Mastering MINDSET for MLM with Todd Falcone

No Bullshit MLM for those who want to build a Network Marketing business the right way.

Episode Transcript

(00:10):
All right, so they're bull ofMLM Network Marketing Warfare Podcast. I haven't
heard my own intro in quite awhile. People like my intro, so
I kept it because it's perfect.Bull of MLM the Network Marketing Warfare podcast.
What's this podcast about. It's aboutthe industry of network marketing MLM,
multi level marketing, the goods,the bads, the indifference. Obviously,

(00:31):
I'm pro MLM. I'm in theindustry. I love the industry. I'm
very passionate about it, very passionateabout correcting some of the ways. I
have on guests who they are proMLM. They're professionals, they're leaders,
and I've had people who are antiMLM in the industry talk about their grievances
of it. The goal for thisis to have people who are trying to

(00:52):
discern whether or not they should dothis business come in and say this is
for me, or this isn't forme, or people who are in it
saying, oh, this is howI should do this, or maybe I
need to be part of the solutionand remove myself from the industry because I've
got a bad taste in it,my mouth of it. We just need
to really shine the light in allthe dark corners of this industry. Today's

(01:14):
guest, it's been again. Igot to first extend a very grateful mindset
to having Todd Felcony on from Toddfelconidot Com. I tried to get him
on months ago, but then dueto my scheduling issues, it just wasn't
a go. So today is goingto be great. Came across Todd's content
in my search for, you know, the correct way to advocate the business,

(01:37):
and his stuff kept popping up onthe social media searches, and I
liked his delivery. I liked hismentality. It wasn't it was really no
bullshit, and it was a matterof fact, and it was not hype.
It wasn't sensationalism, it wasn't emotionalism, it wasn't all the stuff that
I had been exposed to in thebeginning of my MLM journey. So number

(01:59):
one, Todd, I thank youenough for rescheduling and making this fit.
And number two just welcome. Let'shave a great damn conversation today. Yeah,
let's do it, man. Ilove your intro. The bull so
I got that time I've heard aboutit. I had to following you on
social media. It's just it's entertainmentvalue for me. I love it.
That's other content I do too.When I tell people about the whole concept

(02:23):
for the Bull of MLM was whenI left law enforcement, I was embarrassed
to show my face in network marketing. I had guys in my industry saying,
oh, yeah, you left beingcopped to go be a Pyramids salesman.
I'm like, man, this isridiculous. So I knew I believed
in the industry couldn't make it workfor me back then. So I'm like,

(02:43):
I don't know, I don't knowhow I need to do this.
And it was a mindset change bylistening to a Tillman fleda podcast where he
fled out said. He said,if you're going to do something, it
doesn't even matter if you're a janitor. You have to be the bull at
whatever you do. And I wantthat fits my personality because I'm very asserted,
aggressive. I want to be thebull of MLM because when you make

(03:04):
that decision, you gotta hold yourselfaccountable. There's no coming back from that.
You're either gonna You're either gonna achieveand have integrity, or you're gonna
look like you know, well,yeah, it was the bowl of MLM
for six months. I couldn't makeit work. I quit, I'm gonna
do something else. You're gonna getmocked at, and I didn't want that.
So that's where that came from.I'm a huge Darth Vader fan,
and I just put the two ofthem together and that's our intro. So

(03:28):
I appreciate you give everybody a threehundred and sixty degree view of who Todd
Falconey is, and then we're justgonna jump right into the meat of everything
and the passion for MLM. Yeah, I guess I mean, first and
foremost, I'm a husband and afamily man. I've been married to my
wife for twenty seven years, gottwo boys. Uh, that's what gets

(03:52):
me up and makes me go everyday. So love my family to death.
That are literally the most important thingin my life. As far as
like network marketing goes, I've beenin the network marketing space for thirty five
years. Started when I was twentytwo, got introduced to the concept of
it. Had no idea what networkmarketing multi level marketing was, but I

(04:15):
stepped in on this business opportunity presentationwhich I actually thought was I was going
to a job interview, got introducedto the space, and it made sense
to me, and so I pursuedit. And a couple of years of
failure and really not seeing any financialreturns on the time that I invested,
I still felt like, and honestly, it's a year like the Bowl of

(04:36):
MLM. And I've been so oftenreferred to as the pitbull, right,
so we got the bull and thepit bull. So I'm just a grinder
man. I was, I'm goingto stay at this thing until I get
it figured out, and eventually Idid. After you know, a little
over two years, I started tomake headway. I've had a successful career
in the field, building different companiesover many, many years, and for

(04:57):
the last sixteen seventeen years, I'vebeen teaching network marketing based on the things
that worked well for me. Sotraveled to I think thirty forty countries teaching
principles and strategies related to creating successin network marketing. I put content out
all the time. I've been pushingout content for probably seventeen years, and
you know, I don't know,I just have a It's like people make

(05:18):
network marketing harder on themselves than theyneed to. It's a hard business man.
I mean, it's tough. It'san emotionally tough business. You got
to bust your butt. You know, there's ups and downs, there's backslides,
there's there's all sorts of crazy experiences. But in the end, it's
just a really cool business where youcan, you know, work from your
phone, work from your home,and you know, there's a huge upside

(05:38):
potential and there's it's just it's agreat space and it's been really good to
me. So I kind of feellike I owe it to the profession or
people entering the profession to help them. And that's really kind of where my
drive comes from. On the trainingside of the business, I want to
talk about your approach because I didfall victim into the seduction of to get

(06:00):
rich quick, right I did.Any I did follow men with specifically men
and leadership in the space. Whoare the flash and the cash and the
cars. Oh my god, Icould do that. That's not your delivery.
You're you do truly teach this asa business. Talk about your journey
to finding your tone and your delivery. Uh, because you're you're different than

(06:25):
most other people out there. Right, we have seen and it's sad that
it's still today that it's always theget rich quick seems to be. It's
always the emotionalism, the hype,insensationalism. There's no like it. You're
a hard read. You can't tell, you know, when you're being serious
about something or if you're cracking ajoke, because you're you're very even keeled
in all your profession. And Irespect that because then you know you're not

(06:46):
gonna go off one deep end andbe like, yeah, you're gonna make
six figures in your first six months. How did your discovery go to finding
out what worked for you? Uh? In in your in your in your
in your progress and your journey.Yeah. Yeah, And sometimes my wife
has to remind me, like,hey, that person doesn't know you,
and they don't know you're you havean incredible amount of sarcasm. So I

(07:09):
don't know if I use sarcasm somuch in business, but I'm I can
be incredibly sarcastic, and and thatcan get you in trouble if you don'tn't
really know the person. But youknow, it's interesting when I first got
introduced to network marketing, you know, and I was twenty two. I
grew up in a broke family,never never really had any money, and

(07:29):
my parents got divorced. My mommarried my stepdad and he was making six
figures, way more than my familyunit was making. And it wasn't like
he was rich. But I gota chance to see like the difference between
broke and a little extra, andI kind of liked what a little extra
could do. It just provided choices, right, And so when I got
introduced to network marketing, the youknow, during the during the business Opportunity

