Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
All right, So one of the things we have to
recognize is the semantics of the misuse of the word
fail in network marketing. It's quitting. People quit, and the
anti MLM community loves to discourage you by getting of
all this industry by putting all those statistics out there
from all these studies that god, they never show who
got studies? Is it one thousand person study and survey?
Is it twenty thousand, is it five million? They never
(00:26):
show the numbers of that, So you're only going to
get the percentages of it. And you could have one
hundred people surveyed and eighty of them failed quit, and
it's an eighty percent failure rate in the industry. That's
how they justify things. But keep this in mind, it's
a quit rate. People quit all the time in network
marketing because they're not trained properly. They're not trained for success.
And it's as simple as that. There's no objective standard
(00:49):
in network marketing that can dictate you failing. It's not
like I create a course and you have to get
a seventy percent minimum in order to pass my test,
like getting a certification or passing a class. That's literally
there's no objective standard that can say you fail in
network marketing. It's completely subjective and it's based on the
(01:12):
emotional responses from people. But this is one of the
biggest reasons why the network marketing industry has a horrible
track record and reputation for people to quit. This standard is,
in my opinion, one of the most unreasonable standards that
is set in the industry, and it's one of the
(01:34):
most dangerous, and it's one that is still practiced today
all the time.
Speaker 2 (01:39):
The fastest growing company to go from zero to a
billion dollars was an MLM company at that time, and
they wrote a book about them called The Excel Phenomenon.
How much were you making back then in the MLM business?
That was the first time I'd ever made ten thousand
dollars in a month as the only person in the
company that signed up over two hundred people cold off
the street in under thirty minutes. How I'd walk up
(02:01):
to somebody at a coffee shop and say, Hey, how's
it going? I say good? And I'd say I noticed
you're in some construction attire. Are you're working on a
site close to here? And he would say, oh, yeah,
I'm just on my lunch break. It was like, man,
I'm too scared of heights to get up there, and
he's like, yeah, I don't like it either. I was like, oh,
you don't like it, and he go, yeah, it's just temporary.
(02:21):
I was like, oh, what would you like to do?
And then ninety nine point nine percent of people have
no idea what they'd actually like to do, which is
why they are where they are.
Speaker 1 (02:32):
This is the cancer of network marketing, and my upline's
done it. I've been with three total network marketing companies,
the current one i'm with now. I started with them.
Originally I left because back then we could not use
social media and I didn't know how to sell or
promote the business. And I was duplicating what my upline did.
(02:53):
And my upline was in a phenomenally different education bracket
than I was. You know, her training was in dietitian
and nutritionalists. She had those dual backgrounds, which is rare
for people. And here's me law enforcement. Hell do I
know about the stuff that you're promoting? Right? So I
couldn't duplicate what she was doing, and I got frustrated.
(03:14):
I went to another company and I partnered with a
guy named a Hyperjack, and I'll talk about Hyperjack and
some other videos. Some of the time he actually needs
to be friggin highlighted as what not to do in
this industry. And it was horrible. Was the business model
was great. I looked at the legitimacy of the company,
it was fantastic. I didn't like the practices. I didn't
like the He was hyper and that's what he expected
(03:37):
out of everyone, and that's the energy that he brought
into this. And it was like, this is not sales,
this is manipulation, and I just didn't care for it.
I did, and I'll talk about this. I met Rick Gutman,
and Rick Gutman impressed the living shit out of me
when I first got connected with him because of his
knowledge of the business side of network marketing. I have
(03:59):
nothing bad to say about Rick Cupman. I was with
him for two years, two three years, and I learned
how to find the salesperson in myself because the knowledge
that Man brought in. He got rid of the hype
and the cessationialism and you know, the rah rah, and
he really whenever he gave a presentation, he was very
monotone and low key and he talked about, you know,
(04:21):
the concepts behind network marketing and the franchising mentality, and
I was like, this is this I took seriously. But
the company that we went with was a company called
The Sale. And this is where I'm going with this,
And I'll tell you the story of the Sale so
you understand why this is one of the biggest cancer
problems we have in network marketing. And don't put this
pressure on yourself. It's the need to go fast. You're
(04:44):
gonna hear it all the time. You gotta go fast,
you gotta go fast. You gotta go fast. A lot
of your uplines will incentivize you with just to make
debt lists of ten people and get your people on
the phone and get him on the phone with me.
