March 18, 2025 • 52 mins
Melissa Kwan, cofounder and CEO of eWebinar , is transforming webinar automation by eliminating the repetitive strain of live sessions she describes as "soul crushing." In this episode of the Disciplined Troublemakers podcast, Scott Shagory explores how Melissa's innovative solutions enable technology leaders to scale their companies and boost profitability. Beyond eWebinar, Melissa cohosts the Profit-Led podcast, sharing growth strategies for bootstrap founders, and offers valuable insights on startup life and founder well-being on LinkedIn. The conversation delves into scaling product-led growth tech companies, Melissa’s journey toward building a lifestyle business, and her unique approach to redefining success on her own terms.
Chapters:
00:00 - Introduction
01:22 - Scaling Insights with Melissa Kwan
04:59 - "Scaling Tech Companies: Growth Path"
07:32 - Uncertain Investment in SEO
12:02 - "LinkedIn Strategy Amid Algorithm Shifts"
14:17 - Navigating Relationships in a PLG World
19:08 - Customer Churn Feedback Request
21:03 - Clear Prioritization and Trade-Offs
24:07 - Market Misunderstanding Inquiry
26:52 - Live Content: What Truly Needs It?
31:40 - "Persistence in Sales and Marketing"
34:31 - Lifestyle Business Decision: Moment or Gradual?
36:26 - Customers Over Investors
41:04 - Finding Freedom Through Self-Understanding
43:43 - The Mental Struggles of Founders
47:27 - Breaking Free from Traditional Expectations
50:03 - Defining Personal Meaning and Connection
52:40 - Outro
Key Takeawys:
eWebinar Platform Overview
Ideal Customer Profile for eWebinar
Challenges and Opportunities in Scaling
LinkedIn and SEO Strategies
Balancing PLG and Customer Relationships
Misunderstandings in the Market
Personal and Professional Growth as a CEO
Transformation and Happiness in Business
Quotes:
"Don't leave a thriving community to chase someone who doesn't value you. Focus on those who appreciate your presence."- Melissa Kwan
"Know your goals and choose your path wisely. Embrace the freedom to create the life you desire."- Scott Shagory
Connect with Melissa Kwan:
LinkedIn
Website
Connect with the Host Scott Shagory:
Website
LinkedIn
Email: scott@purplefinchgroup.com
Sponsor: Purple Finch Group
Call to Action: Visit eWebinar
Powered by: Heartcast Media
Chapters:
00:00 - Introduction
01:22 - Scaling Insights with Melissa Kwan
04:59 - "Scaling Tech Companies: Growth Path"
07:32 - Uncertain Investment in SEO
12:02 - "LinkedIn Strategy Amid Algorithm Shifts"
14:17 - Navigating Relationships in a PLG World
19:08 - Customer Churn Feedback Request
21:03 - Clear Prioritization and Trade-Offs
24:07 - Market Misunderstanding Inquiry
26:52 - Live Content: What Truly Needs It?
31:40 - "Persistence in Sales and Marketing"
34:31 - Lifestyle Business Decision: Moment or Gradual?
36:26 - Customers Over Investors
41:04 - Finding Freedom Through Self-Understanding
43:43 - The Mental Struggles of Founders
47:27 - Breaking Free from Traditional Expectations
50:03 - Defining Personal Meaning and Connection
52:40 - Outro
Key Takeawys:
eWebinar Platform Overview
Ideal Customer Profile for eWebinar
Challenges and Opportunities in Scaling
LinkedIn and SEO Strategies
Balancing PLG and Customer Relationships
Misunderstandings in the Market
Personal and Professional Growth as a CEO
Transformation and Happiness in Business
Quotes:
"Don't leave a thriving community to chase someone who doesn't value you. Focus on those who appreciate your presence."- Melissa Kwan
"Know your goals and choose your path wisely. Embrace the freedom to create the life you desire."- Scott Shagory
Connect with Melissa Kwan:
Website
Connect with the Host Scott Shagory:
Website
Email: scott@purplefinchgroup.com
Sponsor: Purple Finch Group
Call to Action: Visit eWebinar
Powered by: Heartcast Media
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