November 4, 2024 • 8 mins
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Episode Transcript
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Speaker 1 (00:00):
Our right strategists ready to conquer your competition? I'm ready
or you absolutely. Today we're diving deep into how to
outsmart your competition lessons from sun zu classic. It's all
about using this ancient wisdom to crush it in the
modern world.
Speaker 2 (00:17):
And it's still so relevant. Like sun Zoo's idea of
knowing yourself and your competition. That's powerful stuff.
Speaker 1 (00:23):
Right, It's that whole If you know the enemy and
know yourself, you need not fear the result of one
hundred battles. But like, how do we actually use that today?
Speaker 2 (00:32):
So it's not just about knowing your strengths and weaknesses.
Speaker 1 (00:35):
Yeah, there's got to be more to it.
Speaker 2 (00:36):
Think of it like this. Imagine a new company, like
a tech startup, going up against say Google, David and
Goliath Exactly. They have to understand Google's strengths, right, I mean,
they've got tons of resources, they're everywhere. But even more
important is knowing their weaknesses, those gaps where a smaller
company can be like boom opportunity.
Speaker 1 (00:56):
Get them where it hurts exactly. So that's what that
swat analysis thing comes in. Yet, strengths, weaknesses, opportunities, threats,
But you don't just do it for yourself.
Speaker 2 (01:05):
You do it for them too, for your competition. It's
like suns who saying, hey, don't just mack out.
Speaker 1 (01:10):
Your own game plan, spy on theirs.
Speaker 2 (01:13):
Yes, scout out their territory, know what they're gonna do
before they do it.
Speaker 1 (01:18):
So then you're not just reacting. You're already ahead of
the game exactly. It's not defensive, it's.
Speaker 2 (01:23):
Like it's strategic.
Speaker 1 (01:24):
Yeah, which brings us to Sunseu's whole thing about planning.
The general who wins a battle makes many calculations in
his temple before the.
Speaker 2 (01:33):
Battle is fought, right, Love that quote.
Speaker 1 (01:36):
It's like chills every time.
Speaker 2 (01:38):
It's because it's true. Planning is how you win, like
without even fighting. Whether you're launching a new product, asking
for a raise, or figuring out your next career move.
Speaker 1 (01:48):
It's all about strategy. Yes, okay, but let's get real.
Say you're in a field like artificial intelligence, which is
like exploding right now, what would a classic Sunsu move
be in that situation?
Speaker 2 (01:58):
Sunsu would be all of those new technologies. He'd tell
you to figure out what skills are going to be
super important and start learning them now.
Speaker 1 (02:06):
Don't get left behind.
Speaker 2 (02:08):
Exactly proactive, be the person everyone wants because you were prepared.
Speaker 1 (02:14):
And that actually reminds me of another son, so Jim
in war he said, the way do you pay off
to avoid what is strong and strike it what is weak?
Ooh good one, right, But what about when you're up
against someone who just seems way stronger no matter.
Speaker 2 (02:29):
What, Well, that's where you've got to get creative. You
find a different way to win.
Speaker 1 (02:33):
So we're not talking about giving up.
Speaker 2 (02:35):
No, it's about being smarter. Like think of water flowing
around a rock.
Speaker 1 (02:39):
Okay, I like this.
Speaker 2 (02:40):
It doesn't try to smash through the rock.
Speaker 1 (02:42):
It goes with the flow.
Speaker 2 (02:43):
It adapts, it find the way around to keep going.
Speaker 1 (02:46):
So in the tech world, maybe it's about finding that niche,
that one thing that you're amazing at.
Speaker 2 (02:51):
Yes, leverage what you know, what makes you unique, especially
when the competition seems tougher. We see this in the
business world all the time about how Netflix changed entertainment.
They didn't try to be blockbuster completely different games exactly,
they totally changed the rules.
Speaker 1 (03:09):
Which speaking of bending the rules, what about Sunsu's thoughts
on deception that always throws me off a little.
