173 - Protect Yourself from EMFs : The Inconvenient Truth with Aires CEO Josh Bruni - The Captain's Lifestyle Podcast

Episode Transcript
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(00:00):
The first thing I would say islike we look at em protection as part
of an overall wellness like stack,Like, you can't just say I'm having
this negative thing. Accur I'm havingbad sleep, and EMF protection will solve
that problem. Yeah, it's allmulti fact, it's yeah, it's it's
just it's but it's one more thingthat you need to incorporate if you want

(00:22):
to be your best. And Iwould start with sleep because virtually every everything
starts with sleep, even if you'rehaving problem with fertility, sleep is number
one. On this episode of TheCaptain's Lifestyle podcast, I'm joined by Jo

(01:00):
Brunei, who is the CEO ofAreas. Before we dive into this episode,
we're gonna take a shot of keytones. Let's hit it ready, Yeah,
right, Twist and rip and straightshot right, Okay, yep,

(01:21):
okay, we'd like to get drunksbefore recording podcasts. Yeah. What you
put in your body today is thefoundation for who you become tomorrow. That's
why I fuel with Keytone IQ fromHVMN. They're redefining the limits of human
performance, metabolism, and longevity.I use Keytone IQ before every podcast to

(01:42):
keep my mind sharp and clear,head over to HVMN dot com and use
code Captain Morgan underscore twenty to getyours today back to the show. So
shout out to HVMN for being asponsor this podcast. Can you use code
Captain Morgan underscore twenty to get somefor yourself? And with that said,
let's see I like this. Thisis a nice little touch. All right,

(02:07):
Josh, I'm glad we're finally goingto have this conversation. I've been
wanting to talk to you about EMFsand aries for a while and we finally
get to make it happen. Sofirst I want to start off by asking
what is your background? Sake,I know you're the CEO of of Aries,

(02:28):
Now what was your progression leading intothat? Yeah? First, thanks
for having us. I mean it'staken some time, but we figured it
out so long overdue conversation. Backgroundreally is I spent years in working in
growth marketing really since late nineties,probably ninety eight ninety nine, and then

(02:50):
I worked with Ancestry dot com beforetheir Ancestry dot com and so that was
a rocket ship of growth in earlytwo thousand to like two thousand and four.
Back then it was called my familydot com and ancestry was was just
part of that and so but theancestry side was growing like crazy. So
I really cut my teeth in digitalmarketing growth marketing with just a hot,

(03:12):
hot startup and grew tremendously and learneda lot. And then from there,
you know, I dabbled and workedwith lots of different consumer brands, a
lot of fashion and apparel, andover the last private areas, I did
a lot with CpG companies or consumerpackage of goods, and a lot of
brands that you would recognize, mostlyin the in the wellness space, we'd
have heard as the better for youcategory, so basically anything that sold the

(03:36):
whole foods. Yeah, and Igot a call from a chairman of the
board who's Drew Green, who's alsothe CEO of Indochino men's wear. I
think of a ladies line now,but they were He was calling me about
a different position. It was actuallyfor another um It's a toothbrush company that's
backed by a famous comedian celebrity.And I listened to it and kind of

(04:01):
went through it, and I waslike, no, I'm not really interested.
And this is kind of the pointin my life where I was like,
I can sell anything, and Ifeel I can grow any brand,
but I'm kind of tired of thatas well. And at the time,
I was working with as a consultantfor a large CpG company, very well
known bunch of brands, and Ijust decided that if I'm going to jump

(04:23):
to do something else, it needsto be meaningful. And so I said,
no, I'm not really interested,even though I was chomping at the
big so I can crush this thing, right, we can grow this in
that crazy but I was like,no, I'm gonna hold out, think
about something else. And they calledme back like the next day, someone
from his team and said, hey, we got this other random company that
it's okay if you say no,but hear us out. So the moment

(04:46):
they start talking about MS, whichis something I was familiar with already and
have kind of already lived a lifestylethat would support a let's say, a
wellness holistic alternative approach, and sothe word EMF had been kicking around in
my household for two decades, right, And so I'm like, okay,

(05:06):
keep talking. In my mind,though I instantly go to all of the
crazy products that are out there allthe bad players. Again, I've been
I've been marketing on the internet fora very long time, and so you
see trends of products, wellness productsspecifically that show up kill a trend,

(05:27):
and then those same marketers jump onthe next trend and you just kill another
trend. You just keep doing that, and EMF has been one of those
really for since cell phones really startedto kind of crack mainstream culture, so
has the EMF conversation. But there'sbeen a lot of really bad players in
that space. So I'm like,Okay, I'm interested, but I'm interested

(05:48):
more so to kind of say thisis not for me. Then they talk
to me about the science. Theytalked about the background, they talked about
where the company came from. Thenit really kind of caught my attention.
The amount of science caught my attention. So then I'm like, I'll have
another conversation, which they were completelyshocked, these recruiters and people from Drew's

(06:10):
team completely shocked. So they sentme up with that time the founder and
CEO Dmitri, and so Dmitri andI talked for hours the next day and
it told me all about more aboutthe science, where it came from,
talked about their research with bees,and not only just with human biology but
also like the bees and the agriculturedifferent things like that. It was just

(06:31):
fascinating, and so he sent mesome of the reports to go through,
which took me a long time,and the patents and things like that,
and I was kind of hooked.I'm like, Okay, I'm I'm really
into this because I've seen so manybad products and this one actually seems to
be very, very strong from thescience standpoint. And so, you know,

(06:56):
we talked for a bit more,and I decided to join them strictly
on the fact that I feel likeI can actually do some good. I
can take I can take these growthmarketing skills and actually do something good with
them and sell a product that Iwas super stoked on. And so that
that's a little bit of the background. That's how we got to where we
are, and that would have beenin twenty twenty one, late twenty twenty

(07:16):
one, so it's it's still fairlynew. But last year with the full
the first full year of being withthe company, we grew about three hundred
percent year over year and ship productover sixty countries have fulfillment centers in Australia,
Poland, Canada have one opening inthe UK this year obviously the US,

(07:38):
so we have we've been doing alot of work awesome. So before
we dive deeper into some of thescience behind this, what are ms for
anybody who doesn't know, um electromaticfields And basically it's energy or radiation that's
emitted from electronic devices. And there'sa whole range and a whole spectrum.

(08:01):
And there's definitely smarter people out therethat can explain this better than I can.
But the short of it is,the man made frequencies are extremely chaotic
and not friendly to our own biology. Our own biology also emits a frequency
and they basically clash, let's sayit that way, and when they clash,

(08:28):
it creates negative consequences or negative sideeffects within the biology. And this
is where the science and scientists wantto argue it. And this is why
it's like not mainstream culture that we'retalking about. This is this is why,
this is why we continue to moveforward with wireless technologies, and because

(08:52):
the companies and people response for makingthose are not required to actually prove that
they're safe. And I find that'sa really interesting thing when a lot of
other wellness products, you're actually forcedto prove the efficacy or the safety and
things like that. In this field, that's not the case. And I
actually will say I'm actually in supportof that, and we can talk about

(09:15):
why. But there's a point whereit's like, you're so far away from
what these original technologies were back whenthe regulations were created back in the seventies
and the nineties, where we didn'teven have near the technology or the capabilities
or the strength of signals that wehave now to allow those standards to still
exist. And I think that's wherea lot of I would say, the

(09:37):
the EMF advocates are saying, hey, let's just update the regulation, let's
just make the world aware. AndI think that's actually a good place to
be now. They didn't start there, however, and then so I think
it's time to update those where Ithink I think the conversations progressing now.
And keep in mind, as aglobal brand, we get to see all

(09:58):
these different pockets of cultures all overthe world. In the US is lagging
way behind this conversation, and soI'm trying to have like a US conversation
right now when I know, likein Italy and France and Scandinavian countries,
Australia, they're they're so far beyondwhat we're talking about today, where they've
eliminated Wi Fi in schools, theyhave regulations, they're fighting five G towers
and things like. It's just it'sso far like advanced compared to where we

(10:22):
are today. Now, with wherewe are today, with let's say the
conversation and culture, you are hearingmore and more about it, people like
yourself that are that are bringing awareness. But then you have, let's say,
people with larger platforms. Recently,Andrew Huberman has been into a lot
of stuff on the M and talkingabout the the risk to male fertility.

(10:46):
And I think that's great because youhaven't seen that at all. Like he's
got a really large platform and it'sreally well respected and trusted, and if
you rewind ten years prior to that. Tim Ferris talked about it in his
book for Our Boy, and itkind of just got swept under the rug.
Yeah, Like the whole chapter onlike I think You're ten xing your
testosterone and the first thing he talksabout is the cell phone in your pocket.

