August 2, 2023 • 47 mins
Mike Gonzalez is a former online fitness coach turned business coach. He believes that online programs are the way to reach the world with your expertise and passion, so he built Freedom Builderz to be a company that would help experts turn their passions into profitable online programs by guiding them through the process of building an online business.
In this podcast episode, Mike G discusses various topics including entrepreneurship, fitness, and the Freedom Builders business. He shares his journey as an entrepreneur, transitioning from the corporate world to starting a fitness company. Mike then explains how the idea for Freedom Builders came about during the COVID-19 pandemic and how it helps others with branding and marketing.
He also discusses the shift towards specialized education and training, the importance of exceptional service in the online coaching industry, and the value of detachment and surrender in achieving success.
#entrepreneurship #fitness #mindset
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🔗 Connect with Mike Gonzalez:
📷 Instagram: https://www.instagram.com/mikegcoaching/
🔗 Connect with me:
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🎧 Podcast: https://www.instagram.com/thecaptainslifestyle
In this podcast episode, Mike G discusses various topics including entrepreneurship, fitness, and the Freedom Builders business. He shares his journey as an entrepreneur, transitioning from the corporate world to starting a fitness company. Mike then explains how the idea for Freedom Builders came about during the COVID-19 pandemic and how it helps others with branding and marketing.
He also discusses the shift towards specialized education and training, the importance of exceptional service in the online coaching industry, and the value of detachment and surrender in achieving success.
#entrepreneurship #fitness #mindset
🏴☠️ Join my High-Performance Men Community for only $1 so together, we can #MakeThrivingStandard: https://www.thecaptainslifestyle.com/crew
Sponsors:
- HVMN Ketone-IQ (Code: CAPTAINMORGAN_20): https://hvmn.com/?rfsn=6210625.514868
- Magnesium Breakthrough (Code: CAPTAINMORGAN): https://magbreakthrough.com/taylor
- Aries EMF protection (Code: CAPTAINMORGAN30): https://airestech.com/pages/taylor-mo
🔗 Connect with Mike Gonzalez:
📷 Instagram: https://www.instagram.com/mikegcoaching/
🔗 Connect with me:
📷 Instagram: https://www.instagram.com/captain_taylor_morgan
🤳🏼 TikTok: https://www.tiktok.com/@captain_taylor_morgan
🐦 Twitter: https://twitter.com/Captain_TaylorM
🎧 Podcast: https://www.instagram.com/thecaptainslifestyle
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Changing the body is easy, right. Changing the body is simple, right.
It's changing the mind that's complicated,right. And it's doing the things
that you need to do to changethe body through the mind. That's the
hard part. And I had likethis whole cutesy thing that I said about
it, and it didn't work.I made zero dollars as soon as I
change my message to hey, doesanyone want to lose thirty pounds in ninety
(00:22):
days? Hey, anyone out therewant to lose thirty pounds in ninety days?
That was literally my message. Imade one hundred and thirty thousand dollars
in like fourteen months, all right. On this episode of The Captain's Livestop
(00:56):
podcast, I'm here with Mike gand mob Balls. That's been the opener
of every episode that we've done onthis tour. I didn't know what to
do there. I looked at thedoor like I had to run, and
like's they're talking about bananas and ballsand all kinds of things that might be
out. This is gonna be oneof those barstool sports interviews Killer Presley,
(01:19):
have you seen those? Oh youhaven't seen them? Oh? Man,
he just he's a genius. Hegets on like the anybody who's super famous
and just ask them random weird questionsthat makes them super uncomfortable. So cool,
if you want to do that,we can ready, Okay, all
right, all right, so let'suh, let's start it off with a
(01:44):
shot of these keytones. Have youheard of keytones? I have not,
Okay. So keytones are like rocketfuel for your brain and body, all
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It's like an additional fuel. Soyour body can run on glucose or ketones,
and usually through ketosis or prolonged fastingwe get into keytosis. But taking
(02:07):
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twenty minutes in, you'll notice aheightened state of mental clarity. I take
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(02:28):
cheers down the edge. Oh ittastes too, Yeah, it tastes like
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(02:50):
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(03:13):
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(03:37):
harmful electromagnetic fields, fuck those fuckthose ms. All right, now,
let's get into this conversation. Iwant to start off with a little background
on you and your journey as anentrepreneur. Imagine you didn't start off as
a successful entrepreneur, so what wasthe process? Like? Yeah, man,
(04:00):
I was stuck in the corporate worldfor a while, working in restaurants
for about twenty years and primarily findout any restaurants. And what I started
to notice is, you know,every time I walked into the building and
was about to clock and for work, I felt something. I didn't know
what it was, but I feltsomething, and I and that feeling progressively
(04:24):
got heavier and heavier and heavier.And then one day it all clicked,
like, I'm not happy fucking doingthis. Like, the paychecks pretty cool,
the job was great, my bosseswere awesome, but every time I
walked in, there was just likesomething missing. And that's what inspired me
to start exploring, you know,what else was possible, what else was
(04:46):
out there, and eventually led intostarting a fitness company. Right, A
lot happened in between, but youknow, starting a fitness company, and
that fitness company now led into itis now Freedom Builders, and you know
that's the cliff notes version of theprocess. But yeah, a lot of
ups and downs from there, butyeah, man, that's what got me
into the journey. Sweet. Whatwas the decision like to finally quit your
(05:13):
job and go into business for yourself? Like, was it? Did you
start the fitness thing first and thenkind of get that up and running and
then quit or did you quit andthen just go all in? Yeah?
I don't ascribe to the whole burnedthe boat's situation. Right. I had
a wife, a mortgage, akid. You know that makes it more
difficult. Yeah, there was definitelya lot that I was responsible for.
So I did it the right wayup with my notice, and I gave
(05:34):
them actually a six month notice,Like I'm like, hey man, this
is what I'm going to pursue.Within that six months, right, I
started training people for like just liketen bucks an hour. I'm like,
hey man, just coming in.It's like, it's cool, I'm new.
We just do it for ten bucks. Sound good? Right, And
started training people, started building myclient base, they started getting results,
(05:55):
they started telling other people, andthen it, you know, blossomed into
a full fledged fitness company where Iwas doing in person training and then of
course led into online training and soon and so forth. Sweet. So
why Freedom Builders, Like, howdid that progress from fitness to what you
do now? Yeah? Freedom Builderswas born out of necessity during COVID basically,
(06:21):
so I had a lot of friendsthat were coming up to me who
were owners of brick and mortar facilities, and they had seen what I was
doing online and I had seen somesuccess and it looked like, you know,
I had some systems in place andgood marketing and whatnot. And they
would call me up and they wouldbe like, hey man, my gym
is being shut down, like Ihave no way to generate income for myself.
(06:42):
Can you help me? And I'mlike, fucking dude, I got
you. They're like, well,I'm thinking of transitioning online. I have
no idea what. It was completelyforeign to me, so can you give
me some tips, some pointers whatever. So basically started helping them for free.
I didn't charging anything, and theystarted seeing some really dope success.
And then I started helping them withjust simple branding stuff and stuff like you
(07:03):
know, stuff like that marketing stufflike hey, this is how you show
up on social media, this ishow you establish a message, and so
on and so forth. And someof them did really good man, and
I'm like, huh. More peoplekept coming in where we were coming over,
and I'm like, oh, there'ssomething here. I wonder if I
can build a business around this.So I did, and it grew up
(07:23):
is growing up currently still very muchan infant, but it is currently growing
up into some really cool things.Man, helping a lot of really cool
people. How'd you pick the namefreedom builders? Man? That's what everyone
wants. Freedom. If people wantsfreedom, you mean, people don't want
their gyms to get shut down becausethe government says. Freedom is what they're
looking for. Man. The abilityto dictate your day, to do what
(07:46):
you want to do, when youwant to do it, as long as
you're not hurting yourself, as longas you're not hurting anyone else, and
as long as you're not hurting theenvironment, right, it's all ecological,
then do whatever the fuck you want, right and live your life. And
what I started noticing, you know, after a lot of market research and
just a lot of really cool conversationswith really smart people, it wasn't actually
the money people were seeking. Itwas the what the money was going to
(08:07):
get them, which was the freedom, which is you know, how I
guide and coach the clients to cometo us. Now, like, hey,
you may think people want a certainthing and you want to build a
product around that, but really divedeeper, dive deeper into the psychographics of
what they're actually looking for right andthose deeper levels of pain and frustration and
(08:33):
fear and build a product around that. And that's the message that you can
construct and get out to the world, Like sell the vacation, not the
plane, right, Sell the destinationright, not the vehicle to get you
to the destination. Right. Cool. So explain what you do in freedom
builders, like who who is itfor exactly and what do you help them
(08:54):
with? Yeah, it's for coaches, creators. Educators were also helping businesses
now corporations build training systems, youknow, for their team. We have
a business that we're working with andhave multiple locations throughout the state, and
they were literally driving to each locationto train people, the CEOs and the
(09:16):
trainer. They were driving to ninedifferent locations in Florida and they're like,
Hey, this is how you answerthe phone, this is what you want
you to say, this is whatthe sps are And they're just doing that
and I'm like, hey, man, you know, there's a way that
you can put all this on avirtual platform and be able to scale your
business and also more importantly protect yourtime and energy like driving around Florida you
know, for hours and days.So yeah, we're helping businesses as well,
(09:37):
but it's anyone that has a messagethat they want to get out to
the world, anyone that wants toyou know, encapsulate their knowledge, their
skills, their education and distribute itdirectly to the consumer. And you know,
I think specialized education and specialized trainingis going to take off in the
next five to ten years versus likeinstitutionalized education and training. So I think
(10:00):
we're we're just seeing the beginning ofthis. Man. I think it's this
is the direction that everything is movingin, and the data supports it.
