sites

(01:14:49):
could still be shared on Facebook andGoogle and new sources pay the entrepreneurial sites
to share them until well until anew act. Right, yeah, and
good thoughts barbed. That's great,embrace it until too. Like Facebook could
ban your link to your website,just like we saw here with my the

(01:15:14):
rant I had earlier. Uh,something that's very legit. There's nothing scaming
and corrupt about it. But theygo, they do go and click on
the on the sites and they decidefor themselves, you know, what they
allow. So that's you know,that's Facebook with us being in Canada.
So what happened to me even withthe things I was talking about, that

(01:15:36):
rat might be because I am inCanada. Uh, the site is actually
in the US, right, yousee what I'm saying, So you know,
there could be controlled that way too. But I agree with Barb that
as entrepreneurs, as creators, wealso look at the pluses here. I
mean, not everything is negative,Nelly, and and we've got to you

(01:16:00):
know, we see the dirt,but we got to look for the gold
and we got to see, Okay, what opportunity is there now? You
know, I feel for Google becausethey're having to make a decision. Get
your tunes on the radio, getyour music on the radio. Okay,
so let me go there. Listento this. Listen to this. I'm

(01:16:24):
a Latina okay, and yeah,I sing in English and I can sing
like my song, you know,bring Bring My Angel down to Earth was
written by an American. Okay,an amazing producer writer in America. The
musicians American. Okay, listen tothis. So Canada has a lot of
grant funding for artists, a lotof Okay, I can't. I can't

(01:16:48):
play Bring My Angel down to Earthon Canadian radio and I'll tell you why
because it does not qualify as MA p L. There's four qualifications.
Okay. The artist has to beCanadian, the lyrics have to be Canadian,
like the four things. You haveto qualify as the four things produced

(01:17:10):
in Canada, written in Canada,performed in Canada. As an artist,
okay, I'm also Latina, soI have new songs coming up for release
that have that Latina groove. Well, you know, I'm just gonna be
real straight up. There's a realdifference between a white Caucasian Canadian born percussionist

(01:17:38):
conga player trying to play that stuffversus a guy who was born and raised
and culturally plays that stuff all thetime. What we call in the Latino
world is a stab voter. Isn'tthere that quality of the Latin groove isn't
there? Okay, So I'll hireI'll hire musicians and producers in the States.

(01:17:58):
Well, I can't get on Canadianradio with that particular song because I've
hired people from outside. So there'ssome real strict radio standards. Now,
if I wanted to release something completelyproduced in Canada, all that, well,
they're all power to me. Butthe thing is, at the end
of the day, then I'm nottrue to my artistry. And because it

(01:18:24):
is world tropical music like that,that section is that types of songs,
then it it It really isn't worldtropical because I'm not including the people who
actually are part of those roots.So even having one musician from outside of
Canada means it's not a Canadian pieceof art. Yeah, it has to

(01:18:46):
be on musicians, So it hasto be for radio to take my song
as Canadian content, it has toqualify m a p L WOW music artist,
producer, lyric Canadian. Well,this has been a great conversation.

(01:19:11):
We have gone way over today.Usually we try and stick to an hour
Today, we've gone almost an hourand a half, so we're gonna wrap
up. We will be back nextThursday at one thirty pm Eastern. Every
Thursday, you can catch us onYouTube and if you are in the New

(01:19:31):
York area or traveling to New York. Next week Tuesday night in the Times
Square area, we're having a meetupof New York City creators, both video
creators and podcasters. The great Hallof Famer Rob Greenley has a new stream
Yard show. He'll be on hand. You can chat with him, you
can chat with all the different creatorswho are there. Should be a good

(01:19:57):
time. There's a link in thecomments in the live chat. I will
also put a link below if you'rewatching on the replay and we hope to
see there. It should be.Should be a very good time for Claudia
Santiago, Viva La Stage and RobGreenley Podcast Tips with Rob Greenley. I'm

(01:20:18):
Ross Brand from the stream Leader Report. This has been the stream Leader Report
live panel. Look forward to seeingRebecca back with us next week again.
Come back and join us every Thursday, one thirty pm Eastern on YouTube.
Take care, everybody,

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