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September 20, 2024 13 mins
Darriel Roy interviews Jason Suzuki who is the host of The Real Deal Show - which amplifies stories of successful entrepreneurs across various industries. 
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Episode Transcript

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Speaker 1 (00:00):
Hello and welcome. Thank you so much for watching. This
shows all about giving you insights and showcasing brands that
help you to live your best life and give you confidence.
As always, I want to kick out your morning. What's
a motivational advice to help you to feel inspired and
energized to start your day today? I want to talk
about the importance of learning to trust yourself. One thing

(00:21):
is guaranteed. The one person who will be with you
for the rest of your life is you. When we
learn to trust ourselves and our own intuition, we don't
feel the need to get validation from others. Instead, we
become the source of validation we seek. Learning to connect
and trust your inner voice leads you to aligning with
better opportunities, experiences, and relationships that are fostered for being

(00:44):
our authentic selves. On the contrary, people that are constantly
looking for external validation or ignoring their inner voice are
more likely to miss opportunities that align with what they
truly want in life. Successful people have a great relationship
with themselves and us that the choices they make are
fur the highest good. As Robert two quotes, if you're

(01:04):
going to trust one person, let it be yourself. Next
up on the show, we have entrepreneur Jason Suzuki, who
was the founder of Suzuki and Associates. Jason is also
the founder of the Real Deal Show with amplify stories
of successful entrepreneurs across various industries. Jason, thank you so
much for being on the show today. How are you doing.

Speaker 2 (01:23):
I'm doing amazing. Thanks for having me well, thank.

Speaker 1 (01:26):
You for being here. We have a lot to talk about,
but before we get into your company, Suzuki and Associates,
let's talk about your entrepreneurial journey and when and why
you started.

Speaker 3 (01:36):
Yeah, my entrepreneur journey started with my grandma when I
was really, really young. My grandma worked for IBM in
the Bay Area and she started buying property in the sixties.
So when I was growing up with her, she took
me to all her deals with negotiations, picking up brand.

Speaker 2 (01:52):
So I was around business at a very young age.

Speaker 1 (01:56):
Thankful for my grandma, Very very nice. It's always nice
to have entrepreneurs in the family, right. You learn from them,
and you talk about a lot of obstacles that you
faced in your personal and professional life. How do you
think that shaped you into who you are today?

Speaker 3 (02:10):
You know, some of the challenges that I have on
a personal and professional was I was actually a heavy
drinker a lot of people to know for for three
years and.

Speaker 2 (02:19):
I got myself out of that.

Speaker 3 (02:21):
And when I got myself out of the drinking, that's
when life changed for me. You know, I haven't drink
for like two years and ever since then I was
able to build some great companies and that's what's there.
And on the professional side of things, I went to
law school for a year.

Speaker 2 (02:35):
And then last year I didn't work out for me.

Speaker 3 (02:38):
I guess I was in the brightest shoe and the shed,
you know, I lost it like six percent.

Speaker 2 (02:43):
So that was, you know, a failure. So some of
the things that.

Speaker 3 (02:47):
You know shaped me, but that shaped me with where
I'm at today, with the discipline of studying and being
able to get myself out of a bad spot when
it came to drinking.

Speaker 2 (02:57):
So all those two things.

Speaker 3 (02:58):
That kind of led me to I am today and
very thankful with everything and every day that I have.

Speaker 1 (03:05):
Well, thank you for sharing that with us. I think
that's important because you know, you were able to pull
yourself out of that, so I think that's that's amazing.
Congratulations on that. I think that's a very big accomplishment.
And you have a passion for helping entrepreneurs realize their
potential as well as you help them with their employee benefits.
So tell us about how your company does so.

Speaker 3 (03:27):
Yeah, so I started with the Internet for a while
and then I went for a big company employee benefits
for cities, and they actually that business was sold and
everyone went to different companies and I just decided that
was my time to start my own. So that's when
I really started with helping people. And I noticed a
lot of times people just wanted to be heard. They

(03:48):
just want, you know, the questions to be answered and
just to be listening to.

Speaker 2 (03:52):
And that's why I noticed that was my That's what
I was good.

Speaker 3 (03:54):
I was able to listen to people and make whatever
problem it was to create a solution.

Speaker 2 (03:59):
And just imp was that I start started.

Speaker 3 (04:01):
With just listening to people, and that led me to
building the employee benefits business where I'm at now.

Speaker 1 (04:08):
This is obviously something that you're really passionate about. It's
not just something that you're doing, it's something that you're
extremely passionate about. So tell us why that's the passion
for you.

Speaker 2 (04:17):
Well, my passion is people. I like talking to people
since I was a kid.

Speaker 3 (04:20):
I was that kid that teacher would always telling me
stop talking, Jason, I was always with my brands, we're talking,
having a good time. So, you know, employee benefits, my
passion is just people and helping people, and just insurance
was just the way I can help them better understand
their whether it's their benefits or helping businesses understand how
to get their employee benefits and how does employee.

