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July 8, 2025 51 mins
Welcome back to the Disciplined Troublemakers podcast. In today’s episode, host Scott Shagory engages with Desh Urs, founder and CEO of iBridge —a global leader in digital transformation within healthcare, legal services, utilities, and defense sectors. With over four decades of industry expertise, Desh offers valuable insights into scaling infrastructure and software-as-a-service businesses, reflecting on iBridge 's evolution since its inception in 2004.

The conversation explores the pressing challenges tech companies face in a swiftly evolving environment, focusing on effective data management, the accelerating advancements in AI, and maintaining security in critical industries. Desh discusses strategies for navigating uncertainty, the importance of enduring customer relationships, and the significance of adhering to core company values amidst growth.

Listeners will hear detailed accounts of iBridge 's expansion into international markets like Saudi Arabia, the transition from service-oriented to product-driven models, and how prioritizing both employees and clients has been pivotal to the company's sustained success. This episode provides actionable insights and practical wisdom for CEOs, entrepreneurs, and anyone interested in the transformative role of technology in various industries.

Desh Urs brings a wealth of experience from leading roles at TransUnion, Silicon Graphics, and Acxiom Corp., positioning him as a knowledgeable voice in digital transformation and business scaling.

Chapters:

00:00 - Introduction
01:06 - Understanding and Organizing Data Value
03:22 - Prioritizing Foundational Questions in AI
06:58 - Data Expertise and Security Challenges
12:53 - Saudi Arabia's Social Transformation
14:32 - Rapid Economic Transformation Ahead
17:23 - Customer-Centric Partnership Success Model
22:10 - Customer Trust Ensures Mutual Success
24:21 - Terminating Contract with CEO
28:44 - Conversation Encouragement for Team Awareness
31:04 - Navigating Information Overload Challenges
36:11 - Transitioning from Services to Product
38:13 - Leadership and Transition in Challenges
43:03 - Decision-Making in a Flat Organization
45:08 - Transformative Social Impact of Connectivity
48:12 - Recruitment and Communication Strategy
50:11 - Outro

Quotes:

"Prioritize your customers, understand your true purpose, and embrace vulnerability. That's how we grow together."- Desh Urs

"Ask who you are and who you serve. In a fast-paced world, wisdom comes from reflection and staying true to your mission."- Scott Shagory

Key Takeaways:

Transformation Starts with Understanding Your Data
Adaptability is Essential in an Era of Rapid Change
Security & Trust are Non-Negotiable
Scaling Means Embracing Uncertainty—But Moving Forward Anyway
Partnerships Over Transactions
True Value Lies in Relationships and Integrity
Evolving from Services to Products
Purpose Beyond Profit
Leadership is About Vulnerability and Openness

Connect with Desh Urs:

LinkedIn: https://www.linkedin.com/in/deshurs/
Website:Home - iBridge LLC

Connect with the Host Scott Shagory:

http://purplefinchgroup.com
http://linkedin.com/in/scottshagory
Email: mailto:scott@purplefinchgroup.com

Sponsor: Purple Flinch Group
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