May 22, 2024 • 7 mins
A popular question is, "What Should I Livestream About?" In this video, I help you find the best streams for your brand. Learn about the different format types and discover which one is best for you.
Watch on YouTube: https://youtu.be/42hkOIEZRD8
🎯 Subscribe to YouTube channel: https//:youtube.com/@LivestreamUniverse.
GO LIVE with STREAMYARD
The StreamLeader Report with Ross Brand is recorded and produced using StreamYard, a browser-based live video and podcast production studio.
🦆 Host your show with StreamYard: https://livestreamuniverse.com/streamyard/.
QUICKLY CREATE SHORTS & REELS with AI:
🎥 Get OpusClip: https://www.opus.pro/?via=c061cd
MORE RESOURCES for CREATORS:
🎬 STREAMABLE is my top choice for video hosting and storage, making it easy to upload, share and organize your videos: https://livestreamuniverse.com/streamable.
📊 Overlay & Background Templates for STREAMYARD: https://LivestreamUniverse.com/templates
⚙️ GEAR & Software recommendations: https://livestreamuniverse.com/resources
📚 "100 Livestreaming & Digital Media Predictions, Vol 4" (2024): https://geni.us/100v4
STREAMLEADER REPORT with ROSS BRAND
📌 Enjoy the show? Leave us a review: https://lovethepodcast.com/streamleader
📌 Follow the podcast on your favorite app: https://followthepodcast.com/streamleader
🎤 ABOUT ROSS BRAND
Ross Brand is a leading expert in live video and digital media with a notable background in radio broadcasting. His acclaimed "100 Predictions" series has garnered international recognition, winning 30 book awards and securing No. 1 Amazon Best Seller status in seven countries. Brand has been instrumental in shaping the digital media landscape, earning accolades as the world's top livestreaming expert on social media (Klout) and influencing the growth of key platforms like StreamYard. His insights have been featured by major outlets such as Nasdaq TV, Forbes and Psychology Today.
📌 Website: https://LivestreamUniverse.com
📌 LinkedIn: https://linkedin.com/in/rossbrand
📌 Twitter: https://twitter.com/irossbrand
📌 Instagram: https://instagram.com/rossbrand1
📌 Facebook: https://Facebook.com/livestreamuniverse
As an Amazon Associate, I earn from qualifying purchases. This description contains affiliate links.
Watch on YouTube: https://youtu.be/42hkOIEZRD8
🎯 Subscribe to YouTube channel: https//:youtube.com/@LivestreamUniverse.
GO LIVE with STREAMYARD
The StreamLeader Report with Ross Brand is recorded and produced using StreamYard, a browser-based live video and podcast production studio.
🦆 Host your show with StreamYard: https://livestreamuniverse.com/streamyard/.
QUICKLY CREATE SHORTS & REELS with AI:
🎥 Get OpusClip: https://www.opus.pro/?via=c061cd
MORE RESOURCES for CREATORS:
🎬 STREAMABLE is my top choice for video hosting and storage, making it easy to upload, share and organize your videos: https://livestreamuniverse.com/streamable.
📊 Overlay & Background Templates for STREAMYARD: https://LivestreamUniverse.com/templates
⚙️ GEAR & Software recommendations: https://livestreamuniverse.com/resources
📚 "100 Livestreaming & Digital Media Predictions, Vol 4" (2024): https://geni.us/100v4
STREAMLEADER REPORT with ROSS BRAND
📌 Enjoy the show? Leave us a review: https://lovethepodcast.com/streamleader
📌 Follow the podcast on your favorite app: https://followthepodcast.com/streamleader
🎤 ABOUT ROSS BRAND
Ross Brand is a leading expert in live video and digital media with a notable background in radio broadcasting. His acclaimed "100 Predictions" series has garnered international recognition, winning 30 book awards and securing No. 1 Amazon Best Seller status in seven countries. Brand has been instrumental in shaping the digital media landscape, earning accolades as the world's top livestreaming expert on social media (Klout) and influencing the growth of key platforms like StreamYard. His insights have been featured by major outlets such as Nasdaq TV, Forbes and Psychology Today.