(11:09):
And he kind of got criticized forthat, and then it just disappeared
like no one talked about it anymore. And then until recently, I would
say, Huberman's brought it back up, and I think that's really cool because
he's a scientist, he's a researcher. He's aggregating all this data and saying
it doesn't look good. Guys,we should really have a conversation about this.
And so when we talk about thedangers of VMF, what we're talking

(11:31):
about is the disruption that has causedin the body. And when you create
that disruption, there's a multitude ofthings that occur. And when you look
at the list of negative side effectsof long term em exposure, it's really
really long. The gist of itis it truly messes up how your body
is communicating, the biology is communicatingat the cellular level. That's truly and

(11:54):
then the outcome of that can bedifferent for everybody. And that's why this
also makes it really hard. It'slike if you take if you go out
in the sun, you will reactdifferent than I do. Like my DNA.
My genetics might allow me to bein the sun longer than you.
You might sunburn in ten minutes.I might sunburn in thirty minutes or I
don't sunburn at all. You know, it's the same with the MP It's

(12:16):
like, and that's a type ofexposures, radiation exposure as well, even
after the same way. It's likeyou might react based upon your current state
of biology. Let's say you're you'rehealthier, you're heartier, you've got some
musclagna, and then you've got theperson that's sicker, weaker. They are
probably going to have an acute responseto long term exposure versus you might not.

(12:39):
Over both of you over time,it is it's not going to be
healthy for you. And and that'swhere I think like the stuff that Huberman
talks about is really really interesting,and he can go into the science level,
and he's specially talking about the effectthat has on cells that have a
high reproduction cycle, high turnover,so specifically like men that sperm turns over

(13:03):
every three months, and he's like, that's a high turnover cell, breast
tissue in a moment, high turnoverovaries, all of those reproductive organs,
high turnover of cells, and thoseare the ones that seemed to be most
acutely affected in a very long,long or short period of time. And
then one of the research papers hetalked about recently, he specifically called out

(13:24):
the research paper was targeting like afour hour exposure to the cell phone in
the pocket ended up being like itdidn't matter what time it was, how
long it was in your pocket.So because we could go we could go
down that path and talk about allthe negative consequences. But the bottom line
is it's really messing up with yourbody's ability to do its job. Yeah,
it just really interferes with that atthe cellular level. So I've talked

(13:45):
a little bit about some of thenegative consequences, so we don't have to
go deep down that rabbit hole.But I just want to hear from you,
what are some of those negative sideof the guys? You know,
we typically the first thing I wouldsay is like we look at em protection
as of an overall wellness like stack, Like, you can't just say I'm
having this negative thing occur, I'mhaving bad sleep, and EMF protection will

(14:09):
solve that problem. Yeah, it'sit's yeah, it's it's just it's but
it's one more thing that you needto incorporate if you want to be your
best. And I would start withsleep because virtually every everything starts with sleep.
Even if you're having problem with fertility, sleep is number one. If
you're having a problem with depression,anxiety, it's sleep is number one.

(14:31):
Weight loss, sleep is number one. Like brain function, sleep is number
It always goes back to sleep.So I would start there. It's a
just sleep disruptorum and there's there's avariety of mechanisms at play there. There's
just the stress, inflammation in thebrain, in the heart in UH.

(14:52):
I would say that, so sleep, I start there, But there's a
lot of reasons why that disrupts it. Um And he said, I'm not
a scientist. To go down thatrabbit hole too far would be out of
my league. But I would saysleep is number one. I think mail
note on sleep. I read aresearch paper recently and that was published on
PubMed that said EM exposure has beenshown to decrease melotone in production. So

(15:16):
that's one of the mechanisms in additionto stress and inflammation that obviously reduces sleep
quality. Well, that's where it'sgoing. Is like. The next one
I would say is on the hormoneside. Well, hormone is also related
to sleep, and it's also youknow, connected to basically everything that your
body is doing is how it releaseshormones. And we know that EMF is
a hormone disruptor as well, Soyour ability to produce the hormones at the

(15:37):
right time and the right amount,like, it's completely disrupted. So we
go back to like what is thethe large message of em It's a disruptor.
It disrupts your body from performing thefunctions that it's programmed to do and
it wants to do, and itdisrupts that. So but I think I
would start with sleep, and thenI would probably go to hormone and fertility

(15:58):
specifically in men. Yeah, Ispent a lot of time working with a
really large brand that was focused onprenatal, postnatal pregnancy, breastfeeding, but
then also just fertility as a categoryfor both male and female. And it's
just something that men don't like totalk about and oftentimes put the onus on
the female. The reality is there'sa lot of men that have some some

(16:22):
broken swimmers. Let's just say that, and EMF is a place is probably
the number one place I would start, Like I typically wouldn't go to EMF
for a lot of the other let'ssay cause like issues that people having.
Again, it's a stack of anoverall wellness program. Yeah, but when
it comes to male fertility and hormoneproduction, I would absolutely start with the
cell phone. Where is it,how long is it on your body,

(16:45):
what proximity to it? I wouldabsolutely start there. So well, that
makes sense because men are I mean, everybody really has their phone in their
pocket for the majority of the time. And if it's not an airplane mode,
that's right next to your test schoolsyou're over us and then working on
your laptop, your lap ven,your computer like and the Wi Fi writers

(17:06):
like writing under right, So that'sa huge problem. Yeah, you're absolutely
right, and there's multiple problems withthat too, not only just the MS,
but the heat that's created from thedevices is another problem that we know.
And we know heat for sperm productionbecause you can test it in a
sauna too, Like ma say,sana is a terrible It's definitely what I'm
saying. But I'm like, youcan test before and after, and heat

(17:26):
has an impact on that. Soyour phone um independent of EMFs and the
heating of tissues from from ems,which is another another topic of conversation.
That's one that I would say alot of regulators go to is the heating
of tissues, and that's I wouldsay it's probably the weaker argumentum when it

(17:47):
comes to MS. However, that'swhat's regulated. It's the heating of tissues.
The STARS testing is actually based uponthe heating of tissues. So which
is not really the problem that we'retalking about. And I think that gets
confused. But if you low putup your iPhone, it's saying this meets
the standards of you know, sarand but that's not really the mechanism of
play. Um. It's actually thedevice itself, the heat that it creates,

(18:10):
the battery, the screen that's actuallythe problem, and the proximity.
So get independent MFS. So Iwould start there we were talking about,
you know, I would start withsleep. I would then go to hormones,
Look at your cell phone, whereit's located, how much time you're
spending on it. After that,I would start to look at brain and
heart and uh we did. Wedid a kind of a live demo that's

(18:34):
fairly popular on the Internet of ofshowing the effects of a phone near near
your your head. Yeah, explainthis test because I love that video.
Yeah, you know. What's interestingabout that is we recreated that was actually
a study that so we're publicly tradeda company, and before we were allowed

(18:56):
to trade before you know, thetrade commissions, and because we were traded
in Canics or a Canadian based company, before we were able to trade,
before they allowed us to be apublic company, the bankers who take a
company public had to go do theirown research independent of us. And so
they actually worked with the US university, a very well known one, a

(19:21):
large one, and conducted their owntests on our product to and this is
the test. One of the teststhat they did, or they did heart
rate variability in conjunction with EEG,which is measuring your brain waves. That
was just one of the tests thatwe did or that they did, and
so we're able to look at theresults and look at that and we couldn't
do anything about it like that justsomething they had to go do on their

(19:41):
own, completely independent of us.Short story there is we're trading on the
stock markets. They obviously had positiveresults from that, but we lead to
that. I'm like, that's areally clean way to demonstrate that number one
EMFs cause a reaction biological response andnegative biological bons quickly in your brain because

(20:02):
you can visually see it right,Yes, And so what our demo did
was so when he was said thatwas inspired by actual research in a lab
where we just like, we coulddo this in the room right now,
Like it's that easy. It's it'sso easy to say, Okay, let's
strap this EG machine on. Andso we brought up a neuroscientist whom we'd
never met. We met him literallythat day, and we were stressed.

(20:22):
He was not even gonna show up. And he lived in Santa Barbara Wears
shooting to sing in La in astudio and had one conversation, just asked
if he'd be available to come anddo this. We're referred by it because
of the person we had lined upcouldn't do it. Referred us over to
doctor Dogris the first time I methim. Shows up and we again we
were confident in what we were goingto see. It didn't matter who it

(20:44):
was. We just see a truescientist that of the machine. Yeah,
and so he shows up, doesthis thing, and what it is,
it's a cap that's put on yourbrain, on your head that has all
these different sensors that's looking at yourbrain activity and it's measuring I mean he
in one of the demos, Ithink in the full length video he has
like someone biked down and it showsthe response that your your brain has.
The blinks left eye, right eye, and you can see how your brain's

(21:07):
responding the signals that are created inyour brain. And the reason why one
of the reasons why I was alsoreally kind of passionate about using the EG
test. It's it's one of thescience biological like when you're looking at your
biology and how it's responding. It'sone of the few studies that people won't
argue with. There's a lot thatpeople will argue with, and like live
blood cell testing or some of theimpedance space testing where you like touch something

(21:32):
and you can reacts based upon likeif I held this and I'm touching this
impedance meter, it will say andit'll have a negative reaction to it because
it thinks that my body's negative reactingto this product. And but some of
them, some people believe those reallygreat or even like muscle tests, there's
a variety of testing that have alot of people that say that's not good
science. What's the argument with liveblood testing? Again, I'm I'm definitely

(21:57):
not qualified. But when we lookedat ways to demonstrate the effectiveness of the
product as well as the negative biologicalresponse, EG was was just the obvious
one. Live blood cell testing,to me, makes a lot of sense.
Yeah, but we have a lotof science. Yeah, we have
a lot of science on it too. And what's really interestment blive blood cell

