Episode Transcript
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Speaker 1 (00:00):
Hey everyone, I'm Lou Perez, your host of The Builder
Upper Show, a podcast where we talk about everything in
construction and trades. Now let's get into it. I would
like to welcome our guest, Kolbe Butcher, co owner of
Double Jack Industries and Double Jack Dumping Demo. Hey, Kobe,
(00:22):
how are you doing today?
Speaker 2 (00:23):
Good morning? Good morning? How are we doing?
Speaker 1 (00:25):
Good? Good? So I appreciate you jumping on the show.
We've met a few times. I had a few meetings,
and I'm so glad that you were able to get
on the podcast with us today. And I just want
to jump right in. When did you get into construction?
Speaker 3 (00:39):
I was young man, I was young. I kind of
grew up in the household. Mom was on the construction
management side a E. And dad was a chief deck engineer,
maritime construction, right pile driving, dredging, that kind of stuff.
Speaker 2 (00:53):
So it's all I ever knew.
Speaker 3 (00:54):
So I guess that was the most logical career path
after high school, seeing as I was definitely not on
the college bound train.
Speaker 1 (01:03):
That's awesome. So sounds like family business. Who's like your
big inspiration out of all of it?
Speaker 3 (01:10):
Ooh, that's tough man, that's tough, you know, as much
as I would say I would love to say my dad,
just because it's him and I are very much the same.
We almost don't get along just because we are so similar.
It's definitely my mom. My mom's an animal, right, grew
up New Zealand, Fiji, totally had nothing to do with construction, right,
worked at darry when she was real little.
Speaker 2 (01:32):
Her family owned one.
Speaker 3 (01:33):
Right comes over here early nineties, you know, meets my dad,
marries my dad, and now she's an owner. Right, So
it's kind of a bit of its own success story.
So watching kind of going zero to one hundred with
that over the last twenty five years they've been in
business has been amazing. And watching her do her thing
now is incredible.
Speaker 1 (01:53):
That's awesome New Zealand. That is definitely a very popular
area for tough, strong individuals. I think what is it
known for rugby?
Speaker 2 (02:05):
Yeah?
Speaker 1 (02:05):
Is that the all blacks?
Speaker 2 (02:07):
It is? Yeah?
Speaker 1 (02:08):
Yeah, that's that's great. That's awesome. So I know that
you're doing a lot of stuff, and it sounds like
you have all these ideas and everything to do to
help the construction industry. So I want to unpack some
of that. But before we jump into it. Are you
able to tell me you know what inspired you to
be an owner of a construction company?
Speaker 2 (02:31):
I think it, Well, there's two answers here, right.
Speaker 3 (02:34):
Everybody that is an owner is an owner because they
were terrible employees right now, A lot of it's true,
but growing up right, seeing like I said, my mom
do her thing and then uh, and then watching kind
of everybody else and working for bigger companies.
Speaker 2 (02:48):
Right, I'm like, who owns this joint?
Speaker 3 (02:49):
Like I'm just out here running around, sweating and covered
in hydraulic fluid.
Speaker 2 (02:54):
But somebody out here owns a yacht, right, and it's
not me.
Speaker 3 (02:57):
So it's just always my thought process was how far
can I take myself? What can I do? And then
one day just like decided, I'm like, well, I'm either
gonna go broke and die, but if you start at
the bottom, you can only go up, right, Like I
have a very I have a very streamlined and like
incredibly attentive mindset. That's just like I just no lose,
(03:20):
Like I losing is not an option for me. So
I'm like, well I might as well give it a shot.
So here we are today, enjoying myself, right, totally still
uneducated about how this works. People think I really have
it together all the time, or they know me for
being kind of wild, and it's absolutely true. You know,
I will try my best hand at everything, and construction
is what I know, So what a better place to
(03:41):
try and you know, get in where I fit in.
Speaker 1 (03:44):
When you got started, did you ever have the mindset like, oh,
I can set my own hour? Is there anything like that,
or I mean, are you constantly working on the clock.
Speaker 3 (03:55):
No, I'm constantly working, you know, growing up and both
parents always move and shaking and doing their stuff, right
watching mom works Saturdays and Sundays the laptop, missing stuff
and whatnot, and always being super busy. I knew what
it was to to do what I'm doing now. Is
there plenty of playtime and fun, for sure? Absolutely, But
as far as hours go and what I'm doing, it's
(04:18):
it's a lot, right. I have a co owner, Samantha.
Speaker 2 (04:20):
She's amazing.
Speaker 3 (04:21):
She's great, picks up a lot of my slack on
like the technical side, and I mean definitely on the
accounting side.
Speaker 2 (04:27):
I am so not that guy.
Speaker 3 (04:29):
So I'm very lucky and blessed to have people in
my corner that that handle that stuff for me, so
I can really just be, like I think my Linkeodlin says,
the cheap idea guy, which is really what I do.
So I'm like always I walk in the office five
six o'clock in the morning with all these wild ideas
and people are just.
