March 6, 2024 • 19 mins
Welcome back to season two. This season Jack Courage will walk through all aspects of inventing three of his products that he hopes will make it in the open market for sale.
Episode One is about the first product-how he got the idea, what he did with the idea and where was he going to take it to see if it worked.
Episode One is about the first product-how he got the idea, what he did with the idea and where was he going to take it to see if it worked.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:14):
So tell me if you've heard thisone before. I'm just stuck. I
have this one idea and I'm stickingto it, but I just can't move
forward. Jack, can you helpme get unstuck? Actually, I think
I can, and the answer isno secret. You just have to stay
(00:37):
flexible. Hi, everybody, welcomeback to season two of the thirty year
Overnight Sensation. I'm your host,Jack Courage, and this podcast is a
conversation, not a class. Ifyou're a novice inventor and want to be
an inventor, I'll take you throughthe steps of designing, manufacturing, selling,
(01:00):
and getting your product into the market. This podcast is not a front
first prescription service or some company tryto generate money off of your idea.
It's about the trials of inventing andit's not easy, but you can do
it yourself. You just have tobe smart about it. The theme of
this season will be what was inthe lead flexibility. I'm going to spend
(01:25):
this season's episodes trying something new.I'm going to tell you about three of
my products that I am currently workingon and have worked on, and I
still have no idea if they're gonnamake it, If they're gonna sell or
they're gonna be a disaster. Ihave no idea. So here we go.
When I watch TV and they showa new inventor, and that inventor
(01:49):
explains the why of their product,which is usually cool. I have fun
watching those things. They don't getinto the how, like how is it
made? How many changes did itgo through to get it right? So
this season is about the how.And if I were going to be starting
out again, how would I getstarted, how would I get the idea,
(02:12):
how would I take an educated chance? And how was I going to
be able to afford it? Sothe first step is always the same.
When I'm thinking of a new idea. What's missing? For me? It's
always what can I design that peoplewant that I'll make them laugh and enjoy
their time together, and I hopewhen they're having such a good time they
(02:35):
tell their friends about the product thatthey bought, whether it's silly or fun
or whatever. For this time period, I wanted to make something that didn't
exist and I thought was fun.And I haven't really tried to make a
sports craze in a while, andI thought I might be due for another
big hit. So that's exactly whereI start, so once again, what
(02:58):
is missing? I spent the nextfew weeks reviewing all sports, look at
who really could use a sports crazeand will this object help people come together
having fun, something that they canshare with the enthusiasm and yelling and everything.
But please try to remember, ifyou're trying to make a sports craze
(03:19):
or create a sports craze, it'susually just silly, and it's usually so
silly it's hard to get someone tobe, you know, take you seriously
because you might be suggesting something that'sjust bonkers. And you can think of
like the last five sports crazes,none of them are really serious, and
(03:40):
that's something that you have to beaware of going in and be used to
that. When you do a sportscraze, you know, fair warning,
people look at you different for tryingit until it succeeds and then it's like,
how'd you ever think that up?But just remember, if you're gonna
do it, lean into it,go one hundred percent. And that's what
(04:01):
I'm doing on this project. Afterlooking around, I realized the women's soccer
team was still in trouble publicity wise. In the previous twenty nineteen World Cup.
Why on America's team. America's playersprotested against America and it truly hurt
the sport. Regardless of your politics, Women's soccer as a whole took a
(04:26):
huge publicity hit after the twenty nineteenWorld Cup. So now it's the summer
of twenty twenty two, with theWorld Cup coming in late twenty twenty three,
and the older controversial players were planningon retiring. I thought it was
a reasonable guess that the new women'steam might make the pr move to make
(04:46):
a rebound into patriotism. Little didI know at the time summer twenty twenty
three would be far worse publicity wisefor the team and the sport than even
more more than twenty nineteen. Soat the time, to stay with the
patriarch theme in my head, Istarted kicking around ideas with flags. I
(05:10):
knew there was a sleeve flag company, but I thought their designs were stagnant.