Speaker 2 (04:40):
Benefits help their business.

Speaker 3 (04:42):
So employee benefits everyone when they're working for a job,
they want to work for a big job that has
good benefits, you know. And to be able to help
small businesses grow by inplacing employee benefits to let them
grow and attract talent.

Speaker 2 (04:55):
That's what really really.

Speaker 3 (04:57):
Excites me to get people go, getting that small business,
getting the employee benefits package in there, getting new talent,
retaining talent, and growing the company.

Speaker 2 (05:06):
You know, that's that's that's what I really like.

Speaker 1 (05:08):
What I've listening to it absolutely and what are the
biggest mistakes that companies make with their employee benefits.

Speaker 3 (05:16):
You know that there's so many things you can think about,
but to keep it simple. It's just ask your employees
what do they want? Just listen to your employees are
going to tell you what you need to know. Do
you like your current insurance? If you don't, why not?
And with those questions that you'd get, you can take
it to your broker and they'll be able to solve
those problems. You know, just really listening and understanding your

(05:40):
your your employees. That's really it's nothing so nothing magical,
you know, it's really basic and just a very simple
human nature thing to do.

Speaker 1 (05:49):
And Jason, in addition to your company, Suzuki and Associates,
you also have a show called The Real Deal where
you showcase entrepreneurs from all walks of life. So tell
us about that.

Speaker 3 (05:59):
Yeah, you know, I started the Real Deal show because
with a lot of my friends are in business or
either they're my clients or their client.

Speaker 2 (06:06):
They all have interesting stories.

Speaker 3 (06:08):
So what I decided to do is to start a
show and to get that brand and get that person's
name out there, kind of humanize the brand a little bit,
put a face behind the name for people to know
what's out there. And it started from there and I
had some great guests. I actually just got launched about
two weeks ago, so it's just got live.

Speaker 2 (06:26):
You know. It's on YouTube and I.

Speaker 3 (06:28):
Have a website as well for it called The Real
Deal Show dot tv and on YouTube it's called The
Real Deal Show.

Speaker 2 (06:35):
So that's an exciting venture that I'm in right now
as well.

Speaker 1 (06:39):
I was telling you earlier that I love it. It's
really really well filmed. I know that you have someone
really amazing doing your content. Tell us about him.

Speaker 3 (06:48):
Yeah, So my buddy who goes with me and take
the shots, he's actually an actor on the Netflix series.
He was on his debut was with the Dahmer series
and moved on to to The Brother's Son on Netflix,
and right now he just the interview of the vampire.
His name's Kate pe out here in Fresnoe as well.
That's where I'm from, Fresvie, California. But yeah, he goes

(07:10):
out with me and we go shooting and we have
just a good time, you know, just just enjoying life
and enjoying shooting and enjoying getting people's stories out there.

Speaker 1 (07:18):
What I love about your series is that you can
learn from other entrepreneurs' mistakes. I think that's important. Were
some lessons that you learned so far from them.

Speaker 2 (07:28):
Yeah.

Speaker 3 (07:30):
Yeah, So some of the lessons that I've learned just
talking to them is they all usually started from the passion,
you know. That's what I've learned, is they just followed
the passion and they became successful at it because business
is hard and it's a grind and you really have
to align your passion with what you're doing and finding
a way to make some money out of it, which
is a hard part.

Speaker 2 (07:50):
Like my buddy Jim Irwin says, when it came out as.

Speaker 3 (07:53):
A Delta Force, he was a Delta Force snapper and
started a shooting performance institute business.

Speaker 2 (07:57):
He says, man.

Speaker 3 (07:58):
Asking for that money, you know, he does it. It
was kind of that transition, is uh. You know what
was hard for him beating into business. You know, he
had the skill set, the product or service to provide.
He had that locked in, but to market it and
to do the whole business side was something that he had.

Speaker 2 (08:15):
He had the problems that he had to learn about.

Speaker 1 (08:19):
And yes, you have some amazing and interesting guys, tell
us about them. I did see there was a story
that someone was inspired by Johnny DApp to create a
black bold amp. So tell us about his story, Yead Geo.

Speaker 2 (08:32):
Geo, owner of black Bolt Amps. You know, he great guy.

Speaker 3 (08:36):
Actually got an amp from him, custom app and a
custom guitar, beautiful guitar. I should have brought it with
me to show you guys, but it's a beautiful, beautiful guitar.

Speaker 2 (08:43):
Quite practful on my phone.

Speaker 3 (08:44):
But yeah, so he told me a story about how
he built amps for the Black Rows, you know, all
the top companies, and Johnny Depps came to him to
fix one of his small Gibson apps and so what
he did is he fixed it. He did that, but
then it inspired him to create a smaller app that's
portable because all he was.

Speaker 2 (09:05):
Making was like big, big amps, you know, and there's
this portable one.

Speaker 3 (09:08):
So he started making that and they called it because
of Johnny Depp and the movie, you know, Pirates of
the Caribbean.