Speaker 2 (04:44):
Like, what are you doing, dude? Did you even sleep
last night? I'm like, for sure, that's like.
Speaker 1 (04:51):
Yeah, Samantha grounds you then is that what you're saying.
Speaker 3 (04:55):
Between my wife Samantha. Everyone that kind of that works
with it on different projects and whatnot. They're always like, dude,
relax and I'm like, I'll relax when I'm dead, Like
this is we're streamline. Now that I'm full time, self employed,
right on mouths, defeat at home, mortgage to pay for
is there's no time for sleep and I function well
that way. That is My best form of function is
(05:16):
wide open. So I fit this. My personality definitely fits
this lifestyle for sure, which is great.
Speaker 1 (05:21):
So I enjoyed it, so there's no turning back. Now
you're fully dedicated. Tell me a little bit about your businesses.
Speaker 3 (05:30):
So Double Jack Industries is a We are a California
based California specific ac recruiting firm. Right, So working with
some of the top construction management firms in the state
as well as general contractors and their subs. Right, we
have a couple of different kind of models that we
haven't seen in recruiting.
Speaker 2 (05:48):
That's why I got into this.
Speaker 3 (05:49):
I'm totally a people guy, right, the math and the billing,
the accounting, and like the marketing side, they can have
it right. Well, that's why I have, you know, my people,
but it's I am definitely the people person. So I
love talking to people, love meeting new people. I always
when I was searching for a new job, was always
looking obviously, right, there's a money factor to it, but
(06:10):
there's a big cultural shift and how we hunt for
work and whatnot now right, And there's recruiters from all
over the world that try and penetrate our market, but
they don't know how it really works. They're not here,
they're not living it, they're not breathing it. So we
started Double Jack as as kind of a one stop
shop for a firm to call and say, hey, this
is what I'm looking for, X, Y and Z find
me that person. And I know that that sounds rather generic,
(06:33):
but there's so many layers to it that we've really
modeled our business around and it's been super successful. I
mean it really was like an overnight wildfire and we're
loving it.
Speaker 2 (06:45):
Right. We get to work with our friends, people trust us.
I think that's a lot.
Speaker 3 (06:48):
That's a big, you know, missing factor in recruiting is
you know, it's just a shotgun resume stream all the
time in your email of buzzwords and things that don't
really make sense to or pertain to your specific scope
and business model. But we kind of refers to system
and we really, like I tell people all the time,
we're gonna date you before we marry you, right, Like,
(07:09):
if I'm gonna recruit for you, I'm gonna know your business.
I'm gonna know your management team, your style, whether you
do you like to run a thin skeleton cruse type
system where you guys are very structured and this is
how you run things and you want somebody that can
fit right into that. So we're really going to get
to know your company as a whole before we go
just trying to send and recruiting at the end of
the day recruiting, and I think this is what people
(07:30):
forget is as a as a recruiting firm. Our job
is to sell your company. Recruiters don't do that, right,
They just match name and name and they hope something
works out. And their model is bulk.
Speaker 2 (07:41):
Right.
Speaker 3 (07:41):
Our model is definitely not bulk. It is it is
absolutely fit. So I think that that's what's set us apart.
And so that's Double Jack Industries.
Speaker 2 (07:50):
Right.
Speaker 3 (07:50):
There are some Cidy Area DBAs Double Jack Dumping Demo
and this is a way bigger conversation for another day, right,
but Double Jack Dumping Demo is a new company with
a new waste model I'm sorry, waste off haul model.
Speaker 2 (08:03):
Right. So, typically right now, on most construction sites and
this isn't.
Speaker 3 (08:06):
All, but a lot of them, all the construction site
waste goes into a dumpster and to get shipped off
to the landfill and then at that point it's separated.
Speaker 2 (08:13):
Right.
Speaker 3 (08:13):
Double Jack's model is we staff the job site with
with with our personnel and they separate the trash and recyclables,
usable materials, everything on site.
Speaker 2 (08:24):
Right.
Speaker 3 (08:24):
And we do that and with our with our labor
and in addition to the housekeep right, So our guys
and gals run around the entire job site behind all
the trades and they take care of all the housekeeping issues.
We pick everything up, wey, we exchange trash, can skip boxes,
all that stuff right, and then we bring it back.
We sort it that way when it lands, the waste
at the landfill, it's in its final destination. But all
(08:45):
of our proceeds from recycling and all of the leftover
usable materials that may not be deemed usable on the
job site but are still good for you know, building
something small or teaching kids how to cut and screw
and nail and whatnot. We donate one hundred percent of
the recyclables and still usable materials to high school CTE
programs local to each job site. So still a very
(09:08):
new model. The whole goal is to try and you know,
help fund or raise funds, donate funds to local CTE
programs to get kids in the high school or even
community college level out into the trades, promote the industry,
and try to kind of complete the circle of service.
Of of recruiting is really what it is, right, it's
(09:29):
recruiting from a different eye and view.