I mean, they're saying it's abillion dollars day industry right now, about
three hundred and sixty five billion ayear, and they're saying it's going to
explode up to a trillion over thenext five years, right and those are
all you know estimates, but we'reseeing like nine to ten percent growth year
(10:24):
over year. Yeah, I agree. I believe that the private education system,
like people like us creating our owncurriculum and putting out there, is
going to overtake the institutions the colleges. Why do you think that is?
Why are we trending that way?I think people are starting to realize,
(10:46):
you know, what they're really gettingwhen they're spending all that money going to
an institution. And I think thatand this of course is my own opinion,
but I think what's going to happenis corporations are going to start,
um, devaluing the certification and valuingmore specialized hands on, you know,
(11:11):
in the field experience, and they'regoing to start noticing, like, hey,
the people that are coming in tomy company right now that have been
on sales calls and putting the repsin time over time on sales calls for
the last five years are producing ata much higher level than the people that
learned about sales in college from abook. So um, and that's not
(11:33):
all fields, like you know,doctors, they sillly go to school,
right, Like, that's not goingto be all fields. Um yeah,
but a lot of like the businessfields and the communication fields and stuff like
that. Um. I think you'regoing to see that shift happen. You're
not going to get strong by readingabout doing push ups. No, you
gotta you gotta do the fucking pushups. You gotta do the work.
(11:54):
You gotta fail, try, fail, learn, implement, continue. Who
are some of the gangsters that you'vealready worked with through Freedom Brothers, myself
being one of them. Well,I wasn't gonna sug now. Yeah,
for sure, man, man,you for sure. We've got Um Hamilton
(12:18):
Southern who is putting together an amazingcourse, got Nathan Briley and Sarah Rosser
who are killing it right now,ob ga, and they put a course
together that UM teaches women and menthey're going through the birthing process how to
do it in a way that protectstheir own sovereignty and not have to conform
(12:39):
to the medical system. Not sayingthat the medical medical system is bad,
it's saying that through this course,right, they have the freedom of choice.
Like, you can choose to havean at home birth and we're going
to teach you how to do itsafetly, and we're going to teach you
how to do it in a waythat protects you and the baby and protects
the father and all the different things. Or you can choose to have a
(13:00):
birth in the medical system, andwe're still going to teach you how to
do that the right way, howto have a more of a say over
the process. Right. It's justsuch a it's a beautiful course, and
they're blowing up. Ran You've hadright yep, Ryan with Connect with Cannabis
and we're about to launch him againwith Grow and he has you know,
done an amazing job with that.Dude. Absolutely yeah, I told him,
(13:22):
like, dude, yeah, that'sthat's the way to go. Brother.
Um so yeah, I would likeimagine learning how to shoot a jump
shot from Michael Jordan's That's what thiscourse is for Ryan, Like, you're
learning how to grow cannabis right fromlike one of the best in the world,
and you're learning it directly from thatperson. And that's what I'm getting
at around this whole specialized training thing, Like imagine learning physics from Einstein versus
(13:46):
like learning physics from a book thatEinstein wrote that someone else is teaching their
interpretation of like you know, yetyou're learning it from the fucking source,
dude. And that's what I thinkis so attractive about this whole education system
that we're um, you know,slowly transitioning into. But Mike Schwartz we
worked with. He does pretty coolthings. I don't know, some guy.
(14:11):
Yeah, we got Nate who's comingup, who's making a killer course
that's going to help people through youknow, learning how to microdose and do
it in a way that's safe anddo it in a way that still unlocks
all that magic, and learning howto do it yourself. So, you
know, microdosing is something that wetalked of off air about and it has
this whole like behind the scenes wavethat is being created right now because people
(14:33):
are starting to see the benefits ofyou know, microdosing LSD or psilocybin or
you know, whatever it is,and the benefits that it has on their
business growth and their creativity. Andso there's like like a lot of underground
ceo that are microdosing right now,and they're like not outwardly speaking about it,
but that's slowly changing as well.Right And man, there's just I'm
(14:56):
forgetting a lot because we've done almosteighty so but just a lot of just
absolute killers and rock stars. Andwhat's what's so cool about this and where
I'm so blessed is that I havethe privilege of building a platform for these
amazing educators and visionaries to get theirmessage out to the world. And there's
(15:20):
nothing more fulfilling than that for me. Like, I mean, you went
through the experience of this, likeyou know, I get geeked, dude,
like I get passionate if you tryand reach me. I'm on because
I love what I'm fucking doing right, and people ask me all the time,
like, dude, fucking put boundariesin place, Dude, take a
break, take Saturday or Sunday off. And that may be true, Like
you know, I'm not saying thatthat's not something that I may do in
(15:41):
the future, but right now,I get excited when I get a text
from one of my clients. It'slike hey, man, like, hey,
how do I do this? I'mlike, hey, let's do it
like this. Hey, well whatabout this idea? Let's let's try that.
And I'm in very much a playfuland very much a creative energy.
And that's that's what is sustaining mebecause I know what it feels like to
work where you know, you're ina system that's draining your energy. Yeah,
(16:03):
I know what that feels like,and that is not this. This
is giving me energy so I cango and go and go. Yeah.
That was one of the my favoriteaspects of working with you is just how
how actually invested you were in thegrowth and success of my program. It's
like you clearly care about making thiswork. One of my favorite ways to
protect myself from me a maps isswimming in the ocean, and even when
(16:27):
I can, I'm still protected withmy aristech life tune flex. It protects
me from the oxidat stress caused byelectromagetic radiation that can cause things like headaches,
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news, go Captain Morgan. That'sairystech dot com US Captain Morgan, All
right, back to the show.Talk to us about some of the contrasts
(16:52):
that you've experienced from working in therestaurant industry and you know, clocking in
and having that feeling and you knowingthat you're not happy there to what you're
experiencing now with this level of playfulnessand excitement, Well, you know,
I wouldn't be where I am withFreedom Builders if it wasn't for the twenty
year experienced experience dining restaurants, becauseyou know, just like Henry Ford went
(17:21):
to a meat packing plant to figureout how to do the assembly line and
bring that into the automotive industry chunkinglaterally like that can be really beneficial in
the entrepreneurial game. So chunking laterallymeans you take something that's working from one
field and you apply to another field. Right, So I took the service
standards and the white glove service andthe responsiveness and like making it right if
(17:42):
it's a met you know, ifthere's something wrong, like yo, I
got you, I'll make it right, like type you know that kind of
service. I took that and Ibrought it to a field that doesn't see
that kind of service. Like theyactually made it pretty easy for me because
there's a lot of people out therepromising unicorns and delivering fucking donkeys. So
like this whole online coaching kind oflike industry was filled with a lot of
(18:07):
heartache, man, and a lotof disappointment that a lot of people are
went through and are currently going through. So it's really crazy to think that
all you have to do to standout in this industry is like do what
the fuck you say you're gonna do, and like just not be an asshole,
right and like genuinely take care ofpeople and go above and beyond for
people and be rooting for them andlike be there and help them win and
(18:32):
be responsive when they need something don'tleave them hanging for fucking five days.
Oh and how about you are actuallythe person that they're going on the journey
with, not like, hey,come into my course that you see all
my videos, but you never likehave a conversation with me ever, Like,
what the fuck is that, dude? I just paid eight grand and
I don't even get to see you. So they made it easy. Yeah,
(18:56):
that level of personability. Yeah,So working with all these people,
I imagine and because you're so investedin the process, I imagine you've learned
a ton from the different courses thatyou've helped to build out. Still learning
of always what are some of thethings that you've learned from from different people,
(19:19):
from the courses themselves, or justfrom the courses themselves. Man,
I mean we've worked with so manyjust high level you know, educators and
vision areas, and I've learned,you know, about resiliency, and I've
learned about holistic wellness, and I'veyou know, got to learn about um.
You know, we're building out acourse for just an amazing, amazing
(19:41):
guy but also just one of thesmartest dudes that I've ever come across.
And his name is Jason McCard andhe built of course called the Abundance archetype
and he's about to launch it andhe teaches people how to generate real wealth
and well being. So he comesfrom UM stock markets trader on Wall Street,
and he was running a billion witha b dollar portfolio and he was
(20:03):
making hundreds of millions of dollars forhis clients. But in the process he
was sick and dying. He waslike three hundred and thirty pounds. He's
like almost died with some infection stuffthat was happening because he was overweight,
and like all these different things weregoing on in his life. But from
the outside looking in, you wouldthink, like, Yo, this guy's
got it. Oh, he's sittingon you know, millions of dollars and
he's fucking crushing it on Wall Street. I wish I was him. But
(20:26):
in the inside, the whole time, he was pretty much feeling empty,
alone and dying, right, Andhe through his own journey, discovered a
holistic wellness with Paul Check and justall these others amazing teachers out there,
and now he has synthesized all thatinto this course. So just me editing
because I personally am editing that coursemyself, Like just me going through that,
(20:48):
I'm like literally mind blown every dayon on the tips he gives on
how to generate wealth and then alsodoing a way it's not going to kill
you. So that one's been prettycool to experience as well. Yeah,
can you give us one of thosetips one one that stands out? Yeah,
So he's got a lesson around theart of detachment. So he talks
(21:11):
about how in the process of buildingthis course, and you know, I've
been with him now for like eightmonths and we've just back and forth brainstorming
because it's a big part of whatI do throughout the Freedom Bill's process,
Like you come to us with anidea and you don't if you don't know
exactly what it looks like, youknow, in a sequence or organized or
how to deliver it to the world. Like our brainstorm with you off of
(21:32):
you know what I've seen work fromeighty plus courses we build my own courses
and just like what I've seen workin the marketplace. And him and I
were brainstorming forever, and he actuallytook three days off and went on some
like Sacred Hunt or something um inTexas with with some friends and sitting under
a countree doing nothing. The wholehorse just flooded in. After fucking,
(21:56):
I don't know, four months,five months of beating his head against all
trying to figure out how to dothis, the whole course in like three
hours just flooded into his system.And he attributes that to just detaching from
the process, almost like a surrenderpiece. Right. And here's the thing,
dude, Like, we get surrenderso twisted in our society because we
(22:17):
equate it to like giving up.Right, you're not a man or you're
not a woman, you're not tough, you're not because you're giving up.