📌 Website: https://LivestreamUniverse.com
📌 LinkedIn: https://linkedin.com/in/rossbrand
📌 Twitter: https://twitter.com/irossbrand
📌 Instagram: https://instagram.com/rossbrand1
📌 Facebook: https://Facebook.com/livestreamuniverse
As an Amazon Associate, I earn from qualifying purchases. This description contains affiliate links.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What's the best type of show to host? We'll tell
you right now. Stay tuned. It's time for the Stream
Leader Report, discover the hottest trends in digital media. Here's
your host, Ross Brand. Let's talk about what type of
(00:22):
live stream you're going to create. You might already be
doing it. You might have a very strong idea, but
you also might be wondering about the possibilities. And there
certainly isn't any right or wrong way to go about
creating live streams. And in fact, you can have more
than one type of live stream in your toolkit that
(00:44):
you unleash at different times, depending on what's right or
your current strategy, depending on what works with what other
types of marketing or outreach you're doing to your audience
and your community. I'm a big believer for newcomers and
for people who don't have some other specific type of
(01:08):
livestream that they say is just right for their business
or their brand. Is the concept of hosting a show.
And what I love about the show, particularly when you're
starting out, but it's good at any point along the
way is first of all, the branding of a show
(01:29):
is really good for putting on social media. It's great
for having a name of a show, a time, a date,
the consistency, something to invite guests. Guests maybe potential business
collaborators or potential clients. You have a formal thing to
(01:50):
invite them to. Every Monday at seven pm Eastern, I
go Live. I'd love to have you on the show
to talk about such and such. And the shows make
for good pieces of content to repurpose, so you can
easily repurpose your show as an on demand video. You
can get replay viewers, you can make a podcast from it,
(02:15):
often with limited editing. And you can also make short
form content, particularly if you're doing an interview show or
you're doing a show in which you're dispensing some type
of knowledge or news. Those little segments of five to
ten minutes can often become an excellent YouTube video that
(02:37):
you would upload and use as an on demand video.
And of course you can make shorts from it as
you can, and reels as you can from pretty much
any type of live stream you do. So that's one type.
The next type I would recommend you consider is behind
the scenes. People love to learn more of what you do,
(03:01):
what your company does, the company culture, the employees that
they might know about but not have met, or they
might have met but never seen in a more unguarded
apparently type of moment. You know, of course, you don't
want anything to be completely unguarded. You don't want to
(03:23):
surprise people and then take something unflattering and put it
up when you're using this for your business. But I
think there's a lot. I think what people really want
they want access to you, and they want to see
behind the scenes, something they wouldn't see otherwise. And I
(03:43):
believe that those type of live streams, those behind the scenes.
Let me show you what I'm working on. Let me
show you. I'm gonna go live in just a few minutes,
but first let me show you. I'll grant my phone,
I'll show you what the studio looks like. Here in
my live stream software. Here's how I set this up.
(04:04):
People just eat that up. So that's great. Any type
of product demo, if you've launched a new product, any
type of Q and A ask me anything something around
the launch of a product or a service would be
a great way to do it. There's so many different
(04:24):
possibilities of what you can do. You also, if you
want to share a lesson you learned or a piece
of advice, and this seems to be my universal hold
up a phone oftentimes just kind of a raw live
stream in which you talk for a few minutes about
what you learned, could be what you learned from an
interview or a show. Live streaming also works great if
(04:49):
you're a podcaster or you're doing on demand videos. It's
a great opportunity for people who are listeners or viewers
of your show or part of your community to get
to spend some time with you, even if they're typing
in the chat, you're calling out their name, you're answering
their questions. It's a great way to do engagement, and
(05:10):
it's also a great way to drive folks to watch
or participate in, or check out something else that you're doing.
It's a great promotional tool and it's a great community
building tool as well. Of course, there's live streaming from events,
whether that's doing interviews, whether that's giving a behind the
(05:31):
scenes or taking people on a tour who can't be
there of what's going on and showing them a little
bit about what you're experiencing. You can live stream a talk,
you can live stream a course within reason. Obviously, if
it's at a school or a university or something. Then
you have to figure out what the rules are and
(05:52):
releases and stuff like that. But there's just a lot
of different ways. If you're giving your own course and
it's under so that it's going to be a live course,
or even a course that's streamed live to destinations, that
is something between you and the people taking your course,
and again a lot of different ways to make this happen.
(06:15):
So the most important thing, though, is to start live streaming,
have a plan, and but be willing to experiment a bit,
try different formats. Even if you're doing a weekly show,
no reason if that weekly show is Monday nights, you
can't go live maybe half hour fifteen minutes before to
(06:37):
try and promote it. Perhaps you stay on live after
you've closed out the show with your official thank you
and goodbyes and do a little chat a little chatting
with you people in the comments and a little kind
of post show, or go live during the week when
you discover something that you think would be of interest
(06:58):
to people to take people, go live and take people
behind the scenes of your studio. There's there's a lot
of different possibilities that go along with that, So once
again enjoy the process of going live, and I think
you're gonna really enjoy that. There are so many different
ways to do this
What's the best type of show to host? We'll tell
you right now. Stay tuned. It's time for the Stream
Leader Report, discover the hottest trends in digital media. Here's
your host, Ross Brand. Let's talk about what type of
(00:22):
live stream you're going to create. You might already be
doing it. You might have a very strong idea, but
you also might be wondering about the possibilities. And there
certainly isn't any right or wrong way to go about
creating live streams. And in fact, you can have more
than one type of live stream in your toolkit that
(00:44):
you unleash at different times, depending on what's right or
your current strategy, depending on what works with what other
types of marketing or outreach you're doing to your audience
and your community. I'm a big believer for newcomers and
for people who don't have some other specific type of
(01:08):
livestream that they say is just right for their business
or their brand. Is the concept of hosting a show.
