All Episodes

December 19, 2023 14 mins
@thenickluciano

Fresh off 10 days in Vegas at the National Finals Rodeo Cowboy Christmas with the Tratter House, Nick opens up about his shift from mechanical engineering to social media stardom and the unexpected turns that led him to embrace the cowboy lifestyle. Dive into the challenges of entrepreneurship, the power of positive mindset, and Nick's mission to build a mental wellness community. Discover the genuine family bond with Ariat, and gain insights into Nick's personal growth, from overcoming prescription drugs to empowering minds. This episode is a captivating blend of inspiration, Western culture, and the unwavering spirit of chasing dreams. Don't miss out—subscribe now for a dose of cowboy wisdom and positive vibes. Remember, it's always cool to wear cowboy boots!






  1. From Engineering to TikTok Stardom:
    • Nick shares his unconventional journey from pursuing a mechanical engineering degree to becoming a social media influencer.
    • Discover the turning point during the COVID era that propelled Nick into the world of content creation.
  2. Overcoming Challenges in the Cowboy Lifestyle:
    • The podcast explores the demands of Nick's daily life, including long work hours, staying active, and nurturing his passion for calf roping.
    • Nick emphasizes the challenges but expresses his love for the self-employed entrepreneurial life.
  3. Inspiration for Aspiring Entrepreneurs:
    • Nick encourages listeners to pursue their dreams wholeheartedly, emphasizing the importance of passion over money.
    • He shares insights on maintaining a positive mindset, learning from setbacks, and finding faith in the journey.
  4. Building a Mental Wellness Community:
    • Ashley delves into Nick's mental wellness community on social media, discussing the impact of community support on mental health.
    • Nick reflects on the importance of a supportive space for people facing challenges and the positive outcomes within his growing community.
  5. Navigating the Cowboy Way of Life:
    • Nick unveils his transition to the cowboy lifestyle, highlighting the welcoming nature of the Western community.
    • The discussion touches on the diverse facets of the Western culture and the need to bridge gaps for its continued growth.
  6. Ariat: More Than a Brand:
    • Learn why Nick loves Ariat as he describes the brand's familial atmosphere and their commitment to representing influencers from various backgrounds.
    • Discover the unique lifetime warranty feature on Ariat boots and Nick's genuine appreciation for their inclusive approach.
  7. Empowering the Mind:
    • Nick shares a personal story of radically changing his mindset during college, breaking free from reliance on prescription drugs for ADHD.
    • The podcast highlights Nick's dedication to mental empowerment and his Club Bulletproof initiative for providing support.
  1. "Don't look at every setback as a failure. Look at it as knowledge to go forward. You can only fail forward." - Nick Luciano
  2. "Be selfless about your passion. Don't be selfish because if you're in it for the money, then you're gonna fail." - Nick Luciano
  3. "Life isn't easy, but with community behind you, you have a better shot at making it." - Nick Luciano
  4. "At your core, when you know who you are and what you stand for, it really doesn't matter what other people think." - Nick Luciano
  5. "You control your mind and your thoughts; you can control your entire destiny." - Nick Luciano
  6. "Ariat feels like family because they've taken a shot on us to represent them in a good light, uplifting the community as a whole." - Nick Luciano
Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Intentionally Disturbing

Intentionally Disturbing

Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.