But news flash, you're surrendering allthe time. Yeah. We're literally surrendering
right now to the architect that builtthis house that this roof is not going
to cave in on our face.We're surrendering to the pilot that is flying
the plane that you are flying in, and the person that built the plane.
(22:41):
Right, We're surrendering to the peoplethat made the car and the train
and the elevators and all the thingsthat we're in all the time. We're
literally surrendering to human beings all daylong. But we find it really difficult
to surrender to God. We findit really difficult to surrender to the divine
that has our fucking back all thetime, right, And it's like such
a weird human thing that we doanyway. So he yeah, he attributes
(23:06):
that to in his course, toand generating wealth and creating abundance, to
the detachment factor. Fuck yeah,fuck yeah. All right, before we
started recording, you got into thethree things that it takes to sell a
program pretty easily. What are thosethree things that are required? Yeah,
(23:27):
And you know, I'm still learningbecause I'm seeing all these really cool patterns
emerge with the people that we're launchingand the courses that we're building and what
works and what's not working in themarketplace. But what I'm really starting to
notice emerge is that there's three mainthings. One, you need a message.
You need a message that lands anddoesn't go over people's heads. And
(23:47):
it is simple and it's easy tounderstand and as result driven and get someone
a result that they actually want.Right before you continue, explain a little
bit more about not going over people'sheads, because I've been there, like
trying to make it sound cool tome, but it's not. You know,
the person you're marketing it to mightnot fully understand that language yet.
(24:10):
Yeah, so I call it beingclear over being cute. Right, So
we want to speak to the peoplewhere they're at, not where we're at.
There's a big thing that happens inthe coaching space, especially in the
personal development space. We go througha process of personal development ourselves. We
see how it changes our life.We get excited. We're like, this
is the thing. It happened tome when I was a fitness coach.
(24:33):
I'm like, I want to changepeople's bodies, but I realize it's not
the bodies the mind. I gotto change the mind, right, So
I started crafting a message around changingthe mind. I even had this really
like cute tagline. It was like, changing the body is easy, right.
Changing the body is simple, right. It's changing the mind that's complicated,
right, And it's doing the thingsthat you need to do to change
(24:55):
the body through the mind that's thehard part. And I had like this
whole cutesy thing I said about it, and it didn't work. I made
zero dollars as soon as I changemy message to hey, does anyone want
to lose thirty pounds in ninety days? Hey, anyone out there want to
lose thirty pounds in ninety days?That was literally my message. I made
one hundred and thirty thousand dollars inlike fourteen months from zero three years of
(25:18):
zero to six figures because of thatvery very simple tweak. So it's about
being clear over being cute, andit's about screaming a message that people actually
want. And really there's three thingspeople buy its health, wealth, in
relationships. So that's one, havea message, have a clear message.
Have a clear message. Yeah.Number two, have a voice to scream
(25:41):
that message. And what I meanby that is that if you don't show
up on social media or whatever yourmarketing vehicles are, if you don't show
up on there and scream the samemessage consistent over time, time and time
again, then you're gonna lose peopleand your product is not going to sell
because people aren't going to know thatyou have something that they can buy.
(26:03):
So you have to have a voiceto scream it consistently. And what happens
is like people get disappointed after likenot making a million dollars in ninety days,
like a lot of these people promiseout there, and people get disappointed
and they just stop talking about theirstuff. It's like, oh, well,
I guess he's not selling it anymore. Okay, I was just getting
ready to buy it, but amI gonna do it now? So yeah,
(26:25):
having that voice is important. Thisis something that I am right now
declaring that I will get better atbecause I tend not to talk about my
own things so much, partly becauseI've got different sponsors and things like that.
But that's a great piece of advice. Talk about the shit that you
(26:47):
have, especially if you know thatit can help other people, which I
know that it can it already has, so of course I'm going to talk
about it more. Do you sufferwith stress, anxiety, trouble sleeping?
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(27:08):
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Number three. The product. You'vegot to have the product, because it
(27:30):
doesn't matter if you have an amazingmessage, doesn't matter if you have the
voice to tell people about it allday long. But if you don't have
the thing they can that they canbuy, you're not going to generate any
revenue, right because there's nothing theycan buy, not only the product,
but the machine that the product isaround, right, Because that's how you
protect your time and energy. Becauseselling things that require your time and your
energy one on one, it's justit's not scalable. You're going to burn
(27:53):
out, you know, So buildinga machine around that product is crucial.
Boom all right, before we canto you, actually, yeah, you
help coach with all three of thosethings, correct and freedom brothers. Yeah
cool, Right, before we continue, I'm going to take action now on
what I just said. Shout outto the Captain's Lifestyle Crew. If you
(28:14):
want to join our high performance men'scommunity where you get training from me personally
to you, it's only a dollar. Join the crew. You get weekly
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(28:37):
A lot of emotional breakthroughs were had. You also get giveaways from my sponsors,
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So clickflink in the description join thecrew today. All right, shiny
object syndrome, talk to us aboutthat. Yes, it will kill your
business. So screaming the same messageconsistently over time for a long enough time
(29:03):
is how you win, period right, and then having a quality product and
actually taking care of people, gettingthe getting people the results that you're promising.
Shining object syndrome is I'm gonna makethis and oh this is cool with
this one didn't work, I'm gonnatry this. I'm gonna go then i'm
gonna go over here. I'm gonnatry this new strategy that I saw a
Facebook out about, and all thesedifferent things. The only thing you need
to do to win is put thereps in and show up over time with
(29:26):
the same message. That's it.And if the message doesn't work over two
years and go ahead and course correct. But as long as you keep screaming
the same message and keep showing upand you course correct throughout the process,
you're good. Why do koches feelthe need to switch from thing to thing.
I think it's because they fall intoa lot of traps based on limiting
(29:52):
beliefs that they have about either themselvesor the product. Who's gonna listen to
me? Why do they want it? I tried it for six months,
it didn't work. I'm going totry something else. I obviously wasn't worthy
of that success, and I alsohad I think it has a lot to
do with, you know, selfsabotage and feeling like you're more afraid of
(30:14):
being successful than you are feeling becauseif you succeed, then it goes against
the story that you've been playing fordecades in your mind, saying that you're
not good enough. Yeah, andthat is the unknown, and the unknown
is scarier than the known, whichis I'm not good enough? Indeed?
(30:34):
How do you help your clients getover that? If they're talking with you
about creating this product that you thatthey've explained to you, and you've said,
yes, let's go, let's buildthis out, and they talk about
starting to build out other things,how do you help them stay on track
eliminate distractions by doing the work forthem. We're done for you service,
so we're going to do the workfor you. So I'm not going to
(30:55):
allow you to get stuck in Oh, I don't like this color and this
logo needs to change and you know, oh, I still got to record
this. Yeah, man, youknow, I don't let you get stuck
in the I'm like, hey,I need this, dude. We've got
to get this thing out to theworld. And when you pay, you
pay attention. So you're investing insomething, right, and we're not cheap.
Right, we do a fucking amazingjob, but we're not cheap,
and you're investing in it. We'regonna get your thing out there, and
(31:18):
you're going to be more motivated todo it because you've just invested into your
business a decent size amount and nowyou're motivated to show up. And then
you've got the accountability factor of usasking for the thing that we need.
And then we're like, we're gonnalaunch it for you in three weeks,
so let's go. And then whathappens is when you launch and you see
(31:40):
people actually want what you're selling,and then you see people go through your
process this thing that just came fromyour mind, that was just a thought,
and now it's this tangible thing thatyou can see, you can touch,
you can interact with like that lightspeople up, right. And then
when we build this thing and makeit so beautiful you're more motivated to talk
about about it because you just putall this work and effort into this thing
(32:02):
that looks so fucking good. It'slike, you know, someone handing you
a car versus like you actually makingyour own custom fucking car for however long
and you know, of course you'regonna drive that thing down the street.
You're gonna talk about and you're like, yo, I got this wheel from
here, I got this little youknow, attachment from there, and it's
just like talking about it, andconversations lead to conversions. So the more
(32:23):
you talk about your fucking thing,dude, the more your thing sells,
and the more proud you are ofthat thing, the more you're going to
talk about it. So there's abig difference between having this beautiful thing that
is packaged and it's it's branded,and it's yours and you've been working on
it versus getting someone on a zoomcall and sending them you know, Google
(32:43):
docs. Yeah, which is howI started, by the way, of
course. Yeah, that's how weall started, man at the beginning,
which is great because you're getting proofof concept. You're like, oh,
okay, I can actually do thisyou've figured out, like I actually like
to do this because that's fucking important, right, And then you're getting results
for people, and now you knowyou've got this exponential growth factor that most
(33:06):
people don't consider, which is wordof mouth. Right, Like, if
you take care of five people,they get amazing results, they have an
amazing time. They may tell twoother people, so five times he is
ten. So now you've got tenpeople coming your way from referral sources.
And those leads are typically more qualified, they're typically hotter because you, as
(33:27):
the company are now assuming the authorityof the person who has already built trust
and like and knowing an authority withthe person that they're sending your way,
and then those people tell more peopleand so on and so forth. Do
we built a whole The whole companyhas been word of mouth, Like we
don't really advertise at all, Likewe've been word of mouth for almost eighty
buildouts. Now let's talk about howto sell, because a lot of coaches,
(33:51):
especially new coaches, have a fearor an aversion to sales. They
feel like, I just want tocoach, I don't want to sell.
