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February 26, 2025 48 mins
If you’ve ever felt overwhelmed by content creation, struggled with consistency, or found yourself scrambling to post at the last minute, this episode is for you. I break down the exact workflow I use to research, plan, script, film, edit, and publish content without the stress. You’ll learn how to batch content, find proven viral topics, and automate your posting—so you can focus on what actually moves the needle in your business.

In this episode, we discuss:
  • [00:06] Why most people struggle with consistency in content creation
  • [00:36] How a workflow eliminates stress and saves time
  • [00:54] What makes a great workflow: efficiency, repeatability, and structure
  • [01:24] The biggest mistakes people make when creating content
  • [02:19] Why feeling like you’re “losing” on social media is a workflow issue
  • [03:34] How a structured workflow increases content quality and reach
  • [05:28] The six-step content workflow: research, plan, script, film, edit, publish
  • [06:24] How to reverse-engineer viral content (and find topics that will actually perform)
  • [08:42] The exact content research method I use in minutes
  • [10:40] How to find viral hooks and steal high-performing ideas
  • [13:31] Using Notion to plan and organize content effortlessly
  • [15:37] How to script highly engaging Reels without a teleprompter
  • [17:26] Why shorter scripts make better videos (and how to do it)
  • [19:26] The shoot-for-the-edit method to film faster and easier
  • [22:57] My exact filming setup—and why you don’t need expensive gear
  • [25:05] How I use batch recording to create multiple videos at once
  • [27:45] The complete editing workflow using CapCut and Final Cut
  • [30:17] The best way to add captions and effects in seconds
  • [33:39] How to schedule and post content without losing engagement

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