Speaker 2 (09:31):
So that's our goal.
Speaker 3 (09:32):
We work with a couple of really good programs here
in the state. My favorite, my biggest one is build
California at AGCs Construction Initiative or Educated Workforce Development Initiative.
I guess you would say my goal is eventually to
pull all of my apprenticeship staff out of their program
at which I've worked with for years now. And I
was actually on the phone yesterday with the with the
(09:53):
director of that, and I was like, you know, hey,
I feel like for the last couple of years, all
I've done is talk to kids, and I haven't done
anything tangible. So my goal behind even starting dumping demo
is to make sure that I'm standing on what I'm
telling people and giving them a legitimate avenue to get
into the industry and produce a career for themselves and
see something through, right, and they don't have to work
(10:13):
for us forever. I don't care if you work for
me for two years and you tell me one day, hey, Kolby,
I want to go be an electrician. My goal is
to have the company. Hey, sounds good. I'll write your
check to get into the union or whatever else. I'll
help you sponsor you somehow to get that next step right.
We need people in every trade, not just one, so
as whatever we can do to actually kind of cradle
(10:34):
to grave my you know, rambling so far at all
these career programs and career days and whatnot.
Speaker 2 (10:41):
Is my goal?
Speaker 3 (10:42):
Right, I'm not even concerned about making a bunch of money.
I'm just concerned about, you know what I've said to people, kids, staff,
other companies and actually seeing something through to the end
and putting these kids and young adults into the industry.
Speaker 1 (10:54):
That's awesome. So you're making a huge impact. Do you
feel like you have an advantage from knowing the recruiting
side and then bringing that into double jack dumping demo?
You know, setting yourself apart for bringing in workers in
a larger capacity but also in quality fashion.
Speaker 3 (11:13):
Sure, you know, I think it's important to or for
for all company owners to take a step back and
realize if people are in the right place for their
own success. Right, Because when people are successful and they're
liking what they're doing, ultimately they become more profitable for
your firm and your company.
Speaker 2 (11:26):
Right.
Speaker 3 (11:26):
So, knowing how to recruit, how to talk to people,
how to really feel out what somebody wants to do.
I'm not for everybody, Everyone's not for me, and not
every person's right for every company, right, So I feel
like when I talk to people about dumping Demo and
what's going on and where we're going, I can give
them a really good idea of like, hey, this is
what we do. If this is a path or a
(11:47):
gateway for you, great, I'm all in on you. If
it's not totally fine, right, And I've got a lot
of people really excited about what we're doing because it's
kind of We're not the first in the industry to
do it. We're not the first you know, people to
ever give an avenue may di ze. But I think
people are just stoked. There's something different, right, and nick
Caters do a few things right obviously with the housekeeping,
(12:07):
its job site safety, it's the sustainability with obviously workforce
which I mean, we can get into whole sustainability, but
I think the most important form of sustainability is but
fits the waste model, sustainability, it fits you know, workforce development, avenue,
it fits a lot of different you know, roles that
people like to see kind of all in one. So
when I talk to people and I'm trying to recruit,
(12:29):
you know, help or whatever, right, lance has been amazing.
Everyone's just been really positive. So having the keen eye
on recruiting, how things work on that front and how
people really view opportunity has helped a lot for sure.
Speaker 1 (12:42):
Awesome, could I come unpack a little bit, so like
Build America? Can you give people a description of what
that is and what it entails?
Speaker 2 (12:52):
So Bill California, Right, Bill California, all get.
Speaker 3 (12:55):
So Build California is a GC at California's Workforce Development
and it's right. So they've got a team of staff
up and down the state and they do a lot
of like high school career fair days CT program, Yeah, conversations,
they go to the schools discuss the industry. They're really
trying to promote the high school and junior college and
(13:16):
really just young adults in general trying to get into
the construction industry or just promote what the industry has
to offer. Right, It's been around for a couple of
years now and they've got a really great impact that
Their staff is amazing. I'm good friends with a lot
of them, and it's just probably if I had to
like put a definition, just the most effective kind of
(13:40):
big blanket system that's gone on for as an avenue
for people to find out one more about our industry,
how to get into it more about each specific trade.
They spend a lot of time talking about the trades
and what they do and compensation and growth and everything else,
and then they have a lot of The cool part
about BUILD is you've got so many big, just massive
companies who their owners and representatives and stuff spend a
(14:03):
lot of time contributing to whether it's monetary or whether
it's time value, whatever it is. And we've just got
a really good group of people that are here and
everybody wants the same thing. And I think that's what's
really cool is it's a total nonprofit, right, none of
us are here making money out of it. We're just
trying to promote what it is that we do and
let kids know that it's not all just hammer and nails.
Speaker 2 (14:21):
Right.
Speaker 3 (14:21):
You have multiple options. It's not just college or military.
Out of high school, you can get into an industry
that's extremely fulfilling. You can make great money here, you
make a fantastic career, feed your family, and it's for everyone.