What do you tell to coaches whohave that mindset. Well, if you
don't sell your product, you can'thelp anyone. Right, And dude,
selling becomes so easy when again,you're proud of what you've built. Yes,
(34:15):
right, and you know it canhelp people. Right. If I
was sitting on the cure for cancer, I'd fucking tell everyone. I'd be
screaming it. I think cancer hasalready been cured. We know how to
cure cancer. Well tell me,Taylor, don't tell everyone, damn it.
But yeah, or whatever product thatyou have that you know that can
(34:35):
change the world, if you havethat level of belief of that product,
you're gonna you're gonna tell everyone aboutit. And that confidence, that energy
is what people buy. That's whatthey buy on the sales call because that
can be felt. They don't needto believe what you're saying. They seem
to believe that you believe in whatyou're saying. And that comes through in
the confidence, in the energy inwhich you're talking about this thing that you
(35:00):
love so much that you know thatcan help people. Right. And there's
a thing called double signals, right, and it's you know, in line
with like sensory acuty. If you'reon a sales call and you're have an
amazing time and you are blowing thisperson's mind. And then you've got some
money stories that are playing in yourhead when it comes to the ask,
(35:21):
when it comes to pitch the price, if you physiologically do anything that tells
that person on the other side thatyou're not really sure about that way you're
charging the sales dead man. Youknow, be very aware of your physiology,
right, because communication is ninety threepercent energy, it's fifty five percent
physiology, thirty eight percent tonality,it's only seven percent words. So that
(35:45):
all comes through on the sales call. And that's really important to consider.
So when you're ready to pitch theprice, look at them in the eyes,
like you really fucking believe that youare giving them the best value ever.
Like, bro, this thing isonly this much money, like you,
I can't even believe I'm saying thatright now, that it's this low
because of all the value that we'vejust stacked in there. And that's what
(36:07):
I help clients that work with us, you know, really establish, right
because you know, not only dowe build courses for people, but you
know, I get people that Italked to just to like valuate what they
have valuate their offer, just becauseI've done so many of them now that
I can say like, okay,cool, you've got this in there.
You know you're dedicating this much timeof your own personal time. But okay,
cool, it's you know, i'dsay it's around this range. Right.
(36:30):
Um, I can't. I won'ttell people what to charge. I'd
be like, hey, I couldsee this, you know, going for
that, right? But um butyeah, once you believe in that man,
that you're like giving them way morethan what they're paying, then it's
it's easy and that comes acrossing yourenergy. Yeah. That that's one of
the number one sales hacks in myopinion. It's not a hack like if
(36:51):
you if if you truly believe thatwhat you have can help this person,
it's it's it stopped being sales.It's like, I'm trying to help you,
right, so help me understand whatit is that you're struggling with.
I have this thing that could help. Let's see if it's a good fit.
Then it doesn't come off as sales. It's like you're their friend,
(37:13):
like, hey, let me helpyou. We're on the same team,
right. That's I think that mindsetshift is crucial for coaches because I think
a lot of coaches are they getthat, you know, weird sales evibe
if it's something that they don't trulybelieve in totally man, obviously, and
(37:34):
you know what we support them inis at least putting it in a fucking
amazing looking package. Oh for sure. That allows them to overcome some of
that, right, So now theyhave something that they can actually like do,
like I'm charging this much because fuckinglook at it, like it's amazing
and there's a hundred videos. It'slike my life, my life's work is
here like this is of course it'sworth this much. And at the end
(37:58):
of the day, man, goingback to that sales and helping conversation,
So like if you came across someonethat was choking and you know how,
you knew how to do the heimlike and they were like not letting you
do it, Like, no,don't do the heiml let me choke,
right, you would convince them,which is sales. You would convince them
to like, dude, you gottalet me do this or you're gonna die.
It's the same way. Yes,I like to say, it's it's
your obligation as a coach to helpthem see the value in your program or
(38:22):
whatever it is that you're selling ifit can genuinely help them, like it's
your obligation. Yeah, and Ican confirm the quality of the Captain's Lifestyle
program was at least ten xt likepurely visually, Like if we're only talking
visuals, ten x like, itlooks so freaking amazing. So thank you
(38:45):
for that. That absolutely helped mebe more confident on sales calls because everything's
branded, all the colors are thesame, it's not just this Google slides
with some text on it, likeit's fucking professional. Yeah, we had
phone with yours man. Yeah,yeah, What are you most excited about
right now? Man? The opportunityto be around some really really cool people
(39:14):
that are changing the world. LikeI get to interact and I get to
build platforms for people that are literallychanging the world right, people that are
the light workers, people that arelike the tip of the spear right in
this whole shift that is happening rightnow. And you know, people that
don't know or have the means orthe skill set to build their own platforms.
(39:37):
I get to say, hey,man, I got you. You
keep screaming that message, and I'mgoing to make sure that we build the
rocket ship around that message. Andlike, that's really cool, man,
because you know, think about someonethat has a message that could change millions
of lives, but they don't wantto get it out because they don't feel
like, you know, their thingdoesn't look good, or they don't have
(39:59):
assist them in place, or theydon't know how to show up on social
media, they don't know how tomarket. And I talk to people like
that all the time. They talkedto one yesterday, amazing coach, amazing
lady with an amazing skill set.She's just like, I don't really know
how to, you know, putthis together. I don't really know how
to show up, so I'm justkind of like not going to do I
also talk to one a month agothat is in her late seventies that has
(40:22):
been changing the game forever bro andshe doesn't have like a full product in
place, and she was telling me, She's like, man, dude,
like I'm in my late seventies now, and I want to leave a legacy
behind. I want to leave theknowledge that I've amassed throughout my entire existence
(40:43):
here. I want to package itin a way where I can put it
in a time capsule basically and justlike distribute and affect you know, the
next seven generations with my knowledge.I just don't know how to do it.
Like that knowledge could be lost,bro, and I get to preserve
it. We get to serve it, right, It's a co creation process.
We get to preserve it in thislike system that can be distributed digitally
(41:05):
for forever. How often do youthink about the impact that you're creating to
us? What lights me out everyday? Man? That's like why I
do this right? And you know, I've always been impact driven. I've
always believed that there was something biggerthat could be done out there and that
we had the capabilities of doing itright. It's it's just a you know,
(41:30):
it's just having the courage. It'shaving the courage and taking the action
towards it. So like building atribe of of you know, game changers
and light workers and people that arechanging the way things are and changing the
system. That's why it's called freedombuilders, man. It's it's creating the
freedom for your own life so thatyou can dictate, you know, what
(41:52):
you do day to day and howyou live your life, right, and
you can do that in a waywhere you can still generate revenue because now
you have this where you can workfrom anywhere, you can reach anyone in
the world. You know, talkabout like recession proof, right, Like
how you survive a recession. Youpenetrate new markets in a cost effective way,
right, so like there's no biggermarket than the world and cost effective.
(42:14):
Right now, you can build abusiness. Just wrap this around your
skull for a second. You canbuild a business right now that can generate
a million dollars plus for less thanthirty thousand bucks in startup costs and less
than five hundred bucks a month andoverhead. Hello, Like try going back
to the nineties to tell someone thatwhen they were taking out quarter million dollars
(42:35):
loans to build their business and theyhad I don't know, six grand and
rent and like all this other stuffthat they were dealing with, Like,
you can do all that now.We literally live in the golden age of
entrepreneurship right now. If you're nottaking advantage of this right now, you
haven't miss the boat. But whatabout all my excuses. I don't have
time, I don't have money,I don't know how whatever fucking bullshit story
(42:59):
you're telling yourself. Stop that shit. I can tell listeners, coaches,
listen up. I can tell you, guys from personal experience, I have
gone through Freedom Builders. It isabstruitly worth it. I did say absolutely,
I love it, though I wasGod, yeah, it is.
It is so fucking worth it because, like Mike said, they do the
(43:22):
work for you. Because as acoach, I understand that there's a lot
of things on our plate and alot of things that we have to do.
They do the work for you,the work that you don't want to
do. They do it fucking foryou, and they support you along the
whole journey. So I'd like totake this time to express some gratitude to
you because what you're doing is trulyrevolutionary. You are helping so many coaches,
(43:47):
so many mentors, develop their theircoaching program, their platform, help
get their knowledge out to the masses. Right. So for me, for
example, you've helped me. I'vehelped my clients. My favorite part about
coaching is not the impact that Iget for my direct clients, but then
the impact that they're able to imparton the people closest to them, right,
(44:09):
Because once the people around you startto notice you living healthier, happier,
more fulfilled. They'll start to askquestions and they'll start to lead better
lives. So you are creating andthe Freedom Builders team are creating a massive
drop that is creating a ripple effectthat's just spreading out. So I just
(44:36):
want to express my gratitude. Yeah, thank you brother, thank you,
received man. What does freedom meando you? Yeah? I think I
touched on earlier. It means,you know, having the ability to be
able to dictate what you do andchoose. It's the freedom of choice.
It's like the ability to choose whatyou want to do throughout the day and
(44:59):
throughout your life, and as longas it doesn't harm yourself, anyone else
or the planet. Fucking go fardude. Yeah, agreed, agreed?
All right. Last question, whatdoes thriving I mean? Do you full
embodiment of your physical, mental,emotional, spiritual, and energetic bodies and
(45:25):
using that embodiment and that power tospread light to the world. Boom.
My purpose is to make thriving standardbecause what standard now is being overweight,
is being stressed out, is notfeeling free. It's that you're we're being
(45:49):
controlled in jobs, that we don'tlike worrying about money. So thank you
for coming on the Captain's Lifestyle purposeto help me spread my to to make
driving standard. Where can we findmore about you and freedom builders if there's
to all the coaches listening, Yeah, freedom builders dot com Builders is with
(46:09):
a Z and yeah, I havefreedom Builders on Instagram and then Mike g
Coaching as well. And you know, if you're someone that is ready to
get your message out of the world, um, let's have a conversation.
