The Better SMB Podcast
Join hosts David Altena and Rob Bull as they delve into the subject of small and medium- business productivity in New Zealand. With a focus on driving operational excellence and business improvement, The Better SMB Podcast is your go-to resource for strategies, insights, and success stories from the front lines of the SMB sector. Despite New Zealand’s historical challenges with productivity compared to our OECD peers, David and Rob are on a mission to turn the tide. Tune in to discover actionable tips, expert interviews, and innovative ideas that will help your business thrive in today’s competitive landscape. Whether you’re a seasoned entrepreneur or just starting out, The Better SMB Podcast will equip you with the tools you need to enhance productivity and achieve your business goals. Connect with us on LinkedIn: @DavidAltena and @RobBull
Episodes
January 14, 2026 • 51 mins
Innovation isn’t just about technology or government policy, it’s a leadership choice. In this episode of The Better SMB Podcast, we sit down with Sean Doherty, former Callaghan Innovation leader, to unpack why New Zealand’s prosperity depends on the decisions business leaders make today. Sean shares insights from decades in engineering, manufacturing, and national innovation programmes, challenging SMB owners to step out of their ...
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December 29, 2025 • 62 mins
In this episode of The Better SMB Podcast, hosts Rob Bull and David Altena sit down with Ray Everest, educator, entrepreneur and co-founder of Future Focus, to explore what it takes to build a business that thrives without you. From humble beginnings in Tokoroa to leading six early learning centres in Papamoa, Ray shares his journey of scaling with purpose, removing ego from leadership, and creating deep societal impact through inn...
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December 4, 2025 • 47 mins
In this episode of The Better SMB Podcast, we welcome Chris Parnell, Co-Founder and CEO of SetSeed, as both our guest and announce their official sponsorship of The Better SMB podcast. Chris shares his inspiring journey from Rotorua to building a global Customer Experience Platform that simplifies websites, CRMs, e-commerce, and email marketing for businesses worldwide. We dive into why SetSeed chose to partner with The Better SMB,...
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In this episode, we spend some time with Danielle Hancock, General Manager of the North West Country Business Association, to explore one of Aotearoa’s most connected, community-driven business regions. We talk about what makes the North West so unique, the generational businesses that continue to thrive, and the deep sense of collaboration that sets this region apart. We also unpack the partnership between The Better SMB and the N...
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November 10, 2025 • 52 mins
In this episode, Rob and David sit down with Patrick McKibbin, Chief Executive of the Hutt Valley Chamber of Commerce, to explore how one region is redefining what local business leadership can look like. Patrick shares how the Chamber has evolved from being a traditional networking body into a hub for innovation, collaboration and advocacy, supporting a $10 billion economy with the ambition to grow by 35% by 2035 through the “35 b...
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October 23, 2025 • 46 mins
In this episode of The Better SMB, Rob Bull and David Altena go behind their NZ Manufacturer article “Leadership from the Top: How Government Must Reflect What It Asks of Business.” They explore what genuine leadership across the system looks like, from the Beehive to the boardroom, and why consistency, accountability and execution matter more than ever. Building on their conversation with Minister Chris Penk, the hosts discuss whe...
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October 7, 2025 • 49 mins
In this episode of The Better SMB Podcast, we sit down with Katia Holland, Associate at McCaw Lewis, to explore how Māori worldviews and tikanga reshape how businesses in Aotearoa think about success. We unpack what it means to prioritise intergenerational responsibility over short-term wins, and how principles like whakapapa, manaakitanga, and kaitiakitanga can be applied to strategy, governance and partnerships. Katia shares her ...
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September 29, 2025 • 40 mins
In this episode of The Better SMB Podcast, sponsored by SetSeed, David and Rob reflect on their recent interview with Dave Bunting of Architectural Glass Products (AGP) and connect it to a recent NZ Manufacturer column: Expect to Win: Raising the Bar and Aiming at Excellence They explore how AGP became one of New Zealand’s most operationally excellent manufacturers, and, more importantly, how any SMB can apply the same principles t...
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September 6, 2025 • 39 mins
In this episode, David and Rob dive back into the world of economic reports and ask a tough question: who are they really for? They take some time to revisit one of the first and most popular topics, they ever covered on the show and explore what’s changed over the past 12 months. The discussion covers:
- Why reports from Stats NZ, MBIE, and MFAT fail to provide practical value for SMBs
- How productivity has become New Ze...