And I think that's what BUILD has done a really
good job. Is it's not just for you know, young
men that are hungry and don't want to go to school.
It's for everyone. There's a place here for all walks
(14:43):
of life and all kinds of talents, right, soft skills, software,
all that stuff, right, all these kids that are really
into tech, we need it. It's not just for the
kids that are interested in smashing stuff with a hammer
all day, welding or like my case, drive and file.
That's what I thought was great until I did it
for long enough and I was like, well, this kind
of sucks. So I think it's Yeah, you come from
(15:05):
the trades yourself, right, look where you're at now. It's
very similar because I ever think at nineteen eighteen, nineteen
years old will be an owner of a of a
recruiting firm or even now a contracting company.
Speaker 2 (15:16):
Right, No, not at all, but it's got it.
Speaker 3 (15:20):
It's way of showing everybody's there's new paths to be had,
and it's amazing.
Speaker 2 (15:23):
I enjoyed every day.
Speaker 1 (15:25):
I'm a big fan of Build California a GC, everything
that they're doing over there, eve for like small business
and just oh yeah, helping helping individuals move forward. So
definitely glad that you were able to put the spotlight
on them. You name dropped somebody earlier but didn't go
into detail of who they were and what they do.
You mentioned Lance, so I'd love to get a little
(15:46):
you know, highlight of that.
Speaker 2 (15:48):
Dude. Lance is an animal.
Speaker 3 (15:49):
That's the only way I can say it, right, So, like,
I don't know, like I've said multiple times, so I'm
not a tech guy, so I don't understand like the
chat gbt AI none of this stuff, right, And I
mean it's absolute applicable in what we do. I'm just
very much so I am the hammer and nails guy. Right,
It's like this goes with this and they fit together
and great, it's done right. Well, there's so many more
layers to it. Lance and I met a while ago, now, right,
(16:12):
And I mean that's how I met you guys, and
everybody else was all through Lance. Just what a connected
and intelligent person.
Speaker 2 (16:17):
Man.
Speaker 3 (16:18):
That guy's like probably top He's in my top five
of favorite people to call him. Run an idea passed.
He Actually he gave me a lot of insight on
on dumping demo when we're starting that, right because we're
still going through a lot of certification processes and stuff
like that, trying to get our dB sorted out. And
he's like, hey, dude, like I like to own my
own stuff. I have no idea why I like this,
but like growing up and seeing the owners rolling in
(16:40):
a brand new King Ranch super Duty or whatever, I
was like, yeah, I want that to be me. So
I went out and I have multiple trucks and the
trailer and everything else since we started starting dumping demo, right,
and I'm like looking to go buy the dumpsters and
the dump trailers and everything. He's like, take a step back, partner,
Let's let's think reality here. He's like, get yourself some
jobs lined out right, and just shows me different ways
(17:00):
to shake it. And he's a partnering guru, right, so
he knows everybody, Hey call this person, they could you know.
Speaker 2 (17:07):
Wrench you stuff for seven stuff.
Speaker 3 (17:08):
So I'm not just all my money out of pocket, right,
because that's how my mind thinks, is like, okay, need this,
buy it, apply it right. Lance is like, hey, think
this through a sleep on that right and think about this.
And I hate to say it, but every single time
I talk to the guy's right, you don't do that.
Speaker 2 (17:24):
That's the dumbest thing I ever heard. Let's do this.
And I'm like, all right, that's fine.
Speaker 1 (17:28):
Fair, Yeah, I highly suggest everybody go out and check
out Lance on LinkedIn. So it's Lance Lance Fu on
a or for you, Yanna, it's a Fu r U
y a m A is his last name. Uh, phenomenal individual.
I will, I will definitely piggyback off of what you said.
(17:52):
He's a great person to know, He's a great connector.
So definitely definitely highly suggest everybody reach out to Lance,
get connected with him. He's such a nice guy to
talk to and he always he always gives you his time,
which is amazing. Absolutely, yeah, definitely, So when did you
get started with all this bit? Like it hasn't been years,
(18:14):
you know, would be great to understand that.
Speaker 3 (18:17):
No, it's it's so from a concept level, it's been
going the last couple of years, right I was. I
got out of the trades, got into construction management and
then noticed a lot of things and it started this
idea probably like twenty twenty when COVID was going on,
when the work from home and the switch around, and
then all of a sudden business was booming for construction
for a couple of years, and like everyone that wanted
(18:38):
to work from home stayed whatever, But then all of
a sudden, this like massive scramble of money just hit
and everyone's working and there's people jumping back and forth
right going for whoever's you know, fitting the workers paying
the most. So I saw that going on. I thought
that was super interesting. But the common denominator in all
of that was people would just go where the money was.
But then they'd six months later, you'd be on LinkedIn
(18:59):
and they'd be like, oh, started a new position here,
Well didn't you just go somewhere? Like what is the
common denominator is? Cultural fit just was not there. You know,
people were just chasing money in a lot of times,
and what we see a lot of now, I'd say
probably fifty percent of the people that we talked to
and replacing, especially on the higher end the engineering, the
C suite level stuff, they're not even concerned about compensation.