I don't really remember seeing them licensein college and pro, and they'd
been around a while, and Ithought they were kind of big, you
know, because it's an entire sleeve. That's a huge flag to have on
you. For me, nothing beatsthe three inch by five inch flags or
(05:30):
banners on a stick that you canprobably make for under a buck and sell
for a couple I started watching tonsof people celebrate on YouTube just to get
a feel of how it was beingdone today. This really was my research
before research how people celebrated, andthen there was the crazy ways people celebrated.
But I needed something that could comeacross all boundaries. So off I
(05:55):
went to watch people and parades celebratearound the towns that I lived. I
identified problems in the first five minutes. Tons of kids loved waving the flags
they had just bought or they brought. I also noticed a lot of them
were dropped, not on purpose,but they're still dropped. I saw flags
fall of sticks, I saw themnot fitting pockets. I even see them
(06:19):
thrown away before the event was evendone. I think mainly because it was
hot and the stick made it soit wouldn't fit in pockets very good,
and it's cheap item. And alsoI saw them in a lot of plastics,
different types of materials, and theyjust were cheap and they look cheap,
and they were just thrown away oryou know, kids, they just
(06:41):
dropped on the street. So thisis where I start to key into things.
I noticed the great idea of theflags, and then how they were
treated. For the most part,we're talking about young kids, so I
don't really fault them for dropping,but it was noticeable. And what parents
go into the parade and what theywant and buy or if it was expensive
not expensive to commemorate going that day. Some were interested, some weren't,
(07:06):
but everybody wanted to be happy whenthey're out at a parade. By my
fourth parade, I knew it onething. All people love to wave,
and they like supporting their country ortheir team, or their school or their
event, whatever itys. And bythe way, if you're ever in the
Midwest, there's plenty of parades.Okay, so this is the how on
(07:29):
the idea? How is it there? Really? Is it anything new to
wave that is easy and convenient andthat might be a little bit drop resistant.
So right, there is the ideawaving something new and convenient. But
maybe maybe it's not a true idea. I would have to do a little
bit more research, but at leastit's the idea. So now to process
(07:54):
the idea. What if I wereto present to the sponsors of the Women's
US side team, an idea thatthey can rally behind instead of the same
old hat T shirt, keychain andstickers that I've seen everywhere. Ideas go
to die. Yes, when yousee a new activity, a team,
(08:15):
or event and all they have arethe standard T shirts, hoodies, caps,
keychains and stickers. You know,like, first off, there's nothing
original coming out of that place.No matter what, timing was going to
be tight. All under a yearuntil the event started. That meant I
had about a month to do researchand development with this idea. Send it
(08:39):
off to test it, find acost to the manufacture, preferably in the
USA, test it again in itsfinal form, work out a deal with
a sponsor, and have it arriveda month or so early for the first
event. Why my wheels were turningon this yet undesigned product. I still
had to see what was done inthe past for the women's national soccer team.
(09:01):
Let's say between you gotta keep itrelevant, So let's say between twenty
fifteen and twenty twenty two. AndI have to tell you I wasn't very
shocked they only had the dreaded Tshirts, cap, hoodie, keychain and
sticker combos and the prices were likethey were out of sight. I thought
(09:24):
it were really high for what theywere. Now my wheels were really churning
because I saw another opportunity. Themarketing team handling the women's team had no
imagination. They just put together thestandard fare probably buy some third party vendor
so that the marketing team wouldn't haveto worry about it. Just have something.
(09:46):
It's a placeholder. Just have something, make a little bit of money
and say we have it. Butwhen you're being an inventor, it also
helps to have a little bit ofa marketing background or think marketing, like
how am I going to make thiswork? If they've already just got T
shirts, hats, hoodies. Andthis is always extremely hilarious to me.
(10:07):
When you're at a new event orsomething special like the World Cup, why
lead with the standard, which isexactly how they let it. Nothing really
new. A new design would sell, you know on T shirts and hats
because they always have a new design, But it wouldn't captivate the audience,
it wouldn't capture the imagination and hopeto propel the brand. And believe me,
(10:31):
anything that helps the brand is alwayswanted. You just have to look
at what they sold, what theyare selling, and then you can make
a compelling case for your new ideaor product, and that, my friends,
that's the end. Now they maynot let you in, but if
you have something interesting to sell,you have a chance. Maybe it's a
(10:56):
slight chance, but it's a chance. Now. I remember, these organizations
are used to super hyped individual fansgiving crazy ideas, all of them thinking,
oh I can make a million bucksoff of this. I'll just give
you the idea or something silly likethat. But none of them really do
the work. And it makes iteasier for the team and sponsor if you
(11:18):
do all the work and say here'sthe price, here's the product, here's
what I can give to you.You in, you're out. This is
where I do the reality checkdown ofwhere I'm going to do the product.
