October 21, 2024 • 13 mins
“Unlock the secrets of YouTube marketing in this dynamic episode! Join Joseph Evaldi as he dives into the power of video content, growth strategies, and audience engagement. Whether you’re a creator, entrepreneur, or curious learner, this podcast is your gateway to harnessing the full potential of YouTube. Tune in and elevate your digital presence!” 🎥🚀
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
You can do it. You can do it. As you know,
YouTube is a very big sensation. Everybody knows what YouTube
(00:26):
is from every country of the world, and it has grown.
It started in two thousand. December two thousand and five
is written in this book YouTube for Business Online Video
(00:47):
Marketing for Any Business by Michael Miller. He discusses a
little history of YouTube, and he discusses how YouTube came
from a little company and just blossomed. The fact is,
(01:12):
he mentions in the book, everybody likes watching videos in
a way. He says video is replacing TV. But I'll
get to that a little bit later. I'm just gonna
discuss and comments and quotes that Michael Miller actually made
(01:40):
in his blog in his book. I mean, he says
YouTube reaches eighty million visitors a month, more than three
billion videos a month. Michael Milner also says, not surprisingly,
(02:05):
it appears that YouTube is replacing traditional television viewing for
many users. I'm coming on this. That means when they
go for ads, they're most likely watching YouTube videos rather
(02:27):
than watching TV. Something about TV. The TV everything is generated,
everything is automated. You know, it's generic YouTube. There's a
sense of creativity there and I'll get to that a
little bit later in the podcast. He also says viewers
(02:53):
spend just one hundred and thirty minutes watching traditional television.
Where would you rather put your marketing message? People watch
(03:16):
or video ads than texts. It's true, video is where
it's at. Everything is on YouTube. Nowadays people have shifted
of where they're watching their video time. And I'm gonna
(03:42):
discuss a little bit about my viewing habits. If I
want some stuff about business, anything that I can think
of in my interests, I'd have to go on YouTube,
or read books or something like that, or blogs, maybe
(04:05):
a few minutes a day on Facebook and there you go.
The only time I really watch TV is with my
fiance and we usually watch the Middle Kings of Queens.
(04:27):
Everybody loves Raymond and Friends. That means out of all
these shows, that's what we watch. And maybe sometimes I
watch wrestling. Excuse me? And with traditional TV being out,
(05:03):
why not use that time to go on YouTube? Why not?
YouTube is sensational if it's done right, And I'm gonna
when I come back from break that I'm gonna take.
(05:32):
I'm going to discuss a little bit about what you
can do with YouTube. And techniques of how you can
market oh after the break introduction.
Speaker 2 (05:53):
For as long as we can remember, we grew up
in families. Whether it was to our natural parents, foster parents,
or was our aunts and uncles who raised us. We
were born into a family and a pecking order. This
was our position and standing in the family. Some of
us have dealt with our parents first. Some of us
(06:13):
had to cope with the fact that there was a
smaller member of the family, and some of us dealt
with the fact that we had to deal with older
members of the family they were our siblings. Through this time,
we develop into people we want to be. We have
an idea of the job we want in life, and
we have an idea of who we want to marry.
Quote birth order is widely recognized in individual psychology as
(06:34):
a determinant of personality ashby Lo, Sierco and Kenny, two
thousand and three, page forty three. We develop our certain
paths by learning from our parents and our siblings. Even
singletons go through the growing up process developing traits. Eventually,
we learn to interpret where we stand in the family.
According to Campbell at all quote, psychological birth order is
(06:57):
generally defined as the way a person proceeds and interprets
his or her position in the family constellation Ashley, Lo, Sierrago,
and Kenny, two thousand and three, page forty four. This
is where we gradually formulate ideas and we grow them
into our own. Oftentimes this leads to conflict within the
ranking of birth order. The next section we'll discuss how
(07:19):
birth order develops in people.
Speaker 1 (07:22):
That was just a clip from my audio book that's
coming out called Birth Order, How Roles of each sapling
Place of Birth. It can be found on the iTunes, Audible,
or Amazon in two three weeks and the kindle book
(07:52):
is out on the market. Back from the break, Okay,
I said, I was gonna discuss about what you can
do for YouTube marketing. As he mentioned, as Michael Millian
(08:15):
mentions in the book, there are three ways you can
do it. You could sell to inform, or you can
inform to sell. You can sell and educate, and you
could either entertain. First, let me discuss about selling to
inform or informing to sell. You could put a little
(08:40):
knowledge in your video. You can inform them on something.
