Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!


September 26, 2023 21 mins
On this episode of Subscription Prescription, Matt revisits a commonly talked about theme in the subscription sphere: focusing on offers. The reason he focuses on this is because an irresistible offer is the most important thing you can do to gain new subscribers and keep your existing subscribers loyal over time. Follow along as Matt dives into a bunch of different tried and true offers that work for certain brands that are worth ...
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On this episode of Subscription Prescription, Matt shares tips for optimizing product page design so that you can excell at selling subscriptions. He answers the commonly asked question: what's the difference between a web page that’s designed for a one time sale and a page that’s designed for subscriptions? Ultimately, you’re better off optimizing for subscriptions right off the bat if that's a core part of your business, your pro...
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On this episode of Subscription Prescription, Matt meets with an absolute legend in the subscription space: Robbie Kellman Baxter. She's an accomplished author and is widely praised for her successful approach to e-comm strategy, helping people build better business models across the industry. They talk about onboarding new subscribers vs retaining current subscribers and how you need to create some sort of unique benefit for new s...
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Every subscription starts with a conversion and ends with a cancellation - it’s inevitable that you will attract new people and others will leave. We want to think about offers that can affect either side of this equation, which means offers that will attract more subscribers and offers that will retain your subscribers for as long as possible. This can be anything from special perks customers receive when they subscribe to you lik...
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On this dose of Subscription Prescription, Matt shares 5 mistakes you need to avoid on your subscription program that he commonly sees people doing. For example, not enough ecommerce shop owners are using valuable consumer data to their advantage. To save you some time and a pounding headache, Matt divulges these top 5 mistakes so you can avoid making them ahead of the game. With the market being heavily saturated and it being diff...
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Join Matt for a peek inside his brain where he unpacks his tried and true approach for auditing subscription programs. One of the most common frustrations e-commerce owners express is they've been running their subscription programs for a while and they’re just not sure where they should take their business next. A lot of these conversations surrounding their programs end up falling into one of 3 buckets: they’re excellent at acqui...
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Welcome to Subscription Prescription: the only podcast you need for all things scaling and e-comm. Meet our host, Matt Holman, as takes you on a journey of content creation, auditing subscription businesses, and taking your program to the next level. He's obsessed with all things e-commerce including the technology behind it, the psychology of it, and the fast-paced innovation the industry is experiencing. With a community-first mi...
Mark as Played
Welcome to Subscription Prescription: the only podcast you need to truly scale your program. Loaded with advice from industry insiders, you'll find everything from how to understand consumer data to content creation and driving conversions (and everything in between) right here on this podcast. If you're trying to get subscriptions to work better for your online store, or even if you're just starting, this podcast is for you. Each ...
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