The Art of Marketing Operations
The Art of Marketing Operations is your go-to resource for all things marketing ops. We interview passionate marketing professionals from all industries and backgrounds, digging into their unique insights and experiences to glean universal lessons for businesses and marketers everywhere. Join us to learn how the best marketers are solving difficult problems, innovating solutions, and creating the future of marketing ops.
Episodes
November 7, 2023 • 26 mins
Our health is extremely personal, so it makes sense that you would want your healthcare provider to emphasize the importance of understanding the lived experiences of patients to enhance the human dimension of healthcare. But how do we do this as marketing professionals?I
n this episode Jay Sivasailam, Chief Growth Officer at UCare, delves into the intricate realm of healthcare marketing and operations. He understands the unique ble...
n this episode Jay Sivasailam, Chief Growth Officer at UCare, delves into the intricate realm of healthcare marketing and operations. He understands the unique ble...
Mark as Played
October 31, 2023 • 19 mins
How can brands navigate the ever-shifting landscape of e-commerce and brick-and-mortar operations?
Kenji Gjovig, Founder and Managing Director at Bayfield Company, knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and expands into various channels. Brands ...
Kenji Gjovig, Founder and Managing Director at Bayfield Company, knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and expands into various channels. Brands ...
Mark as Played
October 10, 2023 • 27 mins
Diversification is now officially table stakes in any marketing strategy.
Jeff Campbell, President at aiCommerce, shares his experience navigating the current marketing terrain, detailing the imperative of holistic growth and diverse channel strategies for brands.
Understanding the essence of authenticity in content creation is no longer optional, especially if you want to appeal to younger generations.
Join us as we discuss:
Jeff Campbell, President at aiCommerce, shares his experience navigating the current marketing terrain, detailing the imperative of holistic growth and diverse channel strategies for brands.
Understanding the essence of authenticity in content creation is no longer optional, especially if you want to appeal to younger generations.
Join us as we discuss:
- How...
Mark as Played
September 26, 2023 • 28 mins
Odds are, you publish or share regular reporting. When was the last time you took a step back and asked yourself why?
Why this specific data? Why report this specific way? Why at this interval, in this format? According to Sowmya Kotha, Senior Marketing Manager at Planet, you can’t unlock true problem-solving creativity until you ask the big question: why? The world changes every single day. If you’re not reflecting and adapting oc...
Why this specific data? Why report this specific way? Why at this interval, in this format? According to Sowmya Kotha, Senior Marketing Manager at Planet, you can’t unlock true problem-solving creativity until you ask the big question: why? The world changes every single day. If you’re not reflecting and adapting oc...
Mark as Played
September 19, 2023 • 27 mins
Retailers are building their own, closed houses.
By offering a seamless digital and physical experience, brands are able to create brand loyalty like never before.
Dave Glaza, Founder and CEO of Digits Agency, believes that increasing the number of touchpoints and blending physical and digital is the new way of great marketing — through data. Join us as we discuss:
By offering a seamless digital and physical experience, brands are able to create brand loyalty like never before.
Dave Glaza, Founder and CEO of Digits Agency, believes that increasing the number of touchpoints and blending physical and digital is the new way of great marketing — through data. Join us as we discuss:
- Seamlessly blending physical and digital marketing
- Bridging the g...
Mark as Played
September 12, 2023 • 28 mins
Accounting and marketing have a lot in common. The most important thing — they’re both about process.
Justin Noznesky, Chief Marketing & Strategy Officer at AtriCure, Inc. found his way into marketing by accident, beginning his career path in finance. This unique perspective has allowed him to effectively execute marketing in the highly regulated field of medicine. He shares lessons learned, translatable experience and the value...
Justin Noznesky, Chief Marketing & Strategy Officer at AtriCure, Inc. found his way into marketing by accident, beginning his career path in finance. This unique perspective has allowed him to effectively execute marketing in the highly regulated field of medicine. He shares lessons learned, translatable experience and the value...
Mark as Played
September 5, 2023 • 31 mins
You have worked hard and invested endless time, talent and capital into developing the perfect product, business and marketing plan. But without one crucial component, all of that investment goes down the drain.
