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October 22, 2020 48 mins

Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently market your brand so you flourish. 

Today’s guest is William Leach. 

Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing.

Will is also the Founder and CEO of TriggerPoint Design and The CEO of Mindstate Group where he helps his client’s design marketing that psychologically compels your customers to listen, care, and act.

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