I would say even if you're notready, yeah, because what we're scared
(46:32):
to do shows us what we needto do. If you're scared, if
you feel like you're not ready andyou're you're going to wait until you do
feel ready, I think you're alreadybehind, like start before you, especially
because you do a lot of thework for them. So if they just
have the idea like I don't knowwhere to start, I'm not I'm not
ready for a call yet. Yeah, right, great point man, And
(46:54):
that's something that we extract on thefirst conversation. It's like I have all
these ideas in my head, Ijust don't know what it looks like in
the tangible form or how to getit out to the world. And we
absolutely support with that. I personallysupport with that, Like you're gonna have
a conversation with me. It's notgonna be like someone on my team or
the first conversation is going to bewith me. Fu Yeah, Mike,
thanks for coming on. Thank you, brother. That's great freedom. Oh
(47:15):
yeah, man. That the captain'slifestyle. Peace,
Changing the body is easy, right. Changing the body is simple, right.
It's changing the mind that's complicated,right. And it's doing the things
that you need to do to changethe body through the mind. That's the
hard part. And I had likethis whole cutesy thing that I said about
it, and it didn't work.I made zero dollars as soon as I
change my message to hey, doesanyone want to lose thirty pounds in ninety
(00:22):
days? Hey, anyone out therewant to lose thirty pounds in ninety days?
That was literally my message. Imade one hundred and thirty thousand dollars
in like fourteen months, all right. On this episode of The Captain's Livestop
(00:56):
podcast, I'm here with Mike gand mob Balls. That's been the opener
of every episode that we've done onthis tour. I didn't know what to
do there. I looked at thedoor like I had to run, and
like's they're talking about bananas and ballsand all kinds of things that might be
out. This is gonna be oneof those barstool sports interviews Killer Presley,
(01:19):
have you seen those? Oh youhaven't seen them? Oh? Man,
he just he's a genius. Hegets on like the anybody who's super famous
and just ask them random weird questionsthat makes them super uncomfortable. So cool,
if you want to do that,we can ready, Okay, all
right, all right, so let'suh, let's start it off with a
(01:44):
shot of these keytones. Have youheard of keytones? I have not,
Okay. So keytones are like rocketfuel for your brain and body, all
right, So it's like they're they'renot proteins, carbs, or fats.
It's like an additional fuel. Soyour body can run on glucose or ketones,
and usually through ketosis or prolonged fastingwe get into keytosis. But taking
(02:07):
exogenous keytones, you can get therealmost instantaneously. So with this, about
twenty minutes in, you'll notice aheightened state of mental clarity. I take
them before workouts, so physical enduranceas well as sustained energy. Nice.
So it's a nice clean burn.So it's twist and rip, cheers,
(02:28):
cheers down the edge. Oh ittastes too, Yeah, it tastes like
rocket fuel. What you put inyour body today is the foundation for who
you become tomorrow. That's why Ifuel with Keytone IQ from HVMN they're redefining
(02:50):
the limits of human performance, metabolism, and longevity. I use Keytone IQ
before every podcast to keep my mindsharp and clear. Head over to HMM
dot com and us coode Captain MorganUnderscore twenty to get yours today. Back
to the show. All right,man, am I gonna like you're gonna
blast? Am I gonna spontaneously combusthere? You're gonna blast off? So
(03:13):
yeah, shout out to a keytoneIQ. Use code Captain Morgan Underscore twenty
to get the hook up on that. And while we're on the topic,
you're wearing your areas well. Givea shout out to Areas, another sponsor
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Yours is at a little bit up. Hell yeah, use code Captain Morgan
to get hook up on anything fromaristech dot com. To protect yourself from
(03:37):
harmful electromagnetic fields, fuck those fuckthose ms. All right, now,
let's get into this conversation. Iwant to start off with a little background
on you and your journey as anentrepreneur. Imagine you didn't start off as
a successful entrepreneur, so what wasthe process? Like? Yeah, man,
(04:00):
I was stuck in the corporate worldfor a while, working in restaurants
for about twenty years and primarily findout any restaurants. And what I started
to notice is, you know,every time I walked into the building and
was about to clock and for work, I felt something. I didn't know
what it was, but I feltsomething, and I and that feeling progressively
(04:24):
got heavier and heavier and heavier.And then one day it all clicked,
like, I'm not happy fucking doingthis. Like, the paychecks pretty cool,
the job was great, my bosseswere awesome, but every time I
walked in, there was just likesomething missing. And that's what inspired me
to start exploring, you know,what else was possible, what else was
(04:46):
out there, and eventually led intostarting a fitness company. Right, A
lot happened in between, but youknow, starting a fitness company, and
that fitness company now led into itis now Freedom Builders, and you know
that's the cliff notes version of theprocess. But yeah, a lot of
ups and downs from there, butyeah, man, that's what got me
into the journey. Sweet. Whatwas the decision like to finally quit your
(05:13):
job and go into business for yourself? Like, was it? Did you
start the fitness thing first and thenkind of get that up and running and
then quit or did you quit andthen just go all in? Yeah?
I don't ascribe to the whole burnedthe boat's situation. Right. I had
a wife, a mortgage, akid. You know that makes it more
difficult. Yeah, there was definitelya lot that I was responsible for.
So I did it the right wayup with my notice, and I gave
(05:34):
them actually a six month notice,Like I'm like, hey man, this
is what I'm going to pursue.Within that six months, right, I
started training people for like just liketen bucks an hour. I'm like,
hey man, just coming in.It's like, it's cool, I'm new.
We just do it for ten bucks. Sound good? Right, And
started training people, started building myclient base, they started getting results,
(05:55):
they started telling other people, andthen it, you know, blossomed into
a full fledged fitness company where Iwas doing in person training and then of
course led into online training and soon and so forth. Sweet. So
why Freedom Builders, Like, howdid that progress from fitness to what you
do now? Yeah? Freedom Builderswas born out of necessity during COVID basically,
(06:21):
so I had a lot of friendsthat were coming up to me who
were owners of brick and mortar facilities, and they had seen what I was
doing online and I had seen somesuccess and it looked like, you know,
I had some systems in place andgood marketing and whatnot. And they
would call me up and they wouldbe like, hey man, my gym
is being shut down, like Ihave no way to generate income for myself.
(06:42):
Can you help me? And I'mlike, fucking dude, I got
you. They're like, well,I'm thinking of transitioning online. I have
no idea what. It was completelyforeign to me, so can you give
me some tips, some pointers whatever. So basically started helping them for free.
I didn't charging anything, and theystarted seeing some really dope success.
And then I started helping them withjust simple branding stuff and stuff like you
(07:03):
know, stuff like that marketing stufflike hey, this is how you show
up on social media, this ishow you establish a message, and so
on and so forth. And someof them did really good man, and
I'm like, huh. More peoplekept coming in where we were coming over,
and I'm like, oh, there'ssomething here. I wonder if I
can build a business around this.So I did, and it grew up
(07:23):
is growing up currently still very muchan infant, but it is currently growing
up into some really cool things.Man, helping a lot of really cool
people. How'd you pick the namefreedom builders? Man? That's what everyone
wants. Freedom. If people wantsfreedom, you mean, people don't want
their gyms to get shut down becausethe government says. Freedom is what they're
looking for. Man. The abilityto dictate your day, to do what
(07:46):
you want to do, when youwant to do it, as long as
you're not hurting yourself, as longas you're not hurting anyone else, and
as long as you're not hurting theenvironment, right, it's all ecological,
then do whatever the fuck you want, right and live your life. And
what I started noticing, you know, after a lot of market research and
just a lot of really cool conversationswith really smart people, it wasn't actually
the money people were seeking. Itwas the what the money was going to
(08:07):
get them, which was the freedom, which is you know, how I
guide and coach the clients to cometo us. Now, like, hey,
you may think people want a certainthing and you want to build a
product around that, but really divedeeper, dive deeper into the psychographics of
what they're actually looking for right andthose deeper levels of pain and frustration and
(08:33):
fear and build a product around that. And that's the message that you can
construct and get out to the world, Like sell the vacation, not the
plane, right, Sell the destinationright, not the vehicle to get you
to the destination. Right. Cool. So explain what you do in freedom
builders, like who who is itfor exactly and what do you help them
(08:54):
with? Yeah, it's for coaches, creators. Educators were also helping businesses
now corporations build training systems, youknow, for their team. We have
a business that we're working with andhave multiple locations throughout the state, and
they were literally driving to each locationto train people, the CEOs and the
(09:16):
trainer. They were driving to ninedifferent locations in Florida and they're like,
Hey, this is how you answerthe phone, this is what you want
you to say, this is whatthe sps are And they're just doing that
and I'm like, hey, man, you know, there's a way that
you can put all this on avirtual platform and be able to scale your
business and also more importantly protect yourtime and energy like driving around Florida you
know, for hours and days.So yeah, we're helping businesses as well,
(09:37):
but it's anyone that has a messagethat they want to get out to
the world, anyone that wants toyou know, encapsulate their knowledge, their
skills, their education and distribute itdirectly to the consumer. And you know,
I think specialized education and specialized trainingis going to take off in the
next five to ten years versus likeinstitutionalized education and training. So I think
(10:00):
we're we're just seeing the beginning ofthis. Man. I think it's this
is the direction that everything is movingin, and the data supports it.
I mean, they're saying it's abillion dollars day industry right now, about
three hundred and sixty five billion ayear, and they're saying it's going to
explode up to a trillion over thenext five years, right and those are
all you know estimates, but we'reseeing like nine to ten percent growth year
(10:24):
over year. Yeah, I agree. I believe that the private education system,
like people like us creating our owncurriculum and putting out there, is
going to overtake the institutions the colleges. Why do you think that is?
