Despite not being an avid cyclist when he joined Shift Active Media, Wayne has helped build what many consider the industry's most influential marketing firm. In this candid conversation, he shares insights on brand positioning, navigating industry volatility, and the future of cycling marketing.
00:00 Introduction to Wayne Brown and Shift Active Media
01:49 Wayne Brown's Early Life and Career Beginnings
02:58 Transition from Acting to Advertising
04:34 Climbing the Advertising Ladder
13:10 High-Profile Advertising Campaigns
16:21 Shift to Digital Advertising
20:07 Joining Shift Active Media
23:39 The Evolution of Shift and GCN
27:28 Becoming CEO of Shift
28:46 Challenges of Entering the Cycling Industry
30:46 Shift's Position in the Cycling Market
33:19 Impact of the COVID-19 Pandemic
35:56 Expanding Beyond Cycling
40:29 Shift's Comprehensive Service Offering
45:27 Importance of Brand Positioning
51:19 Macro Trends in Media
56:09 Shift's Marketing and PR Strategy
59:17 Conclusion and Contact Information
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