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September 14, 2025 30 mins
GLP-1 medications, the “me era,” the “Make America Healthy Again” movement and private label grocery products are among the latest trends changing consumer food demand.

And farmers should pay attention.

"At the end of the day, it's the consumer who decides the fate of the products the farmer produces," said Tom Bailey, a senior consumer foods analyst with Rabobank.

In this episode, moderated by RFD Radio's Rita Frazer, you'll learn:
  • What trends are occuring with Americans' personal finances
  • About private label grocery products and what they mean for branded food companies and the farmers who supply them
  • How the "me era" is changing the food industry
  • What the MAHA (Make America Healthy Again) movement is all about 
  • How (and if) tariffs influence consumer demand for food

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