Why are we trending that way?I think people are starting to realize,
(10:46):
you know, what they're really gettingwhen they're spending all that money going to
an institution. And I think thatand this of course is my own opinion,
but I think what's going to happenis corporations are going to start,
um, devaluing the certification and valuingmore specialized hands on, you know,
(11:11):
in the field experience, and they'regoing to start noticing, like, hey,
the people that are coming in tomy company right now that have been
on sales calls and putting the repsin time over time on sales calls for
the last five years are producing ata much higher level than the people that
learned about sales in college from abook. So um, and that's not
(11:33):
all fields, like you know,doctors, they sillly go to school,
right, Like, that's not goingto be all fields. Um yeah,
but a lot of like the businessfields and the communication fields and stuff like
that. Um. I think you'regoing to see that shift happen. You're
not going to get strong by readingabout doing push ups. No, you
gotta you gotta do the fucking pushups. You gotta do the work.
(11:54):
You gotta fail, try, fail, learn, implement, continue. Who
are some of the gangsters that you'vealready worked with through Freedom Brothers, myself
being one of them. Well,I wasn't gonna sug now. Yeah,
for sure, man, man,you for sure. We've got Um Hamilton
(12:18):
Southern who is putting together an amazingcourse, got Nathan Briley and Sarah Rosser
who are killing it right now,ob ga, and they put a course
together that UM teaches women and menthey're going through the birthing process how to
do it in a way that protectstheir own sovereignty and not have to conform
(12:39):
to the medical system. Not sayingthat the medical medical system is bad,
it's saying that through this course,right, they have the freedom of choice.
Like, you can choose to havean at home birth and we're going
to teach you how to do itsafetly, and we're going to teach you
how to do it in a waythat protects you and the baby and protects
the father and all the different things. Or you can choose to have a
(13:00):
birth in the medical system, andwe're still going to teach you how to
do that the right way, howto have a more of a say over
the process. Right. It's justsuch a it's a beautiful course, and
they're blowing up. Ran You've hadright yep, Ryan with Connect with Cannabis
and we're about to launch him againwith Grow and he has you know,
done an amazing job with that.Dude. Absolutely yeah, I told him,
(13:22):
like, dude, yeah, that'sthat's the way to go. Brother.
Um so yeah, I would likeimagine learning how to shoot a jump
shot from Michael Jordan's That's what thiscourse is for Ryan, Like, you're
learning how to grow cannabis right fromlike one of the best in the world,
and you're learning it directly from thatperson. And that's what I'm getting
at around this whole specialized training thing, Like imagine learning physics from Einstein versus
(13:46):
like learning physics from a book thatEinstein wrote that someone else is teaching their
interpretation of like you know, yetyou're learning it from the fucking source,
dude. And that's what I thinkis so attractive about this whole education system
that we're um, you know,slowly transitioning into. But Mike Schwartz we
worked with. He does pretty coolthings. I don't know, some guy.
(14:11):
Yeah, we got Nate who's comingup, who's making a killer course
that's going to help people through youknow, learning how to microdose and do
it in a way that's safe anddo it in a way that still unlocks
all that magic, and learning howto do it yourself. So, you
know, microdosing is something that wetalked of off air about and it has
this whole like behind the scenes wavethat is being created right now because people
(14:33):
are starting to see the benefits ofyou know, microdosing LSD or psilocybin or
you know, whatever it is,and the benefits that it has on their
business growth and their creativity. Andso there's like like a lot of underground
ceo that are microdosing right now,and they're like not outwardly speaking about it,
but that's slowly changing as well.Right And man, there's just I'm
(14:56):
forgetting a lot because we've done almosteighty so but just a lot of just
absolute killers and rock stars. Andwhat's what's so cool about this and where
I'm so blessed is that I havethe privilege of building a platform for these
amazing educators and visionaries to get theirmessage out to the world. And there's
(15:20):
nothing more fulfilling than that for me. Like, I mean, you went
through the experience of this, likeyou know, I get geeked, dude,
like I get passionate if you tryand reach me. I'm on because
I love what I'm fucking doing right, and people ask me all the time,
like, dude, fucking put boundariesin place, Dude, take a
break, take Saturday or Sunday off. And that may be true, Like
you know, I'm not saying thatthat's not something that I may do in
(15:41):
the future, but right now,I get excited when I get a text
from one of my clients. It'slike hey, man, like, hey,
how do I do this? I'mlike, hey, let's do it
like this. Hey, well whatabout this idea? Let's let's try that.
And I'm in very much a playfuland very much a creative energy.
And that's that's what is sustaining mebecause I know what it feels like to
work where you know, you're ina system that's draining your energy. Yeah,
(16:03):
I know what that feels like,and that is not this. This
is giving me energy so I cango and go and go. Yeah.
That was one of the my favoriteaspects of working with you is just how
how actually invested you were in thegrowth and success of my program. It's
like you clearly care about making thiswork. One of my favorite ways to
protect myself from me a maps isswimming in the ocean, and even when
(16:27):
I can, I'm still protected withmy aristech life tune flex. It protects
me from the oxidat stress caused byelectromagetic radiation that can cause things like headaches,
fatigue, and trouble sleeping. Toget yours at to aristech dot com
news, go Captain Morgan. That'sairystech dot com US Captain Morgan, All
right, back to the show.Talk to us about some of the contrasts
(16:52):
that you've experienced from working in therestaurant industry and you know, clocking in
and having that feeling and you knowingthat you're not happy there to what you're
experiencing now with this level of playfulnessand excitement, Well, you know,
I wouldn't be where I am withFreedom Builders if it wasn't for the twenty
year experienced experience dining restaurants, becauseyou know, just like Henry Ford went
(17:21):
to a meat packing plant to figureout how to do the assembly line and
bring that into the automotive industry chunkinglaterally like that can be really beneficial in
the entrepreneurial game. So chunking laterallymeans you take something that's working from one
field and you apply to another field. Right, So I took the service
standards and the white glove service andthe responsiveness and like making it right if
(17:42):
it's a met you know, ifthere's something wrong, like yo, I
got you, I'll make it right, like type you know that kind of
service. I took that and Ibrought it to a field that doesn't see
that kind of service. Like theyactually made it pretty easy for me because
there's a lot of people out therepromising unicorns and delivering fucking donkeys. So
like this whole online coaching kind oflike industry was filled with a lot of
(18:07):
heartache, man, and a lotof disappointment that a lot of people are
went through and are currently going through. So it's really crazy to think that
all you have to do to standout in this industry is like do what
the fuck you say you're gonna do, and like just not be an asshole,
right and like genuinely take care ofpeople and go above and beyond for
people and be rooting for them andlike be there and help them win and
(18:32):
be responsive when they need something don'tleave them hanging for fucking five days.
Oh and how about you are actuallythe person that they're going on the journey
with, not like, hey,come into my course that you see all
my videos, but you never likehave a conversation with me ever, Like,
what the fuck is that, dude? I just paid eight grand and
I don't even get to see you. So they made it easy. Yeah,
(18:56):
that level of personability. Yeah,So working with all these people,
I imagine and because you're so investedin the process, I imagine you've learned
a ton from the different courses thatyou've helped to build out. Still learning
of always what are some of thethings that you've learned from from different people,
(19:19):
from the courses themselves, or justfrom the courses themselves. Man,
I mean we've worked with so manyjust high level you know, educators and
vision areas, and I've learned,you know, about resiliency, and I've
learned about holistic wellness, and I'veyou know, got to learn about um.
You know, we're building out acourse for just an amazing, amazing
(19:41):
guy but also just one of thesmartest dudes that I've ever come across.
And his name is Jason McCard andhe built of course called the Abundance archetype
and he's about to launch it andhe teaches people how to generate real wealth
and well being. So he comesfrom UM stock markets trader on Wall Street,
and he was running a billion witha b dollar portfolio and he was
(20:03):
making hundreds of millions of dollars forhis clients. But in the process he
was sick and dying. He waslike three hundred and thirty pounds. He's
like almost died with some infection stuffthat was happening because he was overweight,
and like all these different things weregoing on in his life. But from
the outside looking in, you wouldthink, like, Yo, this guy's
got it. Oh, he's sittingon you know, millions of dollars and
he's fucking crushing it on Wall Street. I wish I was him. But
(20:26):
in the inside, the whole time, he was pretty much feeling empty,
alone and dying, right, Andhe through his own journey, discovered a
holistic wellness with Paul Check and justall these others amazing teachers out there,
and now he has synthesized all thatinto this course. So just me editing
because I personally am editing that coursemyself, Like just me going through that,
(20:48):
I'm like literally mind blown every dayon on the tips he gives on
how to generate wealth and then alsodoing a way it's not going to kill
you. So that one's been prettycool to experience as well. Yeah,
can you give us one of thosetips one one that stands out? Yeah,
So he's got a lesson around theart of detachment. So he talks
(21:11):
about how in the process of buildingthis course, and you know, I've
been with him now for like eightmonths and we've just back and forth brainstorming
because it's a big part of whatI do throughout the Freedom Bill's process,
Like you come to us with anidea and you don't if you don't know
exactly what it looks like, youknow, in a sequence or organized or
how to deliver it to the world. Like our brainstorm with you off of
(21:32):
you know what I've seen work fromeighty plus courses we build my own courses
and just like what I've seen workin the marketplace. And him and I
were brainstorming forever, and he actuallytook three days off and went on some
like Sacred Hunt or something um inTexas with with some friends and sitting under
a countree doing nothing. The wholehorse just flooded in. After fucking,
(21:56):
I don't know, four months,five months of beating his head against all
trying to figure out how to dothis, the whole course in like three
hours just flooded into his system.And he attributes that to just detaching from
the process, almost like a surrenderpiece. Right. And here's the thing,
dude, Like, we get surrenderso twisted in our society because we
(22:17):
equate it to like giving up.Right, you're not a man or you're
not a woman, you're not tough, you're not because you're giving up.
But news flash, you're surrendering allthe time. Yeah. We're literally surrendering
right now to the architect that builtthis house that this roof is not going
to cave in on our face.We're surrendering to the pilot that is flying
the plane that you are flying in, and the person that built the plane.