(22:18):
testing and you see how the cellsreact. Ye, I'm not entirely sure
why, but I think there's there'sa lot of ways to manipulate it.
And I think that's why I thinkhas to be extremely controlled, and I
think there's a lot of people thatcan do it that you don't just have
to be qualified to do if you'reusing an EG machine. There's a lot
of consumer products out there now.But the people that I would say are
the leaders in doing that, Like, you have to have real training,

(22:41):
you have to know what you're lookingat, and with live blood cell testing,
it's pretty easy to do on yourown, you know, And I
think there's a lot of people outthere. As a matter of fact,
in the state of Texas, it'sthere were some issues with people like doing
it to then sell a product,right, because you could manipulate it,
and I think that's why. It'sjust it doesn't have the ability to control

(23:03):
it as much. So we lovethe EG idea. I think if we
were to do it again, wewould all do the heart rate variability in
conjunction because after talking to doctor Dogriswhen he was doing this, he was
super interested. He's like, look, the work that we're doing is how
the part is controlling the brain.And I would I'm really interested to get

(23:26):
this into the lab to say let'sdo let's do hart rave variability into conjunction
with the g So I think wewere to do it again, and that's
what the original study was, bythe way, was that. But I'm
just trying to do a demo soI could show people what's going on here.
So EG machine's measuring your brain waves. And so we brought in four
different test subjects and we had themall kind of perform a different activity with

(23:48):
a device. Some I think wedid speaker phone from like a distance for
a few minutes, that we didup to the head, We did some
of a VR headset, We dida variety of different things. Shock to
me was how quickly people's brains actuallylit up, and so when I say
lit up was the stress and theinflammation was almost immediate in their brain.

(24:10):
And then you could see it onthe screen that just the brain everything was
just chaos, right, and yousee like what it's measuring is just the
activity in the brain and the person'scompletely calm normal. Yeah, so you
have the subconscious activity occurring in thebrain. That was kind of astonishing,
and it was really quick. Andthe reason why that kind of surprised me

(24:32):
was because a lot of the studiesare done with like a ten minute or
twenty minute period of exposure, andwe were looking like it two minutes,
five minutes, seven minutes. Wewere already convinced by it within a few
minutes, and we didn't need twentyminutes. But then the fascinating thing with
that experiment or that hall of demowas that we took a baseline reading,
so just someone chilling with the capon and just chill in there and just

(24:56):
measure it first period of time.Then we obviously had to use the self
owner or whatever it was, andthen we used that the area's product.
When we saw people improve our baselinewas really exciting and it made sense because
we were in a studio and inthat studio, we had we had lights,
we had multiple cameras. His EEGmachine is running off of two power
supplies. I mean it was likewe had and we were in a studio

(25:19):
which is like brick walls and likea sound stage and things like that,
outdated technologies and probably horrible wiring andthings like that. So um so yeah,
So when we approve our baseline,that was really exciting to see and
it was really cool to see people'sthe subject's reaction to it as well.

(25:40):
So like that video is I thinkalmost three million views now on YouTube,
and it's the backstory that to meis so funny because we, like I
said, I just met him.We didn't even know what he looked like.
And he shows up, he's likethis rock star. He was he
was an actually gem of a humanum. But we're like, we don't
know what's going to happen, butwe know the product works. The reason

(26:02):
we go back to I like thatis because it shows the effects of MS
on the brain, and then italso demonstrated the effective of the product.
So we always look at this assaying we aren't spending enough dollars in marketing
to convince the naysayers that ems areharmful. I'm not spending enough money right

(26:23):
now to change anyone's mind, andI'm not sure that we ever will probably
want to do that. We wantto be there when people do change their
minds, but that's a lot ofenergy to go try to change people's minds.
But the people that are like opento the conversation are already like,
hey, I'm already concerned. Thenthat's who we're speaking to, really,

(26:44):
And then then if you can't havethat conversation first, which is I actually
think that EMS may be harmful,then there's no point even talking about the
product, right right, So that'swhere I liked about that that demo was
showed the effects of the harm ofem but then it also shows the effectives
of the product, you know,So that's why we like that that visual
Yeah, a lot of people needthat visual representation of how this is directly

(27:08):
affecting, right because with something likeEMPs, like they're invisible, yea,
you can't see it. So it'sI understand how people can be skeptical.
I was for a long time untilI like saw some of the studies and
it's like, Wow, this isnot just woo woo. Yeah, like
this is legitimate documented, like thisdamages your body, and so seeing that
visual especially in the brain, ourmost important organ with like a wake up

(27:33):
call for a lot of people.One of my favorite ways to protect myself
from MPs is swimming in the ocean, and even when I can, I'm
still protected with my aristech life tuneflex. It protects me from the oxidative
stress caused by electromagnetic radiation that cancause things like headaches, fatigue, and
trouble sleeping. To get yours atto aristech dot com, use good,

(27:56):
Captain Morgan. That's aristech dot com. Use good, Captain Morgan. Right
back to the show with the cellphones, like the regulation on the cellphone
or the tests that they run forEMFs. I think it's like a few
centimeters away from the body. Butwhen people are on a call, they

(28:18):
don't hold their cell phone out here, like it's right up against your brain.
Yeah right, same thing when it'sin the pocket, like it's it's
touching our skin. Yeah right.So why do you think that it's not
so mainstream yet, Like why doyou think these other countries are way ahead
of the United States. Yeah,I think the United States we're better marketers.

(28:42):
I think we're better brand builders.And that's not a negative thing on
the other Country's just that you cometo America and we're capitalists. And I
think anywhere that you see an asymmetryof dollars being spent on marketing, you're
probably gonna have a little bit ofa problem. And so when you rewind

(29:02):
back to let's say, when cellphones are starting to come on the scene,
and then you had this group ofEMF people saying, hey, there
might be a problem here, youhave a group of people that are unorganized,
that don't actually know but kind ofno, don't have funding against brands
some of the biggest brands on theplanet, maybe the biggest brands on the

(29:22):
planet, that are organized, thathave money, that are communicating a message
that nobody wants to ignore because nobodywants to not have an iPhone, especially
by the time iPhone three came outand you had a camera and you're now
at your point, you're getting readyyour iPod, and like nobody wanted to
have that conversation. So you havea extremely organized group of people here with

(29:42):
huge money, and then an unorganizedgroup of people here with no money.
And so you have this asymmetry,and I think we're still dealing with that.
I think, you know, decadeslater, we're still have an asymmetry.
We have more desire to have thistechnology and products than we ever have,
and it's only growing. I mean, everything's connected again, I'm talking

(30:04):
about let's say early two thousands whennothing was connected and virtually everything is connected
yea, And so who wants togo back, so of course where it's
going to be hard conversation, andso I think that's why now I think
you have more people. It's interestingbecause when you you can actually look at

(30:26):
some of our customer base, there'sdefinitely like, let's say, a group
of people that are like, onthe conspiracy theory side that are have been
i would say, head of thecurve for a long time, but more
so because there for other reasons.And then you have people that, say,
on the opposite side, that aremore wellness based and just thinking,
okay, cell phones in general arebad because the alerts because of social media,

(30:51):
and also, by the way,there's this EMF thing that might be
a problem too, and so likecompletely polar ends of thought, but both
are arriving at the same conclusion,which are we should maybe pay attention to
this, and it's it's just growing. Those polar ends are growing that it's
now moving I would say more center. And I still think there's a lack
of organization on and a lack offunding on actually fueling that conversation, because

(31:15):
as you know, there's twenty thirtythousand studies that have been done that have
been submitted to the World Health Organization. So same as you want about the
World Health Organization, you could blamethem and say why aren't you at least
putting this out there because you committedto doing it ten twenty years ago and
you haven't done it yet. Youhave it all, but it's not out
there. But the bottom line isjust thirty thousand studies so and none of

(31:40):
them are pointing to saying hey,this is super like we're completely fine,
Like no one's saying that is whatever. There's not one study that says conclusively
we're safe, yes, just sameway that you really study that says conclusively
this is going to cause harm becausethey can't. Science doesn't work that waere
where you can say that, Andif you talk to any scientists, they
will pretty much never say with certaintythat something is anything, and so it

(32:04):
always ends with more research needs tobe done, more science things to be
done. So even those thirty thousandstudies, pretty much all of them will
say more research needs to be done. So people take that it's like,
oh, not not convinced. Well, on the other hand, too,
it's like none of them say it'ssafe either, right, So I think
that's why I think there's a lackof reversation. I think there's an asymmetry
in dollars being spent. And whenyou look at the studies that I would

(32:27):
say are maybe saying it's safe,you got to look at who's where,
how those were funded, Why whydoes this even exist? And a lot
of times it is a little bitto feed and particular agenda. And I'm
not saying that it's like this isconspiracy. I'm saying this is a science
fact. When you look at who'sfunding studies, and sometimes these these groups
so badly want to do studies,maybe it's not this particular study, and

(32:51):
maybe they're trading like, hey,we'll do this study because we're really this
study, but we need you tofund it, so we'll do this one
that you like, there's a gametwo studies that's out there that is not
what the consumers want to think about. It's not necessarily conspiracy, that's just
a fact. That's like, lookat who's funding them, and all them
out to disclosed who's funding them,so you can pay attention to that.
And I think hubroom does a goodjob of that too, and even Tim

