G Perico Interview (Music after a life in the Streets) S2 EP 208

Dub C and CJ Mac sit down to discuss, Music after a life in the streets, Entrepreneurship, Merchandise, Style, dedication to the culture and Nipsey Hussle. This is a how to lesson plan for all recording artist interested in building a career and escaping the streets.

Episode Transcript

(00:00):
Just let y'all know we've got alot of content coming then, y'all know,
just right here the original platform,right now for some of that real
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click click click subscribe dub C,c J Maxshall. What up?
C mcmonnie cameraub Ce and c Jdub dub sing c J u C and

(00:22):
c J dub C and c Jdub cing CJ Maxshall. Welcome to another
pol Pack episode of The Dove seeingCJ Maxshall once again. I am CJ
Mack and I am dub C.Yes, sir, what's up? Bro?
Bro chill man? How you feelthe ba I'm good man because we
had it again, man, everytime we had it. I'm good man.
Yeah, I'm always something la man. It's something la on me at

(00:46):
all times. You know. Thecrazy thing about it is you simple today?
But you still fly. Yeah.I'm just you know, just toned
it down a little bit. There'llonly be flying the town. Ye,
I'm gonna fly down a little bit, man, you know what I'm saying.
Yes, sir, some of thathood from I came through here today.
Yeah. Who we got man?Her? We got somebody once again,
very special man, and another personvery very special to me once again,

(01:07):
like like everybody to come on theshow right now, but today leot
different now, Yes sir, yes, sir, yes sir. We got
younger than the house man. Whatwe got a youngster today we called young
We got a young in today manthat brought it back. He brought back
the nostalgia with his style. Youknow what I'm saying. Like he he
came out and he reminded me ofof our nineties and you know what I

(01:30):
mean, we youngsters and getting crackingwith it with his imagery and everything.
Man. So without further to dowith his name, Man, tell him
je Prenko with something. Thank youfor coming on, bro, Bro.
We really appreciate you. Thanks forhaving me so so all top man.
People don't know man, And I'mgonna date myself a little bit, right,

(01:51):
Yeah, but I'm just gonna sayI was coming through his junior high
school with khakis, alls of cortelsall you know, come up there,
ain't on a teacher about something.But anyway, we sked along. I've
been doing this young man, watchingthem do a stan. We talked about
that a wall back yeah. Youtalked about a while back when a class
like looking off the doors. Yeah, I have some pressure from one of

(02:20):
them teachers, man, to situp. So he went to school with
your son. He went to schoolone of my sons, man. Yeah,
yeah, yeah, back in thedays. Yeup over there, uh
overright, Junior High school? Rightright? Yeah, you know what I'm
saying, d Jack Jackson. Okay, it's kind of like going three was
that little athletes up there? Okay? Imperial bus or the take the Imperial

(02:44):
bus to the end or the onefifteen, the forty five to the one
fifteen or the Imperial to the threeLook at that. Thank guy for the
unified school. Yeah, yeah,you know what I mean. From the
east side to the west side.Man. You know what's so, Man,
let's get into this conversation we havingtoday. Man. You know obviously

(03:05):
you've been I've been watching worked hardover the last man like least five six
seven years now, man, independentlygrinding, getting down on your own.
Man. So the first thing Iwant to ask you is what made you
want to go into this genreal musicand this rap music period? What made
you want to start rapping? Um, I've always been a fan of the

(03:27):
art, you know what I mean. Like I started off writing poems and
like read. I used to reada lot of books and write a lot,
you know what I mean, andwrite stories, you know what I'm
saying. Right, And then myhouse was just always music playing. My
uncle had a studio in the backhouse, and so it being in and
out. I used to go backthere get socked up, tied up,

(03:50):
and so I just came from theI'd be outside looking at you know what
I'm saying. And I was justalways a fan of it. I remember
my uncle how An artists and theyhad tape CDs boxes of that, right,
and they were selling it. YouNo, he had a reggae artist