How much should your product cost?And can you fit it into what they're
already selling? Is there a slotthere for your product? Will it make
(11:41):
their needed margins? And will itreally shine to the consumer standing five feet
away from where it's being sold?So how do you figure that out and
at least get an idea? Sowho is the customer most affected for winning
soccer. I bet it was themiddle aged, middle class moms. So
(12:03):
what are the middle class moms goingto spend an event? And will your
product make them feel better about spendingthat money? So I started making reasonable
guesses. I would guess that ticketsare at least fifty dollars each. So
let's say the mom takes her daughterto see her favorite player. Before the
kid has even stepped into the gate, the mom spend one hundred bucks on
(12:26):
tickets and twenty five for parking.Could be more, I doubt it's less.
Now they're in and before finding theseat, the mom has to go
past the merchandise counter and the foodcounter, and I would bet the mom
would spend probably forty dollars on foodand drink, which by today's standing,
it's pretty conservative. The mom seesthe merchandise and wants something for her daughter
(12:52):
to remember the day. T shirtsstarting at forty dollars in up hats thirty
five and up hoodies and up andkey change fifteen dollars up. And that's
for kids. That what are theygonna use it for? Yet they don't
have any use, but it's cheap, So you know where I'm going with
this before even commemorating the day,the mom is likely spent one hundred and
(13:16):
seventy five bucks, and with alot electronic tickets, she doesn't even have
paper tickets as a keepsake. Doesthe kid need yet again? Another T
shirt? Is a thirty five dollarscap really needed? The child just wants
to be a fan and this hascost it an arm and a leg.
(13:37):
My fan brain says, hey,Jack, develop something patriotic and fun.
Keep it low costs like under fifteentwenty bucks. Keep it affordable, but
where the sponsor and the team canmake their full margins. Now, if
you know that going in, thenyou start setting your parameters on what you
(13:58):
can invent and wear. You canlook and when things are too high or
too low, but you'll probably bepretty close. You need something that's going
to be fun, noticeable, new, and I threw in patriotic. Make
it fifteen dollars under retail. Andif you can do that where everyone makes
a profit, the league will getsignage. The team, well, they've
(14:22):
got something else to push that propelstheir brand. So I'm running this process
through my head as I'm leaving mylast parade. My head is churning so
much that I'm not really paying asmuch attention to my surroundings as they should.
And sure enough I paid for it. I literally got nailed by two
boys on bikes. The payers startedyelling at him. I just laughed.
(14:46):
I said, no problem. Theywere out having fun riding on the main
street where the cars hadn't started backup since the parade was over. I
mean, it's kind of cool getout on the main drag and drive around
your bikes a little bit before thecars. Anyway. They had their safety
gear on helmets, biker glove andone even had a reflective pennant over his
(15:07):
rear wheel, which I thought waspretty funny. And they really made me
laugh because he's in a ten yearold voice. In Unison. They're like
Surrey. But then the craziest thinghappened. You know, I'm just a
stranger that they ran into on thestreet. They don't know me, but
they were like one foot away fromme, one foot away from me,
(15:30):
and then it happened. This iswhat was crazy. They waved goodbye to
me, like they'll see you tomorrow, and they just went on their merry
way. Didn't think twice of it, not a care in the world,
not a second thought. It wasperfect and that was it. That was
the final part. Right there,I cracked the idea. Jack, you
(15:54):
lost me. You're slowing the head. I don't get it. It's not
the flag or banners. It wasjust the hand waving. It's fun and
friendly. And it took two kidson bikes to really remind me of that.
