Men platformen er også en guldgrube, når man skal overbevise potentielle vælgere.
Det har Benjamin Rud Elberth, specialist i digital kommunikation, gjort til en af sine spidskompetencer. Ved at analysere klik og debattråde, kan han rådgive politiske kandidater om, hvorvidt det er padle tennis eller polo, der har vælgernes interesse. Og det flytter stemmer.
Men hvilken rolle skal en amerikansk tech-gigant egentligt spille i det danske demokrati? Og hvad sker der, hvis danske politikere begynder at lefle for likes?
Her på den anden side af kommunal- og regionalvalget, ser vært Lawand Hiwa Namo nærmere på, hvordan Facebook kan bruges til at skræddersy kampagner og målrette indhold utrolig specifikt. Men også de problematikker, der opstår i samme forbindelse.
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