(07:55):
presentation, that first exposure, therewere all these testimonials with these people in
front of their and their Porsche andthey're whatever with the flashy Rolex watch and
the diamonds rings and all this stuff. And you know, I think more
so in the late eighties and earlynineties, the the big flash of stuff
was more prevalent. And you know, I think like once you once you

(08:16):
start creating some degree of success,like going from living in a one bedroom
duplex, you know, with andI like where I started building my business
was literally as a one bedroom duplexin the garage was my office. And
you're able to upgrade your life alittle bit and go buy your first home
and buy a nicer car or geta better TV, and you you know,

(08:37):
people will upgrade their lives and youknow it's nice to have nice stuff.
But at some point in your lifeyou kind of get to a point
and you're like, okay, allright, I've got all I've got all
this stuff. Now, Like ifany if any person were to come in
like what, look, you know, follow me or my lifestyle, they
would never look at me and go, God, that guy's made millions of

(08:58):
dollars in network marketing. They wouldbe like, oh, this is the
guy lives in a regular neighborhood.I live in a nice, gated neighborhood.
I could drive a Range Rover.I choose not to. I could
have my wife in a different car, I choose not to. I could
live in a house that said,hey, look at me, look at
all this stuff that I've got.I choose not to. I think that's
more about fiscal responsibility and about values. I'm an outdoors guy. I wouldn't

(09:22):
want a Range Rover. Not that. And like I have a friend of
mine they just bought a two hundredand fifteen thousand dollars Range Rover. Good
for her that thing will never gooff road. My truck is off road
multiple days a week. I mean, I'm lucky if I washed my truck
once a year, because if Iwash it, I know I'm gonna be
on a trail the next day.So I think it's for me. It's
about, you know, coming tothe realization over time, it's like cool,

(09:45):
you know, like I've acquired thisstuff. I remember my first status
symbol actually have success was an eighteencarre at gold Rolex President with a diamond
bezel diamond numerals, and I remember, like I don't know, like two
thousand maybe to like nineteen ninety eight, I probably bought that watch and it
was cool and I was like,yeah, I got this flashy, great
beautiful watch, and to trust me, it feels great on your wrist,

(10:11):
and it feels even better on yourwrists when you're wearing ratty shorts and a
tied it T shirt and flip flopslike that. To me, I'd rather
wear wear my Rolex in that scenethat I don't even wear suits anymore,
So you know, I would neverwear the watch because I very rarely wear
suits. But you know, aftera while, you kind of realize,
like, oh, it's a nicewatch, but it stayed in the safe
most of the time. And Ivalue and this is me. Everybody's got

(10:33):
different values. I also know,when you're dead, you ain't taking any
of it with you. All ofyour belongings go to other people. You
don't know where they go. Butwhat you can take is your life experiences.
The time that you spend with yourkids watching them play the bass or
the guitar, the time you spenttaking your kids out to go fishing or
going up to the river property ortrips that we take. Those are things

(10:54):
that when you go and you knowyou're on your deathbed, oh you can,
You're like, I'm not like,oh cool, I'm glad. I
got seventy five inch TV and Ihad four cars when I can only drive
one. So so there's there's thatpart of me that probably brings out the
other part of me, which isI know that when I started in network
marketing, I wanted somebody to tellme the truth, Like what do I

(11:16):
got to do? Man? Liketell me what to do and how to
do it, Like, don't bsme, don't you know, you don't
need to sugarcoat it. Just tellme what I got to do and what,
you know, what book I needto read, what event that I
need to attend, whatever I needto consume, whatever I need to do.
And so when I started teaching networkmarketing, and I've always been teaching

(11:37):
network marketing, I mean, likefor ten years prior to my you know,
official involvement as a speaker and trainerin the network marketing space. Those
ten years prior, I was theperson at a company that trained more than
anybody else. So I, youknow, really have probably twenty seven years

(11:58):
of teaching. So I was actuallythe one of the first guys to do
live prospecting calls in front of alive audience where I'd have hundreds or a
thousand people on a conference call listeningto me make live calls to you know,
and you think about that is they'renot made up. You can't fake
that stuff. If you screw upin front of a thousand people, you
screw up in front of a thousandpeople. So you got to be able

(12:18):
to handle yourself, right. Andso I've been teaching it for a long
time, and I guess I teachfrom the perspective of what I liked,
and that was just you know,tell me the truth. And be honest
like and the same thing goes likewith people, like if you're like when
I was in the field recruiting earlyon in my career, I would tell
people the truth. I'd be look, domb, here's the deal, Like,
this is gonna be hard work.You're not gonna you know, you

(12:41):
might work the whole month and makevery very little. You're gonna you're gonna
bust your ass. You're gonna beprobably the hardest working, most underpaid person
for the first six to ten ortwelve months of your of your network marketing
career. The second year you're gonnabe super hard working and maybe make decent
money by the time. And thisis if you stay focused and you keep
your head down, you know,by years three, it could be the
one of the highest paying, easiestworkers on the planet. So I would

(13:05):
rather tell somebody the truth rather thansomeone come in and think that it's going
to happen for them, Because nobodytold me this on But when I came
into network marketing, nobody said you'regoing to be making ten grand a month
in ninety days. Nobody said it. But the business opportunity presentation of what
I planted in my own head,I thought ten grand a month ninety days,
So literally ninety days into my veryfirst network marketing venture, I quit

(13:28):
my job. I was making agrand a week selling cable television door to
door, and I mean that waspaying my bills. I wasn't making any
money in the network market. SoI went from making four grand a month
with no savings account to zero amonth with no savings account. And you
know, granted that was a decisionI made. I got to live with
my decision. But if I couldhave gone back and reversed and done it

(13:48):
over again, I probably wouldn't quitthe job because it was you know,
ten to twelve hours a week fora grand a week, and I could
have probably lasted longer and probably youknow, made it happen in that first
company. But I planted in myown seed. I created my own expectations.
Nobody created the expectations for me,so I can't blame the business opportunity
guy that pitched me the deal orpeople in the office. That's the story

(14:11):
that I heard. Planted the seedin my head that Okay, I saw
the big money, I saw thatpeople were being successful. I felt that
I could do it. I neverliked having a boss, so I'm like,
okay, cool, I like that, and I pursued it, and
you know, I made that decisionon my own, so I can't blame
anybody for that. And honestly,I'm grateful that I did do that because

(14:33):
it provided me the suffering that Ineeded to have to have the stick to
itiveness to hang out and stick aroundlong enough to create success in the business.
Yeah, I get that one.And that was the decision for me,
shit or get off the pot,because I knew that if it was
an embarrassment, I just I can'thave that on myself. And it did

(14:54):
take all. It took me eightyears to figure out how to do this
business, and I was like,holy crap. And it's in in your
simplest terms, There's two questions.Number one, what is network marketing?
And then the second question to thissay is what is what is success defined
as in network marketing? And thereason I ask is because people are you

(15:16):
know, no, I'll let youanswer first. So what is network marketing
and what's success? Well, Imean we can we can look at a
definition of network marketing, which isa business model where goods and services are
moved through a network of independent anddistributors or affiliates to end users rather than
other means, which could be ecomm you know, running ads, spending

