The BNPL Takeover Affirm & Shopify's Global Power Play

Join us on Friday, April 18th, 2025, at 12 PM EST for a powerful episode of Tech Behind FinTech with your host, Nnamdi Osuagwu. What happens when one of the world’s fastest-growing commerce platforms partners with a leading Buy Now, Pay Later (BNPL) giant? You get a global shift in how people pay—and how merchants convert. This week, I’m diving deep into a headline pulled from our Tech Behind FinTech newsletter: the newly expanded partnership between Shopify and Affirm. Together, they’re launching Shop Pay Installments in Canada—the first market outside the U.S.—with the U.K., France, Germany, and Australia next in line. But this episode goes beyond just news. We’ll explore the real-world impact of BNPL on e-commerce, the cultural shift away from traditional credit cards, and what this means for merchants, consumers, and regulators alike.

🔍 What You’ll Learn:
✅ Why BNPL is more than a trend—and how Affirm is playing the long game
✅ How this Shopify expansion unlocks massive international growth
✅ The key differences between BNPL and credit cards (and why Gen Z prefers the former)
✅ What this means for local BNPL players and global payment infrastructure
✅ Regulatory headwinds BNPL providers may face as adoption skyrockets 💡 Whether you’re a fintech founder, investor, or just trying to keep up with how money moves—this is a conversation you don’t want to miss.
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