The Authentic Marketing Podcast

The Authentic Marketing Podcast

Authentic content marketing tips and tricks for wellness brands and women service entrepreneurs. Find your people, polarize your brand, and make marketing fun!

Episodes

April 21, 2022 21 mins
Imposter syndrome is everywhere, but if you can spot it, you can get rid of it. Here are some tips for moving forward to take action when you're stuck with imposter syndrome.

Also, some links to a great article where our friend Lola Pickett talks about Charlatan Complex: https://moonandmanifest.com/impostor-syndrome-vs-charlatan-complex/

And the RAVEL collective community: https://ravelcollective.com

Cara's facebook comments ...
Mark as Played
Don't worry about what everyone else is doing. You're a rare talent who can differentiate based on your own special brand of goodness.

Let's look at the variety of ways you can differentiate and discuss some of the things that go wrong when you don't create a strong brand position.

https://carasteinmann.com
https://marketingbymel.com
https://www.carasteinmann.com/post/why-i-don-t-do-competitive-analysis-you-shouldn-t-e...
Mark as Played
April 5, 2022 31 mins
Join us to find out why your business needs a specialty and niche and how you can get started finding yours.

Links mentioned in the podcast:
https://carasteinmann.com
https://marketingbymel.com
https://helloseven.co/ (Rachael Rodgers)
https://gretchenrubin.com/ (The Four Tendencies)
https://www.kolbe.com/kolbe-a-index/

Extra resources to check out:
https://www.carasteinmann.com/post/why-i-don-t-do-competitive-analysis-you-shouldn-t-either
...
Mark as Played
March 29, 2022 19 mins
Cara Steinmann and Melissa Zimmerman talk all about authentic marketing and why it's the best way for service based women in business to attract their deal clients.
Mark as Played

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