The customer experience has the power to make or break a business. Without a great customer experience, your business will flounder, no matter how well-planned it is or how great your product is. Ted Rodgers, Chief Marketing...
The customer experience has the power to make or break a business. Without a great customer experience, your business will flounder, no matter how well-planned it is or how great your product is. Ted Rodgers, Chief Marketing...
Mark as Played
August 29, 2023 • 32 mins
More often than not, sales and marketing teams are at odds with one another. Leaders position each team, looking for attribution — asking which team and initiatives lead to a closed sale.
According to our guest Xander Broeffle, Director of Marketing Operations at CS2, this mindset is not only inefficient and inaccurate but also dangerous. Building alignment between your sales and marketing teams will supercharge your initiatives and...
According to our guest Xander Broeffle, Director of Marketing Operations at CS2, this mindset is not only inefficient and inaccurate but also dangerous. Building alignment between your sales and marketing teams will supercharge your initiatives and...
Mark as Played
August 22, 2023 • 27 mins
The first person to touch your product isn’t a buyer — they’re a marketer.
Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizatio...
Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizatio...
Mark as Played
August 15, 2023 • 35 mins
Building a star-studded marketing strategy without fundamentally understanding your customer is impossible.
Getting to know your target demographic at a core level should be step one for every marketing strategy, so deeply ingrained into the culture that it is second nature. From there, building a strong, concise strategy is key. Retaining genuine human elements, such as physical marketing, is as important as building a top-tier dig...
Getting to know your target demographic at a core level should be step one for every marketing strategy, so deeply ingrained into the culture that it is second nature. From there, building a strong, concise strategy is key. Retaining genuine human elements, such as physical marketing, is as important as building a top-tier dig...
Mark as Played
August 8, 2023 • 35 mins
In a world where every company is shifting to digital marketing, the only way to stand out amongst the crowd may be a reassessment of the value of physical marketing.
This does not mean you have to sell your website domain and only utilize mailers and billboards. Building a bridge between physical touchpoints and digital tools can make your brand shine above the rest. Kymm Martinez, Chief Marketing Officer at the American Cancer So...
This does not mean you have to sell your website domain and only utilize mailers and billboards. Building a bridge between physical touchpoints and digital tools can make your brand shine above the rest. Kymm Martinez, Chief Marketing Officer at the American Cancer So...
Mark as Played
August 1, 2023 • 21 mins
Marketing operations is often the center of organizational excellence — it’s essential for driving other marketing functions.
When you can upskill your marketing team by making them more efficient at what they do and upscale that team by applying those newly learned or refined skills, your marketing team can become a force multiplier, increasing overall business performance.
We’re joined by Pedrum Khosravi, Global Marketing Operatio...
When you can upskill your marketing team by making them more efficient at what they do and upscale that team by applying those newly learned or refined skills, your marketing team can become a force multiplier, increasing overall business performance.
We’re joined by Pedrum Khosravi, Global Marketing Operatio...
Mark as Played
July 25, 2023 • 27 mins
Want to eliminate the guesswork in marketing? Stop believing everything you think. Your predispositions, previous experiences and knowledge may actually be holding you back from your best messaging and positioning.
This is the mindset embraced by this episode’s guest, Patrick Strother, Founder and Chief Marketing Officer of Strother Communications Group. The more experience you have, the more tempting it is to borrow from a past suc...
This is the mindset embraced by this episode’s guest, Patrick Strother, Founder and Chief Marketing Officer of Strother Communications Group. The more experience you have, the more tempting it is to borrow from a past suc...
Mark as Played
July 18, 2023 • 23 mins
You have the key to creating a synergistic strategy across multiple mediums, and it's not all online.
The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel, VP of Marketing at Marketing Architects, believes TV advertisement is the ultimate support for social media and direct mail marketing. Using TV to create stronger ties across mult...
The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel, VP of Marketing at Marketing Architects, believes TV advertisement is the ultimate support for social media and direct mail marketing. Using TV to create stronger ties across mult...
