The Beat the Coverage Podcast

The Beat the Coverage Podcast

The Beat the Coverage Podcast Success isn't about avoiding obstacles. It's about learning how to beat the coverage. Hosted by former 9-year NFL wide receiver, bestselling author, leadership and performance speaker, and performance coach JJ Birden, The Beat the Coverage Podcast explores the mindset, preparation, and execution required to succeed in business and life. Drawing from his journey as an undersized NFL player, entrepreneur, speaker, and coach, JJ shares practical lessons that help leaders, sales professionals, entrepreneurs, and high achievers recognize opportunities, overcome obstacles, and perform under pressure. Each episode delivers actionable insights on leadership, resilience, discipline, communication, preparation, health, personal growth, and building a life of lasting impact. Whether you're leading a team, growing a business, pursuing a dream, or simply striving to become your best, you'll discover strategies to help you prepare with purpose, execute with confidence, and win when the pressure is on. Because every day you'll face coverage. The question is... are you prepared to beat it?

Episodes

July 13, 2026 7 mins
In this episode of the Beat the Coverage Podcast, JJ Birden introduces the Beat the Coverage Framework, a six-step system for achieving consistent success in business and life.

Drawing from his nine-year NFL career and years of experience as a keynote speaker, coach, and entrepreneur, JJ explains how the same principles that helped him compete at the highest level can help leaders, sales professionals, business owners, and h...
  • Listen
    Watch
    Mark as Played
    Hosted by former NFL wide receiver, leadership and performance under pressure speaker, and best selling author, The Beat the Coverage Podcast shares pratical lessons on leadership, preparation, resilience, and performance to help you overcome obstacles and achieve your goals.
    Listen
    Watch
    Mark as Played
    Tune in for a special celebration as JJ Birden marks the 200th episode of The Daily M.I.S.T. podcast!

    Join JJ as he reflects on this milestone and shares his insights, stories, and inspirations from the journey so far.
    Listen
    Watch
    Mark as Played
    Have you ever experienced a championship moment?

    It's a time when everything aligns perfectly, and you're on a winning streak.

    Listen to today's The Daily M.I.S.T. podcast, learn how to keep pushing through them, and repeat your success.
    Listen
    Watch
    Mark as Played
    When I joined the Kansas City Chiefs at 5'10" and 157 lbs, they viewed me as the underdog.

    How did I know that? Listen to today's The Daily M.I.S.T. podcast and find out.
    Listen
    Watch
    Mark as Played
    Are you radiating positivity or negativity?
    Listen
    Watch
    Mark as Played
    Underdogs are not just in the sports world or the movies; they could also be in the work environment.

    Take a listen and learn more!
    Listen
    Watch
    Mark as Played
    Being seen as an underdog can provide unique growth, success, and personal development opportunities.

    Listen to today's The Daily M.I.S.T. podcast, and I share six advantages underdogs have.
    Listen
    Watch
    Mark as Played
    March 18, 2024 3 mins
    I am excited to release my new keynote, Winning As and Underdog. 

    Why? I believe underdogs have a stealth opportunity to win!

    Listen to today's episode to learn more.
    Listen
    Watch
    Mark as Played
    I am a week away from releasing my new keynote presentation, "Winning As An Underdog," I would love to hear your viewpoint on the concept.

    Is there an advantage or disadvantage to being seen as an underdog?
    Listen
    Watch
    Mark as Played
    Listen up! 🎧 Tune in to my podcast, The Daily M.I.S.T., for daily doses of motivation, inspiration, success tips, and more!

    Elevate your mindset, and let's help you conquer your goals. 

    Here's today's episode!
    Listen
    Watch
    Mark as Played
    If you need help, go to http://www.jjbirdenhealth.com

    Join me in tackling the excuses we make for not prioritizing our health and wellness!

    As we age, staying active becomes more challenging, but it's crucial to push ourselves and not let the excuses win.

    Let's control what we do with our bodies and what we put into them. Remember, your health should always be a top priority. Subscribe for more motivation and t...
    Listen
    Watch
    Mark as Played
    February 19, 2024 1 min
    Monday morning!

    Listen to today's short episode, and let's get you started right.
    Listen
    Watch
    Mark as Played
    February 16, 2024 1 min
    Welcome back to our listeners to The Daily M.I.S.T. podcast.

    Here is a Friday send off to launch you into your weekend!

    Stay Positive!
    Listen
    Watch
    Mark as Played
    The Kansas City Chiefs are 2024 Super Bowl champions after an up-and-down season.

    Listen to today's episode and take in the valuable lessons we can learn from it.
    Listen
    Watch
    Mark as Played
    John Canzano talks to former Lakeridge HS and Oregon Ducks WR JJ Birden about making it to the NFL, what it took to play as long as he did, why he walked away after eight seasons, his memories playing for the Chiefs, who he likes in the Super Bowl, and how he carved out his professional success after football. Subscribe for great content.
    Listen
    Watch
    Mark as Played
    THE LATEST EPISODE OF THE MIGHTY OREGON PODCAST FEATURES THE FORMER TWO-SPORT UO ATHLETE WHO WENT ON TO A LONG NFL CAREER.


    BY ROB MOSELEY
    Listen
    Watch
    Mark as Played
    We are in week two of 2024, and some will start dropping off and forgetting about the goals, promises, and commitments they made for this year. Don't let that be you!


    The encouragement is to stay committed to your commitments.


    When you do, you are being true to your word, fostering personal growth, and enhancing your overall character and confidence.


    It's a fundamental aspect of personal and profess...
    Listen
    Watch
    Mark as Played
    A new year isn't just a mark on the calendar; it's an opportunity for personal reinvention, growth, improvement, goal-crushing, etc...

    Have the mindset of how can this year be better than the year before! Then make it happen!
    Listen
    Watch
    Mark as Played
    Get ready for the new year with a mindset for growth and improvement! In this episode, we'll explore the concept of MBD (More Better Different) to help you analyze, adjust, and clean up your approach for a successful 2024.

    Answer the questions and discover what you need to do more of, where you can be better, and what you should do differently. Start the new year with more focus, passion, and determination.

    Subscribe ...
    Listen
    Watch
    Mark as Played

    Popular Podcasts

      Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.

      Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

      Dateline NBC

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

      Betrayal Weekly

      Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.

      The Joe Rogan Experience

      The official podcast of comedian Joe Rogan.

    Advertise With Us
    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2026 iHeartMedia, Inc.

    • Help
    • Privacy Policy
    • Terms of Use
    • AdChoicesAd Choices