And what I love about the show, particularly when you're
starting out, but it's good at any point along the
way is first of all, the branding of a show
(01:29):
is really good for putting on social media. It's great
for having a name of a show, a time, a date,
the consistency, something to invite guests. Guests maybe potential business
collaborators or potential clients. You have a formal thing to
(01:50):
invite them to. Every Monday at seven pm Eastern, I
go Live. I'd love to have you on the show
to talk about such and such. And the shows make
for good pieces of content to repurpose, so you can
easily repurpose your show as an on demand video. You
can get replay viewers, you can make a podcast from it,
(02:15):
often with limited editing. And you can also make short
form content, particularly if you're doing an interview show or
you're doing a show in which you're dispensing some type
of knowledge or news. Those little segments of five to
ten minutes can often become an excellent YouTube video that
(02:37):
you would upload and use as an on demand video.
And of course you can make shorts from it as
you can, and reels as you can from pretty much
any type of live stream you do. So that's one type.
The next type I would recommend you consider is behind
the scenes. People love to learn more of what you do,
(03:01):
what your company does, the company culture, the employees that
they might know about but not have met, or they
might have met but never seen in a more unguarded
apparently type of moment. You know, of course, you don't
want anything to be completely unguarded. You don't want to
(03:23):
surprise people and then take something unflattering and put it
up when you're using this for your business. But I
think there's a lot. I think what people really want
they want access to you, and they want to see
behind the scenes, something they wouldn't see otherwise. And I
(03:43):
believe that those type of live streams, those behind the scenes.
Let me show you what I'm working on. Let me
show you. I'm gonna go live in just a few minutes,
but first let me show you. I'll grant my phone,
I'll show you what the studio looks like. Here in
my live stream software. Here's how I set this up.
(04:04):
People just eat that up. So that's great. Any type
of product demo, if you've launched a new product, any
type of Q and A ask me anything something around
the launch of a product or a service would be
a great way to do it. There's so many different
(04:24):
possibilities of what you can do. You also, if you
want to share a lesson you learned or a piece
of advice, and this seems to be my universal hold
up a phone oftentimes just kind of a raw live
stream in which you talk for a few minutes about
what you learned, could be what you learned from an
interview or a show. Live streaming also works great if
(04:49):
you're a podcaster or you're doing on demand videos. It's
a great opportunity for people who are listeners or viewers
of your show or part of your community to get
to spend some time with you, even if they're typing
in the chat, you're calling out their name, you're answering
their questions. It's a great way to do engagement, and
(05:10):
it's also a great way to drive folks to watch
or participate in, or check out something else that you're doing.
It's a great promotional tool and it's a great community
building tool as well. Of course, there's live streaming from events,
whether that's doing interviews, whether that's giving a behind the
(05:31):
scenes or taking people on a tour who can't be
there of what's going on and showing them a little
bit about what you're experiencing. You can live stream a talk,
you can live stream a course within reason. Obviously, if
it's at a school or a university or something. Then
you have to figure out what the rules are and
(05:52):
releases and stuff like that. But there's just a lot
of different ways. If you're giving your own course and
it's under so that it's going to be a live course,
or even a course that's streamed live to destinations, that
is something between you and the people taking your course,
and again a lot of different ways to make this happen.
(06:15):
So the most important thing, though, is to start live streaming,
have a plan, and but be willing to experiment a bit,
try different formats. Even if you're doing a weekly show,
no reason if that weekly show is Monday nights, you
can't go live maybe half hour fifteen minutes before to
(06:37):
try and promote it. Perhaps you stay on live after
you've closed out the show with your official thank you
and goodbyes and do a little chat a little chatting
with you people in the comments and a little kind
of post show, or go live during the week when
you discover something that you think would be of interest
(06:58):
to people to take people, go live and take people
behind the scenes of your studio. There's there's a lot
of different possibilities that go along with that, So once
again enjoy the process of going live, and I think
you're gonna really enjoy that. There are so many different
ways to do this
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