Mark as Played
July 11, 2023 • 31 mins
People will always function well in environments they trust — customers and marketers are no exception.
Chopping ambitious goals into manageable pieces with well-defined action items creates a more cohesive terrain for growth and feeds into authentic trust between customer and marketer, as well as marketer and company. Zach Shelley, Senior Director of Marketing & Operations at Uncommon Sports Group, Consultant, and Trainer, beli...
Chopping ambitious goals into manageable pieces with well-defined action items creates a more cohesive terrain for growth and feeds into authentic trust between customer and marketer, as well as marketer and company. Zach Shelley, Senior Director of Marketing & Operations at Uncommon Sports Group, Consultant, and Trainer, beli...
Mark as Played
July 5, 2023 • 26 mins
You have to make quality use of every single part of the marketing budget buffalo.
Stretching each dollar, in both for-profit and nonprofit environments, creates optimized marketing strategies — and formulating a strong, simple direction for campaigns is step one. Alissa Nixon, Head of Vertical Operations and Marketing at Siemens USA, Low Carbon Tech Board Member and World Affairs Council YP Executive Member, believes you should be ...
Stretching each dollar, in both for-profit and nonprofit environments, creates optimized marketing strategies — and formulating a strong, simple direction for campaigns is step one. Alissa Nixon, Head of Vertical Operations and Marketing at Siemens USA, Low Carbon Tech Board Member and World Affairs Council YP Executive Member, believes you should be ...
Mark as Played
June 27, 2023 • 35 mins
The best marketing teams view all of their processes through the lens of the consumer.
What takes the consumer’s experience from just satisfied to absolutely blown away? At the top of Cassie Tucker’s list is keeping communication concise while making the consumer the number one priority. Wearing many hats as the Marketing Strategist at Camm Media, as well as a Copywriter, Podcast Host and Former Disney Cast Member, Cassie welcomes c...
What takes the consumer’s experience from just satisfied to absolutely blown away? At the top of Cassie Tucker’s list is keeping communication concise while making the consumer the number one priority. Wearing many hats as the Marketing Strategist at Camm Media, as well as a Copywriter, Podcast Host and Former Disney Cast Member, Cassie welcomes c...
Mark as Played
June 20, 2023 • 38 mins
Your business is constantly looking for solutions to problems. Inefficiencies leave your team spending far too much valuable time on tasks that can be solved by Martech tools.
But when you evaluate potential software, you find thousands of options, each with its own potential to solve your problem or alternatively, leave you struggling with more challenges.
So do you decide which problems need to be addressed and by which tool while...
But when you evaluate potential software, you find thousands of options, each with its own potential to solve your problem or alternatively, leave you struggling with more challenges.
So do you decide which problems need to be addressed and by which tool while...
Mark as Played
June 13, 2023 • 34 mins
For years, influencers have been breaking into industry after industry. While they were once found promoting products like viral leggings and health drinks, the influencer marketing trend has spread, with niche leaders emerging across diverse B2C and B2B worlds.
But there’s a big difference between influencers and content creators, according to our latest guest Alessandro Bogliari, Co-Founder & CEO at The Influencer Marketing Fa...
But there’s a big difference between influencers and content creators, according to our latest guest Alessandro Bogliari, Co-Founder & CEO at The Influencer Marketing Fa...
Mark as Played
June 6, 2023 • 30 mins
Every marketing move should come with a distinctly measurable outcome that ties directly to ROI — this popular mindset stifles creativity, and ultimately, decreases the power and leverage of your marketing team.
Our latest guest, Doug Zarkin, CMO at Pearle Vision, didn’t find himself Brandweek’s Marketer of the Next Generation and Crain’s NY Notables in Marketing by carefully calculating each and every marketing move as it relates t...
Our latest guest, Doug Zarkin, CMO at Pearle Vision, didn’t find himself Brandweek’s Marketer of the Next Generation and Crain’s NY Notables in Marketing by carefully calculating each and every marketing move as it relates t...
Mark as Played
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The official podcast of comedian Joe Rogan.
The latest news in 4 minutes updated every hour, every day.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com