(15:41):
millions of dollars on advertising for somebodyto go to your website and purchase it,
or brick and mortar where you know, it goes from a manufacturer to
ultimately a retailer and the retailer isselling that product. It's just a it's
a model. It's a business,a movement model, a marketing model.
So that's that's essentially what network marketingis. You know, what do I

(16:02):
define success as in network marketing?I don't know. I mean, like
I mean, I give different definitionsof success. I think if you're if
you're happy, you're having a goodtime, you got good relationships, you
got a good family, you gotgood good friends, good people that you're
surrounded with, You're enjoying what you'reinvolved in, and it's creating some abundance

(16:26):
for you in your life. Iwould call that a success. I don't
think you need to be super richto be, you know, described as
a success story. I mean,you could be making five grand a month
and a network marketing deal and bean incredible success story. Maybe you're a
single guy or gal, and youknow you live well well below your means,

(16:47):
and you don't have to have allthis stuff, and you don't have
a bunch of loans on boats andcars and things that you can't afford,
and you get good up every morningand you go for a five mile hike
on the on the beach, andyou go to do yoga after that,
you get a massage, after that, you have lunch with a couple of
friends and laugh and go home toyour honey whatever. I mean, that's

(17:07):
it's not about having all sorts ofmoney. I mean great like it could
be. It could be like,hey, you're making one hundred grand a
month and you are driving a LamborghiniCuontosh and you know, living in a
whatever house that could be defined thatcould describe success. But I don't know.
I think, you know, creatinglike even I was as I was
describing the five grand a month goingfor walks. That's literally my friend Andy

(17:32):
like he he was very smart withhis network marketing money. He's not not
involved in network marketing any longer,but he bought real estate and rentals,
and he bought enough rentals where helives off of about five grand a month
and that's not a huge amount ofmoney. But he's like, I don't
need anything. I got a condothat's paid for. I go for a
walk on the beach every day,I get massages all the time. I

(17:52):
eat good food, I got greatfriends. I'm happy. I got no
stress. And I mean, youknow, I think this world, we're
constantly having to go chase it,chase it, chase. There's nothing wrong
with the chase. I think I'vealso learned to I watched a movie a
couple of years ago called The Minimalists, and I'm definitely not a minimalist necessarily,
but I'm probably a half minimalist.I don't know, like I don't

(18:15):
I don't feel like I always haveto be kind of keeping up with the
Joneses in fact. And the funnything is the more money you make,
the less you want people to knowthat you're making money. You know,
the person who's making a lot ofmoney typically is running around town bragging about
how much money they make. Theyprobably are pretty low key about it because
they don't want everybody coming up toborrowing money from them. It's an impossible

(18:37):
question to answer. What a successfulin network marketing and the reason and you
defined it just fine. The reasonI ask is we're in a day and
age where I don't think you personallywaste your time with the opposition that's in
our industry. But sadly there isa lot of what people call the anti
MLM community. When I ran,I ran for Shriff out here in Chicago

(19:00):
in twenty eighteen, and one ofthe biggest mistakes I made was spending a
lot of time in my campaign defendingmyself when instead of just I just should
have, somebody came up and said, hey, in nineteen you know,
ninety seven, you did X,Y and Z, And then I would
go and well, let me explainwhy I did that, instead of going,
okay, yeah, I didn't.Moving forward in the network marketing space,

(19:22):
I do. I do very muchengage with the anti MLM community because
you will get people who gravitate towardsemotion and sensationalism, and that community is
very much about this. So they'resaying, well, if you didn't make
a million dollars, you're not successfulin network marketing. Now somebody like you

(19:42):
will come along and give that perfectanswer of well, it's subjective, what's
successful to you or you'll come alongand define what network marketing is. Well,
no either. What about the recruitingthat ruins people's lives, Well,
that's a part of business. Whatwhat the fuck it ruins people's life all
the time. How does recruiting?I don't understand that. And by the

(20:03):
way, you can make a granda month, you got to keep your
full time job. You got acool product that you like that you know
you got benefit from, and youshare it with other people. People network
stuff all the time, whether it'smovies and restaurants or you know, whatever's
going on in town. You gotto go check it out. They don't
get paid for it. Here youfind a product that you like, you're
making an extra grand a month.You never have any intention of leaving your
full time job. And that extrathousand dollars a month could be life changing.

(20:29):
It could be another car, Itcould be in another a car for
your spouse. It could be youknow enough to go and take your kids
out and do some fun stuff whenyou otherwise couldn't afford it. So you
don't have to make a million bucksto do it. And the recruiting thing,
like, I love it. Ilove it when people just smash the
recruiting thing, like, I don'tI don't get it. Like, if
you found something that you really feltwas cool, why would you not want

(20:51):
to share other people about it?And the funny thing is all these people
that are anti mlm rs, they'redoing network marketing every day. I see
that they're restoring stuff to people everysingle day. They're just not getting paid
for it. Oh my god,the new Italian place in town. Have
you eaten there? It's so good. Oh my gosh, my mouth is
watering even as I you know,start talking about it. It's like the

(21:11):
best Italian food we've ever had intown. You know, five of your
friends go there because of your personalreferral. That's all it really is.
I Mean there's a difference though,between that and pressuring people. And that's
one of the things when I teachrecruiting, I'm like, dude, if
someone says no to you, they'renot interested, cool, move on.
You don't need to be like you'redumb, you're stupid. Don't you understand

(21:32):
we're going to get rich blah blahblah. And there's a professional way to
do network marketing, and there isan amateur way to do network marketing and
unfortunately, and this is yet anotherreason why I train, is because you
know, there are a lot ofamateurs out there that are making our business
look bad. In fact, likeI've spoken on stages all over the world
in at least thirty countries, I'veasked this question. Now, this is

(21:52):
different cultures, different languages, andI've asked the question. Let me ask
you guys. MLM has a linkattached to it, and in every country
they come up with the word enigma, okay, without exception. Like I
could be in I could be inSweden or Iceland, or Norway or Finland,
or Central America or South America,and they can come up with the

(22:14):
words. So I'm like, waita second, Okay. So universally,
people that are involved in the businessknow that there's a you know that some
people feel that there's a stigma attachedto it. And the funny thing is,
like I've done this on stage whenwhen I think about stigma, I
think about this big, fat,seeping pussy word on your face that's about
to explode. I do that onpurpose, so people get grossed out.

(22:37):
Yeah, And so what you're sayingis the profession that I've made my career
for thirty five years is a bigfat, seeping pussy word that pisses me
off. Is the network marketing professionperfect? No, it's not even close
to perfect. Every every profession hasissues. Every profession has good seeds and
bad seeds, and they're there's peoplethat do it the right way and they

(23:00):
do it a professional manner. Thenthere's people that come in and this is
a problem for our space. Youknow, people come in, they build
the business for like two months,and then they quit. And so you
told all these people that, oh, I found this really cool thing,
I'm all excited about it, andthen you go do another one for two
months, equate, you do anotherone for three months, equate, you
do another one, and after awhile, all your friends are like,

(23:21):
dude, you know, first ofall, you're in four other deals that
were actually that are still in business, that are still legitimate plays, but
you never you failed to commit toany of those things. And so what
you're doing is you're actually creating negativeenergy in the marketplace because of your lack
of commitment, the fact that youhobbied it and treated it like, here's
what I find people that actually legitimateand I've asked a lot of questions.