You know how it goes if you've been in this
business and the pressure of not knowing how you do it.
I mean, it's the same thing as you just that
you're going to go in and you're gonna take up boxing,
and you get your shoes and your gloves and your
(05:04):
mouth gear and your shorts, and then the next day
your trainer goes, hey, I got a fight schedule for you,
and you're like, what. Oh, you's got to believe in yourself.
You's got to believe in yourself. You know how that
goes in this industry. When I got involved with Visao,
I was pitched on everything else. Brand new company, Dylan
Larson had opened it up, and Dylan Larson came from Montavie,
and everybody was just so impressed because he was one
(05:26):
of the few. There have only been I think something
like three or four network marketing companies. This is the
information I was told that have reached the status of
a billion dollars in sales, and Dallan Larson was responsible
for two of them. And I did great with that company.
I was fantastic at pitching and selling and closing, and
I became one of the top recruiters for the company.
(05:47):
It was as simple as that. I didn't need Rick
on phone calls anymore. I discovered who I was. I
after getting the training of what network marketing is, right,
it's pitching, it's selling, it's closing, it's presenting, it's being
an expert in the product and an expert in the industry.
I took everything that I was good at and I
made the sales pitch around myself and That's where I
(06:11):
really became successful in the industry to that standard. And
it wasn't until that we kept pressing go fast and
fast and fast. I started to go, man, there's something
just not agreeable with me in this. And I realized
what it was. That fast thing. It's two things. It's
one of two things. It's because a company knows they're
not going to be around long. Eight months before it happened,
(06:33):
I decided to leave the sale and I went back
to the company that I started with. The company that
I started with, it's been around for fifty three, fifty
four years, and it's established. And when people ask me
to get involved in a company, they always want to
pitch me this company's brand new, it's ground floor. I'm like,
absolutely not. I would never leave where I'm at to
go to some new company. You know, I think that
(06:53):
the herbal Lifes, the Amways, the one the Mary Kay's,
the ones that have been around for decades, those are
the ones that you should truly go and do your
network marketing business with. That's stable. You're not going to
get something like what happened with the people who were
with the sale, who elevated down down, Larsen, and you
can't find him now on social media active anywhere. He
(07:13):
made his money, He got his millions, and he closed
the business. They did a big conference, I believe in
twenty twenty two, something like that in January, and then
three four weeks later the business had sold to somebody
in China. So the fast was because they knew what
was happening, right, they knew where it was going. Allegedly,
when it comes to your upline, this is something I
(07:34):
want to talk about. This guy said it. He recruited
two hundred people in thirty minutes. Well to you, that
sounds amazing, and your upline is always prushing you. You
gotta go fast, You gotta go fast, You gotta go fast.
Is it fair too to both of you? Right? When
you recruit those two hundred people and you get them in,
I don't know where you're at on the scale of
(07:55):
knowledge for sales, presentations, pitching, closing, network marketing, and I
don't know what your ability is to train two hundred
people for success. And will those two hundred people be
able to duplicate what you did? Or did you just
bring in two hundred people in thirty minutes who are
going to look at you and go say, I got
scammed in this business. And now that's two hundred resounding no's.
It's a scam that's going to burn you later on
(08:17):
the enticement for do you want to go fast? It's
the worst thing for this business. There's not another skill.
I was a cop, I've been in martial arts. I'm
a wrestling coach. I was a wrestler. I ride a motorcycle.
I work on my motorcycle, work on my cars. Any
skill doesn't matter if it's jetting the carbs on my motorcycle,
(08:41):
if it's teaching someone how to do a proper cross
face whip back, if it's teaching the steps how to
do a properly done traffic stop on a passenger side approach.
Those skills took repetitions and time. I didn't rush through
any of them, and anytime I did rush through them,
they were horrible. The result was horrible. So my challenge
(09:05):
to you is when you come in this industry, you're
gonna be You're enticed. Right, It's a bonus, because that's
how it is with my business. If I bring somebody
in and I elevate them to a certain status, within
a certain time period. I get a bonus because they
get a bonus, and it's awesome and I've done it,
but I've also seen the other team members I've had
suffer when I wasn't able to give them the same
(09:26):
attention and I brought them in at the same time.
