Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!

Episodes

May 6, 2025 29 mins
In this episode of Subscription Prescription, I sit down with George Kapernaros—an email marketing specialist with deep experience in the health & wellness space.

We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.

Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp,...
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This week's dose is all about stopping churn. The three most impactful and effective tactics come down to how people buy your product, their first experience with your product, and making sure they have the right purchase frequency for their needs.

If you're trying to start a new product subscription or wondering how to improve what you're already doing, then this dose is the one for you!

📩 Subscribe to the newsletter for weekly ins...
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At ChargeX this year, our host Matthew Holman was lucky to team up with three other incredible subscription experts to talk tactics, trends, and what's overrated in subscriptions.

Be sure to hear each experts' top tip that's working on subscriptions right now:

Andriy Rudnik from Good Subscription Agency - defaulting to the subscription option
Bryan Starck from 100 Celsius - lowering the recurring discount you offer subscribers
Jordan N...
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In this special episode, I’m pulling back the curtain on Subscription Prescription.

Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution.

I’ll share the journey—from working in shipping, to QPilot, and the early consulting days to building a platform, community, and voice for subscription operators who actually care about growing the right way.

If you’ve e...
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Most brands follow the same playbook—but Drink Wholesome isn’t most brands.

In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different pat...
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Bundles sound simple—until you try to scale them in a subscription business. From fulfillment challenges to poor customer experience, bundles can quietly kill retention if handled incorrectly.

In this episode of Subscription Prescription, I’m breaking down why bundles are more complicated than they seem—and the proper methods you can use to simplify them.

Whether you’re trying to increase AOV, improve flexibility, or reduce churn, th...
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Brand loyalty isn’t built on aesthetics—it’s built on meaning. If your brand lacks purpose, your customers will feel it.

In this dose of Subscription Prescription, I sat down with Wes Buckwalter, CEO and Founder of SeaMonster Studios, to talk about what it really takes to build a brand that connects. Wes has spent years helping brands move from transactional to transformational, and in this dose, he shares how purpose, design, and s...
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The way you acquire subscribers in 2025 will make or break your business. It’s not just about getting sign-ups—it’s about getting the right subscribers who actually stick around.

In this episode of Subscription Prescription, I’m breaking down why HOW you acquire customers is the most important lever in your business right now. From smarter targeting to better onboarding, the brands that master acquisition strategy will dominate—whil...
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Clear, effective communication is the backbone of a strong subscription business. Whether it's onboarding emails, retention messaging, or customer engagement, how you communicate determines whether subscribers stick around—or leave.

In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine their messaging for better retention and...
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Want to keep more subscribers around longer? The best membership and subscription programs aren’t just selling a product—they’re creating long-term value.

In this episode of Subscription Prescription, I’m breaking down what the most successful subscription brands get right—and where some of them go wrong.

📌 You’ll learn:
  • The key strategies top membership programs use to increase retention and loyalty
  • Common mistakes that lead to c...
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Men’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge.

In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.

📌 We cover:
  • The gap in the market that inspired Pretty Boy
  • How they launched and scaled their business
  • The power of a simple but effective product offering
  • Their biggest lessons in subs...
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Should you remind subscribers about their upcoming billing cycle—or let it go unnoticed? It’s a hot debate in the subscription world, and in this episode, we’re breaking down both sides of the argument.

Some brands fear that sending a billing reminder will increase churn, while others see it as a trust-building move that leads to better long-term retention. So what’s the right call?

📌 In this episode, we’ll cover:




  • How refunds and...
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In this solo episode, I address the top three questions I received on social media this week:

  1. What separates a $1M, $10M, and $100M subscription brand?
  2. How can a single-SKU subscription improve their offer and increase conversions?
  3. What are the most effective cancellation reasons and treatments to reduce churn?
Gain valuable insights into optimizing your subscription business by tailoring offers for flagship products, understa...
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What happens when a passionate teacher turns a need for childhood learning into a thriving subscription business? Kelsey Cook, founder of Learning with Kelsey, shares her journey from the classroom to building a fast-growing e-commerce brand.

In this episode, we cover:
📌 How Kelsey transitioned from teaching to entrepreneurship
📌 The challenges of starting a subscription business from scratch
📌 Key lessons in product development, ma...
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In this episode, we delve into the critical role your subscription offer plays in driving conversions. Discover why honing in on a compelling offer is essential, and learn actionable strategies to test and improve your subscription model this quarter.

Don't miss out on practical tips to elevate your business!

Stay updated with the latest insights—subscribe to Matthew's newsletter here: https://www.subscriptionprescription.com/subscri...
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Join us for an exclusive interview with Andrei Rebrov, the co-founder and Chief Technology Officer of Scentbird, as he shares his expertise on scaling subscription-based businesses. With over 15 years in technology and a proven track record of growing Scentbird to more than 800,000 active subscribers, Andrei offers invaluable insights into the challenges and strategies involved in managing a successful subscription service.

In this ...
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Ready to take your subscription business to the next level in 2025? In this solo episode of Subscription Prescription, I'm diving into the top three areas to focus on for Q1:

1. Cancellation Flows: Learn how to design flows that retain subscribers, reduce churn, and offer valuable alternatives to cancellation.


2. Email Mastery: Discover the power of segmentation, upsells, and winback campaigns to keep your audience engaged and boost ...
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Ready to make 2025 the best year for your subscription business? In this episode of Subscription Prescription, guest host Andriy Rudnyk, founder of GOOD Subscription Agency, reveals how to set actionable KPIs and hit your revenue goals with a proven 3-lever formula.

📈 Here’s what you’ll learn:

The biggest challenges brands face with subscription KPIs (and how to fix them).

The 3 metrics that matter: Subscriber count, Average Order Va...
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December 24, 2024 2 mins
Merry Christmas!
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In this episode of the Spodcast, Al Salomon sits down with Rachel Ricks, a leading expert in subscription eCommerce, to discuss how acquisition and retention strategies work hand in hand to drive growth.

Discover the secrets to creating effective social ad campaigns and learn how to balance customer acquisition with long-term loyalty.

🔗 Subscribe to the Newsletter: https://newsletter.thesubscriptiondoc.com/subscribe
📌 Connect with A...
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