(19:20):
That's really kind of on the back burner. They're more
interested in having a conversation with the exact level and
seeing what it is that they're looking for, what they
can do, what their skills can kind of match at,
and then building relationship and then talking compensation. Compensation has
done a total one't eighty in a lot of cases
for us that we've seen that's just gotten super interesting.
So to back all the way up, it went from
(19:43):
concept to reality in December of twenty twenty three, so
not even a year ago. I sat down with Samantha.
She had just left her company, and I was like, Hey,
I have this idea. I've kind of been operating it
totally on the low end, right, doing it in a
lot of cases for free for certain people. And I
was still working for a different company, and up until
actually April of this year, when I really could have
(20:05):
left immediately in January, I just didn't know, right, So
we're sitting here talking about these concepts and whatnot. I'm like,
all right, fine, So I called legal Zoom.
Speaker 2 (20:15):
You know what I mean.
Speaker 3 (20:15):
Funny story, right, just the generic one eight hundred, make
me an LLC moral stories got much bigger than that, right,
But so anyways, we filed as a partnership, right, got
everything sorted out, and then here we are, exactly almost
nine months later at this rate, and both of us
gainfully self employed, can't find any spare time for anything.
Speaker 2 (20:35):
I'm looking at.
Speaker 3 (20:36):
Five whiteboards in my office absolutely loaded full of positions
for jobs we need to fill, and figuring out how
we're going to do it. Great relationships with clients really
just kind of escalated, like like I said, wildfire overnight.
And every day something new comes in for us, whether
it's dumping demo or it's recruiting.
Speaker 2 (20:54):
And yeah, it's been a blessing for sure.
Speaker 1 (20:57):
That's awesome. I mean, you are on the fat track.
I know it's only been a year, but is there
something that you know today that you wish you knew
even a year ago?
Speaker 3 (21:09):
I mean I kind of knew it, but I didn't
really believe in it. Is like you really only can't
count on yourself.
Speaker 2 (21:16):
Man.
Speaker 3 (21:16):
Everybody's got like there's so many naysayers out there, right,
and like not that anybody was negative towards what we
were doing. They're like, really, you think that's gonna work.
I'm like, I know it's gonna work. It can't not work, right,
that's just my mindset. People are like, well, you know,
and nope, I'm sorry, I ain't got time for it.
I'm out right. And it's like I knew that that
was happening. And people were like, well, you know before
(21:37):
you quit your day job. I'm like, why I'd rather
quit my day job and have and and I mean
we never went broke, but go broke and have no
option but to go up, right, Like, that's that's when
you really start to get in. And then in first
of May, when I went full time with Double Jack,
which I already was full time, right, but I got
rid of my my my nine to five, which I
(21:57):
was doing, you know remote anyways, I was like, Okay,
this is it. And since then, right, it's just it's
it's triple quadrupled and you can't stop there. Right, We're
expecting probably ten x by the end of the year.
And why it's because there's there's no option. I have
no paycheck now, I have no one paying me right
Monday through Friday for forty hours or plus or minus. Right,
(22:18):
it's just what I bring to the table is all
I can take home. So I think that that is something.
And so to answer your question, it's trust yourself. Right,
It's like it's totally doable. No one that's you know,
filthy rich or has anything great, right, just woke up
one day and decided to have it. They had to
hustle for it, right, whether it's family wealth or whatever,
(22:38):
and makes no difference. You have to actually do it.
So that's not like an answer for answer or answer
to question. But I think that just knowing that you
can right and figuring it out. There's days that I
mean we come in here and I'm like, I'm dreading it.
I'm like, oh my god, what have we done? And
the next day, right, you catch a win and you
(22:59):
ride that high for a couple days, and you just
keep making sure that you hit those marks and you'll
surprise yourself at how much you can do when you're
applied full time.
Speaker 1 (23:07):
Yeah. No, I'm totally with you. Do you have any
you know, secrets on scaling your business? I mean, you're
you're definitely scaling. So is there something that you're some
sort of secret sauce behind the scenes. Are you're reading
some book or books or anything? Where are you getting
your information? And how are you doing all this?
Speaker 2 (23:24):
I am a book guy, you know. I do like books.
Speaker 3 (23:27):
And there's a ton of like self help, grow your
book or grow your mind, right, and like this is
how you do this and that and all this advice, right,
But the best advice I can give so is just
like just be a hammer.
Speaker 2 (23:37):
Don't stop. Like, if you ever get to a point where.
Speaker 3 (23:40):
You're like, I don't know if we should do this
or I don't know, like just run the risk, I
mean obviously within reasonability or like you know, reasonable space.