Let's just say you're talking about finance, which I'm doing
my upcoming YouTube videos. You could explain it about a
topic and you give them valuable information that they might need,
(09:06):
they might use. Then you could give them a product
that might be coming out, and so on and so forth. Also,
(09:27):
you could sell and educate them. Let's just say you're
let's just say you make furniture for a living. You
could actually do a demonstration of how you could build
(09:47):
that furniture to teach them in order for them to
buy your products. Let's say if you're a writer in
marketing something, you could explain the product and then sell
it and educate them about it, Educate them about their
(10:09):
knees and why they do it. Also, I'm gonna discuss
about entertaining these videos. Excuse me, these videos could go viral.
These videos are made to be funny and made to
be hilarious. You can see how many cat videos in there,
(10:34):
which my fiance enjoys. You can see a lot of
other videos dance videos that are funny, and who could tell.
Many people like funny stuff, Many people like to be entertained,
many people like to laugh. And if you can incorporate
(10:59):
all three of them in your video, you got it made.
And why do you do this? You don't want a
video to be boring. You don't want a video to
(11:19):
or a podcast or whatever you do to get them
not interested. Of course, there's mistakes along the way, but
you do what needs to be done because they want
you to succeed. They don't want you to fail. They
(11:42):
want that video to be good. They want to keep
on watching. They want to be interested in, they want
to be intrigued, they want to be inspired. This is
what makes a good video, not like some of the
stuff that's on Facebook that you don't want to see.
(12:03):
A lot of people watch the five o'clock News, but
many people don't like it. Many people don't like to
hear about the deaths, about the violence and stuff like that.
Many people watch it, but they don't like it. Some
(12:26):
people live that lifestyle, but some people want to focus
on bettering their lives. That's what this podcast is all about.
And next after the break, I'm going to discuss about community,
(13:00):
kidding with your fan base, reaching out to people. Actually
I'm gonna discuss about that right now. I'll hold off
on the break. That's right, summarize it. That's what I'll
take the break. But with community
You can do it. You can do it. As you know,
YouTube is a very big sensation. Everybody knows what YouTube
(00:26):
is from every country of the world, and it has grown.
It started in two thousand. December two thousand and five
is written in this book YouTube for Business Online Video
(00:47):
Marketing for Any Business by Michael Miller. He discusses a
little history of YouTube, and he discusses how YouTube came
from a little company and just blossomed. The fact is,
(01:12):
he mentions in the book, everybody likes watching videos in
a way. He says video is replacing TV. But I'll
get to that a little bit later. I'm just gonna
discuss and comments and quotes that Michael Miller actually made
(01:40):
in his blog in his book. I mean, he says
YouTube reaches eighty million visitors a month, more than three
billion videos a month. Michael Milner also says, not surprisingly,
(02:05):
it appears that YouTube is replacing traditional television viewing for
many users. I'm coming on this. That means when they
go for ads, they're most likely watching YouTube videos rather
(02:27):
than watching TV. Something about TV. The TV everything is generated,
everything is automated. You know, it's generic YouTube. There's a
sense of creativity there and I'll get to that a
little bit later in the podcast. He also says viewers
(02:53):
spend just one hundred and thirty minutes watching traditional television.
Where would you rather put your marketing message? People watch
(03:16):
or video ads than texts. It's true, video is where
it's at. Everything is on YouTube. Nowadays people have shifted
of where they're watching their video time. And I'm gonna
(03:42):
discuss a little bit about my viewing habits. If I
want some stuff about business, anything that I can think
of in my interests, I'd have to go on YouTube,
or read books or something like that, or blogs, maybe
(04:05):
a few minutes a day on Facebook and there you go.
The only time I really watch TV is with my
fiance and we usually watch the Middle Kings of Queens.
(04:27):
Everybody loves Raymond and Friends. That means out of all
these shows, that's what we watch. And maybe sometimes I
watch wrestling. Excuse me? And with traditional TV being out,
(05:03):
why not use that time to go on YouTube? Why not?