You see the dilemma. You could recruit like I have
ten people, twelve people, fifteen people in a month, and
then you're not able to spend the amount of time
that you want to on them, and maybe eleven, ten,
thirteen people suffer because you're focused on two because that's
all your daytime has. You still do two or three
(09:49):
other things when they keep pressuring you to go fast,
I ask you, what's more worth it that bonus you're
gonna get once or teaching somebody how to make a
car payment? What is the greatest gift that you're going
to have and the greatest skill that you should develop
When it comes down to network marketing, and it should
be the objective standard you have. Do you have the
ability to find out in your network marketing company how
(10:11):
many sales? As an individual? It requires you to make
a car payment a month. Let's just say your car
payment a month is five hundred dollars, that's the standard.
How many sales do you on your own? No team
member underneath you, no, no, no network if people know you.
And two because the structures are there as well too.
Maybe maybe it takes you fifty orders to do it
(10:32):
alone and that's fifty and you get the five hundred
dollars commission, or it takes ten for you and then
twenty and twenty underneath, Well, it's easier. You're going to
have your upline going. It's an easier mindset for you
to do twenty and twenty and you only ten, but
you know the people management that requires, and you don't
have that skill yet. On a smarter, smarter, simpler, more
(10:54):
more streamlined method, find out exactly what it takes for
you to sell to get to that car payment on
your individual level, brush up on your skill set, perfect
your skill set, master the sale. After you've done that,
now you do that for someone else and that becomes
your business structure. Your business structure in the network marketing
(11:15):
space should not be bringing in twenty people a month,
two hundred people in thirty minutes, five people in a day.
It should not be that you literally if you want success,
and this is how I measure success with my personal company.
I'm very active in other things. I run a police
a breakdown body camera website, cooptalklive dot org, go enjoy It.
(11:37):
I teach martial arts, I coach wrestling, I host podcasting shows.
I do a lot of other things, and I don't
have time to dedicate fully in network marketing. But I'm
still successful and I'll always go full transparency. You have
at this point the beginning of our middle of February
twenty twenty five, I have not sold I haven't sold
a product, a single product in my business in the
(12:00):
last eight months, and I'm starting my team over they
haven't either, But I still have checks coming in, and
those checks cover a car payment. My car's paid off,
but they would cover a car payment. So to me,
based on that status, I'm not a millionaire. There's no
way I'm a millionaire. But I also have exactly what
I teach a car payment a month coming in based
on nothing, based on the work I've done. That proves
(12:23):
the residual in residual income claims that we make too.
There is legit. There is residual income, but it's not permanent.
If I don't get active. That's going to stop. It's
going to dwindle and stop and stop and stop. But
my methodology is to rebuild a team. I'm not going
to recruit ten people in a month host zooms like
I always did GOODU group training in X, Y and Z.
(12:46):
I will give you the exact formula that I'm doing
for success. It is literally to work for one person.
And that's my mentality. I don't hire people, recruit them
do that. I recruit them so that I can work
for them. I've already done the baseline numbers that I
need to get to that sales for individual for that status, right,
so I've so if it's X amount of units for me,
(13:07):
I've sold them. I've done that. They're reoccurring. Got to
keep an eye on them, and when they start to
go down, then I have to step up. My job
is to bring someone in and I will hold their
hand every step of the way and do the work
for them until they get to the status of what
I want, which is I want them getting a car
payment a month. That's what I want. This is my
blueprint for success in network marketing. It's not the other
(13:29):
people's ways. They all want to go fast. I don't anymore.
I've been in this industry since twenty twelve and I've
never seen anyone have success with going fast. They burn out,
they wind up getting that bonus. They do the industry
for three to four months, four years, and they quit
and they say, well, you know, I did it. I
want longevity, and the longevity is setting people up for
the exact same model success I am. Here's the standard
standard is a car payment a month. I want to
(13:50):
bring you five hundred bucks a month. Then this is
what we needed to get to do that. You suck
at sales. I'm great at sales. Let me do the work.
You watch me, You with me every step of the way.
You learn this, and we work on your ability. What
your strong suits are, what your boat, what your poor
suits are, whatever, We work on those and we cultivate them,
and then we do that for other people. That's the
nation and the culture and the army and the response.
(14:12):
I want to bring to the network marketing spaces a
group of people who is serving and working for one
another so that we don't get in and you ladies
continue to do the formula for which is now the
network marketing standard. Right, you all sit in front of
your cell phone and you put makeup on while telling
a story that's not sales. That's not sales. None of
(14:32):
you have sales skills. You all have manipulative recruiting skills
that are getting people in that think that hot shit.