(33:12):
Ferris where they actually say talk abouthow what good science is and Tim Harris
always quotes a book about that herefers people to about understanding how to read
science. And I think it's it'sstarts with who's funding it. Yeah,
and so it goes back to mypoint of like the asymmetry and dollars being
spent on marketing as well as theresearch is That's why it's not i would

(33:36):
say, in culture. And whenyou look elsewhere in the other countries,
you don't see the investment in thesame way. And it's it's probably very
little investment in either way because you'restill looking at the US in a lot
of ways. You know, mostpeople most of these other countries are looking
at the US from a brand standpoint, product standpoint, but not with the
same like I would say, passionthat we do in the U. It's

(33:59):
just it's just a different experience.So so yeah, so that's that's kind
of why I think that I dothink it's worth mentioning though, Like I'm
I mentioned this earlier, like I'mactually all for, like, hey,
let's push forward and keep innovating,because the innovation isn't a lot of good,
but let's also be accountable for what'soccurring and let's continue to innovate that

(34:23):
direction too to keep people safe.So I wouldn't want to wait for some
sort of regulation to say, itwould just taken decades for us to get
a cell phone if we had towait for regulation on EMF. And so
I support the innovation, but Ialso support the accountability and say we've created
a problem, let's do something aboutit. And I think that's the part
that's missing right now, because we'vecreated a solution that could easily be integrated

(34:46):
into a cell phone, a WiFi router that would solve the problem,
you know. Or I'm sure thatthese companies could probably do more to just
mitigate how much emf's being omitted anyways, but they don't need to, so
what's what's the point. So thereare solutions out there, and I just
think they just need to be heldaccountable now, agreed. I think another
problem with the United States is ingeneral, we're not too worried about health.

(35:09):
Yea like this is a twenty eighteenstatistic before the plandemic, seventy three
percent of Americans are either overweight orobese twenty eighteen. And then of course
we had the locks downs where everybodydecided to be victims and stay inside and
show their faceful of food and watchNetflix and not exercise. So I guarantee

(35:34):
the numbers higher than that. Now. Most people are stressed out, anxious,
depressed, So we're not too worriedabout health. So even if or
even when these studies do come outand talking about the harmful effects of EMPs,
it's like, Oh, I'd ratherhave my phone because it's convenience.
And again not saying that you can'thave your phone. I obviously have a

(35:57):
self, but I know how tomitigate some of the X. Do you
suffer with stress, anxiety, troublesleeping? If so, you could be
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Most supplement brands have used cheap,low quality ingredients at ineffective doses.
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(36:22):
That's why I recommend magnesium breakthrough fromBioptimizers. You mentioned some research on bees.
What is that talk to us about? Yeah, so actually right now,
we about a year ago we kickedoff like a what we just call
an observational study in Canada with withthe largest kind of beekeeper organization. There's

(36:45):
thousands of beekeepers participate in this organization, and I think we shipped out like
five hundred different products to beekeepers allaround Canada and can We already have some
science that we've done from years agoaround bees. And look, we know
bees have issues with environmental stressors,all sorts of them, from from you

(37:09):
herbicides to uh. EMF is kindof one of those. And so we
so our studies suggest that UM,and these are these are like real studies,
These aren't us, These are workingwith with other people, and these
are pretty old studies with are someof our older technology. UM suggests that

(37:29):
there's a there's a basically, whenthe bees leaving to go do his job,
he gets disoriented and scrambled and becauseof EMFs and a lot of times
what you see is near power linesor these these these antennas or even now
homes where they're just basically producing thesechaotic fields of energy that are scrambling their

(37:52):
own systems to be able to dotheir jobs. And that's when they leave
the hive, when they're in thehive, because every bee has a job
and a role, and it's weakeningthese hives. And so we just did
this one of the studies that I'mexcited about, and I call it observational
field study because we set it upin a way, did say, Okay,
beekeepers observe their hives pretty regularly,and they're looking at everything from like

(38:15):
the help of the hive, thestrength of the hive, the yield of
you know, the product being producedfrom the hive. They're measuring everything and
so they're super sensitive to what's happening. So what we want to do is
like, okay, let's start withlike okay, let's get some data back
what did you or what did yousee? And then from there we want
to construct a more controlled test.So we're about to ear into this field

(38:36):
study and we're now collecting all thisdata and the results are pretty incredible,
Like the again, you think ofCanada, it's frozen and covered in snow
most of the year. We havea video that was sent to us by
one of the beekeepers where every oneof her hives was still alive. And
they usually lose fifty percent or moreof their hives, and so she's literally
digging these hives out like ten feetof snow. She's digging out, cracking

(38:58):
of open It's just a thriving hip. And their minds are blown because every
year they're replacing their hives and theyhave all these hives that are thriving,
so they're super stoked. We're alsogetting a lot of feedback on there's a
particular might that like infiltrates these hivesand just basically takes over and makes weakens
them, sickens them, and thenthey eventually die out right. And that's
just part of what being b keeperis is just you know, does the

(39:21):
hive stay around? If it doesn't, what happened to it? And then
you just keep repeating the cycle andyou try to let me some them,
but what's happening is the strength ofthe hive. And again this is where
we want to now test and say, Okay, what's causing it is it?
Are they healthier, are they doingtheir jobs better? Are they reproducing
at a higher rate. We wantto really get to get in to understand
that. But what we do knowis from our previous studies is their ability

(39:45):
to do their jobs is improved withinthe absence of EMF interference. So that's
what we do know, and we'reseeing a play out again, and their
immunity is better, their reproductions arebetter, there yield is better, their
strength and survival rates are higher.So that's what we're seeing play out right
now with these beekeepers in Canada.So we're looking forward to kind of constructing

(40:07):
a more controlled, you know,study after we can wrap this one up
and get a good kind of recapput out there. But that's an exciting
one and that's just kind of onefield of that we're interested in pursuing.
But bees is one that I thinkis is just easy to overlook because we
don't think about it. Right,most people don't think about the bees.
They obviously play a critical role ineverything. So this is one of those

(40:30):
things that we don't realize we've interferedwith because we again it's invisible, we
don't see it and we don't seethe bees. It's now these two things
that we don't see but we dependon, and it's so we're excited about
that as a potential field for us. That's super exciting because bees are awesome.
Yeah, these are really great beproducts or some of the healthiest products
that that you can consume. Okay, so all of that being said,

(40:55):
we talked about some of the studiessome of the harmful effects of MPs.
How can we protect or solve fromemails? Yeah, I mean I'll started
using our product. We can talkabout how the product works. I Mean,
there's some basic stuff that I thinka lot of people know and this
isn't gonna be new information. Ithink they their ways to just control your
exposure within your home, shutting thingsoff, shutting Wi Fi off when especially

(41:15):
at sleep, when you're sleeping.This is something you'll see a lot of
athletes talk about too, of thatthey know it when they're looking at getting
these incremental like oh yeah, likewhen I go to the gym, I'm
looking for these massive gains. Whenyou're a tuned athlete, you're like you're
looking for tiny little edges. You'retalking like, you know, fractions of
a of a of a benefit.But this is one of those areas you

(41:37):
here a lot of athletes have foundon their own of removing any let's say
Wi Fi cellular stuff out of theroom, obviously darkening the room a lot,
control and temperture all those things playinto it. But killing WiFi,
I think is a big one whenyou don't need it, and it's a
really hard one, you know.I recommend putting things on timers if you
you know so just shuts off onit because you're not going to remember.

(41:59):
And I think that's one. Ithink the other one is is obviously being
wherever your cell phone is, andyou know, trying to use hands free
is when possible, like speaker phoneor a wired you know connection when possible.
And I think as a few there'ssome great blocking technology. I wish
I wish I knew it more.I'm actually a fan of the blocking technology

(42:22):
world because they're spreading the message,they're creating awareness, and I think anyone
that's on that journey with us deservessome credit. The tricky thing I think
with blocking technology is it's not supersustainable, like it's hard, like it's
expensive. If you want to becovered head and tow all the time,
Like it's just not realistic. Especiallyeven in your home. You kind of

(42:46):
can control the environment, but ifyou really think about, it's actually still
really hard in your home because everything'sgetting connected, like your air conditioners connected,
your thermostat, your your meter outside, I mean everything is, and
then what's going on in your neighbor'shouse above you or whatever, Like it's
just so hard. So imagine whenyou go out now and you have no
control over the ELP. Like,So blocking to me is like I support

(43:07):
the mission, but I think it'sit's a difficult one. It's not saying,
but I do think there's like,especially for pregnant women, the blankets
at Shield, there's the bands thatyou can wear. I mean, I
would probably recommend that for everybody,regardless of what other products you're using as
well, just because of the sensitivityof what we're talking about. So the

(43:28):
other thing I would say the blockingis it's really interesting because you can create
a negative effect too, because youcan trap emaps as well. And I
think that's something that I just saidI don't understand well enough, but I
do know even if you look atthe again the iPhones, there are terms
and conditions. It says like,hey, if you're using specifically a metal
case, it's it's definitely gonna throwoff are what we just told you,

(43:51):
right, Like, we meet thesestandards, but if you use an external
case, we no longer can saywe meet these standards, right. And
so that's something that I think alot about. Two. The blocking stuff
is like, it's actually pretty tricky, and I know there's some of them
that have because what you're doing isyou're actually creating a wall. Essentially that's
either keeping it out, but youalso say it's keeping it in. And
so I think that's to me onthe on the blocking side is a tricky