(22:41):
Right, We're surrendering to the peoplethat made the car and the train
and the elevators and all the thingsthat we're in all the time. We're
literally surrendering to human beings all daylong. But we find it really difficult
to surrender to God. We findit really difficult to surrender to the divine
that has our fucking back all thetime, right, And it's like such
a weird human thing that we doanyway. So he yeah, he attributes
(23:06):
that to in his course, toand generating wealth and creating abundance, to
the detachment factor. Fuck yeah,fuck yeah. All right, before we
started recording, you got into thethree things that it takes to sell a
program pretty easily. What are thosethree things that are required? Yeah,
(23:27):
And you know, I'm still learningbecause I'm seeing all these really cool patterns
emerge with the people that we're launchingand the courses that we're building and what
works and what's not working in themarketplace. But what I'm really starting to
notice emerge is that there's three mainthings. One, you need a message.
You need a message that lands anddoesn't go over people's heads. And
(23:47):
it is simple and it's easy tounderstand and as result driven and get someone
a result that they actually want.Right before you continue, explain a little
bit more about not going over people'sheads, because I've been there, like
trying to make it sound cool tome, but it's not. You know,
the person you're marketing it to mightnot fully understand that language yet.
(24:10):
Yeah, so I call it beingclear over being cute. Right, So
we want to speak to the peoplewhere they're at, not where we're at.
There's a big thing that happens inthe coaching space, especially in the
personal development space. We go througha process of personal development ourselves. We
see how it changes our life.We get excited. We're like, this
is the thing. It happened tome when I was a fitness coach.
(24:33):
I'm like, I want to changepeople's bodies, but I realize it's not
the bodies the mind. I gotto change the mind, right, So
I started crafting a message around changingthe mind. I even had this really
like cute tagline. It was like, changing the body is easy, right.
Changing the body is simple, right. It's changing the mind that's complicated,
right, And it's doing the thingsthat you need to do to change
(24:55):
the body through the mind that's thehard part. And I had like this
whole cutesy thing I said about it, and it didn't work. I made
zero dollars as soon as I changemy message to hey, does anyone want
to lose thirty pounds in ninety days? Hey, anyone out there want to
lose thirty pounds in ninety days?That was literally my message. I made
one hundred and thirty thousand dollars inlike fourteen months from zero three years of
(25:18):
zero to six figures because of thatvery very simple tweak. So it's about
being clear over being cute, andit's about screaming a message that people actually
want. And really there's three thingspeople buy its health, wealth, in
relationships. So that's one, havea message, have a clear message.
Have a clear message. Yeah.Number two, have a voice to scream
(25:41):
that message. And what I meanby that is that if you don't show
up on social media or whatever yourmarketing vehicles are, if you don't show
up on there and scream the samemessage consistent over time, time and time
again, then you're gonna lose peopleand your product is not going to sell
because people aren't going to know thatyou have something that they can buy.
(26:03):
So you have to have a voiceto scream it consistently. And what happens
is like people get disappointed after likenot making a million dollars in ninety days,
like a lot of these people promiseout there, and people get disappointed
and they just stop talking about theirstuff. It's like, oh, well,
I guess he's not selling it anymore. Okay, I was just getting
ready to buy it, but amI gonna do it now? So yeah,
(26:25):
having that voice is important. Thisis something that I am right now
declaring that I will get better atbecause I tend not to talk about my
own things so much, partly becauseI've got different sponsors and things like that.
But that's a great piece of advice. Talk about the shit that you
(26:47):
have, especially if you know thatit can help other people, which I
know that it can it already has, so of course I'm going to talk
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Number three. The product. You'vegot to have the product, because it
(27:30):
doesn't matter if you have an amazingmessage, doesn't matter if you have the
voice to tell people about it allday long. But if you don't have
the thing they can that they canbuy, you're not going to generate any
revenue, right because there's nothing theycan buy, not only the product,
but the machine that the product isaround, right, Because that's how you
protect your time and energy. Becauseselling things that require your time and your
energy one on one, it's justit's not scalable. You're going to burn
(27:53):
out, you know, So buildinga machine around that product is crucial.
Boom all right, before we canto you, actually, yeah, you
help coach with all three of thosethings, correct and freedom brothers. Yeah
cool, Right, before we continue, I'm going to take action now on
what I just said. Shout outto the Captain's Lifestyle Crew. If you
(28:14):
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(28:37):
A lot of emotional breakthroughs were had. You also get giveaways from my sponsors,
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So clickflink in the description join thecrew today. All right, shiny
object syndrome, talk to us aboutthat. Yes, it will kill your
business. So screaming the same messageconsistently over time for a long enough time
(29:03):
is how you win, period right, and then having a quality product and
actually taking care of people, gettingthe getting people the results that you're promising.
Shining object syndrome is I'm gonna makethis and oh this is cool with
this one didn't work, I'm gonnatry this. I'm gonna go then i'm
gonna go over here. I'm gonnatry this new strategy that I saw a
Facebook out about, and all thesedifferent things. The only thing you need
to do to win is put thereps in and show up over time with
(29:26):
the same message. That's it.And if the message doesn't work over two
years and go ahead and course correct. But as long as you keep screaming
the same message and keep showing upand you course correct throughout the process,
you're good. Why do koches feelthe need to switch from thing to thing.
I think it's because they fall intoa lot of traps based on limiting
(29:52):
beliefs that they have about either themselvesor the product. Who's gonna listen to
me? Why do they want it? I tried it for six months,
it didn't work. I'm going totry something else. I obviously wasn't worthy
of that success, and I alsohad I think it has a lot to
do with, you know, selfsabotage and feeling like you're more afraid of
(30:14):
being successful than you are feeling becauseif you succeed, then it goes against
the story that you've been playing fordecades in your mind, saying that you're
not good enough. Yeah, andthat is the unknown, and the unknown
is scarier than the known, whichis I'm not good enough? Indeed?
(30:34):
How do you help your clients getover that? If they're talking with you
about creating this product that you thatthey've explained to you, and you've said,
yes, let's go, let's buildthis out, and they talk about
starting to build out other things,how do you help them stay on track
eliminate distractions by doing the work forthem. We're done for you service,
so we're going to do the workfor you. So I'm not going to
(30:55):
allow you to get stuck in Oh, I don't like this color and this
logo needs to change and you know, oh, I still got to record
this. Yeah, man, youknow, I don't let you get stuck
in the I'm like, hey,I need this, dude. We've got
to get this thing out to theworld. And when you pay, you
pay attention. So you're investing insomething, right, and we're not cheap.
Right, we do a fucking amazingjob, but we're not cheap,
and you're investing in it. We'regonna get your thing out there, and
(31:18):
you're going to be more motivated todo it because you've just invested into your
business a decent size amount and nowyou're motivated to show up. And then
you've got the accountability factor of usasking for the thing that we need.
And then we're like, we're gonnalaunch it for you in three weeks,
so let's go. And then whathappens is when you launch and you see
(31:40):
people actually want what you're selling,and then you see people go through your
process this thing that just came fromyour mind, that was just a thought,
and now it's this tangible thing thatyou can see, you can touch,
you can interact with like that lightspeople up, right. And then
when we build this thing and makeit so beautiful you're more motivated to talk
about about it because you just putall this work and effort into this thing
(32:02):
that looks so fucking good. It'slike, you know, someone handing you
a car versus like you actually makingyour own custom fucking car for however long
and you know, of course you'regonna drive that thing down the street.
You're gonna talk about and you're like, yo, I got this wheel from
here, I got this little youknow, attachment from there, and it's
just like talking about it, andconversations lead to conversions. So the more
(32:23):
you talk about your fucking thing,dude, the more your thing sells,
and the more proud you are ofthat thing, the more you're going to
talk about it. So there's abig difference between having this beautiful thing that
is packaged and it's it's branded,and it's yours and you've been working on
it versus getting someone on a zoomcall and sending them you know, Google
(32:43):
docs. Yeah, which is howI started, by the way, of
course. Yeah, that's how weall started, man at the beginning,
which is great because you're getting proofof concept. You're like, oh,
okay, I can actually do thisyou've figured out, like I actually like
to do this because that's fucking important, right, And then you're getting results
for people, and now you knowyou've got this exponential growth factor that most
(33:06):
people don't consider, which is wordof mouth. Right, Like, if
you take care of five people,they get amazing results, they have an
amazing time. They may tell twoother people, so five times he is
ten. So now you've got tenpeople coming your way from referral sources.
And those leads are typically more qualified, they're typically hotter because you, as
(33:27):
the company are now assuming the authorityof the person who has already built trust
and like and knowing an authority withthe person that they're sending your way,
and then those people tell more peopleand so on and so forth. Do
we built a whole The whole companyhas been word of mouth, Like we
don't really advertise at all, Likewe've been word of mouth for almost eighty
buildouts. Now let's talk about howto sell, because a lot of coaches,
(33:51):
especially new coaches, have a fearor an aversion to sales. They
feel like, I just want tocoach, I don't want to sell.
What do you tell to coaches whohave that mindset. Well, if you
don't sell your product, you can'thelp anyone. Right, And dude,
selling becomes so easy when again,you're proud of what you've built. Yes,
(34:15):
right, and you know it canhelp people. Right. If I
was sitting on the cure for cancer, I'd fucking tell everyone. I'd be
screaming it. I think cancer hasalready been cured. We know how to
cure cancer. Well tell me,Taylor, don't tell everyone, damn it.
