March 17, 2025 • 14 mins
As more drivers switch to EVs, businesses must expand reliable, convenient charging in shopping centers, public parking, and other high-traffic areas. Brant Hastings, North American President of ABB E-mobility, joins The Amped EV Podcast to discuss the ABB E-mobility C50 charger. This 50-kilowatt DC fast charger serves retailers, urban areas, and public charging locations. Hastings explains how the ABB C50 charger meets the rising demand for EV destination charging. It offers dual-port functionality and a compact design that fits shopping malls and parking garages.
How Retailers Can Adapt to EV Charging
Hastings says retailers have much to consider when adjusting to EV growth and the barriers faced when installing chargers. He also examines why destination charging drives EV adoption. Hastings shares insights into charging infrastructure changes and the role of digital integration and loyalty programs. He explains how public chargers help drivers who lack home charging access.
"When drivers can charge during their normal activities – when they can check it off as part of a routine that they already have – it reduces that perceived effort and that time commitment and alleviates a lot of this range anxiety," he says.
How the ABB E-Mobility C50 Charger Hopes to Make EV Charging Simple for Businesses
Hastings explains ABB E-mobility’s strategy for simplifying charger management, ensuring retailers support EV adoption without adding complexity. Watch the episode above for a deep dive into the future of destination charging and the challenges of expanding EV infrastructure. Learn how solutions like the ABB C50 charger create a more accessible EV charging network.
The Buzz: www.thebuzzevnews.com
How Retailers Can Adapt to EV Charging
Hastings says retailers have much to consider when adjusting to EV growth and the barriers faced when installing chargers. He also examines why destination charging drives EV adoption. Hastings shares insights into charging infrastructure changes and the role of digital integration and loyalty programs. He explains how public chargers help drivers who lack home charging access.
"When drivers can charge during their normal activities – when they can check it off as part of a routine that they already have – it reduces that perceived effort and that time commitment and alleviates a lot of this range anxiety," he says.
How the ABB E-Mobility C50 Charger Hopes to Make EV Charging Simple for Businesses
Hastings explains ABB E-mobility’s strategy for simplifying charger management, ensuring retailers support EV adoption without adding complexity. Watch the episode above for a deep dive into the future of destination charging and the challenges of expanding EV infrastructure. Learn how solutions like the ABB C50 charger create a more accessible EV charging network.
The Buzz: www.thebuzzevnews.com
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