Speaker 2 (03:17):
Well, he was all about keeping the competition.
Speaker 1 (03:19):
Guessing, right, like a surprise attack.
Speaker 2 (03:21):
It's more about strategic surprise.
Speaker 1 (03:23):
Okay, So less sneaky, more smart Exactly.
Speaker 2 (03:27):
You don't want to give away your whole strategy right away.
It's like in chess you don't announce your moves ahead
of time.
Speaker 1 (03:31):
You'd lose for sure. Okay, So how does that work
in business? Though? They're not saying anyone should be shady
or dishonest.
Speaker 2 (03:38):
Right, definitely not. It's more about like how you position yourself.
Think about companies like Apple.
Speaker 1 (03:43):
They're the masters of suspense.
Speaker 2 (03:45):
Right when they're launching a new product. They might drop
little hints get people speculating, but they don't reveal everything
at once. Then bam they launch it and the competitors
are scrambling to keep up.
Speaker 1 (03:56):
I love it, But it's not just for big companies, right,
that idea of strategic I mean seems like that could
work in everyday situations too, totally.
Speaker 2 (04:03):
Even negotiating a salary for a new job.
Speaker 1 (04:05):
Ooh, good example, Right.
Speaker 2 (04:07):
You don't walk in and immediately blurt out your dream salary.
Speaker 1 (04:10):
Yeah, play it cool, exactly.
Speaker 2 (04:11):
You highlight your skills, what you bring to the table,
and hold back a little strategic.
Speaker 1 (04:16):
So sometimes the less you reveal, the more powerful you become.
Speaker 2 (04:20):
You got it. It's like suns who is whispering in
your ear. Be careful what you reveal and when love that.
Speaker 1 (04:28):
Okay, we've covered a lot of ground, but there's this
one sense you quote that really stuck with me. Opportunities
multiply as they are seized.
Speaker 2 (04:34):
Oh that's a good one. It reminds me of the
whole first mover advantage concept.
Speaker 1 (04:39):
Yeah, the early bird gets the worm, but how do
you actually spot those opportunities those worms in the real world.
Speaker 2 (04:46):
So imagine you're in the renewable energy field, right, and
you stumble across this new technology for storing solar energy
super early on.
Speaker 1 (04:55):
You're a head of the curve exactly.
Speaker 2 (04:57):
Now, if you jump on that, develop it, get it
out there before anyone else. That's first mover advantage in action.
Speaker 1 (05:04):
You're not just riding the wave, you're creating it exactly.
That takes guts, though, and not just individual brilliance. It
seems like you need a strong team for that.
Speaker 2 (05:11):
Oh. Absolutely, you can't do it alone. And Son soon
knew that. He said, when troops are united, the brave
and the cowardly will always share.
Speaker 1 (05:19):
The same risk, meaning even if you're a little scared
to take that leap, everyone's in it together, got it
And when everyone's on the same page, that's when amazing
things happen.
Speaker 2 (05:30):
It's that shared vision, that unity of purpose that makes
all the difference.
Speaker 1 (05:34):
Reminds me of companies like Google or Tesla. They have
that reputation for a strong company culture. Yeah, like they're
not just a bunch of individuals. They're all connected. It's
more than just being on the same team, right, It's
about that feeling that you're all working towards something bigger
than yourselves.
Speaker 2 (05:49):
It really is, and having strong leadership is key to
making that happen. Think about a company like Southwest Airlines.
Speaker 1 (05:55):
They're always ranked as one of the best places.
Speaker 2 (05:57):
To work right exactly, and a big part of that
is their company culture, you know, focused on their employees
and giving amazing customer service. And it works. I mean
they're not just successful, they're thriving.
Speaker 1 (06:08):
That's awesome. Okay, So we've talked about knowing yourself, knowing
your competition, planning, adapting, deception, seizing opportunities, teamwork. All these
incredible insights from Sunsey but there's one more that I
think might be his most mind blowing quote. The supreme
art of war is to subdue the enemy without fighting.
