Having worked with major brands like Specialized, Cannondale, and Velo, Piet offers invaluable insights into how cycling products are conceived, developed, and brought to market. In this episode, we explore the challenges of building a premium brand from scratch, the importance of deep industry knowledge, and why the cycling industry remains uniquely resilient to outside business models.
Whether you're interested in product development, entrepreneurship, or the inner workings of the cycling industry, this conversation offers a wealth of practical wisdom from one of the sector's most experienced voices.
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