(44:15):
conversation. But I would still say, like for pregnant women, I would
definitely probably look at some of thosethings. And then I think limiting your
overall exposure, like how long isimportant too. And then there are some
studies that suggest you know it isyou know, there aren't really any amount

(44:36):
of time. I mentioned the Humberone. He said, it turns out
that didn't matter how long you havethe phone in your pocket. You had
you had a response to it.Um, there are some that suggests it
needs to be five minutes, tenminutes, whatever it was. I just
think limiting your exposure is going tobe healthy. Specifically, I think the
phone to the head. I alsoI think the earbuds, air pods.
Yeah, the air pods in particular, Like we get a lot of questions

(45:00):
about EMF readers because our product doesn'tblock or interfere with the transmission of information
or data, so you actually canstill get on RF reading on the meters.
If you look at air pods,they have a really high reading,
like they they're kind of off thecharts, and some especially when they're in
the case and they're charging, theyreally light up. And so that was

(45:22):
a real question mark for me.Like I would say, I've definitely been
guilty of being an air pod useruntil the battery died and I'm like that
stuck. That was like four months. These are like disposable and they're expensive,
so I was kind of out tobegin with. But the number of
things that we get from hearing fromcustomers about headaches, pain in the ear,
the proximity into your brain and likethe drug into it, Yeah,

(45:45):
right, is pretty crazy. Yeah, and I appreciated. Again, I
would reference Huberman because he just talkedabout this like within the last few weeks,
he's like, he's not he isn'tusing them anymore because he's like the
studies are just like it's too riskyand and it's a direct like you've penetrated
the skull line in the direct line. And so I, like I said,

(46:10):
I would probably eliminate those take outthe probably nobody nobody wants to say
that because they're super convenient. Yeah, like they're fantastic product. I think
it's the best product Apple's made along time. But from a convenient from
a convenient standpoint, Yeah, Ihad some and I gave them away to
somebody at Christmas because yeah, I'mnot going to use these, Yeah,

(46:30):
for that exact reason, Like,yeah, yeah, they could be convenient,
but the pro con to the healthrisk, it's just it doesn't make
sense to Yeah, yeah, arethere any other ways? I think?
I think your diet in nutrition Ithink is also important. I think they
again, the harder you can makeyourself to resist of any sort of you
know, environmental stressor whether that's youknow, getting sick or you know,

(46:53):
pollution or whatever. I think allthat supportant Like is it. I look
at EMF protection as part of anoverall well in the Stack. I would
put it as a foundational piece,though where I would say most people aren't
I would say have that awareness towhere em fits into it. But I
definitely think it's a foundational piece.There's a been a lot of work done
around immunity and specifically how emf inthe correlation to poor immunity, and the

(47:19):
challenge that people have is they justdon't have an acute response to the presence
of the cell phone. They justdon't know that it's affecting them. And
really there's no unless they have MSyeah, ehssitivity yeah, or they have
other let's say neurodegenerative diseases, likelike people have had Lyme disease or things
like that. We we hear alot about it, and they're just incredibly
sensitive and to all sorts of thesestressors. So yeah, I look at

(47:45):
the overallhell in the stack and Ithink it's a foundational piece and that work
that's been done, you know,around immunity. It was kind of met
with the timing of it was prettybad because it was kind of met with
COVID at the same time, andpeople kind of claiming can spiracy in five
G towers or created COVID and thingslike that. Yeah, that was really
the whole point of it. Wasreally missed on the fact that, you

(48:07):
know, what we're saying is theexposure, the long term exposure to EMFs
weakens your your body systems, oneof them being immunity. And I think
that's again it's just overlooked. SoI look at em protection and awareness as
it just part of your wellness stack, and I think it's a foundational piece.

(48:27):
Yeah, agreed. I'll give afew more things that I personally do
to reduce em exposure. Number one, I keep my phone on airplane mode
most of the time unless I'm usingit, like that's just the default state,
so that lowers it a little bit. Ideally it's off because that almost
completely turns it off. I alsoground as much as possible. Yeah.

(48:50):
Yeah, and then antioxidants as well, because again ms increase oxidative stress,
So the more antioxidants you can havein your body to combat those free radicals
better if you're going to be aswell as magnesium Magnesium roll in offsetting the
oxidative stress of of EMPs as well. So that's that's a pretty good overview
of how to protect ourself from MPs. We we covered shutting off the Wi

(49:13):
Fi router, minimizing exposure, UM, your diet plays, rolling at high
endioxidants, keeping your phone in anairplane mode, grounding magnesium, and a
super simple way that we're going todive into now is aries so to us
about how this product works. Yeah, the uh so, First of all,
the product and the technology have beenaround for a really long time.

(49:35):
It's really only been in the consumerspace now for just a handful of years.
I think the company went public inlate twenty nineteen. And even after
you know your you go public andyou start selling a product, it doesn't
mean that people are buying your product, right, It's taken some time to
get like to actually get it intoconsumers hands. And I would say,
really the tipping point came last year. And like I said, when when

(49:59):
my team came on. UM.We also work very close with bainer Media
as our as our growth agency.Yeah, and I actually gave him one
of the one of the products whenI first interviewed him. Yeah, that's
cool, that's cool. Now he'she's been Yeah, we've had some conversations,
but I would say Bainter Media inparticular, I've worked them in the

(50:20):
past within in other projects, andwe have a very similar way of approaching
growth marketing and and I just alignedvery well with how they're very content focused
content first, you know, that'skind of my approach as well. And
obviously that's the whole other topic ason growth marketing. But so we worked
with them, we brought them on. We still took some time to kay,

(50:44):
let's get the content, let's getthe story right, and we didn't
quite know what the right way toconnect with people was and also who was
that person we're connecting with to reallycome up with a gay who are who
are the different personas that and what'sthe right story right, So we spent
a lot of time on that.But one we rolled that out, we
had we had a fantastic year lastyear. We will starting the product out
there and um but going back theproducts we're on for a long time,

(51:07):
probably close to twenty years now.The technology itself not in the consumer format.
It was actually originally developed for militaryapplication, and so the original objective
was to create a solution specifically forthose those trailers, the remote I'm trying
to remember what you would call it, like remote missile stations, like little

(51:29):
trailers and they have all the satellitesover them and they're they're out in the
middle of the desert and these littleremote operating vessels and you have this room
full of people and this trailer coveredin satellites. And what was happening is
they they they identified that the staffwas getting sick. They were not finishing
the workday, and it well that'sjust military in general. We just don't

(51:52):
like working. Yeah. Well,I would say, like the the the
objective was we need to do somethingabout the MF exposure, and but we
can't interfere with the communication because theseare these communication you know, that's what
they're there for, right, andso we couldn't they couldn't interfere with it.
So, uh, that's what AREASwas created for. It was to

(52:13):
to prevent the negative effects of longterm exposure, um while not interfering with
these signals, which is why ourproduct still like works, uh while your
cell phone still works, so they'reboth working and it's not blocked me.
Yeah. So what it is isat the core of it is a microprocessor.
It's a passive microprocessor. And whatthat means is there's no power source

(52:36):
to it. Uh, like externalpower. Yep. That's actually uh.
If you and if you hold itup and you can kind of move around,
you actually can see all these differentcircles and those are very very fine
etchings into him. Uh, andthere's I think we're there's probably two places
in the world that can actually dothat fine of etching. And it's a

(53:01):
real challenge to get that microprocessor madebecause in order to be effective against the
millimeter wave from the five g's andthe new technologies and thing like that,
you have to really create these groovesthat are etched into that processors super super
fine and deep, and it's justsuper it's just difficult to do. And

(53:22):
so what it does is there's noexternal power source as I mentioned, But
what it is doing is it's collectingthe energy and the radiation from these external
fields that we talked about before,these electromagnet radiation, and that's what you
see. The goal part of thatis a conductive material and the shape it
has meaning in it's actually in morecircles and like a lattice work that actually

(53:46):
captures the energy funnel with the processor, and the processor then based upon the
angle of those etchings, creates thiscounterfield and It works very similar to what
I would say the best way Idescribed as noise canceling headphones or noise canceling
is actually setting out a wave andit's meeting the incoming wave and it cancels
it out. That's how noise cancelingheads bones work. It's essentially the same

(54:06):
here. And what it does isit creates. It takes this incoherent chaotic
field and makes it match your biology, your biological field. And there's a
there's a like this goes back decadesto inferior science that we have now.
But when they were trying to comeup with okay, how do we what
are the angles? What's the mathto create that counterfield? They actually took

(54:28):
like a human cell and sliced itand sliced and slight these microscopic layers to
come up with the patterns that areetched into that. And that's the original
genesis of that was actually looking atthe human cell to determine what are the
angles that need to be created tocreate this counterfield? Is this like sacred
geometry? Are you familiar with that? I am a little bit without I

(54:51):
can't say for sure. I wouldI would say that the answer would be
yes. And the reason why Isays it because they use different words than
that in the then science. Sure, but I'm pretty confident it's the same
thing, Okay, because I know, I know some of my friends who
are in the holistic space have EMAFprotection that is just sacred geometry, and