(23:42):
Man, people that legitimately work anddo the right activities in a network marketing
business consistently for a long enough periodof time yield results, and I mean
results that means money coming in fromthe business. Are the results equal?
No, they're not. Some peoplemake more, some people make less.

(24:03):
But you know, network marketing worksfor those who work it. If you
don't, and there's people that kidthemselves going out and putting a post on
Facebook or putting it out on Instagramreel, that's not building a network marketing
business. It might be something thatyou do, but it's not the primary
revenue producing activity, which many peoplefail to do, and it's the reason
why they never make any money inthis business. I want to talk about

(24:23):
that for a second, because everything, no matter how much information you put
out there, that says that negateswhat their arguments are right. Because the
anti MLM crew loves to sit thereand say, oh, so you're just
saying I'm not successful because I wasn'tworking hard enough, which can be applied
to anything from fat loss to youreducation. I'm so done with it this

(24:45):
day and age, though I can'tbelieve you're almost a decade older than me.
You look decade younger than me.It's not fair. You got the
good Daego jeans number one. Butwhen you started this, we didn't have
Instagram, we didn't have social mediMy first I was so uncomfortable when I
first got started network marketing because Ididn't like the living room presentations with the

(25:07):
flip chart you passed around. Ihated it for me personally, my business
took off because I was able toget people on zooms. I'm able to
reach out to a bit network biggerin network marketing or excuse me, in
my social media. I love thecold call, right. I do have
the gift of gab, you know, that's part of the fact. I
came from the restaurant industry and lawenforcement, so I have that. But

(25:30):
when you first started, you reallyhad to grind how much I mean face
to face, door to door phonecalls, and it was harder for you
guys back then than it is now. How much has social media stigmatized?
Well, all you have to dois throw up a reel up on your

(25:52):
Instagram of you pointing to words thatmagically appear in secession and then holding up
your shampoo and then you're gonna gettwenty people in your dms, and then
you do that, and then I'llget just one of those a day,
and then after two months of absolutelynothing happening. Well, clearly this business
is a scam. How much damagehas social media done for this business?

(26:17):
Well, first of all, Ithink I think social media has done a
lot of good for this business.You know, it enables us to reach
people in places that we would havenever been able to do so without it.
And it enables us to re engageand reconnect with people that we would
have probably permanently lost for life ifwe if we didn't have access to this
incredible networking devices, these these thingsthat we have with Facebook and Instagram and

(26:41):
all the others and it, andit has made the business a lot easier
in many ways. But what ithas done is a lot of people.
And look, here's the thing.This happened before the problems that we have
now happened before the the before socialmedia existed. So just to give you
some person effective so I've always beenlike, look, I came out of

(27:04):
the traditional way of building network marketingbusiness. Right down a list of your
warm market, pick up the phone, call those people invite them. I
quickly blew through my warm market becausemost of my friends were broke and had
no money. I ended up havingto immediately go into marketing and understand the
marketing side of the equation. SoI was running ads in Orange County Register
in LA times. People were calling, I would be driving them into a

(27:25):
live business opportunity presentation that we did, and so I was doing a lot
of cold marketing. I was doinga lot of stuff on the phone,
and then I started getting into usingleads. Is that I was literally involved
at the very beginning of the businessopportunity lead business, if you will.
In fact, I was with alead company for eleven years that provided business
opportunity seeker leads. So during thattime frame I built most of my business

(27:48):
picking up the phone call O,hey, is John there, John Todd
Falcone, You just request information aboutmy company? How can I help you?
And then whatever go into a conversationwith him and in the when the
Internet first came this again pre socialmedia, when the Internet first came into
existence, and then email proliferation wentfrom like zero percent to ninety ninety five.

(28:10):
Now it's easily you know, atone hundred percent, where in other
words, everybody virtually on the planethas an email address. I was involved
in the early stages of email marketingand when we started sending out emails you
could and then capture pages exist inflash video, which is now long gone
because we've got streaming video, butwe were able to drive people to a
website. Like the early iterations ofcapture pages, they would opt in with

(28:33):
their name and email address, theywould go in, they would watch a
presentation. In fact, I wasinvolved with the very first online powerline building
system way back in the day,using fear of loss, where people would
be stacked into a line and theemails would go out, Hey, you
got ten people beneath you. Ifyou upgrade by Thursday tonight, you know,
these people potentially be in your organizationor I won't go to the whole
thing about that, but that wasa very effective means of marketing, and

(28:59):
there were people in and there werepeople over the next coming years that created
these tools, these resources for networkersto use those resources to build their network
marketing businesses. And ultimately what endedup happening is and they all had me
coming in to speak because a lotof people would come in there, like
Hey, I'm just going to sendemail. I'm just going to send email,

(29:19):
and I'm going to just sit backand wait for the money to come
in. And not that they wouldn'tmake sales and that they wouldn't get signed
ups. They would, but youdon't build a distribution network, a tightly
knit distribution network of people that collaborateand work together and support one another by
just sending out emails. And it'slike, I don't even know who my

(29:41):
sponsor is. I've never seen them, never talked to him, don't know
who he is or who she is. I'm not saying you can't make sales.
I was sponsoring personally over one hundredpeople a month at one point,
and I did that for fifteen monthsstraight, just sending emails. And that
actually was problematic because I couldn't keepup with the amount of people that were
signing up frontline to me on theteam, like there was people on my
front line I never even had achance to get to know. So it

(30:03):
actually it was really good. Infact, I think it was too good,
which created problems because then I havepeople dropping out who never got the
kind of support that they should havegotten because the system was too effective,
and so I won't mentioning these companies, but there have been a handful of
companies over the years that promoted onlinesystems again pre social media, and they
had me coming in because they finallycame to the realization, oh my god,

(30:27):
we got to teach people how tocall these prospects and build a relationship
and build trust and work. Sothey brought me in as the older dude
that the wise old man. Iwasn't even old. I mean I was
probably I was probably thirty seven,thirty eight, thirty nine when I was
doing this and coming in and speakingfor these these different organizations, teaching these

(30:48):
people that were online marketers. Look, hey, it's cool that you're generating
a lead and that you might mayeven generate a sign up, but you
got to pick up the phone andsay, hey, Dominic Todd Falcone,
welcome to the team. Want tomake sure you get lugged in. I
want to get you introduced to someof the other team leaders here that are
here to support you and help youbuild your business. I want to make
sure that you're plugged into this,that and the other, that they actually
become part of something rather than they'rejust smacked up against the wall and something,

(31:11):
and they're there for sixty days andthey never got any support, so
they bailed. So then then socialmedia comes along. Sorry, I'm just
I think I need to provide alittle history leading into the question you asked
me. And then we go intosocial media. And now you can sit
there and you can DM and youcan copy and paste, and you can
send messages out to people, andyou can if you're good on social media,