Speaker 2 (09:17):
He called it Sparrow for you know, Jack Sparrow. You know.
So he created that line and it was a very
interesting story how that came about.

Speaker 3 (09:24):
So right now, yeah, he has that Sparrow out, actually
launched it, you know, a while ago.

Speaker 2 (09:29):
And now it's doing great, you know, So it's it's
a great I had him on the show as well.

Speaker 3 (09:33):
So those were like the first two guests that I
have since I recally just launched it two weeks ago.

Speaker 1 (09:39):
Amazing, amazing. And what makes the Real Deal Show different
from other shows out there because this is obviously something
that you have, you know, unique entrepreneurs.

Speaker 2 (09:49):
Yeah, you know what, it's really organic. It's the people
that I personally know and the people that they know,
you know. So it's really organic that that that I'm meeting.

Speaker 3 (09:58):
And there's a lot of businesses out there, you know,
and when we get that stories out, people really want
to uh to have their story you know, broadcasted and
shown to the world. And I was able to use
my team and UH and the footage that we capture
and to make it look really nice for the viewers
and something for that can resonate with them as well.

Speaker 2 (10:17):
Mm hmm.

Speaker 1 (10:19):
And Jason, you know, I created my platform to inspire
anyone watching. We have so many entrepreneurs that watch this show.
So what are some obstacles that you faced in your
career and how did you get through those obstacles.

Speaker 3 (10:32):
Yeah, Well, my career, like I mentioned earlier, was h
was you know, drinking was was one of my biggest
things and once I cut that out, you.

Speaker 2 (10:39):
Know, I had a lot more time.

Speaker 3 (10:41):
The time that I was spending at the bars or
the time that I was spending drinking, I was using
that time now to study my skill sets.

Speaker 2 (10:47):
To have that meeting.

Speaker 3 (10:49):
So I really just used that time that I was
used to be again that I don't anymore, to do
more productive things. And and the discipline that I learned
when I was in law school was being able to
sit down and read for ten twelve hours a day.

Speaker 2 (11:02):
I just apply that towards my business.

Speaker 3 (11:04):
And those are the things that really helped me. Even
though those are you know, those are things that I
got myself out of and even though I didn't make
it in law school, the discipline and the good things
I learned from there actually helped me with what I'm
doing now, you know, be more, be very productive and
focusing on being predicted.

Speaker 1 (11:22):
And for anyone out there that's struggling with their business,
because obviously entrepreneurship is very difficult, and you know, there
is a lot of failure and obstacles, what would you
say to inspire them? For someone that's really struggling right
now in.

Speaker 3 (11:35):
The business, You know, business is hard, there's so many
hats to hold, you know, especially when you're starting off
and financially you don't have much. If you don't have
much money, then you know, you have to rely on
yourself to go out and learn what you need to
learn to get it. But you've got to focus on yourself.
Are you in the position personally to take to the
work a lot? You know, entrepreneur takes a long time,
So you've got to see do you have any bad

(11:57):
habits that you need to you know, cut, you know,
all these little things that you need to do to
get yourself right, to get yourself ready to be into
this entrepreneurial role to to.

Speaker 2 (12:06):
Excel at it. You know, if you want to excel,
you want to be at one hundred percent.

Speaker 3 (12:10):
You know, you got to look into yourself, get yourself right,
and then you know, whatever industry you're in, try to
find out what skill sets can you develop yourself and
everything else would be falling in.

Speaker 2 (12:20):
But I always focus focused.

Speaker 3 (12:22):
On income producing activities and I was heavily on direct sales.

Speaker 2 (12:26):
For you know, someone who's just starting out, I would just.

Speaker 3 (12:29):
Say is learn you know more about direct sales and
get more comfortable about that because sales is well driving,
motivated to to increasing profits and growing your business.

Speaker 1 (12:40):
Absolutely, and for anyone that wants to connect with you
watch your show, where can they do so?

Speaker 3 (12:46):
Yeah, if you want to watch my show, it's on
I have a website called The Real Deal Show dot
tv and my insurance business is Suzukenassociates Inc.

Speaker 2 (12:54):
Dot com. That's why I back of my you know.

Speaker 3 (12:55):
Suzuken Associates, but yeah, those are for the insurance side.

Speaker 2 (12:59):
It's looking Associates ink dot com.

Speaker 3 (13:01):
And the show The Real Deal Show, The Realdal Show
dot tv and on YouTube as well, it's called The
Real Deal Show. Very nice.

Speaker 1 (13:08):
We're going to link that information to our viewers can
take a look. But thank you so much Jason for
being on the show today. Congratulations on all your success
and honestly your podcast is amazing, so I'm looking forward
to seeing future guests.

Speaker 2 (13:21):
Well, thank you, thank you for everything. Thank you for
having me. It was a great time for chatting.

Speaker 1 (13:25):
Video. Roshow is available on Roku, Amazon, fireTV, Apple Podcasts,
and iHeartRadio.
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