(55:12):
they say it acts similar to that, like it, yeah, because counterfeit
harmonized yea, yeah, yeah,exactly, yeah, and that's essentially what
it does. I would say,where the we just put out a peer
reviewed study. I just had apress release on it, and again as
a public company, at the pressrelease, everything as a study is a
really important study to us because itwas specifically about the function of the technology,

(55:37):
and it was peer reviewed and published, and so in the scientific community
you have these different standards of qualityof research, and that's gold standard.
Yeah, and that's gold standards.So if you can have some peer reviewed,
that's great, but then have itpublished as well, and then even
further the our team actually presented thefindings at the I forget the name of

(55:59):
it, the International Congress of CommunicationTechnology, I think is what it is.
As they presented the findings there andbasically what that paper was and what
the findings were was essentially I justdescribed to you was the ability to to
modulate and control external electromagtic field ina in a tunable way, meaning a

(56:20):
tunable way of meaning we can wecould change the shape of that processor and
actually then tune that wave how wewant. And so the other thing you're
gonna see too is well, wehave about twenty five patterns right now,
and we have a new we havewe have a new one that is kind
of already out in the in thepublic domain, and we haven't fully like

(56:42):
press released this yet. But thenew pattern is on the function of what
the product does. So the abilityto control and modulate external electromagtic radiation and
in that pattern comes on the heelsof this pure viewed study and so they're
they're connected in that way. Sowe're super stoked on that because you know,
strengthen our IP as as a publiccompany or as a consumer product is

(57:06):
really important to us. But thenalso just furthering our science is just this
is such this company and the productis so rooted in science where others are
not. Let's just say that,yes, and I mentioned before, there
are a lot of bad players outthere that are that are preying on fear
and trends and things like that,and we stay far away from that and
focus on science. And we havea team that's just constantly researching, testing

(57:34):
new ways to test the product.So, yeah, that's a little about
the product. Hopefully the answers.Yeah, this is great because I get
so many questions on like, howthe heck does this work? Right?
And that was actually one of thethings, one of the primary things that
stood out to me about areas whenyou guys reached out to me, because
I've got a bunch of EMF protectioncompanies that reach out to me, and

(57:55):
You're right, a lot of themdon't have the science to back it up.
And when I ask how does itwork, it just like they try
to explain something and to me,it just doesn't really make sense. And
I know, Areas, it waslike millions of dollars invested into this science.
You mentioned how twenty five patterns,Yeah, twenty five patents and well
over ten million invested in the inthe research in that and we had two

(58:19):
million just before we went public thatwe had to go and do more research
to satisfy the regulators and things likethat. One thing I would mention though
that also thinks kind of a uniqueanecdote is that lattice work that actually kind
of captures and funnels the energy isactually based on Nicola Tesla's designs. Wow,
and he had a vision that hecould harness the Earth's electromatic field and

(58:44):
actually provide electricity to everybody. Andso I think there's a tower. I
think it's in New Jersey. There'sactually a replica in Texas, these giant
tower that's essentially the same types ofshapes and lattice work that's supposedly, you
know, was designed to capture theEarth's energy. And so it's a very
similar principle. And I would sayall the science that's come after that has
basically followed that initial path of whathe was creating in his vision for that.

(59:07):
So we are the first ones tocome up with that ability to capture
electromatic radiation or this energy, thissectunal radiation. We are the first ones.
But the way that we've applied itand like it's now powering this this
processor that then creates this counter fieldis really cool. We have a I'm
hoping that future versions of this productsometime I'm pushing for right now is,

(59:31):
and we've done it in a laboratory. But the ability to take that product
and then also power like an LEDor something to show that it's working.
Wow, so you can actually there'senough energy being captured to be able to
then create enough juice to then powersome sort of indicator. So my hope
is in future iteration of this product, I to figure out how to package

(59:52):
that all up into a consumer product. But well that'd be sweet of like,
yeah, yeah, to be solike an iron Man all of a
sudden, but yes. But Ithink one challenge that we have with people
is like our products are are Wetry to make them affordable, but they
are. So we're talking about microprocessor, which is like today's gold, and

(01:00:15):
then you buy it. You spendthis money and you get it and you're
like okay, now what right?It doesn't do anything that you can actually
feel, see or here or whatever, like it just now just sits there
and you just hope that it's working. So something like that that just gives
this idea that Okay, now I'mprotected or like hey, there's definitely a
presence of BMF here because now lightingup Yeah yes, yeah, I'll say

(01:00:38):
a personal experience that I've that Icorrelate to arias, and this relates to
the military as well. I hadno idea of EMFs when I was in
the military, and I started todevelop tonitis, and I correlated that with
being a machine gunner, like justhaving a machine gun next to my ear,

(01:01:00):
which I'm sure it's partly some ofthat, right, Like there's definitely
damage he no, like it's ohman, one time I shot it with
no ear plugs in. Yeah,that was Yeah, that was a lot
of ringing. Took a while toget my hearing back, but yeah.
So I developed tonitis in the MarineCorps. Even when I got out of

(01:01:22):
the Marine Corps, I still hadtonitis. So I thought that it was
correlated to the machine gun. Butthen I had stopped shooting and I was
still experiencing this tonitus, which isringing in the ears. And then it
wasn't until after I got eries productsthat that started to go away. It's
not completely gone now, but it'sdramatically reduced. So that's one noticeable difference

(01:01:45):
that I've experienced also when traveling.Like when traveling, I've noticed a dramatic
reduction in stress and inflammation, especiallyon long flights. So that's something noticeable
that I've personally seen. So I'lltell you an interesting a recent thing that
has come up now a few timeswith customers. We always hear the great

(01:02:07):
stories. We've recently had a fewcustomers that said, hey, we got
your product and it makes us feelsick. And I'm like, this is
kind of crazy. And so I'mtalking to Dmitri about this. I'm like,
what's going on here. He's like, oh yeah, He's like,
no, that's actually a common thing. And he said, it's because your

(01:02:30):
body is so out of tune withfrom external radiation that you've actually started to
adjust to that external chaotic wave.And so what happens is when you now
are let's say tuned, like you'veretuned that it actually makes you feel off.
And it made a lot of sense. But what I like about that
is it's a it's not a storyto say, hey, the product is

(01:02:52):
working. It's like but it stillis that makes sense, Like it's still
saying there's something happening to me,and people like I don't like the way
this makes me feel. Right.Well, it's like when when people detox,
like you're you're normalizing the toxins inyour body, like you're gonna feel
worse before you get better. SoI imagine it's that's actually a better way
to say it than I did.But that's exactly what's happening, is their

(01:03:14):
their bodies changing and they're feeling itand it doesn't feel good. That's That's
the topic that I talk about alot is a lot of people don't know
how good they could feel. Likethey're just in this constant state of stress,
inflammation, this ease, right,they're out of ease, so they

(01:03:34):
just think that that's normal. Yeah, especially because everybody around them is also
stressed out, inflamed, sick,so they just think, oh, this
is this is normal. Yeah,and then they start to get healthier and
then they're like, holy shit,like I can feel so much better.
Yeah. Yeah, all right,let's talk about some of the different products.
So this one I've got on rightnow is the flex which is new.

(01:03:57):
You also make a sticker that cango anywhere, but I put it
on the back of my phone onmy computer. Talk to us about the
different range of products and what they'reused for. Yeah, I mean it
maybe looks complicated when you hit thewebsite. There's by products and it's actually
pretty simple. You've got your reallyyour personal protection, and then you have
your area protection. Personal being thewe talk about personal. It just basically

(01:04:20):
is protecting in a smaller area.And that's because the processor smaller and the
antenna is smaller, and so theproduct that goes onto your phone. Though
you mentioned the sticker, it's actuallypretty small, maybe the size of a
dime with maybe a slight little youknow, bubble on it. It's not
huge. And that one because it'sso close to the source of energy,

(01:04:43):
being your phone or let's say yourWi Fi or a baby monitor or wherever
you put it, it doesn't needto be bigger, and so it can
get you can get it. Wecan get away with a smaller processor,
smaller antenna because it doesn't really needit that big of an antenna because it's
so close to the source, andthat you know, let's say a range
that's comfortable for a person and canhandle you know, most situation that you're

(01:05:06):
in with your phone, like meaningexternal fields. If I remember, it's
about six feet of protection roughly,Yeah, it's probably a little bit larger
than that. I would say probablylet's call it eight to ten. But
it also depends on the strength ofthe signal, and ironically, the stronger
the signal, better our product works. Okay, So I mean like,

(01:05:26):
the stronger the MF, the betterthe product works because the more counter field
it's creating, because because it's sourceof energy is actually that chaotic energy,
okay, and that and so themore of that, the better it performs.
So if when you develop the LEDlight, yeah, if it's super
bright, you're like, oh,yeah, yeah, exactly, that's exactly

(01:05:48):
right, and so um so that'skind of we call out the one,
and I would say ninety percent ofeveryone that has our product probably starts there
because it makes the most sense.It's so simple, it's so simple,
you put it on, you forgetabout it. Then we have the product
called the GO, which is asmaller version of that one. And the
difference between that one and the GOis I should have brought some with me

(01:06:10):
that was yeah, yeah, yeah, this is the yeah. And what
I like about that one is exactlythis situation. It's on your keys and
you just kind of forget it,right, Yeah, And that one has
two two processes, which is thesame processor that's in the one that the
sticker one, but that has twoof them and has a larger antenna,