(31:33):
and you're you know, you've goteither so you've got some quality.
Either you're really good looking, oryou're really funny, or you're really controversial,
or you really accommodate, whatever itis, you've got some thing.
You're not vanilla, because vanilla doesn'twork on social media at all. You
know that you're far from vanilla onsocial media. I see you. So
what it's done is it's created again, yet another generation of people that are,

(31:57):
you know, behind their keyboard andthey're sitting there just typing away.
And yes, they're getting some results, but they're not maximizing the results that
they could be getting because a lotof those people are never even engaging people
in conversation. To me, theinternet or social media in particular, is
a resource for me to make aconnection with somebody. You and I,
for example, we made our connectionthrough social media. We ended up on

(32:19):
the phone with one another, andnow I'm sitting here on your podcast.
So to me, it's a springboardinto an actual conversation. The problem exists
when people are just only behind thebecause here's the thing. You don't have
to face your fears. You don'thave to face your demons, you don't
have to face your inadequacies. Hidingbehind a computer screen and poking away at
the keyboard. I never have toface my fear of like what if they

(32:44):
asked me a hard question, orwhat if they ask me how much money
I'm making? Or all the whatifs. So you never really even have
to work on your mindset that muchif you're just playing the social media game,
because you could be completely weak.And I think, and I'm not
saying people that are doing social mediaa week. Let me be clear,
there's some very powerful people on socialmedia that do really good jobs. But

(33:06):
what it does for a lot ofpeople if the only game that they play
is a social media game and theydon't have the social connection game, like
for example, you and I communicatingeyeball eyeball er on the phone. There,
it's like you're you've got muscle atrophy. You're not flexing that communication muscle,
and if you don't use it,you do lose it. So and

(33:27):
that muscle, that communication muscle,the ability to interact with other human beings
is a is a critical part ofbuilding a sustainable distribution network of people that
collaboratively, collaboratively work one with oneanother to create volume and sales and great
success stories. Are are we ina position? And I'm going to generalize

(33:49):
this because there's always some really fantasticexamples and exceptions to the rule. Twenty
one year old me was horrible insales because I was a kid. Because
I looked like a kid. Iwas young. I use the example all
the time when I have gray hair. So when I was a cop,
and I'm not a tall man,I'm five foot seven, So when I

(34:10):
would go to a call, becauseof my look, because I had my
uniform cleaned and tapered, I had, you know, my hair was gray,
I would walk in. I hadthe visual look of authority. And
then when I spoke, I didn'tspeak like a kid, and I spoke
with respect. So I had thecommand of authority. I was dating a
girl who said, you know,we needed you had black hair when you

(34:32):
were younger before I went gray.We need dye your hair, So we
dyed my hair gray. I wentto a domestic I'll never forget this,
and I was partnered with a guywho had like three years junior to me,
but he was six foot two.We go to the call all of
a sudden, because I look likea kid, they went right to him
instead. It's just it was theperception, bigger, commanding presence. This

(34:52):
is the person of authority here.My question is for sales and that same
thing. People don't want to besold, but they want to buy right.
And we're in a day and agewhere sales it's a skill that is
like vilified. It's not being taughtproperly, it's not being embraced. Forty
eight year old me could destroy twentyeight year old me in sales because I've

(35:14):
learned so much with how to interactwith people, with how to properly sell,
how to do that. Is therea is there an age necessity?
Meaning are we in a great timenow where people who are Generation X and
even baby boomers. Man, you'rein a position to excel in network marketing.
And we're seeing almost every one ofthese anti MLM people they're exclusively young.

(35:37):
It blows me away. Is agea factor in this business to where
yeah, maybe in your twenties andthirties, unless you're I'll use her an
example, unless you're jesse Lee whoreally crushed it in her twenties. You're
gonna have a hard time and you'regonna learn, So don't give up.
It may take you ten years.I know you don't want to hear that,

(35:58):
but it may take you. Sois it? Age is her experience
of benefits of this industry and alsothe gender factor because we have a lot
of women who dominate this industry anda lot of women who make up for
the failure rate as well too.Do gender and age have any components in
this industry for both success or failure? No? No? And like okay,
So jesse Lee, who for thosethe people that are here that are

(36:22):
just listening, she passed away acouple of weeks ago. Uh, Like
she was first of all, shewas a complete anomaly in terms of her
personality, and I mean she hastruly like a one in a million like
her, her skills, her talentlike she she was probably one of the
if not the best female networker thatI've ever met in thirty five years of

(36:42):
doing network marketing, and I've meta lot of a lot of the top
women in network marketing. There's justsomething she had, the it factor,
that wow factor, I mean,that quirky, goofy you know, she'd
There's something she had. She hada way about her which where people were
drawn to her. So again Imentioned already like the whole whole idea of
polarization and not being vanilla. Shewas far from vanilla. I mean,

(37:02):
she was the I don't even knowwhat flavor she was, but she was
like this flavor that everybody wanted apiece of, and we're just clamoring to
her on social media. I knowa lot of young entrepreneurs that are twenty
twenty one, nineteen eighteen. Imean I have friends of mine that by
the time they hit age twenty five, they made thirty forty million, which

(37:22):
is insane. I mean I didn'tmake twenty thirty million by the time I
was that age. So I think, you know, like, for example,
one of my big problems early onin my network marketing career was a
mindset issue around age. So Ialways felt like, you know, why
would you listen to me. I'ma twenty two year old kid who's worked
at Jack in the Box McDonald's Kelly'srestaurant and sold a few women's shoes,

(37:45):
and I got no, you know, I've got no success. I mean,
I've got I live in a onebedroom apartment. Like, why would
anybody you know who's older than mefollow me? So it was it was
it was a seed that I plantedin my own head about being inadequate.
And I felt that if you wereolder than me, you must know more,
you must have life by the ballsif you will, and you know,

(38:07):
how can I get you to comeand run with me? And then
it was it was about two yearslater. I had a guy and I
started making some money. I wasn'tmaking big money, but I was making
five figures a month, I think. And I had a guy that was
up in Santa Cruz. I hadmoved to northern California and he was starting
this online dating service and he knewthat I don't remember how we got connected,

(38:29):
but he knew I was successful inwhat I was doing. Not massively
successful, but you know, Iwas doing well and he he pitched this
dating service to me, and hewas like great hair dude, full on
white hair. I think he wasprobably in his sixties, and he came
to me asking to borrow I don'tknow how much money. It was like

(38:50):
twenty grand or something to fund helpfund this dating service. And he was
going to give me his sailboat ascollateral. Brought the pictures, brought,
the pink slip, brought everything.And that was at that moment in time,
I was like, oh my god, Like, here's a guy that's,
you know, sixty something that doesn'thave twenty g's to go put into
a business, or doesn't even haveyou know, the short arm length people

(39:13):
relationships to be able to say,hey, bro, can you loan me
twenty grandy. I'll give you twentygrand and then they ask you what it's
for afterwards. Right, So Ihad this like kind of an epiphany.
I'm like, Wow, I guessjust because you're older, it doesn't really
doesn't mean that you got life allfigured out. So I don't think at
all that age makes a difference.I think it's how we choose to treat
the business at whatever age that we'reat. I mean, I see forty

(39:34):
year old men that can't sponsor anybodyto save their life, and I got
a seven year old. In fact, I did a segment. I created
a course few years ago called Crackingthe Code to Success in Network Marketing,
is a very robust training program onhow to succeed in our business, and
I included a segment called so simpleas seven year old could do It.

