Unveiling the New Ferrini & How They Transformed the Fit of Their Boots

Ferrini Fit Guide

Ferrini fits 1/2 size BIG. So if you wear a 9 in most boots you would wear an 8.5 in Ferrini

Episode Summary

In this engaging episode of "The Cowboy Boot Podcast" hosted by Ashley Jackson, the Boot Babe, we're introduced to Mark Claver of Ferini, who unveils the intricacies of boot fitting and the transformative journey of a renowned boot brand. As the brand navigates contemporary fashion currents, the conversation sheds light on Ferrini's evolution and its commitment to quality footwear.

Ashley, the fascinating host and self-proclaimed "Boot Babe," dives into the details with Mark, discussing the recent changes in Ferrini's boot lasts to better accommodate an "American friendly" fit. This transition aims to enhance the initial trying-on experience for customers while maintaining Ferrini's signature silhouette. The episode also uncovers Ferrini's heritage, from their beginnings in selling exotic skins to crafting Italian-style dress shoes, and their stride into the boot business in the mid-'90s.The dialogue pivots to the robust and versatile nature of Ferrini boots, suitable for both the rodeo and everyday fashion. Mark emphasizes the brand's control over leather and exotic skins' quality – a distinctive advantage that allows Ferrini to stand out in the western boot landscape. The personal anecdotes blend seamlessly with the brand's narrative, painting a picture of enduring passion for western wear.

Key Takeaways:

• Ferrini has adjusted their boot lasts to make them more user-friendly, addressing customer feedback about the fit.
• The brand warehouses around 50,000 pairs of boots, reflecting their significant presence in the boot industry.
• Ferrini's history is rooted in exotic skin and leather business, evolving from Italian dress shoes to cowboy boots.
• Mark Claver discusses the misconceptions about the durability of Ferrini boots, advocating for their use in various rugged settings.
• The episode discusses the lack of a unifying icon in the boot industry, a gap Ashley aims to fill as 'The Boot Babe.'

Notable Quotes:

• "We get to pick and choose in warehouse... Quality, way different quality than most people." - Mark Claver
• "There really isn't an icon for boots, so to speak, out there... Now we got the Boot Babe." - Mark Claver

Resources:

• Shop Ferrini: https://ferriniusa.com/

Experience the whole story of Ferrini's dedication to the craft of bootmaking by tuning in for the full episode. The conversation provides a rare glimpse into the blend of tradition and innovation that drives Western fashion forward. Stay connected for more behind-the-scenes insights from industry leaders and tastemakers.