(01:06:30):
so it's a larger coverage area.And this was originally actually created for pets,
so the size of it was convenientto put on a dog collar or
a cat and cats and dogs arevery similar to like small children is they're
actually very susceptible to the external fieldsbecause they just aren't as hardy as adults
are. They don't have the mass, they don't have the like children children

(01:06:56):
developing over years and so until they'refully developed, they're very, very susceptible
to all sorts of environmental stressors andincluding em That's something we didn't get into,
but I would like to mention hereis that children especially are very highly
sensitive to yeah, especially in thebrain. In the brain. Yeah,
so EMFs hormone production. No,also, because that's what's going haywire to

(01:07:20):
begin with. And now you're takinga hay wire system as you're you know,
growing and developing, and you're makingit more haywire. Yeah you know.
But yeah, so it's really developedfor pets. It's convenient, it's
small, it's durable, it's waterproof, you know, you can it's not
going to break. And then youmove up to the Flex. The Flex
is a new product that we justlaunched last year. And the reason why
we've created that product is it's andwe call the Flex is it starts to

(01:07:44):
strat out that line between personal andarea protection. So it's better for travel,
it's better for the airplane, it'sbetter for let's say the office where
you have a lot more stuff goingon there than you would in your own
home. I like where in thisbecause I feel like I'm protecting everybody else
around. Yeah. Yeah, Andnow it has two processors too, or
sorry, one process but it's thelarger processor than the other two that we
just mentioned. And then he startsto moving into area protection, which we

(01:08:08):
have the zone in the zone max. Yeah, it fits into the wallet,
um, super slim. So it'smy wallet. Oh nice. And
then inside of it, if Ican get it out because it's been home
in there for a very long time. Is this one? So this one
is two processors and you know,a larger antenna, and so now you're

(01:08:32):
getting to that more area protection.I don't ever have things on my phone
like I don't put I don't puta case on it or whatever, and
so I tend to use this onea lot. And I actually have one
that sticks to the back of myphone too, like in the Apple wallet
and and so I have one thatgoes in there too. So I pretty
much have this one or that onme at all times. So that's kind

(01:08:55):
of how I how I roll,and then on all my bags whatever I
have. You know, these otherones clipped on, um, but this
these small ones that clip I likefor kids because you just clipped on their
backpack. Like they don't even thinkabout it, right, You try to
get to put something on a teenager'sphone, Yeah, that's gonna that's gonna
create at tension that they don't wantstupid, Yeah, exactly what is that?
Now? I was gonna ask meabout this, you know. So

(01:09:18):
I we like that one for thatreason too. He's just just discreet.
You put it on there, andmost people were I think it's really cool
looking and they ask questions about it. Yeah, like even if this did
nothing, like, it's just acool necklace, you know. Yeah.
No, I was actually I wasin Savannah at this coffee shops man in
Georgia, and this barista dude's like, that's really cool. So I try
to explain to him, and Savannahis known for ghosts and being haunted,

(01:09:40):
and so I say the word EMFand he goes to I'm a ghost hunter
using an EMF reader, and I'mlike, not quite, but anyways,
I might here email me and I'llsend you one. So he emails me,
but he sends this whole thing oflike how cool it was and like
the designs, and and now everyoneasks him about this product that I sent
it them and and but yeah,it's a conversation because almost everybody asks about

(01:10:03):
it and they think it's designed,like if it was like a like I
don't know, like it's art,and I guess it kind of is,
but it's art with function. Let'ssay that sacred drum, yeah, yeah,
and then the zone max is there, yeah, no one has three
processors. And you know, it'sdifficult to talk about the area of protection

(01:10:27):
because if you want to say,hey, I would live in a two
hunter score Foods apartment and you wantto buy this, it would work,
But then you got to think aboutwalls, right, so we talk about
like line of sight. Yeah,and so if you live in a big
home, we definitely recommend multiple toput them in the rooms, especially where
you're sleeping. Or near the sourceof let's say Wi Fi or smart meter
or things like that. Yeah.Um, you mentioned tips too, and

(01:10:49):
I just said smart reader. Inmost places, if you have a smart
meter in your house, which bythe way, I have a really high
amount of EMF production, in mostplaces, you can actually have them remove
it or opt out of it.I think that's important for people to know
because they don't know that they havethat liberty. The thing is they just
come around and install them without youknowing. Yeah. So if you go

(01:11:10):
and check and your readers different,they've installed the installed I would even asking
you. Yeah. So I thinkthat's important people to know because most people
don't know that you can opt outand you have them switch it back or
just never put it in. Yes, and that's an important one because those
are really you could you buy anMF reader and check it. You'll see
it's it throws off a lot,which brings me. So we have we

(01:11:31):
have the room protection. We callit the zone max pastory processors. It's
larger, I would say, it'syou know, it's good size. Probably
five inches by three inches is mydesk. If I was just estimating about
like a credit card and a halfyeah, Yeah, it's good size.
And that one was mentally just stayput. And you know, it's it's
more delicate if there's not like acoding around or anything like that, and

(01:11:55):
so it's a little bit more money, but it is. It is.
It would protect this whole room,right Like you could have it here,
especially next to let's say Wi Fior you know wherever it is, and
it would protect the whole room.So most people start as a progression where
they start with kind of the oneon the phone, and then they kind
of work their way up and weuh, like I said, most people

(01:12:15):
end up progressing to getting that roomin area of protection. So a couple
questions on the durability of these things. I get some questions sometimes on like
the coding, Like when I hadmine, some of this started to happen
that the coding started to wear off. Does that affect the efficacy of it?
No? No, As a matterof fact, you saw minds in

(01:12:35):
that wallet completely, you know,encased in the leather. You know.
Another anecdote or story here is wewere we were doing this brain scan test
with another scientists in Canada. Whenwe were kind of testing like hey,
let's how would we create this aswe had this guy in Canada that we
were working with and we could notget the thing to work, Like we

(01:12:56):
couldn't get the we couldn't get thereading to change, and it was just
the same. The baseline was thesame, the phone was the same,
like everyone's the same, and thecamera operator had that in his pocket and
so yeah, like like two hourslater they're like, he's like oh,
and so he removed it and everythingworked normal. But the reason why I

(01:13:17):
bring it up is because he washe was away from where they were testing.
It was in his pocket and itwas also in his wallet and it
still was effective. So as thatcode, that coding has no function,
it just protects it from the elementsessentially. Yeah, but I would say,
you know, if if you're likeme and I use the one that's
not coded, and it's in mywallet, and I would say it's been

(01:13:40):
there well over a year now.I haven't ever taken it out until today.
And I've had the one in theiPhone or the eye wallet or Apple
wallet for a really long time too. That they're pretty durable. But if
the antenna comes apart or the processorstarts to come up, that would replace
it. But the product itself,if if there was no physical damage to

(01:14:01):
it really doesn't have a lifespan.It should work forever. Okay. So
because I've got one of those thezones and one of the microprocessors is broken,
so that does diminish the range.It has two on it, so
it'll still work, but yeah,I would diminish the range mostly it would
yeah, this space that it wouldprotect. Okay. And in terms of

(01:14:24):
UM like lifespan of the product,you you mentioned that it it's stores energy.
Yes, isn't really store energy,no, but what it's doing is
it's it's it's actively capturing and convertingthe external field. Yeah, in and
out. Okay. So some peoplehave asked me if I need to like

(01:14:46):
ground this or charge it or doanything like. No, I think that's
you hear that from other products thatare out there, And again I don't
understand how that works. We're talkinglike quantum science and things like that.
I don't understand that works. Yeah. Uh, and that's definitely not this
product. This product is it's technology. Let me say that that's probably the
best way is um. It's technologythat is that is working UM and it

(01:15:12):
has it's there's no like it's sciencebased. It's in what you're talking about.
I'm not saying the quantum stuff isn'tum, but it's lesser accepted and
lesser understood, and I'm not discountingit in any way. But where we
tend to play is what we caneffectively demonstrate repeatedly, which is more of
like a scientific approach, and soour product is designed to it. Really

(01:15:38):
it's a technology. We're using aprocessor that's you know, uh, it's
passive in the way that the littlechip on your credit card is your little
chip in the credit card doesn't doanything until it's next to the credit card
machine and now it does something.This is the same thing. It's just
what it's doing is now you know, then puts out this this counterfield.
Um, I would encourage anyone,Like I said, we just put out

(01:15:59):
that that recent peer reviewed study andit's specifically about what is happening, like
what is actually going on, what'sthe function that's occurring here? And this
was peer reviewed by six doctors notpart of our company at all, but
I don't I don't even know whothey are. Um, they're all over
the world that did this, andthat did the peer review UM and then
published published it and it's essentially describingwhat the functions actually occurring in a very

(01:16:26):
scientific way. Can we link toall this stuff in the show? Yeah?
Please? So after this, we'llwe'll get a list of like the
the demo video that you guys didand these different studies that we talked about,
and we can link it in theshow notes for Yeah, that'd be
good. It'll be good. Cool. So before we start to wrap up,
UM, I'll tell people where theycan get areas and we'll go to

(01:16:47):
areastech dot com and I forget theit's like backslash Captain Morgan maybe or something.
It'll be in the show. Yeah, use code Captain Morgan for a
discount. Yeah, all right.Is there anything that I haven't asked you
that I should have or anything thatyou would like to discuss? UM?