YouTube is sensational if it's done right, And I'm gonna
when I come back from break that I'm gonna take.
(05:32):
I'm going to discuss a little bit about what you
can do with YouTube. And techniques of how you can
market oh after the break introduction.
Speaker 2 (05:53):
For as long as we can remember, we grew up
in families. Whether it was to our natural parents, foster parents,
or was our aunts and uncles who raised us. We
were born into a family and a pecking order. This
was our position and standing in the family. Some of
us have dealt with our parents first. Some of us
(06:13):
had to cope with the fact that there was a
smaller member of the family, and some of us dealt
with the fact that we had to deal with older
members of the family they were our siblings. Through this time,
we develop into people we want to be. We have
an idea of the job we want in life, and
we have an idea of who we want to marry.
Quote birth order is widely recognized in individual psychology as
(06:34):
a determinant of personality ashby Lo, Sierco and Kenny, two
thousand and three, page forty three. We develop our certain
paths by learning from our parents and our siblings. Even
singletons go through the growing up process developing traits. Eventually,
we learn to interpret where we stand in the family.
According to Campbell at all quote, psychological birth order is
(06:57):
generally defined as the way a person proceeds and interprets
his or her position in the family constellation Ashley, Lo, Sierrago,
and Kenny, two thousand and three, page forty four. This
is where we gradually formulate ideas and we grow them
into our own. Oftentimes this leads to conflict within the
ranking of birth order. The next section we'll discuss how
(07:19):
birth order develops in people.
Speaker 1 (07:22):
That was just a clip from my audio book that's
coming out called Birth Order, How Roles of each sapling
Place of Birth. It can be found on the iTunes, Audible,
or Amazon in two three weeks and the kindle book
(07:52):
is out on the market. Back from the break, Okay,
I said, I was gonna discuss about what you can
do for YouTube marketing. As he mentioned, as Michael Millian
(08:15):
mentions in the book, there are three ways you can
do it. You could sell to inform, or you can
inform to sell. You can sell and educate, and you
could either entertain. First, let me discuss about selling to
inform or informing to sell. You could put a little
(08:40):
knowledge in your video. You can inform them on something.
Let's just say you're talking about finance, which I'm doing
my upcoming YouTube videos. You could explain it about a
topic and you give them valuable information that they might need,
(09:06):
they might use. Then you could give them a product
that might be coming out, and so on and so forth. Also,
(09:27):
you could sell and educate them. Let's just say you're
let's just say you make furniture for a living. You
could actually do a demonstration of how you could build
(09:47):
that furniture to teach them in order for them to
buy your products. Let's say if you're a writer in
marketing something, you could explain the product and then sell
it and educate them about it, Educate them about their
(10:09):
knees and why they do it. Also, I'm gonna discuss
about entertaining these videos. Excuse me, these videos could go viral.
These videos are made to be funny and made to
be hilarious. You can see how many cat videos in there,
(10:34):
which my fiance enjoys. You can see a lot of
other videos dance videos that are funny, and who could tell.
Many people like funny stuff, Many people like to be entertained,
many people like to laugh. And if you can incorporate
(10:59):
all three of them in your video, you got it made.
And why do you do this? You don't want a
video to be boring. You don't want a video to
(11:19):
or a podcast or whatever you do to get them
not interested. Of course, there's mistakes along the way, but
you do what needs to be done because they want
you to succeed. They don't want you to fail. They
(11:42):
want that video to be good. They want to keep
on watching. They want to be interested in, they want
to be intrigued, they want to be inspired. This is
what makes a good video, not like some of the
stuff that's on Facebook that you don't want to see.
(12:03):
A lot of people watch the five o'clock News, but
many people don't like it. Many people don't like to
hear about the deaths, about the violence and stuff like that.
Many people watch it, but they don't like it. Some
(12:26):
people live that lifestyle, but some people want to focus
on bettering their lives. That's what this podcast is all about.
And next after the break, I'm going to discuss about community,
(13:00):
kidding with your fan base, reaching out to people. Actually
I'm gonna discuss about that right now. I'll hold off
on the break. That's right, summarize it. That's what I'll
take the break. But with community
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