It only takes the hand. Anythingthat would perpetuate hand waving would be
(16:17):
fun. Flags and banners help,but it would have to be something new
and easy, something shall we say, handy And yeah, I know that's
terrible. Of course, there's goingto have to be plenty of research in
the short span. But the productidea that came to me at that exact
moment, I was sure I hadnot seen it before and it would bring
(16:41):
attention to the hand. So here'sthe idea. How would it go over
if I took a three inch byfive inch USA flag and sowed it into
a biker's glove and put a reflectedon the back side of the flag in
the shape of like the team's logowith the sponsor's logo, like in the
(17:03):
palm of the hand of the glove. So with every wave you saw the
United States flag, the sponsor's name, and then the team logo by waving
it back and forth. It wasall in just a simple wave. It's
absolutely silly. I get it,but I hadn't seen it, and I
(17:23):
thought was just perfect to start acraze. Jack, you are crazy,
that's stupid. I don't care ifI haven't seen it. How is that
fun? Because it's the waving that'sthe hero, the fun. The glove
of the banners are flags, Theyjust make it look more fun. And
(17:44):
what kid doesn't want to have morefun, especially if they can wave it
somebody and you'll notice them. Iknow for a fact all of these exist,
the glove, the reflectance, theflags, the logos, but I'm
pretty sure I haven't seen them puttogether other this way, in this exact
manner. So I have a placeto start. But it's the idea,
(18:07):
the idea that you could see itfrom a mile away, and I could
see it for a mile away inmy head. There are kids going there
by the thousands to see the women'snational team. They waved the players with
something no one had seen before,and it's quite noticeable. An item that
celebrates the team, celebrates the Unitedstates and reflects, and possibly with the
(18:29):
reflection have a safety benefit to selldown the road. This, again is
where flexibility comes in. I wasn'tdead set on anything, and again I
just fell into the idea that Ithought could grow, not just one idea,
but maybe a few ideas out ofdifferent flags, different shapes, different
banners. All I needed now wasto make the product and a name.
(18:56):
I needed a name. What wasit gonna be? So until next time,
when you're thinking of ideas, neversettle. And when you're stuck and
I mean struggling, just stay thecourse. Keep in mind when it gets
tough, that's when most people giveup and quit. There's always another way.
(19:18):
I'm your host, Jack Courage thethirty year Overnight Sensation. Stay at it.
So tell me if you've heard thisone before. I'm just stuck. I
have this one idea and I'm stickingto it, but I just can't move
forward. Jack, can you helpme get unstuck? Actually, I think
I can, and the answer isno secret. You just have to stay
(00:37):
flexible. Hi, everybody, welcomeback to season two of the thirty year
Overnight Sensation. I'm your host,Jack Courage, and this podcast is a
conversation, not a class. Ifyou're a novice inventor and want to be
an inventor, I'll take you throughthe steps of designing, manufacturing, selling,
(01:00):
and getting your product into the market. This podcast is not a front
first prescription service or some company tryto generate money off of your idea.
It's about the trials of inventing andit's not easy, but you can do
it yourself. You just have tobe smart about it. The theme of
this season will be what was inthe lead flexibility. I'm going to spend
(01:25):
this season's episodes trying something new.I'm going to tell you about three of
my products that I am currently workingon and have worked on, and I
still have no idea if they're gonnamake it, If they're gonna sell or
they're gonna be a disaster. Ihave no idea. So here we go.
When I watch TV and they showa new inventor, and that inventor
(01:49):
explains the why of their product,which is usually cool. I have fun
watching those things. They don't getinto the how, like how is it
made? How many changes did itgo through to get it right? So
this season is about the how.And if I were going to be starting
out again, how would I getstarted, how would I get the idea,
(02:12):
how would I take an educated chance? And how was I going to
be able to afford it? Sothe first step is always the same.
When I'm thinking of a new idea. What's missing? For me? It's
always what can I design that peoplewant that I'll make them laugh and enjoy
their time together, and I hopewhen they're having such a good time they
(02:35):
tell their friends about the product thatthey bought, whether it's silly or fun
or whatever. For this time period, I wanted to make something that didn't
exist and I thought was fun.And I haven't really tried to make a
sports craze in a while, andI thought I might be due for another
big hit. So that's exactly whereI start, so once again, what
(02:58):
is missing? I spent the nextfew weeks reviewing all sports, look at
who really could use a sports crazeand will this object help people come together
having fun, something that they canshare with the enthusiasm and yelling and everything.
