In this episode of The Casey Adams Show, Mesh Gelman, Founder and CEO of Cumulus Coffee, takes us on the inspiring journey behind his revolutionary cold coffee machine. Mesh shares how he identified a gap in the market for high-quality cold coffee at home and developed a cutting-edge nitro cold brew experience. He opens up about his entrepreneurial background, a pivotal meeting with Starbucks legend Howard Schultz, and the role of storytelling in building a brand. Meche also delves into the challenges of fundraising, launching a new product, and fostering deep connections with customers. Join us for a masterclass in innovation, resilience, and the future of coffee.
🎉 Exclusive Offer: Use code "CASEY" for $100 off your Cumulus Coffee machine! Shop now!
Chapters:
- 00:00 Introduction to Cumulus Coffee and Its Vision
- 02:59 From Concept to Launch: The Cumulus Coffee Journey
- 06:03 The Nitro Cold Brew Experience: Innovation in Every Cup
- 08:57 Meche Gelman’s Background and Entrepreneurial Beginnings
- 12:03 Why Customer Connection is Key to Success
- 15:04 Meeting Howard Schultz: Lessons from a Legend
- 17:45 The Power of Storytelling in Business
- 31:19 Captivating Consumers Through Experience
- 35:17 Coffee and Emotional Connection: A Deeper Bond
- 39:32 Crafted for Cold: Redefining the Coffee Experience
- 43:12 Blending Art and Science with Cumulus Coffee
- 48:17 Fundraising Challenges and Strategies
- 51:53 Reflections on Year One and Exciting Future Plans
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