But yeah, or whatever product thatyou have that you know that can
(34:35):
change the world, if you havethat level of belief of that product,
you're gonna you're gonna tell everyone aboutit. And that confidence, that energy
is what people buy. That's whatthey buy on the sales call because that
can be felt. They don't needto believe what you're saying. They seem
to believe that you believe in whatyou're saying. And that comes through in
the confidence, in the energy inwhich you're talking about this thing that you
(35:00):
love so much that you know thatcan help people. Right. And there's
a thing called double signals, right, and it's you know, in line
with like sensory acuty. If you'reon a sales call and you're have an
amazing time and you are blowing thisperson's mind. And then you've got some
money stories that are playing in yourhead when it comes to the ask,
(35:21):
when it comes to pitch the price, if you physiologically do anything that tells
that person on the other side thatyou're not really sure about that way you're
charging the sales dead man. Youknow, be very aware of your physiology,
right, because communication is ninety threepercent energy, it's fifty five percent
physiology, thirty eight percent tonality,it's only seven percent words. So that
(35:45):
all comes through on the sales call. And that's really important to consider.
So when you're ready to pitch theprice, look at them in the eyes,
like you really fucking believe that youare giving them the best value ever.
Like, bro, this thing isonly this much money, like you,
I can't even believe I'm saying thatright now, that it's this low
because of all the value that we'vejust stacked in there. And that's what
(36:07):
I help clients that work with us, you know, really establish, right
because you know, not only dowe build courses for people, but you
know, I get people that Italked to just to like valuate what they
have valuate their offer, just becauseI've done so many of them now that
I can say like, okay,cool, you've got this in there.
You know you're dedicating this much timeof your own personal time. But okay,
cool, it's you know, i'dsay it's around this range. Right.
(36:30):
Um, I can't. I won'ttell people what to charge. I'd
be like, hey, I couldsee this, you know, going for
that, right? But um butyeah, once you believe in that man,
that you're like giving them way morethan what they're paying, then it's
it's easy and that comes acrossing yourenergy. Yeah. That that's one of
the number one sales hacks in myopinion. It's not a hack like if
(36:51):
you if if you truly believe thatwhat you have can help this person,
it's it's it stopped being sales.It's like, I'm trying to help you,
right, so help me understand whatit is that you're struggling with.
I have this thing that could help. Let's see if it's a good fit.
Then it doesn't come off as sales. It's like you're their friend,
(37:13):
like, hey, let me helpyou. We're on the same team,
right. That's I think that mindsetshift is crucial for coaches because I think
a lot of coaches are they getthat, you know, weird sales evibe
if it's something that they don't trulybelieve in totally man, obviously, and
(37:34):
you know what we support them inis at least putting it in a fucking
amazing looking package. Oh for sure. That allows them to overcome some of
that, right, So now theyhave something that they can actually like do,
like I'm charging this much because fuckinglook at it, like it's amazing
and there's a hundred videos. It'slike my life, my life's work is
here like this is of course it'sworth this much. And at the end
(37:58):
of the day, man, goingback to that sales and helping conversation,
So like if you came across someonethat was choking and you know how,
you knew how to do the heimlike and they were like not letting you
do it, Like, no,don't do the heiml let me choke,
right, you would convince them,which is sales. You would convince them
to like, dude, you gottalet me do this or you're gonna die.
It's the same way. Yes,I like to say, it's it's
your obligation as a coach to helpthem see the value in your program or
(38:22):
whatever it is that you're selling ifit can genuinely help them, like it's
your obligation. Yeah, and Ican confirm the quality of the Captain's Lifestyle
program was at least ten xt likepurely visually, Like if we're only talking
visuals, ten x like, itlooks so freaking amazing. So thank you
(38:45):
for that. That absolutely helped mebe more confident on sales calls because everything's
branded, all the colors are thesame, it's not just this Google slides
with some text on it, likeit's fucking professional. Yeah, we had
phone with yours man. Yeah,yeah, What are you most excited about
right now? Man? The opportunityto be around some really really cool people
(39:14):
that are changing the world. LikeI get to interact and I get to
build platforms for people that are literallychanging the world right, people that are
the light workers, people that arelike the tip of the spear right in
this whole shift that is happening rightnow. And you know, people that
don't know or have the means orthe skill set to build their own platforms.
(39:37):
I get to say, hey,man, I got you. You
keep screaming that message, and I'mgoing to make sure that we build the
rocket ship around that message. Andlike, that's really cool, man,
because you know, think about someonethat has a message that could change millions
of lives, but they don't wantto get it out because they don't feel
like, you know, their thingdoesn't look good, or they don't have
(39:59):
assist them in place, or theydon't know how to show up on social
media, they don't know how tomarket. And I talk to people like
that all the time. They talkedto one yesterday, amazing coach, amazing
lady with an amazing skill set.She's just like, I don't really know
how to, you know, putthis together. I don't really know how
to show up, so I'm justkind of like not going to do I
also talk to one a month agothat is in her late seventies that has
(40:22):
been changing the game forever bro andshe doesn't have like a full product in
place, and she was telling me, She's like, man, dude,
like I'm in my late seventies now, and I want to leave a legacy
behind. I want to leave theknowledge that I've amassed throughout my entire existence
(40:43):
here. I want to package itin a way where I can put it
in a time capsule basically and justlike distribute and affect you know, the
next seven generations with my knowledge.I just don't know how to do it.
Like that knowledge could be lost,bro, and I get to preserve
it. We get to serve it, right, It's a co creation process.
We get to preserve it in thislike system that can be distributed digitally
(41:05):
for forever. How often do youthink about the impact that you're creating to
us? What lights me out everyday? Man? That's like why I
do this right? And you know, I've always been impact driven. I've
always believed that there was something biggerthat could be done out there and that
we had the capabilities of doing itright. It's it's just a you know,
(41:30):
it's just having the courage. It'shaving the courage and taking the action
towards it. So like building atribe of of you know, game changers
and light workers and people that arechanging the way things are and changing the
system. That's why it's called freedombuilders, man. It's it's creating the
freedom for your own life so thatyou can dictate, you know, what
(41:52):
you do day to day and howyou live your life, right, and
you can do that in a waywhere you can still generate revenue because now
you have this where you can workfrom anywhere, you can reach anyone in
the world. You know, talkabout like recession proof, right, Like
how you survive a recession. Youpenetrate new markets in a cost effective way,
right, so like there's no biggermarket than the world and cost effective.
(42:14):
Right now, you can build abusiness. Just wrap this around your
skull for a second. You canbuild a business right now that can generate
a million dollars plus for less thanthirty thousand bucks in startup costs and less
than five hundred bucks a month andoverhead. Hello, Like try going back
to the nineties to tell someone thatwhen they were taking out quarter million dollars
(42:35):
loans to build their business and theyhad I don't know, six grand and
rent and like all this other stuffthat they were dealing with, Like,
you can do all that now.We literally live in the golden age of
entrepreneurship right now. If you're nottaking advantage of this right now, you
haven't miss the boat. But whatabout all my excuses. I don't have
time, I don't have money,I don't know how whatever fucking bullshit story
(42:59):
you're telling yourself. Stop that shit. I can tell listeners, coaches,
listen up. I can tell you, guys from personal experience, I have
gone through Freedom Builders. It isabstruitly worth it. I did say absolutely,
I love it, though I wasGod, yeah, it is.
It is so fucking worth it because, like Mike said, they do the
(43:22):
work for you. Because as acoach, I understand that there's a lot
of things on our plate and alot of things that we have to do.
They do the work for you,the work that you don't want to
do. They do it fucking foryou, and they support you along the
whole journey. So I'd like totake this time to express some gratitude to
you because what you're doing is trulyrevolutionary. You are helping so many coaches,
(43:47):
so many mentors, develop their theircoaching program, their platform, help
get their knowledge out to the masses. Right. So for me, for
example, you've helped me. I'vehelped my clients. My favorite part about
coaching is not the impact that Iget for my direct clients, but then
the impact that they're able to imparton the people closest to them, right,
(44:09):
Because once the people around you startto notice you living healthier, happier,
more fulfilled. They'll start to askquestions and they'll start to lead better
lives. So you are creating andthe Freedom Builders team are creating a massive
drop that is creating a ripple effectthat's just spreading out. So I just
(44:36):
want to express my gratitude. Yeah, thank you brother, thank you,
received man. What does freedom meando you? Yeah? I think I
touched on earlier. It means,you know, having the ability to be
able to dictate what you do andchoose. It's the freedom of choice.
It's like the ability to choose whatyou want to do throughout the day and
(44:59):
throughout your life, and as longas it doesn't harm yourself, anyone else
or the planet. Fucking go fardude. Yeah, agreed, agreed?
All right. Last question, whatdoes thriving I mean? Do you full
embodiment of your physical, mental,emotional, spiritual, and energetic bodies and
(45:25):
using that embodiment and that power tospread light to the world. Boom.
My purpose is to make thriving standardbecause what standard now is being overweight,
is being stressed out, is notfeeling free. It's that you're we're being
(45:49):
controlled in jobs, that we don'tlike worrying about money. So thank you
for coming on the Captain's Lifestyle purposeto help me spread my to to make
driving standard. Where can we findmore about you and freedom builders if there's
to all the coaches listening, Yeah, freedom builders dot com Builders is with
(46:09):
a Z and yeah, I havefreedom Builders on Instagram and then Mike g
Coaching as well. And you know, if you're someone that is ready to
get your message out of the world, um, let's have a conversation.
I would say even if you're notready, yeah, because what we're scared
(46:32):
to do shows us what we needto do. If you're scared, if
you feel like you're not ready andyou're you're going to wait until you do
feel ready, I think you're alreadybehind, like start before you, especially
because you do a lot of thework for them. So if they just
have the idea like I don't knowwhere to start, I'm not I'm not
ready for a call yet. Yeah, right, great point man, And
(46:54):
that's something that we extract on thefirst conversation. It's like I have all
these ideas in my head, Ijust don't know what it looks like in
the tangible form or how to getit out to the world. And we
absolutely support with that. I personallysupport with that, Like you're gonna have
a conversation with me. It's notgonna be like someone on my team or
the first conversation is going to bewith me. Fu Yeah, Mike,
thanks for coming on. Thank you, brother. That's great freedom. Oh
(47:15):
yeah, man. That the captain'slifestyle. Peace,
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