(39:55):
And the reason I did that wasI was in Kalamazoom, Michigan, speaking
at an event and this lady pullsme aside. She goes, I want
you to meet my daughter. AndI was like, okay, And I
meet this little girl, she's seven, and she's like tell them what she
did. And she's like, I'ma senior manager. I'm like, here
what She's like, Yeah, I'ma senior manager. And I looked at

(40:15):
her mom. She goes, Yep, she did it all on her own.
And in this particular company she had, she had to personally enroll twenty
four people in order to hit thatposition. So here's a step. Granted,
legally, she was not signed up. It was her mother that signed
up in the business. But allher mother did is laid it out like
you know, it's like the oldteaching method tells show try to do.
So she told her what it wasand how to go about doing it.

(40:37):
She demonstrated a few times what itwas like to make contacts and talk to
people. She goes, you giveit a try, and she would like
give her a little coaching and nowuntil she could go do it on her
own. And this girl legitimately wentout sponsored like twenty four people. Who's
the senior manager in this company.Her mom didn't enroll any of them.
She didn't even help with any ofthem. She did it all on her

(40:57):
own. And again there's forty fiftyyears men and women that can't even find
that can't sign up anybody to savetheir life because they're so stuck in here.
This is the killer right here isour inadequacies, our self worth issues
like why would somebody listen to me? Or what if I screw up?
What if they judge me? That'sone of the biggest problems that people are
so worried about. They're involved innetwork marketing, but then they're concerned about,

(41:19):
you know, how they're going tobe perceived for being in network marketing.
You can go anywhere network marketing whenyou're worried about how people are going
to perceive you in the very thingthat you're in. Yeah, crazy,
yeah, And you know, Ilike women dominate the space like women are
Look, women rule the world,man, they do. They rule the
world period, And they rule thenetwork marketing space. Like statistically, if
we look at network, if welooked at the direct selling profession, which

(41:43):
is split between direct sales companies andmulti level marketing companies, I can extrapolate
on that if if your audience needsme to do that. But the you
know, it's it's seventy plus percentwomen, So you know, do I
mean men have a harder chance atit now? It's just I mean,
this is a this is a thisis a natural business model. That's just

(42:04):
great for women. They can doit on their own time, with their
own flexibility around kids and family scheduleor whatever schedule that they've got. And
you know, I don't think that'sever going to change, all right,
You just really don't see it everchanging. You just handled all the objections
I would have. Right, it'snot a gender issue. It's not an
age issue. It's the recruiting issue. You smash that up there. Why

(42:30):
do we have such a horrible stigmareputation for having a very big dropout rate
and people not just leaving and go. We don't have people going you know,
hey, I just tried it,now I failed. It just wasn't
for me. We have people wholeave and make a bigger noise about why

(42:51):
they shouldn't do the pyramid scam,then why they do. And jesse Li
said this all the time. Ifyou spent as much time talking about how
badly the business was as when youwere in the business doing it, you
would have been extremely successful. Whatdo you think is the main attribution to
people leaving the business and having ahorrible exit out of it and their failure

(43:15):
in the first place. Well,again, this goes back to something I
kind of got into earlier, likethe failure rate. Okay, so if
we look at the whatever the failurerate is, and there's nobody's ever done
a statistical analysis on that, sostuck. If you're like getting quote some
statistic, then ninety five percent orninety eight percent fail in network marketing,

(43:36):
it's a bullshits? Or can youwant to see the research? Can can
we show me the research study?Can we talk about that? For one
second, because and this has alwaysbeen my argument and correct me if I'm
wrong. That's subjective because you can'tsay what failure is if somebody comes in
and they pay their entry fee andthey maybe they make no money for six

(43:57):
years, but they love being along consumer of the product, like,
yeah, I love I'm successful.You didn't you cover that in the beginning,
where success is subjective to the personin the individual. So it's impossible
to come up with a oh,it's a ninety seven percent failure, right
if you can't, you physically mathematicallycannot come up with a statistic. No,

(44:21):
you can't, and like, okay. One thing that we can look
at is we can look at acompany's income disclosure statement. Legally, they
provide an income disclosure statement which showsranks, people at ranks, numbers of
people at ranks in that company,and the percentage and what they earn.
That's a legal disclaimer that the companiesneed to provide here in the US.
Unfortunately, that disclaimer takes into accountanybody that's ever signed up as a distributor

(44:45):
in the company, regardless of whetherthey even reached out to a single person,
or if a person signed up reallythey were just a customer, but
they signed up as a distributor,and they're included in that percentage of failures
of people making no money. WhatI found from real world field experience is
that people that do the business makethe money. Now, I'll give you

(45:07):
a quick example, and I rememberthe exact date of this phone call.
I use this as an example ontrainings all the time. I had a
guy my phone rang October fifteenth oftwenty sixteen, called me up. He's
like hey man. I'm like,hey, what's up. He's like,
hey, what's going on? Andhe sounded like depressed. And I was
like, dude, what's up?And he's like, Hey, what's good
out there? And people come tome like with what's good out there all
the time because I kind of havemy eye on who's doing what and who's

(45:30):
not, so I definitely know what'shappening in the network marketing space. So
he's calling me like what's the hottest, coolest, latest, greatest deal.
And I was like, bro,dude, before we get into that,
let's talk about you for a second. You sound like you're down. What's
going on? As Oh my business, this doesn't really working. I'm like,
okay, you're still the same company, right, And he's like yeah,
I'm like, how you've been there? How long you've been there?
Like he was like ten years,So he's been in this one company.

(45:50):
By the way, they're still inexistence to this day. There's still people
I know over there that are crankingit. And he's he's ten years into
this deal, and he's like,look for another deal because his business isn't
work. And I said, beforewe get into me referring you to some
other leader in another company, letme ask you a couple questions. How
many people have you recruited into thebusiness this year? Now, remember it's

(46:14):
like ten and a half months throughthe year. And he's like, well,
you mean how many total people joinedmy team? I go, did
I ask you that question? Iasked you how many people did you personally
put into the business this year?And he's like well, and he finally
comes up and the numbers four.So he's put four people in in ten
and a half months. Nobody,even out of the business model or even

(46:36):
those haters, are gonna say,wow, that's a lot of people.
That's impressive. That ain't shit,that's nothing. Four people in ten and
a half months. I like,okay, how many you've been in for
ten years? How many people wouldyou say you've recruited in total over the
ten years? And he was likeagain he tried to like, oh,
yeah, how many total joined theteam? I said, dude, you're
asking me for my advice. Atleast be you got to be straight with