(01:17:09):
I think that I think when itcomes to this EMF conversation, I would
encourage people to do their own research. I would encourage people to be curious,
poke around a little bit, don'ttake my word for it. And

(01:17:30):
there are some trusted individuals who've mentioneda few Tim Ferris Andrew Huberman that they
wouldn't put content out there that theyhave too much to lose. Right,
you look at me, I'm aguy selling a product, so don't believe
me. Go search for yourself anddo your own research. And I would
say I would do that on everythingthough. That's a that's just a good
rule of thumb, especially in today'sworld and coming out of something like COVID,

(01:17:50):
where you had so much information thatwas conflicting who do I trust?
Who? Who? Who did Itrust? That I no longer trut like,
yeah, our trust has eroded somuch that it's really really important for
people to just really do their ownresearch, do their own work, and
make choices, sometimes their unpopular choicesor their counterculture choices. And I think

(01:18:13):
that's just really important and realize thatwe're all in this system that is driven
by marketing. And I'll tell youone thing I struggled with as a marketer
is you realize how much influence youhave to get people to perform particular action,
right, And that has concerned medepending on what a product I'm selling.
And I can tell you with confidencethe product that we're selling now with

(01:18:34):
aries, I hope everybody buys itbecause I believe in the mission of the
company. What we're doing, andI believe in the work that I've personally
done. To say, look,I care a lot about my reputation.
I've been doing this for a longtime. And if I didn't believe what
I was reading, and I didn'tdo my own work, and I hadn't
have other people helped me with ittoo that were smarter than me, I

(01:18:56):
wouldn't be here. And so thatwas the choice that I made. And
this is a career choice for me, Like that's a big deal. And
as a public company, I'm kindof out there on a lot, right,
Like my name is assigned to everything, and that was a big deal
for me. So I made thatchoice. People say stuff to me all
the time, like, oh,that's a crazy business that you're in,
Like how did you go from hereto hear? You know? How did
you go to fashion apparel and footwearand food and bev to this? You

(01:19:20):
know? So but I did it, you know, and it was and
I'm happy for it. And youknow, I get my wife a lot
of credit for that because she's kindof always kept our household in this direction
and kept my mind open to thepossibilities. And I'm saying I'm always kind
of middle of the road with everything. I'm never gonna be passionate one way
or the other, but I'm alwaysopen to a discussion either way. And

(01:19:41):
I actually tend to like to hearboth conversations and then do my own research
right and then decide where I'm goingto be. But same time, respect
how other people might not be whereI am, and that's okay, and
I'm not going to force that onthem. And I would encourage people to
go down that same path, likedon't trust me, don't trust Taylor,
yeah, don't the marketing Yeah,I don't trust them, must sure for
sure, don't trust them. Yeah. And don't trust people that definitely tell

(01:20:04):
you one way or the other.You know, anyone that says, oh,
you're safe, you have nothing toworry about, then this person I
say, no, you're going toget cancer. I wouldn't trust either of
them. Yeah, right, Andand so that's probably one thing I think
is important to talk about too.Yes, that's I'm glad you bring that
up, because I get a lotof questions on like whether or not I
actually support areas, particularly is whatI get the question about most, and

(01:20:28):
it frustrates me a lot of thetimes. Because it's like, I'm so
genuine and like authentic and in integritywith what I promote. It's like,
of course I believe them. Idon't promote anything that I don't believe it.
But at the same time, Iunderstand where they're coming from because a
lot of other influencers and companies theydon't give a shit about the like your

(01:20:49):
personal health or whether or not theproduct works. They just want to make
money. Yeah, right, Soit absolutely makes sense. So I'm glad
we touched on that. Yeah,I was just going to say too,
Like with again, there's a lotof bad players in this space, and
there has been for a long time, and I think that's made my job
harder with the mission you know thatwe're on and my team is on of

(01:21:10):
creating awareness and creating great product thatsolves the problem. But there are a
lot of bad products out there likethat. You can't deny that. There's
class action lawsuits you know about this. These products stickers and things like that
have been on phones and and weget that's to throw in our face all
the time, and this is whywe're so like, stick to the science,
stick to the science. Don't getinto those conversations. And but also

(01:21:32):
you know, there's all sorts ofother products that there's those holistic ones you've
mentioned, you know a few,there's these more stuff that's rooted in in
science that I don't quantum, stuffthat I don't even understand, Like I
don't know if they work. Ijust stay focused on what I do know.
Like I said, we stay soa science focused. I'm not going
to say these other things don't work, because that's not my job, right.
My job is stay focused on areasand continue to push the science forward,

(01:21:56):
continue to spread the word. ButI recognize that that makes this really
muddy, right, and it's reallyhard to filter through that. Yeah,
on that note, what is itthat you're most excited about? What areas?
Um? You know, I feellike we're really early and the most
people probably don't remember this, butthere used to be a store called radio

(01:22:17):
Shack, and you'd go on aradio Shack and you'd buy components. You'd
buy capacitors and wires and you know, circuit boards and things like that.
And from a product standpoint, Ithink we're kind of like radio Shack right
now, Like we look like acomponent that belongs in something else. Potentially,
And so what I'm excited about,see, how do we go from

(01:22:39):
this radio shack type product that's rawinto the MacBook today like built in,
Yeah, it's built in today,or you know, or we've designed our
own product. Like you if youagain you go back in time and you
could go to radio shack and youcould buy a circule board. You can
turn that circule board into a computer, but that computers would be probably made

(01:22:59):
of wood and cardboard. And nowwe've got these beautiful aluminum laptops that are
like a pound, you know,Like we're so far, we've gone so
far in design, and back thencomputers weren't even accepted. Like in my
family, we had a computer veryearly when I was a kid, and
people thought it was crazy, likehow do you, like, what are

(01:23:19):
you gonna do with that? Likewhat do you even might like you couldn't
even handle what was happening with acomputer in your home. And I kind
of think it's where we are now. We're like so early that eventually it's
going to be integrated into everything,or we're gonna have such a well design
product that everybody's gonna want it,like it's gonna be the Nest version,
you know, Google Nest version ofour product. Like, I'm really excited

(01:23:40):
about that that as well. Yeah, I'm also excited to continue to meet
people that like yourself, that areadvocates and talking about this, that I
think have courage and bravery, thatare saying this isn't gonna be I'm going
to meet some resistance to this message. Yeah, and I've met. Yeah.
Absolutely, I'm gonna be some resistance, but I'm pass about. I

(01:24:00):
understand it, and i have myown personal experience to share and I'm gonna
forge ahead, and I think goingfrom where we are today this Radio Shack
version to hopefully this beautifully well designedfuture version of the company and product,
and then all the people I'm gonnameet on the way, and simultaneously the
growth of the team behind this whoyou met some of them, interact with
some of them. They're young,they're courageous themselves because it's their career and

(01:24:21):
they beat a young career. I'mexcited to take them on this journey too,
and to take them places that theydidn't think they could go, and
this company to that level as well. So that's exciting for me as like
a leader where I am in mycareer, but also simultaneously the ability to
do something good, sell a productthat's good, that's meaningful, It's going
to make a real change. Yes, I love that last question. What

(01:24:42):
does thriving mean to you? Interesting? Interesting? I say interesting because my
initial reaction was I think that definitionhas changed over the years and probably comes
with being able to look back andlearn from where I've been. But my

(01:25:03):
initial thought is I would kind ofstart with a definition of thriving. So,
first of all, an important peopleto have a definition of what it
means to thrive for yourself, andfor me, that definition would be physically,
mentally, emotionally, spiritually whatever you'rethat spiritual might mean to you,

(01:25:27):
fortified, optimized, well enough thatyou can do, build, learn,
create something of importance that you canthen give to the world and serve.
And so I think of it aslike kind of start with your individual self
and then which you're going to besuper ineffective if you aren't healthy and you

(01:25:49):
haven't built that healthy environment. Andwhen I'm healthy, what am I going
to do now as this powerful humanI'm going to go build, create,
I'm going to learn and consumes theinformation that I can now structure and create
something the world that I can nowgive and deliver to people and then serve
them in that process. So tome, I think that's what thriving is.
I think it's a it's a journeyand being put on that journey,

(01:26:13):
like I said, where you're itfeels like a never ending journey though,
And I think that's what thriving isto me, is like you're constantly in
pursuit of that vision of what itis that you're doing, how whatever you're
creating, building, sharing, teaching, and then you're serving it, right,
So that's what I think about lovethat. Well, my purpose is
to make Thriving standard. So I'dlike to present you with this nice sticker

(01:26:39):
and thank you for coming on tohelp me fulfill my purpose to make Thriving
standard, because I absolutely believe thataries, like you said, is going
to be a household product, Likeit just makes so much sense. Yeah
right, So thank you for comingon this podcast to talk about the effects
of EMFs aries and UH and howit can help appreciate it. Thank you

(01:27:02):
for having me Boom Love The Captain'sLifestyle

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173 - Protect Yourself from EMFs : The Inconvenient Truth with Aires CEO Josh Bruni

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}173 - Protect Yourself from EMFs : The Inconvenient Truth with Aires CEO Josh Bruni