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August 13, 2025 3 mins
Taylor Swift has once again set the music world abuzz with the announcement of her twelfth studio album, The Life of a Showgirl. This news broke after Swift’s official site launched a glittery orange countdown that hit zero at exactly 12:12 a.m. According to Time, thousands of eager fans flooded her website, briefly crashing it in their excitement. The official announcement came during a playful appearance on Travis and Jason Kelce’s New Heights podcast, where Swift revealed the album’s mysterious mint-green and sparkly orange padlock cover art, although the details remained blurred during the teaser.

Elle notes that this era marks a striking shift in theme for Swift, who moved from the introspective Tortured Poets Department into the glitz and spectacle hinted at in the new album’s title. Though the official tracklist remains unannounced, the clues are plentiful. Billboard campaigns in New York and Nashville urged fans to a specially curated Spotify playlist called And, baby, that’s show business for you, comprised mainly of previously-released Swift hits produced by Max Martin and Shellback—strongly suggesting the pop masterminds play a key role in the upcoming project.

Color theory fuels the speculation even more. As pointed out by ABC News, the orange motif has captivated fans, many noticing that Swift switched her Eras Tour outfits and confetti to orange during select performances. Taylor Nation, her official fan engagement account, posted a carousel of tour photos with Swift in orange, captioned with a sly nod to what might lie ahead: “Thinking about when she said ‘See you next era…’ ❤️‍🔥.”

Swift has long been celebrated for her breadcrumb-like approach to announcements. Listeners may recall her history of dropping Easter eggs and coded hints on social media and during live events. For months, fans on social media tracked not only the timing of Swift’s posts—like a cryptic letter in May referencing her now-complete reclaiming of her masters—but also her color choices and the order of official listening parties for her previous albums. Elle details that even the phrase “I was thiiiiiiiiiiiis close” in her letter included exactly 12 ‘i’s, fueling speculation about her twelfth record.

Swift’s announcement isn’t just another headline; it cements a stunning year in her career. According to the Los Angeles Times, in 2024 she shattered records with Tortured Poets Department and its expanded Anthology edition, topped with her milestone victory in regaining ownership of her Big Machine-era catalog for a rumored nine-figure sum. While Reputation (Taylor’s Version) and her self-titled debut re-release remain pending, she’s now promised not just those rewrites, but new music that promises yet another reinvention.

What about a release date? All sources highlight the lack of an official date, though her store specifies that vinyl preorders will ship before October 13, 2025. Judging by her previous pattern—most albums drop two to three months after major announcements—it may arrive sooner rather than later.

Listeners, the anticipation is high. Swift has evolved from country prodigy to global pop icon, each step carefully orchestrated, each move watched, analyzed, and, inevitably, celebrated. Stay tuned for more details and, as always with Swift, expect the unexpected.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Taylor Swift News and Info Tracker podcast.
Here is what we know so far. Taylor Swift has
once again set the music world a buzz with the
announcement of her twelfth studio album, The Life of a Showgirl.
This news broke after Swift's official site launched a glittery
orange countdown that hit zero at exactly twelve twelve a m.

(00:22):
According to Time, thousands of eager fans flooded her website,
briefly crashing it in their excitement. The official announcement came
during a playful appearance on Travis and Jason Kelsey's New
Heights podcast, where Swift revealed the album's mysterious mint hyphen
and sparkly orash padlock cover art, although the details remained

(00:43):
blurred during the teaser. Ayle notes that this era marks
a striking shift in theme for Swift, who moved from
the introspective tortured Poet's Department into the glitz and spectacle
hinted out in the new album's title. Though the official
track list remains unannounced, the blues are plentiful. Billboard campaigns
in New York and Nashville urged fans to a specially

(01:05):
curated Spotify playlist called and Baby, That's Show Business for You,
complied mainly of previously released Swift hits produced by Max
Martin and Shellback, strongly suggesting the pop masterminds play a
key role in the upcoming project. Color theory fuels the
speculation even more. As pointed out by ABC News, the

(01:27):
orange motif has captivated fans, many noticing that Swift switched
her era's tour outfits and confetti to orange during select performances.
Taylor Nation, her official fan engagement account, posted a carousel
of tour photos with Swift and orange, captioned with a
sly nod to what might lie ahead, thinking about when
she said see you next Era Loveate Up, Loveate Up.

(01:50):
Swift has long been celebrated for her breadcrumb like approach
to announcements. Listeners may recall her history of dropping Easter
eggs and coated hints on social media and during live events.
For months, fans on social media tracked not only the
timing of Swift's posts, like a cryptic letter in May
referencing her now complete reclaiming of her masters, but also

(02:11):
her color choices and the order of official listening parties
for her previous albums. L details that even the phrase
I was thie fee fists close in her letter included
exactly twelve eyes, fueling speculation about her twelfth record. Swift's
announcement isn't just another headline. It cements a stunning year

(02:34):
in her career. According to The Los Angeles Times, in
twenty twenty four, she shattered records with Tortured Poet's Department
and its expanded anthology edition, topped with her milestone victory
in redaining ownership of her Big Machinery catalog for a
rumored nine figure sum, while reputation Taylor's Version and her
self titled debut re release remained pending. She's now promised

(02:58):
not just those rewrites, but new music that promises yet
another reinvention. What about a release date? All sources highlight
the lack of an official date, though her store specifies
that vinyl pre orders will ship before October thirteenth, twenty
twenty five. Judging by her previous pattern, most albums drop
two to three months after major announcements, it may arrive

(03:21):
sooner rather than later. Listeners the anticipation is high. Swift
has evolved from country prodigy to global pop icon, each
step carefully orchestrated, each move watched, analyzed, and inevitably celebrated.
Stay tuned for more details, and, as always with Swift,

(03:41):
expect the unexpected. Thank you for tuning in, and don't
forget to subscribe. This has been a quiet Please production.
For more check out Quiet Please dot a I
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