(46:59):
me. You don't need to tellme the exact number because it's probably,
But how many people do you thinkyou're recruited in the lifetime of you being
involved in that company? And he'slike, well, I've I had to
guess, probably like somewhere between fortyand fifty. So in ten and a
half years or ten years, thisdude has recruited forty people maybe fifty over

(47:20):
ten years for this year. Andthen my final question, this is really
killed me. I go, yourfull time in the business, right,
He goes, yep, I meando you have any other businesses the other
side ventures? Are you working foranybody else? Like this this is all
you do. He's like, yeah, okay, okay, cool. How
many hours a week would you saythat you put on and in your business?
And he's like, well, youknow, probably, I don't know,

(47:43):
ten or fifteen hours a week andI'm just like throwing my fucking hands
up in the air. I'm like, dude, seriously, you're like ten
and a half months into the year, You've recruited four people. You've recruited
fifty people total in ten years,and you're not even a part time networker,
and yet you're trying to find adeal someplace else. That's not going
to solve the problem. You haveto go look in the mirror. That's
the problem. You're just not doingthe business. You're in the business,

(48:06):
but you're not doing the business.That's the reason you're not succeeding. Because
in the same exact company that he'sin, I know people right now,
and I knew people then back intwenty sixteen that were crushing it. So
it's just a matter of people applyingthemselves. And here's the problem, Domini.
People will apply themselves like, Okay, so let's take jesse Lee,
who is a phenom. She wasphenomenal, and I'm just so I was

(48:28):
so distraught with her passing, likeso many networkers just who knew her,
man, I mean, she wasjust legendary. Like nobody's like, you're
not going to be another jesse Leethere's only one jesse Lee. Jesse Lee
can attract people like that, justno problem. You might not have that.
So you're trying to play this socialmedia game and you're putting stories out
and reels and stuff, and that'sall you're doing, and you're not attracting

(48:51):
very many people because you got nosocial media game. You don't have the
wow factor, the it factor,you haven't found your special sauce yet.
But then you're not talking to people, reaching out to people in other ways,
engaging people. And then you're like, you spend three months doing Facebook
posts and this and complain to tenother people about how network marketing doesn't work,
but you've never really even done networkmarketing. You did part of it,

(49:14):
but you didn't really do it.So I just really think that people
don't make it in this business andbecause for the most part, they don't
do the work. Now, letme also here, let's let me cover
this for the naysayers. There arepeople that join network marketing that should not
be involved in network marketing, thankyou. Last thing you're gonna hear from
me is oh, network marketing isfor everybody. Everybody should be in network

(49:35):
marketing. No, they shouldn't thereare people that can't cut it here.
This is a social game. Thisis a game of like, you know,
facing your inner demons and your inadequacies, your self worth issues, and
your ability to communicate and communicate withclarity and be able to invite and have
conversations with people and be able tolead people and deal with people coming in
and quitting the very next day.It's it's a hard business. And there's

(49:59):
people like I have. I hadpeople join my teams that I'm like,
In fact, I like one guyin particular. I'm like, I like,
I don't want to steal anybody's dreamfrom him. Like I'm not going
to say I'm a pretty good judge, so I'm not going to say,
no, you could, you'd nevercut it out in this business. But
this guy is like, he's broke, he's got no social game. He
probably has not ever had a date, because I can't even imagine this guy

(50:19):
asking somebody out on a date,Like he has no game whatsoever. And
I'm just like, I just don'tsee that. This guy's so awkward and
on the verge of creepy man,and it's just like like he just he
reminds you of a creeper like youtalk to him, that's the creeper guy.
Unfortunately, and so I even Isaid, listen, man, save
your money. I just don't knowthat this business model is for you.
And then like a week later,two weeks later, I look at my

(50:42):
genealogy report and the guy found hisway into my into my down line front
line to me, and I wasjust like, I try to tell him
not to do it. He stilldid it. He lasted two months and
then he was gone. So youknow, some people just aren't cut out
for it. It is a socialbusiness. Not to say, by the
way, that an introvert can't donetwork mark. I know many high level
earners that are introverts. They preferto be by themselves and solo and solem

(51:07):
whatever. But when they need toturn the switch on, they go turn
the switch on, they get afterit, and then when they're done,
they go hang out by themselves.I'm different. I go hang out with
other people and you know, havea good time, and that's just me.
But I can be an introvert too. I could be like I don't
want to talk to anybody for awhile, especially after I just did a
three day event. I'm like Idon't want to talk to anybody for like
two days. Just leave me alone. I appreciate you doing this. I

(51:27):
kind of want touch on that fora second. Going back to social media,
and again I don't want to bringtoo much social or societal issues in
here, but what you just said. You know, it's so easy for
us as recruiters to highlight the goodand hype up right, you're going to
be great at this, and Godknows so many people wind up doing that.
I think you do have a responsibilityto tell people. Hey, it's

(51:49):
just my opinion. I don't knowif this business is for you. You
could be saving your reputation because atleast if you put that out there,
they won't try it for two monthsand then drop out and say, oh,
well, Todd Falcone fucked me overby getting me in this pyramid scam.
No, I actually tried to mentoryou properly and and tell you the
polar opposite of blowing smoke up yourass. Society doesn't like that. Society

(52:14):
wants a participation award all over theplace. It's not what we grew up
with. Is that type of mindset? Again, because it seems like the
the theme of everything is mindset.You're you're asking people when they come in
this business to improve themselves. You'reyou're asking them to improve their skills.
You're asking them to actually treat thislike work. I mean, who does

(52:37):
that? You got to treat thislike work? Are are we up in
a Are we up? Are wefighting an uphill battle in this because we
do have a big generation of peoplewho are just they want to hear everything's
going to be perfect and great andthere is no real grit and grind and
mirror reality holding up to people's face. Are we at a challenge across roads

(52:57):
here? I don't know if we'reat a crossroads. I think we've always
faced that in this business. Imean it's a business that like I mean
I heard a long time ago myfirst mentor like if getting rich was easy,
everybody'd be doing it, you know. I mean that kind of cuts
through the clutter right right there.So you know this is not an easy
business. It's it's it's simple,it's not technically challenging. Like what we

(53:21):
do. Like if I had todescribe network marketing on a technical degree of
difficulty scale, one is laying onthe sofa with the remote and tend's doing
brain surgery. If I assume that'spretty hard, technically, we're probably about
a two and a half. Imean, what do we do. We
talk to people, We invite themto take a look at something. They
like it cool, they don't likea bit, No big deal, we
share products whatever. Like, whatwe do from a difficulty standpoint is not

(53:45):
that hard. It's mentally challenging.And again it's overcoming our own stuff,
right, So I don't know.I think I look forward to a day
when when when somebody says what doyou do for a living and you say
I'm a professional network market and they'relike, oh really, Like well,
what which one are you in?Like, oh, like rather and some
people do that, but there's alot of I mean, funny thing is

(54:07):
you say network marketing and people go, you mean computer networking? Well,
I no, it's very different.But you know, when people the perception
is that which you know, peopleare like really that they they they like
the masses of people, even thoughit's not involved in it. When they
hear the word or term network marketing, they're like, that's awesome. So

(54:30):
but I think that only happens.It's not going to happen. You know,
it's going to be decades before thathappens. And I think I don't
know that it will ever happen,because it will always be people that come
in that aren't willing to do thework on themselves or aren't willing to you
know, work on their professionalism,their skill sets, create and develop good
habits around business building versus being theflaky guy that throws out information expects everybody

(54:54):
running to their doorstep to go jointheir business. And I don't know I
but at the same time, thatdoesn't stop me from doing what I do
and teaching people how to be professionalnetwork marketers. So I'm just doing my
part and I can make whatever impactI can. Well, one last question,
and before we do that, let'splug everything you're doing. It's Toddfelcony
dot com. How can people workwith you? What are you working on?