(04:10):
artist, you know what I'm saying. And um, yeah, I remember
all that, bro and um,so he had his own label and everything.
Yeah. So would you said thatthat uh kind of made you believe
in the independent route when you decidedto do this or yeah, the other
reasons, Um, it was itwas like a multitude of things, you
know what I'm saying, But thatwas that was one thing, seeing him

(04:32):
do it, you know what I'msaying, and um, and then just
seeing different people do their thing,like everybody that I've seen that had money
and was like living and wasn't complainingabout the game. It was independent.
Independent. That makes sense, alot of sense. Yeah, yeah,

(04:56):
you get what up? B Yeahy'all they do. Those dudes really did
it. Kind of showed us thewave or making it happen when you didn't
have no other way to make it. Yeah, yeah, you know what
I'm saying. So that's that's dope, bro, that's really really dope.
So how were you when you firststarted getting on distributing your records making sure
that everybody? So when I firststarted, bro, it was it was

(05:20):
like on the end the CDs.So CDs was done, cars not so
it was the very end of itand um, and it was moving into
the digital and then people like notpaying for music. So like while I
was hustling, I buy CDs,but I used to see selling it and

(05:40):
it's like, Bro, don't nobodyknow who you are? Why are you
forcing them to sell it? Imean forcing them to buy Why you don't
just give it to them? Andthen you got these if they fall in
love with your music, then theygot these other things that could buy cloth
that's the show or just spreading theword. You know what I mean.
Right, So the first time thefirst project I printed up like ten thousand

(06:01):
CD were not like I printed upten thousands off top, yeah, ten
thousand. And then I just wentand loaded up in a rental big clear
of boxes and I have my potI had somebody with me and we're just
pulling up to every start. Ijump out through these on the counter,
jump out through these, through these. So we just we blanketed the whole
city la every stow. I've seenall the stores in the mall that I

(06:26):
used to shop at, and thenthey go and surround the cities like we
hear all of them. That wasjust do That's true independence, right,
there's independence. I love hearing thestory. Like I said, I watched
you get down, yeah, andto see how that came about. I
think I noticed about you that youare standing your lane. Yeah for sure.
You know you don't be all othervideos all on the records dancing and

(06:51):
you've been doing your own thing.No, like, uh, is this
something that you like carried on likecoming up like growing up in the hood,
you know what I come from thehood, you know, being from
the hood and growing up in SouthCentral Los Angeles. A lot of times
we don't out here in Los Angeles, we don't food with a lot of
other people, you know, Andin this music game on the West Coast,

(07:14):
we don't foold a lot of peoplelike that as well. But now
your generation, I see it's alot more unification. And I'm not seeing
you. You don't, you know, you're not getting down with other casts
from your generation. But I noticeda lot that more of a longer maybe
moving through your own things and stufflike that. Well, yeah, I'm
definitely an independent thinker. And it'sjust like I grew up like that.
I grew up from a game.But like when I start, I was

(07:40):
hunting that back the other day aboutit, Bro, I created a character
in the streets, you know whatI'm saying, But it was also who
I am as well. But theextras ran, you know what I mean,
all is and Bro, I alwayswanted to have money and have different
and you know the homies that Igot up under, you know, they

(08:01):
all did their own you know whatI'm saying. So when I had spots,
I have my spots. It's separatefrom what the homie. The homies
may be. Next Dog hanging out. I got money going on over here,
stay up out of my business.I mean, I'll be out the
hooliage, y'all or whatever. Sothat always been my mindset, to do
money and create my thing, youknow what I'm saying, because I've never

(08:24):
been a fan of like being onsomebody else time, you know what I'm
saying. And I caught on itearly, Like it's like, what type
of it you're gonna be? Like, You're gonna be the sitting in the
spot for months on end. Ain'tgot no money. You gotta come out
and steal a ride, Yeah,the homie and a home bird feeding you,
or you're gonna be able to haveyour own, you know what I'm