But please try to remember, ifyou're trying to make a sports craze
(03:19):
or create a sports craze, it'susually just silly, and it's usually so
silly it's hard to get someone tobe, you know, take you seriously
because you might be suggesting something that'sjust bonkers. And you can think of
like the last five sports crazes,none of them are really serious, and
(03:40):
that's something that you have to beaware of going in and be used to
that. When you do a sportscraze, you know, fair warning,
people look at you different for tryingit until it succeeds and then it's like,
how'd you ever think that up?But just remember, if you're gonna
do it, lean into it,go one hundred percent. And that's what
(04:01):
I'm doing on this project. Afterlooking around, I realized the women's soccer
team was still in trouble publicity wise. In the previous twenty nineteen World Cup.
Why on America's team. America's playersprotested against America and it truly hurt
the sport. Regardless of your politics, Women's soccer as a whole took a
(04:26):
huge publicity hit after the twenty nineteenWorld Cup. So now it's the summer
of twenty twenty two, with theWorld Cup coming in late twenty twenty three,
and the older controversial players were planningon retiring. I thought it was
a reasonable guess that the new women'steam might make the pr move to make
(04:46):
a rebound into patriotism. Little didI know at the time summer twenty twenty
three would be far worse publicity wisefor the team and the sport than even
more more than twenty nineteen. Soat the time, to stay with the
patriarch theme in my head, Istarted kicking around ideas with flags. I
(05:10):
knew there was a sleeve flag company, but I thought their designs were stagnant.
I don't really remember seeing them licensein college and pro, and they'd
been around a while, and Ithought they were kind of big, you
know, because it's an entire sleeve. That's a huge flag to have on
you. For me, nothing beatsthe three inch by five inch flags or
(05:30):
banners on a stick that you canprobably make for under a buck and sell
for a couple I started watching tonsof people celebrate on YouTube just to get
a feel of how it was beingdone today. This really was my research
before research how people celebrated, andthen there was the crazy ways people celebrated.
But I needed something that could comeacross all boundaries. So off I
(05:55):
went to watch people and parades celebratearound the towns that I lived. I
identified problems in the first five minutes. Tons of kids loved waving the flags
they had just bought or they brought. I also noticed a lot of them
were dropped, not on purpose,but they're still dropped. I saw flags
fall of sticks, I saw themnot fitting pockets. I even see them
(06:19):
thrown away before the event was evendone. I think mainly because it was
hot and the stick made it soit wouldn't fit in pockets very good,
and it's cheap item. And alsoI saw them in a lot of plastics,
different types of materials, and theyjust were cheap and they look cheap,
and they were just thrown away oryou know, kids, they just
(06:41):
dropped on the street. So thisis where I start to key into things.
I noticed the great idea of theflags, and then how they were
treated. For the most part,we're talking about young kids, so I
don't really fault them for dropping,but it was noticeable. And what parents
go into the parade and what theywant and buy or if it was expensive
not expensive to commemorate going that day. Some were interested, some weren't,
(07:06):
but everybody wanted to be happy whenthey're out at a parade. By my
fourth parade, I knew it onething. All people love to wave,
and they like supporting their country ortheir team, or their school or their
event, whatever itys. And bythe way, if you're ever in the
Midwest, there's plenty of parades.Okay, so this is the how on
(07:29):
the idea? How is it there? Really? Is it anything new to
wave that is easy and convenient andthat might be a little bit drop resistant.
So right, there is the ideawaving something new and convenient. But
maybe maybe it's not a true idea. I would have to do a little
bit more research, but at leastit's the idea. So now to process
(07:54):
the idea. What if I wereto present to the sponsors of the Women's
US side team, an idea thatthey can rally behind instead of the same
old hat T shirt, keychain andstickers that I've seen everywhere. Ideas go
to die. Yes, when yousee a new activity, a team,
(08:15):
or event and all they have arethe standard T shirts, hoodies, caps,
keychains and stickers. You know,like, first off, there's nothing
original coming out of that place.No matter what, timing was going to
be tight. All under a yearuntil the event started. That meant I
had about a month to do researchand development with this idea. Send it
(08:39):
off to test it, find acost to the manufacture, preferably in the
USA, test it again in itsfinal form, work out a deal with
a sponsor, and have it arriveda month or so early for the first
event. Why my wheels were turningon this yet undesigned product. I still
had to see what was done inthe past for the women's national soccer team.