But I why why hold yourself back? Right, if you're
not trying, you're gonna wake up two weeks later and
go man, I wish I would have done that. But
apply for the small business loan. I go out and hustle,
talk to people, you know what I mean. Think that's
the biggest one. Is what people miss is like people
(24:03):
undervalue networks a lot or network a lot. Right, That's
all I do that if I have, if you had
to boil down what I really do here at Double
Jack and what I've really done my whole career is network,
meet and talk to people. Be a good person, you know,
stand on what you say. You know, if you're gonna
if you say you're gonna do something, do it. But
that the honest skill your secrets of growing a businesses
(24:24):
is authenticity and being genuine.
Speaker 2 (24:27):
I mean the lou you.
Speaker 3 (24:29):
Get the same me every time we talk on the phone.
Samantha gets the same me every time I walk in
the office. Right, good day, bad day. There is no
bad days, right, It's just it. There's bad happenings your
delta set of cards, but or a hand of cards.
Deal your own cards, right, I deal my own cards
every day. I can choose to it's it's perspective. It's
all of these things, right, And yeah, every book talks
about it, and you can read what you want, but
(24:50):
that's all you're doing is reading. If you don't apply
it and do it, then you just sat there and
read words, is my theory.
Speaker 2 (24:57):
Right.
Speaker 3 (24:57):
So when it comes to scaling a business, you have
to learn to scale yourself right, discipline yourself, understand that
this is what's going on. Right, And I think that
the same thing applies to leadership. You know, you can't
lead people if you can't lead yourself to success.
Speaker 2 (25:11):
Right. You have to be able to lead.
Speaker 3 (25:13):
Yourself, understand yourself, your weakness is everything else and then
and at that point then you can learn to lead people,
lead a business, whatever else. Right, But you have to
wake up every day with a hungry mindset and believe
that you can do it. I run into things all
the time where I'm like, I can't even read this.
My reading comprehension level is not even this good. But right,
if I read it ten times, eventually I'll figure it out.
Speaker 2 (25:35):
Right.
Speaker 3 (25:35):
It's and I'm not trying to dumb myself down, but
it's I'm really good at some things and I suck
at others. Right, figure out what you suck at. Spend
a lot of time trying to make that better. And
you might not be the best at it, but you
can do it now, you know. And I think it's
that long story short, that's just make something of everything.
Speaker 1 (25:51):
I really like what you said. If you want to
scale your business, you have to scale yourself. I'm so
on board for that. I'm all about that. When you
go out and recruit new workers, is that hard? Do
you look for anything in particular? Is there any like
top three traits that you look for when recruiting new
workers or hiring new people?
Speaker 3 (26:13):
If if I'm recruiting for a company, right, I kind
of I have my own checklist of things that I
look for, right and especially depending it's it's it's tailored
to each company or client. But for me, when I'm
talking to people about like, you know, helping me or
or hiring a service or something like that, if if
that's what you're getting at, or like when when I
go to really hire for dumping demo. I'm not worried
(26:33):
about experience, right, I can train you to do what
I need you to do. I'm worried about you, Like,
what is it that you do? Are you someone that
goes home every night and video games and doesn't better yourself?
Speaker 2 (26:44):
You're not really for me, right if you're.
Speaker 3 (26:47):
Someone that's absolutely horrible at everything on my list, but
you've got the attitude to learn, like that is what
That's what feeds me.
Speaker 2 (26:55):
Right, I was not the kid that you.
Speaker 3 (26:57):
Know understood school and and i'nderstood every test. I mean,
I've graduated high school with a sub two point zero
g p A. Right, that was just not how I learned, right,
And to no one's fault with my own, that's just
what it was. But I was always hungry, and that
that was the difference. Is like I always wanted the
things or I wanted to, you know, be able to
provide a nice house, not just a house, but a
(27:18):
nice house with acreage. And now that I have that,
I'm like, hey, you know this is we work, you
know X amount of time we can get nice stuff.
And that's what I always wanted. So it's it's less
about the experience when I'm hiring for myself or when
I'm talking to people for myself and more about the
authenticity of the the individual and and what it is
they want to do, how they want to grow where
(27:38):
they see themselves. Like, like I said, I can take
someone that has no idea what we're doing or whatever.
I can train them to do what I want. But
you have to be you have to have the mindset
to be trainable. You have to have the mindset to
absorb and learn, and that's that's what we look for.
Speaker 1 (27:54):
Awesome. Do you encourage any individuals to move towards the
construction industry? Like, how do you promote construction to maybe newcomers?
Speaker 3 (28:08):
Man, I always just kind of default to my story, right,
not that it's amazing at any rate, but it's, Hey,
it's if you're not going to go to college, if
you're not going to go in the military, if you
don't have a family company to go to work for,
and you want something where you know, yeah you're gonna
hustle and yeah you're gonna sweat, Yeah you're gonna bleed
at times. Right, that's how it works. But it's early mornings,
(28:29):
it's late nights at times. Right, it's weekends. But if
you want a career path that is fulfilling, you can
watch something get built start to finish, you know, backing
all the way up.
Speaker 2 (28:39):
The entire world revolves around construction. Right.