Speaker 2 (06:28):
Isn't that amazing?
Speaker 1 (06:29):
It almost seems impossible, Like, how can you win if
you don't fight?
Speaker 2 (06:32):
That's the thing. It's not about brute force. It's about strategy, influence,
thinking ahead. A great example of this is Patagonia. They're
known for their commitment to the environment and ethical practices,
and they've created this incredibly loyal customer base. People love
them exactly, and they did it without attacking their competition. Instead,
they focused on their values, on building a brand that
(06:53):
people connect with.
Speaker 1 (06:54):
So they're winning by staying true to themselves.
Speaker 2 (06:56):
And by creating something truly unique that resonates with people.
It's a powerful lesson for.
Speaker 1 (07:02):
All of us, absolutely, So it's not about crushing the popetition.
It's about building something so awesome that it speaks for
itself exactly. This whole deep dive has been about finding
those unconventional paths to success, and that's what I hope
our listeners take away from this. So, in your opinion,
what's the most important lesson someone can learn from Sunseu today? Hmmm?
Speaker 2 (07:23):
That's a tough one, but I have to say it's
about perspective. You know. Sunsu really makes you look at
challenges differently. He wants us to see them as opportunities
to think strategically and get creative about problem solving. So
the next time you're facing a competition, whether it's at
work or in your personal life, just take a second
to channel your inner suns.
Speaker 1 (07:42):
Sue love that.
Speaker 2 (07:43):
Ask yourself, what would Sun Sho do? What's my strategic advantage?
What's my next move? So good, it's like having a
secret weapon. Well, this has been an awesome journey into
the mind of a true strategic mastermind. I hope you,
our listener, feel ready to conquer your next challenge with
a little inspiration from Sun Sou. Remember, the biggest victories
(08:05):
often happen not on the battlefield, but in how we
think and what actions we choose to take.
Speaker 1 (08:09):
That's powerful stuff. Until next time, keep exploring, keep learning,
and keep those strategic minds sharp.
Our right strategists ready to conquer your competition? I'm ready
or you absolutely. Today we're diving deep into how to
outsmart your competition lessons from sun zu classic. It's all
about using this ancient wisdom to crush it in the
modern world.
Speaker 2 (00:17):
And it's still so relevant. Like sun Zoo's idea of
knowing yourself and your competition. That's powerful stuff.
Speaker 1 (00:23):
Right, It's that whole If you know the enemy and
know yourself, you need not fear the result of one
hundred battles. But like, how do we actually use that today?
Speaker 2 (00:32):
So it's not just about knowing your strengths and weaknesses.
Speaker 1 (00:35):
Yeah, there's got to be more to it.
Speaker 2 (00:36):
Think of it like this. Imagine a new company, like
a tech startup, going up against say Google, David and
Goliath Exactly. They have to understand Google's strengths, right, I mean,
they've got tons of resources, they're everywhere. But even more
important is knowing their weaknesses, those gaps where a smaller
company can be like boom opportunity.
Speaker 1 (00:56):
Get them where it hurts exactly. So that's what that
swat analysis thing comes in. Yet, strengths, weaknesses, opportunities, threats,
But you don't just do it for yourself.
Speaker 2 (01:05):
You do it for them too, for your competition. It's
like suns who saying, hey, don't just mack out.
Speaker 1 (01:10):
Your own game plan, spy on theirs.
Speaker 2 (01:13):
Yes, scout out their territory, know what they're gonna do
before they do it.
Speaker 1 (01:18):
So then you're not just reacting. You're already ahead of
the game exactly. It's not defensive, it's.
Speaker 2 (01:23):
Like it's strategic.
Speaker 1 (01:24):
Yeah, which brings us to Sunseu's whole thing about planning.
The general who wins a battle makes many calculations in
his temple before the.
Speaker 2 (01:33):
Battle is fought, right, Love that quote.
Speaker 1 (01:36):
It's like chills every time.