(09:01):
Let's say between you gotta keep itrelevant, So let's say between twenty
fifteen and twenty twenty two. AndI have to tell you I wasn't very
shocked they only had the dreaded Tshirts, cap, hoodie, keychain and
sticker combos and the prices were likethey were out of sight. I thought
(09:24):
it were really high for what theywere. Now my wheels were really churning
because I saw another opportunity. Themarketing team handling the women's team had no
imagination. They just put together thestandard fare probably buy some third party vendor
so that the marketing team wouldn't haveto worry about it. Just have something.
(09:46):
It's a placeholder. Just have something, make a little bit of money
and say we have it. Butwhen you're being an inventor, it also
helps to have a little bit ofa marketing background or think marketing, like
how am I going to make thiswork? If they've already just got T
shirts, hats, hoodies. Andthis is always extremely hilarious to me.
(10:07):
When you're at a new event orsomething special like the World Cup, why
lead with the standard, which isexactly how they let it. Nothing really
new. A new design would sell, you know on T shirts and hats
because they always have a new design, But it wouldn't captivate the audience,
it wouldn't capture the imagination and hopeto propel the brand. And believe me,
(10:31):
anything that helps the brand is alwayswanted. You just have to look
at what they sold, what theyare selling, and then you can make
a compelling case for your new ideaor product, and that, my friends,
that's the end. Now they maynot let you in, but if
you have something interesting to sell,you have a chance. Maybe it's a
(10:56):
slight chance, but it's a chance. Now. I remember, these organizations
are used to super hyped individual fansgiving crazy ideas, all of them thinking,
oh I can make a million bucksoff of this. I'll just give
you the idea or something silly likethat. But none of them really do
the work. And it makes iteasier for the team and sponsor if you
(11:18):
do all the work and say here'sthe price, here's the product, here's
what I can give to you.You in, you're out. This is
where I do the reality checkdown ofwhere I'm going to do the product.
How much should your product cost?And can you fit it into what they're
already selling? Is there a slotthere for your product? Will it make
(11:41):
their needed margins? And will itreally shine to the consumer standing five feet
away from where it's being sold?So how do you figure that out and
at least get an idea? Sowho is the customer most affected for winning
soccer. I bet it was themiddle aged, middle class moms. So
(12:03):
what are the middle class moms goingto spend an event? And will your
product make them feel better about spendingthat money? So I started making reasonable
guesses. I would guess that ticketsare at least fifty dollars each. So
let's say the mom takes her daughterto see her favorite player. Before the
kid has even stepped into the gate, the mom spend one hundred bucks on
(12:26):
tickets and twenty five for parking.Could be more, I doubt it's less.
Now they're in and before finding theseat, the mom has to go
past the merchandise counter and the foodcounter, and I would bet the mom
would spend probably forty dollars on foodand drink, which by today's standing,
it's pretty conservative. The mom seesthe merchandise and wants something for her daughter
(12:52):
to remember the day. T shirtsstarting at forty dollars in up hats thirty
five and up hoodies and up andkey change fifteen dollars up. And that's
for kids. That what are theygonna use it for? Yet they don't
have any use, but it's cheap, So you know where I'm going with
this before even commemorating the day,the mom is likely spent one hundred and
(13:16):
seventy five bucks, and with alot electronic tickets, she doesn't even have
paper tickets as a keepsake. Doesthe kid need yet again? Another T
shirt? Is a thirty five dollarscap really needed? The child just wants
to be a fan and this hascost it an arm and a leg.
(13:37):
My fan brain says, hey,Jack, develop something patriotic and fun.