Speaker 3 (28:41):
Every modern convenience that we have here in the greatest
country in the world, in America and any country for
that matter, right, revolves around construction. Every time you go
to Starbucks, someone had to build that. Every road you
drive on, someone had to build that.
Speaker 1 (28:52):
Right.
Speaker 3 (28:53):
It's wasn't robots and build your Starbucks, it's humans. So
you know, I tell people, I'm like, if you really
want to be on the lead in front of what
goes on, you know, whether it's modern conveniences, the world,
how things work. I mean everything that the manufacturing plant
that your car, my car trucks were built in started
with construction, right, and it's an idea, concept, design, and
(29:14):
then eventually build. You can be a part of any
of that process, right, And you are leading honestly the
world at some rate, right, Like you are building what
people use to survive. And So when I was getting
out of school and whatnot, I didn't really know what
I wanted to do. I just knew that I could
go do this and I could make money so I
could have and build my own stuff. And that's exactly
(29:34):
what I've done.
Speaker 2 (29:35):
So I try.
Speaker 3 (29:36):
And you know, kids want this instant gratification, or people
want this instant gratification, and it's not that. Right your
first paycheck, when you're on a prevailing wage job, or
when you sign up or you journey out of an
apprenticeship program, you're gonna be like, man, this is this
is legit, right, Man, I had put a lot of
effort in to get this. But it's always there. It's
always going to happen. Construction is never going to completely
(29:59):
fall might ebb and flow right with the economy, call
it which you will, whatever political view you have, But
there's always opportunity here in one way or another, right,
And it's I always tell kids and young adults that
don't really know, and they're they're wish you washing on
getting into the industry. I'm like, it's not just the trades.
There's so many opportunities here, probably one of the most
(30:22):
opportunity rich industries in the world. Right, look at what
you do. You're you're in payroll, software and apps and
stuff on a phone, right, And I mean you know
that I totally believe in your product. Right, I push
to everybody that's what is available out there, and that
I do recruiting, and there's people that you know, they're mechanics,
and there's all kinds of different stuff, right, Banking.
Speaker 2 (30:43):
Banking is a huge one.
Speaker 3 (30:44):
If you're an accounting degree, you can absolutely get in
the construction, right, get on the back end of someone's
payroll system or accounts payable, achievable, go work for a bank. Right,
there's so much stuff here, and it's like I said,
opportunity rich that it's it's just about educating the young
adults of the world that it's not just toolbags and ladders.
Speaker 1 (31:04):
Yeah, I'm glad that you articulated that. How do you
leverage technology in your own business? And then do you
feel like technology itself is beneficial in construction?
Speaker 3 (31:16):
Well, let me tell you technology. LinkedIn recruiter is legit
and it's expensive, but we're not gonna talk about that.
You know, I leverage it personally for networking, right, I
mean you have to. LinkedIn's huge. You know all the
Instagram stuff. Every company's got their own social media is
now so you can watch it. But I mean selfishly
(31:37):
you can watch what's going on, who's doing what, who's
chasing what. Work almost down to it, right anymore, the
owners of these projects that it goes on the Internet.
Speaker 2 (31:46):
Right.
Speaker 3 (31:46):
So if you want to dumb technology just down to
just basic Internet availability is massive. Right, There's nothing that
we can't figure out now as the human race because
of the Internet. Right.
Speaker 2 (31:59):
And so if the way I use the Internet is to.
Speaker 3 (32:02):
Educate myself, is that's how I use technology, right, It's
always trying to evolve figure something out. Right, Samantha asked
me a question about something, or someone asked me some
I'm like, yeah, I don't know, but you know what,
I'm sitting at my laptops and give me ten minutes, right,
you can figure stuff out. And I think that that's
just such a lost concept. We've all like just swarmed
into the Internet and everyone operates off it every day,
but we forget what it's really good for, which is,
(32:24):
you know, keep me in touch, networking and finding out
information and ultimately growing your business, meeting new people, chasing
down new clients and opportunities. I mean, it's such a
useful tool, but some people just forget it's basic functions.
And I use it for its basic functions. I am
not the super tech AI type of person, right, I'm
(32:44):
definitely the generic level, if you will, But it's arguably
the greatest tool.
Speaker 1 (32:50):
Awesome, where can people find your business?
Speaker 2 (32:54):
Like?
Speaker 1 (32:54):
Where do you typically do business?
Speaker 2 (32:57):
Oh? Tough questions, because I don't do a ton of marketing.
Speaker 3 (33:00):
Right.
Speaker 2 (33:00):
It's when we first started.
Speaker 3 (33:02):
We're like, we need to build a website, we need
to do this, and like a month and we're like,
why did we build a website?
Speaker 2 (33:07):
This is ridiculous.
Speaker 3 (33:08):
We're getting like these emails because like, once people found
out that we were in that we were California specific.
