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April 22, 2025 43 mins
Welcome to another episode of Disciplined Troublemakers, where we explore the landscape of tech companies and the art of scaling businesses effectively. Today, we are joined by Lucas Wilson, CEO of Signpost, who has been steering the company since February 2024 and has achieved remarkable progress.

Signpost supports small and medium-sized businesses in the home service industry by streamlining day-to-day communications with prospects and customers through a unified platform. Lucas offers his perspective on the challenges and opportunities inherent in scaling a SaaS company within the home services sector, as well as the vital role of online reputation management.

Our discussion highlights the importance of quality service as a distinguishing factor and traces Signpost's path toward mastering customer communication. Lucas shares his experiences as a turnaround specialist, emphasizing the need to define a company's core identity and the impact of actively listening to customers.

Join us as we uncover the strategies and insights Lucas contributes, demonstrating why maintaining focus is crucial for growth in today’s rapidly evolving tech landscape. Whether you're a CEO, an entrepreneur, or interested in the mechanics of scaling tech companies, this episode offers valuable takeaways on pursuing progress and excellence.

Chapters:
00:00 - Introduction
01:09 - "Ensuring Quality Customer Communication"
05:53 - "AI and Live Receptionist Integration"
08:05 - Exploring AI Communication Platforms
12:18 - "Uncovering Decision-Making Insights"
15:24 - Improving Customer Service Efficiency
19:16 - Urgent Tornado Warning Tech Support
20:40 - Storytelling and Misunderstandings in Communication
26:07 - Core Values Drive Market Strategy
27:08 - Internal Reflection Drives CEO Success
31:38 - "Empowered Workforce, Secure Future"
35:34 - Enhancing Service Through Technology
36:57 - Franchise Tech Integration Challenges
40:21 - Leadership Roles: Different Mindsets
43:03 - Outro

Quotes:
"Staying focused, listening to our customers, and delivering quality service is what sets us apart."- Lucas Wilson

"Begin with the end in mind, eliminate obstacles, and build trust through seamless communication."- Scott Shagory

Key Takeaways:
Staying True to Core Values
Learning from Experience
Team Empowerment
The Journey of Transformation
Balancing AI and Human Touch
Embracing Challenges as Opportunities

Connect with Lucas Wilson:
LinkedIn: https://www.linkedin.com/in/lukewilsonsignpostceo/
Website: https://bias2action.co/

Connect with the Host Scott Shagory:
http://purplefinchgroup.com
http://linkedin.com/in/scottshagory
Email: mailto:scott@purplefinchgroup.com

Sponsor: Purple Flinch Group
https://www.purplefinchgroup.com/

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