Speaker 2 (01:38):
It's because it's true. Planning is how you win, like
without even fighting. Whether you're launching a new product, asking
for a raise, or figuring out your next career move.
Speaker 1 (01:48):
It's all about strategy. Yes, okay, but let's get real.
Say you're in a field like artificial intelligence, which is
like exploding right now, what would a classic Sunsu move
be in that situation?
Speaker 2 (01:58):
Sunsu would be all of those new technologies. He'd tell
you to figure out what skills are going to be
super important and start learning them now.
Speaker 1 (02:06):
Don't get left behind.
Speaker 2 (02:08):
Exactly proactive, be the person everyone wants because you were prepared.
Speaker 1 (02:14):
And that actually reminds me of another son, so Jim
in war he said, the way do you pay off
to avoid what is strong and strike it what is weak?
Ooh good one, right, But what about when you're up
against someone who just seems way stronger no matter.
Speaker 2 (02:29):
What, Well, that's where you've got to get creative. You
find a different way to win.
Speaker 1 (02:33):
So we're not talking about giving up.
Speaker 2 (02:35):
No, it's about being smarter. Like think of water flowing
around a rock.
Speaker 1 (02:39):
Okay, I like this.
Speaker 2 (02:40):
It doesn't try to smash through the rock.
Speaker 1 (02:42):
It goes with the flow.
Speaker 2 (02:43):
It adapts, it find the way around to keep going.
Speaker 1 (02:46):
So in the tech world, maybe it's about finding that niche,
that one thing that you're amazing at.
Speaker 2 (02:51):
Yes, leverage what you know, what makes you unique, especially
when the competition seems tougher. We see this in the
business world all the time about how Netflix changed entertainment.
They didn't try to be blockbuster completely different games exactly,
they totally changed the rules.
Speaker 1 (03:09):
Which speaking of bending the rules, what about Sunsu's thoughts
on deception that always throws me off a little.
Speaker 2 (03:17):
Well, he was all about keeping the competition.
Speaker 1 (03:19):
Guessing, right, like a surprise attack.
Speaker 2 (03:21):
It's more about strategic surprise.
Speaker 1 (03:23):
Okay, So less sneaky, more smart Exactly.
Speaker 2 (03:27):
You don't want to give away your whole strategy right away.
It's like in chess you don't announce your moves ahead
of time.
Speaker 1 (03:31):
You'd lose for sure. Okay, So how does that work
in business? Though? They're not saying anyone should be shady
or dishonest.
Speaker 2 (03:38):
Right, definitely not. It's more about like how you position yourself.
Think about companies like Apple.
Speaker 1 (03:43):
They're the masters of suspense.
Speaker 2 (03:45):
Right when they're launching a new product. They might drop
little hints get people speculating, but they don't reveal everything
at once. Then bam they launch it and the competitors
are scrambling to keep up.
Speaker 1 (03:56):
I love it, But it's not just for big companies, right,
that idea of strategic I mean seems like that could
work in everyday situations too, totally.
Speaker 2 (04:03):
Even negotiating a salary for a new job.
Speaker 1 (04:05):
Ooh, good example, Right.
Speaker 2 (04:07):
You don't walk in and immediately blurt out your dream salary.
Speaker 1 (04:10):
Yeah, play it cool, exactly.
Speaker 2 (04:11):
You highlight your skills, what you bring to the table,
and hold back a little strategic.
Speaker 1 (04:16):
So sometimes the less you reveal, the more powerful you become.
Speaker 2 (04:20):
You got it. It's like suns who is whispering in
your ear. Be careful what you reveal and when love that.
Speaker 1 (04:28):
Okay, we've covered a lot of ground, but there's this
one sense you quote that really stuck with me. Opportunities
multiply as they are seized.
Speaker 2 (04:34):
Oh that's a good one. It reminds me of the
whole first mover advantage concept.
Speaker 1 (04:39):
Yeah, the early bird gets the worm, but how do
you actually spot those opportunities those worms in the real world.