Keep it low costs like under fifteentwenty bucks. Keep it affordable, but
where the sponsor and the team canmake their full margins. Now, if
you know that going in, thenyou start setting your parameters on what you
(13:58):
can invent and wear. You canlook and when things are too high or
too low, but you'll probably bepretty close. You need something that's going
to be fun, noticeable, new, and I threw in patriotic. Make
it fifteen dollars under retail. Andif you can do that where everyone makes
a profit, the league will getsignage. The team, well, they've
(14:22):
got something else to push that propelstheir brand. So I'm running this process
through my head as I'm leaving mylast parade. My head is churning so
much that I'm not really paying asmuch attention to my surroundings as they should.
And sure enough I paid for it. I literally got nailed by two
boys on bikes. The payers startedyelling at him. I just laughed.
(14:46):
I said, no problem. Theywere out having fun riding on the main
street where the cars hadn't started backup since the parade was over. I
mean, it's kind of cool getout on the main drag and drive around
your bikes a little bit before thecars. Anyway. They had their safety
gear on helmets, biker glove andone even had a reflective pennant over his
(15:07):
rear wheel, which I thought waspretty funny. And they really made me
laugh because he's in a ten yearold voice. In Unison. They're like
Surrey. But then the craziest thinghappened. You know, I'm just a
stranger that they ran into on thestreet. They don't know me, but
they were like one foot away fromme, one foot away from me,
(15:30):
and then it happened. This iswhat was crazy. They waved goodbye to
me, like they'll see you tomorrow, and they just went on their merry
way. Didn't think twice of it, not a care in the world,
not a second thought. It wasperfect and that was it. That was
the final part. Right there,I cracked the idea. Jack, you
(15:54):
lost me. You're slowing the head. I don't get it. It's not
the flag or banners. It wasjust the hand waving. It's fun and
friendly. And it took two kidson bikes to really remind me of that.
It only takes the hand. Anythingthat would perpetuate hand waving would be
(16:17):
fun. Flags and banners help,but it would have to be something new
and easy, something shall we say, handy And yeah, I know that's
terrible. Of course, there's goingto have to be plenty of research in
the short span. But the productidea that came to me at that exact
moment, I was sure I hadnot seen it before and it would bring
(16:41):
attention to the hand. So here'sthe idea. How would it go over
if I took a three inch byfive inch USA flag and sowed it into
a biker's glove and put a reflectedon the back side of the flag in
the shape of like the team's logowith the sponsor's logo, like in the
(17:03):
palm of the hand of the glove. So with every wave you saw the
United States flag, the sponsor's name, and then the team logo by waving
it back and forth. It wasall in just a simple wave. It's
absolutely silly. I get it,but I hadn't seen it, and I
(17:23):
thought was just perfect to start acraze. Jack, you are crazy,
that's stupid. I don't care ifI haven't seen it. How is that
fun? Because it's the waving that'sthe hero, the fun. The glove
of the banners are flags, Theyjust make it look more fun. And
(17:44):
what kid doesn't want to have morefun, especially if they can wave it
somebody and you'll notice them. Iknow for a fact all of these exist,
the glove, the reflectance, theflags, the logos, but I'm
pretty sure I haven't seen them puttogether other this way, in this exact
manner. So I have a placeto start. But it's the idea,
(18:07):
the idea that you could see itfrom a mile away, and I could
see it for a mile away inmy head. There are kids going there
by the thousands to see the women'snational team. They waved the players with
something no one had seen before,and it's quite noticeable. An item that
celebrates the team, celebrates the Unitedstates and reflects, and possibly with the
(18:29):
reflection have a safety benefit to selldown the road. This, again is
where flexibility comes in. I wasn'tdead set on anything, and again I
just fell into the idea that Ithought could grow, not just one idea,
but maybe a few ideas out ofdifferent flags, different shapes, different
banners. All I needed now wasto make the product and a name.
(18:56):
I needed a name. What wasit gonna be? So until next time,
when you're thinking of ideas, neversettle. And when you're stuck and
I mean struggling, just stay thecourse. Keep in mind when it gets
tough, that's when most people giveup and quit. There's always another way.
(19:18):
I'm your host, Jack Courage thethirty year Overnight Sensation. Stay at it.
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