(55:20):
Plug everything you can? And Iwant people to know more about what
you're doing how they go work withyou? Yeah, I mean Toddfalcony dot
com. You mentioned that's my mainwebsite. I pump out new content every
single week on video, So myvideo, my blog, my podcasts is
all network marketing focused training content.So you know, you can plug into
my site and watch hundreds of videoscovering all aspects of creating success in network

(55:45):
marketing. I have produced probably twentydifferent courses on video and audio over the
years that cover different elements and aspectsto creating success in network marketing. One
of my just to throw out acouple of my best, like Insider Secrets
to Recruiting Professionals. It's one ofmy top selling courses that I've ever created.
Teaches people how to recruit professional people, realtors, insurance agents, mortgage

(56:07):
professionals, other people that kind ofalready have the goods and they do what
we do, there's doing it someplaceelse. I have a book called The
Little Black Book of Scripts, whichwe're actually getting ready to do a full
added on that book has been ithas become incredibly prevalent throughout the network marketing
space, helping people put the wordsin their mouth for different situations that they

(56:28):
might encounter. Cracking the Code ofSuccess is another one I produced that's like
a kind of the aid is theAnthology of Creating Success in Network Marketing Leadership
Evolution, which covers the whole leadershipside, and there's a bunch of other
stuff. I won't mention my courses, but I run a twelve week accountability
program that I do once a quarter. We're in the middle of it right

(56:49):
now, which helps people to bemore accountable, more consistent in their business.
I do small group recruiting retreats.I speak for different network marketing companies
as well as independent distributor organizations forsuper Saturdays, weekly zooms, things like
that. I mean during the week. I'm doing a handful of those every
week. And yeah, they canfind all that information directly off of Toddfoulcony

(57:13):
dot com. Everything they would needto contact me, connect with me,
or whatever is right there on thatpage. So that would be the spot,
my brother. I think we needmore eyes on you. I think
your energy, I think is it'sit's one of the better in this industry.
That really it's matter of fact,and it's and it's even toned.
It really is. It's fantastic.Let's close out with this one or two
things that you think that the industryis superior about that you would love to

(57:38):
keep in highlight, and then maybeone or two things that you're just not
a fan of that you know,if you had the power to change the
industry. You know, right thenand there, you would remove it.
I mean, honestly, the firstthing that comes to my mind is a
word that's thrown around all the timein network marketing, but it's freedom,
like the when you have the abilityto have leverage ridged residual income, that's

(58:01):
what the income is out of networkmarketing. When you have an organization that's
moving and selling products or services whenyou're working or not working, and you're
making money while you're sleeping, thatjust provides you, like it provides you
an opportunity that you don't have ifyou're changing time for money, which there's
nothing wrong, by the way.That's the other thing. So people are
like, oh, you got ajob just over broke. Haha. Why

(58:23):
are you making fun of the personthat's taking care of their family and putting
food on the table. You're stupid. You're like literally insulting the very guy
or girl that you're trying to bringin your business by saying, oh,
you have a job job just overbroke. That's, by the way, a
term that I would like to havepermanently deleted out of a network marketing lingo.
But to me, to me,it's about choice, I'll share something

(58:44):
with you, like real simply,Like we kind of started off talking about
lifestyle and flash and all of that, and I'm not the flashy dude,
but like for me, like wecamp a lot, We do a lot
of time in the outdoors. Andthe typical camper leaves on Friday after work.
We get home five o'clock, sixo'clock, pack up all the stuff.
Maybe they did it Thursday night ifthey're really smart, and they rush

(59:06):
to their campground. They get therein the dark and they're setting up their
tent in the dark. And theygot all day on Saturday to be there.
But then they're thinking, already,oh my god, I got to
be back to work on Monday.We can't drive home on Monday. We
have to drive home Sunday, sothey really only get a full day.
And then they're like packing in themorning on Sunday, they're driving home.
They get home Sunday night, unpack, and they go back to work.
Well, the freedom of having residualincome and no schedule is man. When

(59:29):
we go up to our river property, we leave on Wednesday, avoid all
the traffic. Leave like midday Wednesday, get up there, set up camp
whatever, we're there Thursday Friday,all the people come in Friday, Saturday.
They're all bail on Sunday, andwe're like, we're gonna go home
either Monday or Tuesday. And littlethings like that, that the freedom of
choice, that leverage residual and nobody'sgonna say, whoa dude, that's the

(59:51):
lifestyles of the rich and famous.Man. You're getting palm froms way waved
on you and you have women feedinggrapes to you, sitting in your big
bed, Like I don't that's Imean, if somebody wants that, that's
fine, I guess, But forme, it's about the freedom of choice.
So that, to me is probablyone of the biggest things. And
I also say, secondly, thefact that anybody can do this, Like

(01:00:14):
I don't mean anybody can do this, but anybody can afford to do this
is another thing, because if ifthe only option to me as a twenty
two year old kid was a businessthat costs fifty grand to join, I
would have not been in it.And I mean one part, like the
fact that network marketing is so cheapto get in. It's great, but
it's also a downfall because anybody canget into it. But I do think
it's a beautiful thing that you know, somebody can get into this and they

(01:00:36):
can, you know, put somesweat equity into something over a period of
time and they can literally start abusiness from you know, scratching a couple
pennies together and make something happen.As far as things that I'd want to
see changed, I don't know.I guess again, we're not. I
guess one thing, and I'm inthe I'm on my journey of doing my

(01:00:57):
part and helping change it is.Let's just tell people to be more professional,
like be cool to people, man, use your ears, pay attention
to prospects that are saying no toyou, and be cool with that.
Don't make fun of them, don'tpressure them. If somebody leaves your team
and goes to another company, don'tbe a dick about it. Like I'm
like, hey, if you gotto go take your you know, take
care of your family and this isn'tyour place, man, I wish you

(01:01:20):
the greatest success, Like just belike, if people could just increase their
their level of maturity and that goesfor you know that that's both on the
ownership side as well as the distributorside, and if people would just be
cool to people I don't know,I think the world would be a better
place. Todd Felcony Toddfelconi dot comMan, I uh, this was was

(01:01:42):
very much worth the weights and Iappreciate you you doing this with me.
This is fantastic. Guys, makesure you go to Toddfelcony dot com,
check out all social media. Checkout his content is video content. You're
not gonna workred it at all.Thanks for joining for this episode of Bull
of MLM Network Marketing Warfare Guests andsee on the next one. Mm hmm.