All I have to do is stand in front of
a camera with a mirror, a ring light, put makeup on,
and I'm going to sell product. It's not how it goes.
It has a shelf life that is extremely expiring quickly.
So my point being is this, don't go fast in
this industry. Steady slow, like any other skill that you want.
(14:57):
But then again, that should be your standard. When you
hear things like this and you go, man, I don't
want that. I want to go fast. Then do it
that way. I've at it. Make your money, you'll be
burnt out, you'll screw the industry over, and then you'll
get people to say it's scam. I want the people
who sit there and they want to be the elite
at what they do, and anything I've ever done, from
sports to careers to hobbies, I've always wanted to be
(15:22):
the best at it because that's my personality. And I
realize there's a requirement in there, and that's putting in
the work, and it's a lot of work. So if
you come into this industry and you want to make
a legitimate income, you've got to give yourself a standard
three four, five years. It's not five months, it's not
five weeks. Trure shit has in five days come in
and you're going to be a millionaire by then. The
(15:44):
standard for our culture is a car payment. And instead
of trying to create millionaires out of there, out of
this industry, which people don't do. And I want to
reach the top one percent, I don't care about the
top one percent. I care about people being alleviated from
one of the biggest sources of stress in their life, right,
(16:05):
a monthly bill. And we're gonna choose a car payment
for that because it's the most realistic. And Yeah, if
you can create a network underneath you of hundreds of
people who are creating a car payment a month, you're
going to reach that status of the top one percent.
It's all about slow, steady building a foundation. You would
not lay the foundation of a house one afternoon and
(16:26):
then twenty thirty minutes after you wind up pouring the
concrete start building on top of it, you'd wait, I
don't know, a couple of days a week for it
to wind up settling, curing, and then all of a sudden,
then building on top of that, and you wait every
process as you go. Why is it in network marketing?
This is the industry that we go fast and go
fast and go fast, and you guys develop zero skills
in the long run, nothing in the process. This is
(16:48):
where you end up on an anti MLM website claiming
the industry was a scam. If this has any value
for you, call me seven oh eight nine two zero
ninety seven four, send me a text. Let's have a
conversation about it. But that is that is my method.
I who have made the mistake of going fast, made
the money. It was great. But then you watch your
team get pissed and this and that, and I'm always
(17:09):
my team will tell you I'm a jag off when
it comes to business. My standards are extremely high, and
I'm off the bed. This is what my expectations are.
There how many calls I want to day, this is
what I want to do, blah blah. So they never
were deceived by me, but they couldn't keep up with
my pace. And to go that status, to get to
that certain stage. I've done the thirty You sell thirty
four orders in seven days. Oh my god. When you
(17:33):
hit that goal. By the end of the day on
that seventh day, you're exhausted, you can't function, and you
don't want to do it again. Going fast in anything
is the worst, the worst thing. It's the easiest formula
to set up for a disaster. I don't know why
we continue to do it in the network marketing space.
Take a slow build, properly, take your time, focus, master,
(17:56):
master master skill sets. It could be picking the phone
up and calling somebody and cold calling. It could be
mastering a presentation, could be mastering an invite, could be
mastering product knowledge. It could master something and then moved
in the next thing, and moved in the next thing,
and moved the next thing. And honestly, if you're dedicated
and six months went by and you didn't have a sale,
(18:18):
well there's things that maybe I can help with. If
you're doing the work and you're not getting sales, great,
But if you're mastering yourself, you know it's time for
a little bit of less Allen and analysis paralysis to
actually get into the work, but start building, start giving
yourself more grace. Not gonna be a millionaire in six months,
might not even be a year, might even be in
four years. But if you give yourself the time dedication
(18:39):
for the profession, you're gonna last. I've been doing this
since twenty twelve, twenty twelve, and I've achieved success because
I know the industry. I believe in the industry. I'm
able to teach the industry. I've had success in the industry,
and based on the standard of my objective objectives, I'm
very successful. Not a millionaire. Anybody who says there's a
(19:00):
millionaire status in this industry is successful. They're lying. If
you can pay a bill, if you can bring in
more than you have to enroll in, or having a
monthly deduction for for your product, you're successful in this business.
Everything else is relative to the eyes of people who
hate this industry and will condemn it. Hope this makes sense, Guys,
go slow and if you need help, I'm here, get
(19:21):
a hold of me. Let to have a conversation anytime
you're available.