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July 23, 2024 38 mins
In this episode of The Big Con, hosts Emily and Dale explore the fascinating world of Marvel Comics, examining its storied history and the strategic lessons that can be gleaned from its journey. From its humble beginnings in 1939 to becoming a cultural powerhouse, Marvel has faced numerous challenges and triumphs. Join us as we uncover how Marvel’s strategies evolved through its bankruptcy, its resurgence with blockbuster films, and its current position in the entertainment industry.

Season 4 is here!
  • Marvel’s Early Days: Origins, first comic book, and introduction of iconic characters
  • .The Stan Lee Era: Stan Lee’s impact and the building of the Marvel brand
  •  Marvel vs. DC: Strategic rivalry and key moments defining their competition.
  • The Rise and Fall of Marvel: Expansion, financial struggles, and 1996 bankruptcy. •
  • Marvel Studios and the MCU: Revitalization with movies like Blade, X-Men, and Spider-Man.
  • Challenges and Future Strategies: Recent struggles and strategic adjustments to address “superhero fatigue.
And of course, will Deadpool and Wolverine reuinte the passion! 


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The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something only those who master PowerPoint can do; we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring the businesses and individuals who've either harnessed it for success or missed the mark. 
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