Speaker 2 (04:46):
So imagine you're in the renewable energy field, right, and
you stumble across this new technology for storing solar energy
super early on.
Speaker 1 (04:55):
You're a head of the curve exactly.
Speaker 2 (04:57):
Now, if you jump on that, develop it, get it
out there before anyone else. That's first mover advantage in action.
Speaker 1 (05:04):
You're not just riding the wave, you're creating it exactly.
That takes guts, though, and not just individual brilliance. It
seems like you need a strong team for that.
Speaker 2 (05:11):
Oh. Absolutely, you can't do it alone. And Son soon
knew that. He said, when troops are united, the brave
and the cowardly will always share.
Speaker 1 (05:19):
The same risk, meaning even if you're a little scared
to take that leap, everyone's in it together, got it
And when everyone's on the same page, that's when amazing
things happen.
Speaker 2 (05:30):
It's that shared vision, that unity of purpose that makes
all the difference.
Speaker 1 (05:34):
Reminds me of companies like Google or Tesla. They have
that reputation for a strong company culture. Yeah, like they're
not just a bunch of individuals. They're all connected. It's
more than just being on the same team, right, It's
about that feeling that you're all working towards something bigger
than yourselves.
Speaker 2 (05:49):
It really is, and having strong leadership is key to
making that happen. Think about a company like Southwest Airlines.
Speaker 1 (05:55):
They're always ranked as one of the best places.
Speaker 2 (05:57):
To work right exactly, and a big part of that
is their company culture, you know, focused on their employees
and giving amazing customer service. And it works. I mean
they're not just successful, they're thriving.
Speaker 1 (06:08):
That's awesome. Okay, So we've talked about knowing yourself, knowing
your competition, planning, adapting, deception, seizing opportunities, teamwork. All these
incredible insights from Sunsey but there's one more that I
think might be his most mind blowing quote. The supreme
art of war is to subdue the enemy without fighting.
Speaker 2 (06:28):
Isn't that amazing?
Speaker 1 (06:29):
It almost seems impossible, Like, how can you win if
you don't fight?
Speaker 2 (06:32):
That's the thing. It's not about brute force. It's about strategy, influence,
thinking ahead. A great example of this is Patagonia. They're
known for their commitment to the environment and ethical practices,
and they've created this incredibly loyal customer base. People love
them exactly, and they did it without attacking their competition. Instead,
they focused on their values, on building a brand that
(06:53):
people connect with.
Speaker 1 (06:54):
So they're winning by staying true to themselves.
Speaker 2 (06:56):
And by creating something truly unique that resonates with people.
It's a powerful lesson for.
Speaker 1 (07:02):
All of us, absolutely, So it's not about crushing the popetition.
It's about building something so awesome that it speaks for
itself exactly. This whole deep dive has been about finding
those unconventional paths to success, and that's what I hope
our listeners take away from this. So, in your opinion,
what's the most important lesson someone can learn from Sunseu today? Hmmm?
Speaker 2 (07:23):
That's a tough one, but I have to say it's
about perspective. You know. Sunsu really makes you look at
challenges differently. He wants us to see them as opportunities
to think strategically and get creative about problem solving. So
the next time you're facing a competition, whether it's at
work or in your personal life, just take a second
to channel your inner suns.
Speaker 1 (07:42):
Sue love that.
Speaker 2 (07:43):
Ask yourself, what would Sun Sho do? What's my strategic advantage?
What's my next move? So good, it's like having a
secret weapon. Well, this has been an awesome journey into
the mind of a true strategic mastermind. I hope you,
our listener, feel ready to conquer your next challenge with
a little inspiration from Sun Sou. Remember, the biggest victories
(08:05):
often happen not on the battlefield, but in how we
think and what actions we choose to take.
Speaker 1 (08:09):
That's powerful stuff. Until next time, keep exploring, keep learning,
and keep those strategic minds sharp.
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