Master Your Personal Brand: LinkedIn Strategies for Success with Rachel B. Lee (EP 82)

Your personal brand isn’t just about how others perceive you — it’s about how you intentionally craft that perception to drive business success. In this episode of The Biz Doctor Podcast, Lauren Goldstein sits down with Rachel B. Lee, branding expert and LinkedIn top voice, to explore the power of building an authentic personal brand. Rachel shares her journey from corporate life to becoming co-owner of Standout Authority, offering valuable insights on how entrepreneurs and business leaders can harness their personal brands for success on LinkedIn and beyond.

In this episode, we cover:

1. The four essential steps to crafting a strong personal brand.
2. Why LinkedIn is the ultimate platform for business professionals — and how to use it strategically.
3. The intersection of personal branding and authentic leadership — how to create real connections that drive business growth.

Resources mentioned:

• "Think Again" by Adam Grant – An essential read on rethinking assumptions and approaching problems as a scientist
• "Never Split the Difference" by Chris Voss – A powerful guide on negotiation, highly recommended by entrepreneurs worldwide
• Standout Authority – Learn more about branding strategies and LinkedIn training from Rachel and her team. 

Ready to elevate your personal brand and unlock new business opportunities? Don’t miss this episode with Rachel B. Lee, and be sure to connect with Lauren and Rachel on LinkedIn and share with your business owner friends!

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Meet your host. Lauren Goldstein.  She is the founder and CEO of Golden Key Partnership, an award-winning, globally-recognized boutique business consulting firm. Known by her clients as “The Biz Doctor,” Lauren has earned a reputation as a trusted expert for 7 & 8-figure business owners and Fortune 500 companies alike, including Apple, Nike, and AT&T.

Lauren’s superpower is helping overwhelmed business owners get out from under their business. Using her signature diagnostic framework, she guides business owners to escape the trenches, transform chaos into clarity, and build high-performing teams that thrive—without burnout. Her clients walk away with more freedom, greater profitability, and a business they love owning again.

A sought-after authority featured in Thrive Global, HuffPost, and Authority Magazine, among others.  Lauren brings over a decade of expertise in business strategy, leadership, team optimization, operations, and culture.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under their business, visit her website GoldenKeyPartnership.com.

You can also connect with her on Instagram or LinkedIn.

The Biz Doctor Podcast is produced by Story Studio Network.