Like we very rarely venture out of California. You might
do a project for a company that's in California, but
they need someone in Arizona or Oregon, Washington wherever. Right,
but our ninety nine point nine percent of our scope,
our market is in California. So once they figured that out, right,
they were like, oh man, this is amazing. A lot
(33:30):
of people knew me and knew kind of what I
was doing. So it was like I said, wildfire, So
marketing is really.
Speaker 2 (33:36):
Not my jam.
Speaker 3 (33:37):
You can't visit our website total transparency, haven't updated it
since we first built it January like fifth of this year. Right,
So catch me on LinkedIn, you can get me on LinkedIn,
my phone numbers everywhere. I'm always available. I'll take any
phone calls. Even telemarketers like to sit there and talk
to them for half an hour, right and just chalk
them up.
Speaker 2 (33:55):
But the best way to get.
Speaker 3 (33:57):
A hold of us is is your phone, text, email, LinkedIn,
that kind of stuff, catch up on what we're doing.
I'm always you know, grateful to meet new people and
figure out, you know, different ideas. Right, every time I
meet someone new, it gives us an avenue of growth
for the business. I feel like, right, you always get
a different perspective. So really just the generic, like I said, LinkedIn, phone, call, email, website.
Speaker 1 (34:21):
What's the what's the phone number that they can reach
you at.
Speaker 3 (34:25):
I'm gonna give a Samantha phone number. It's five to
three yho three zero eight twenty seven to thirty one.
Or you can get myself is nine to one six
six two two sixty four eighty one.
Speaker 2 (34:35):
Awesome that way and figure out what it is we do.
Speaker 3 (34:38):
Or they've got struggles going on with recruiting or business development,
which is a whole different model we haven't talked about.
Speaker 2 (34:44):
We're here for it.
Speaker 1 (34:45):
Awesome. Okay, Well, now I know there's going to be
a lot of marketing people reaching out to you offering
marketing so services. So sorry about that, but you get
ready for it. Get ready. Last question before we wrap up.
I know you mentioned like if you you definitely threw
down some advice in our earlier in our conversation, but
(35:08):
wanted to see if there was anything else. Do you
have any advice for new construction owners or anything that
you would like to share with our listeners.
Speaker 3 (35:17):
Oh, it gets better. Don't worry if you're struggling. You're
in the mud right now. It does get with Samantha,
and we were in the mud two weeks ago trying
to figure out how we're gonna work out these SBA
loans and figure out dumping, demo and staffing. I'm like,
at the end of the day, when you go home
and you're dead tired, and you're struggling and you're wondering
what you're doing is you can only go up, Like, yeah,
(35:40):
you're gonna go backwards. Yep, you're gonna go bro, just
expect it. Right, It's there's never the cash flow is
not always north right, and so people get super discouraged.
I've talked to a lot of you know, young business
owners just like myself. Right, there's a community of us,
and we converse all the time. Man, what are you
doing with this?
Speaker 2 (35:56):
You know? How are you buying trucks? Are you going forward?
Commercial fleet credit? Like whatever? So many details here to
get wrapped up and just keep doing what you do
and be yourself.
Speaker 3 (36:05):
Right, people will fall in love with what it is
that you're doing. And you there's not, like I said,
not everyone's for everyone, but there are people out there
that will just organically land in your corner and nurture
those relationships. Actually, that's what I can tell you is
is not just scale your business. Don't focus on just
the business, but focus on the people who are in
your corner, because those are the people who are going
(36:26):
to help you.
Speaker 1 (36:27):
Right.
Speaker 3 (36:27):
And everyone's like, well, you know, don't share all your secrets. No,
I completely agree. But if you've got somebody willing us
to stand with you in your corner for a certain
amount of time, right, help them and then you know,
help them help you as well. Right, push each other.
Don't don't ever be the don't ever cool guy anyone.
That's like a new younger term that I hear all
the time is people getting cool guide. It's don't be
(36:47):
that guy. Talk to everybody, right, don't shige anybody off
just because you don't think they bring value to your circle. Right,
feel them out and if they don't, that's fine, you
know what I mean, keep their phone number.
Speaker 2 (36:57):
You never know.
Speaker 3 (36:57):
And that's what I think is really important is is
never burn bridges, always trying, you know, be yourself, be
an asset to somebody else's team, right, do you never
know when they're gonna call on you, and that call
could be the make or break point.
Speaker 2 (37:10):
In your business.
Speaker 3 (37:10):
So yeah, do what it is that you do, do
it well, make sure you become a professional and whatever
it is that you're trying to do, streamline that and
keep hammering.
Speaker 2 (37:20):
For sure.
Speaker 1 (37:22):
That was awesome advice. Everybody heard it. Don't cool guy, anybody,
It's yes, not the way to go. So follow what
Colby says. It's awesome. Reach out to Colby. Thank you
Colby for being a guest on our show. Please everyone like, subscribe, comment,
and share the Builder Upper Show with anyone in the
construction industry. We will see you next time. If you're
(37:55):
a construction contractor and would like to appear as a
guest on our podcast, write us an emails at lumberfi
dot com.