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August 9, 2025 • 46 mins
In this episode, we dive deep into the role of leadership from the top, exploring how government can model performance and create the conditions for business to thrive. Our guest, Hon Chris Penk (Minister for Small Business, Manufacturing, Building & Construction, and more), shares his perspectives on aligning public and private efforts to lift New Zealand’s productivity. We discuss:
- Why leadership from the top is about cla...
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July 16, 2025 • 29 mins
In this episode, David and Rob take stock of The Better SMB's podcast's progress halfway through the year. It’s an honest look at what’s gone well, what’s been challenging, and where they’re heading next in their mission to become the go-to voice for small and medium business owners in New Zealand. They share real numbers, like a 50% growth in Spotify followers and 65% increase in episode plays, and reflect on what’s driving that m...
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July 10, 2025 • 40 mins
In this episode, David and Rob break down the themes from their latest NZ Manufacturer column, Own It: Leadership is a personal responsibility, not a title.This candid and practical conversation explores how business performance is inextricably linked to leadership quality and why many SMB owners unknowingly hold their teams back. They dive deep into the cultural, structural and behavioural shifts needed to lead high-performing, su...
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David and Rob are joined by Dave Bunting, Managing Director of Architectural Glass Products in Cambridge. They dive deep into operational excellence and manufacturing leadership, exploring Dave’s key insights and perspectives on planning for and expecting excellence. Listen to the discussion centred on the power of a continuous improvement mindset, the importance of building a high-performing culture and how New Zealand manufacture...
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June 10, 2025 • 55 mins
In this episode, we explore the hidden dangers of working at an unsustainable pace and why "being busy" is not the same as being productive. Our guest, executive coach Rachel King, shares powerful insights on the causes of burnout, why New Zealanders are particularly affected, and how leaders can shift towards sustainable, thriving work environments. Highlights:
- How stress impacts health, engagement, and life satisfaction.
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May 28, 2025 • 55 mins
We’re diving deep into intellectual property (IP) protection, exploring key insights and perspectives from Ben Cain, Partner at James & Wells and former marketing executive turned IP specialist. We discuss how small businesses can safeguard their innovations, build brand value, and create competitive barriers through strategic IP management. We cover:
- Why early-stage IP strategy is mission-critical for future valuation and ...
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May 3, 2025 • 45 mins
In this episode, we explore the so-called “skills shortage” in New Zealand manufacturing. David and Rob unpack their NZ Manufacturer article, arguing that talent shortages are often a smokescreen for deeper issues in leadership, workplace culture, and internal systems. Rather than chasing unicorn hires, they challenge business leaders to rethink how they structure work, engage teams and build inspiring environments people want to b...
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April 6, 2025 • 45 mins
In this episode, we dive deep into the book "The E Myth Revisited" by Michael Gerber, exploring key insights about business roles and growth. Hosts Rob and David discuss the three critical personas in business: the technician, manager and entrepreneur.Highlights:
- "Most businesses are started by skilled technicians who get trapped doing technical work instead of growing the business."
- "Create a business manual as if you w...
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March 17, 2025 • 47 mins
In this episode, hosts David Altena and Rob Bull dive into New Zealand’s longstanding productivity crisis and why waiting for government intervention won’t solve it. Instead, they argue that manufacturers must take the lead, turning challenges like labour shortages and rising costs into opportunities to innovate and improve efficiency. Drawing from their recent column in NZ Manufacturer magazine, David and Rob unpack:
- Why gover...
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February 26, 2025 • 34 mins
In this episode, David hosts solo while Rob takes a well-earned break. He shares a recording of his recent talk at the Mahi Tahi Collective 2025 TechFest. This event brought together leading tech companies—including Optimation Group, Silicon Systems, Montage, Team Cloud, Xtracta, Zen Consulting, and SmartSpace—to explore how technology and collaboration can drive business performance and productivity.David dives into why productivi...
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February 18, 2025 • 30 mins
In this first episode recorded in 2025, The Better SMB Podcast kicks off the year with a deep dive into goal setting and making meaningful business progress.Hosts David Altena and Rob Bull reflect on their journey over the past year—celebrating wins, acknowledging challenges, and sharing key lessons learned from unexpected opportunities and connections that have come from launching and growing the podcast.They break down the long-t...
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