(08:46):
saying. So that just carried righton into the music doing the same exact
routine. Yeah, you'll always beendoing You've been successfully. Yeah, speaking
of the streets, was it hardfor you to like separate the two when
you start getting with the music,because sometimes because we still mean se we
still love to go eat it spotswhere we used to eat that coming up

(09:07):
in the hood and you know,sliding through and everything. But yeah,
you gotta know how to separate thetwo at times, especially with you becoming
who you are who you became rightnow? You know, was it hard
making that transition? Hell yeah,that was like the hardest part because the
character that I created from the gangwas what I was doing majority of my

(09:28):
life. I've been from a gangmajority of the years that I've been alive,
you know what I'm saying. So, um yeah, bro, separating
from that it was real like thatwas probably like the most difficult thing in
my life period, you know whatI'm saying. Like even we're talking about

(09:48):
dealing with death, being broke,going to the penitentiaries and all that,
but like actually like making that transitionand like actually a accepting what I accepting
it, accepting it into hardness.That's a that's a that's a really really
topic that's close to my heart becauseI had a difficult time with that,

(10:11):
as you know that. I knowy'all had a real jefficult time with the
streets and entertainment. See, hetaught me a whole lot about the entertainment
side. I wasn't. I didn'teven getting the rap to be a star.
I should tell him, Man,you know how to be a star?
Bro? I don't know how beingon Star trip off me sitting in
the mirror braiding he had it,Brady, go get the thing he had,

(10:33):
but this much of a beard onit, with braid, he'd be
in there cutting his hair. Telland that's what and that's what he's me.
I come out, you know,convertible, start losing something lighter,
convertible. I don't care, youknow what I'm saying. I'm just spitting
the street music or whatever. ButI didn't understand that it was another level

(10:56):
to this. It is entertainment.And even with some of the rules I'm
trying to keep street rules and peoplesay things, are you're supposed to do
what you say? And I said, they don't even got to do it.
They just lied to you in yourface. And then when you strip,
they just call the police. Don'tyou ain't getting ready? All that
was a tough transition for me.Yeah, you know what I'm saying.

(11:18):
So you know, yeah, youknow you can't when they lied to you
or don't go your way in thein this in this rap game, you
can't handle it like you were handlingit in the streets. And you can't
expect the loyalty in the street becauseyou pay for it differently. Yeah,
always saying the streets. You payfor your word with your ass and know
what I'm saying it. But inthis business, man, people be saying

(11:39):
anything right and I hate it.And it took me a long time man
to just especially accept that, especiallynow with social media. Yeah, you
know, cats getting at you.But what I love about you though,
you keep pushing no matter what,and you stay yourself and you're not scared
to open up and show to showyour your you know, your your your

(12:03):
your obstacles, you know, frompolice pulling you over and you and what
I love, Um, I sawsomething on you one time, but not
too long ago, police pulled youover, was trying to set your car.
What I loved about it was Isaw and I knew. I said,
man, so said, a littlehomie is legal fresh legal? They
man, it didn't get at thecar. You know cars more than they

(12:24):
could their car, you know.I mean he said to me like,
man, let's go, I gotsomething to do. You know, I
ain't got to tell you what Ido it whatever. Looking up, you
already know what it is, youknow, And I just love that.
That to me, that's that rightthere is success being able to not have
to look over your shoulder and dowhat you do because you created a situation
to where you can get out ofhere. You can maneuver the way you

(12:46):
want to maneuver. So how doyou feel about those things? Are as
it? Bro? That'sh it isevery day like like the last year just
been like unbelievable, you know whatI mean? Why Because it's like the
idea and the vision that I hadin my mind while I was in the
streets and doing shit, Like Iknew that it was a possibility, right,

(13:09):
But now that it's happening and it'sunfolding, and it's like, Bro,
I really got a life and createda lot and created a thing that
got a future. Yeah, youknow what I mean? And Bro,
that shit is unbelievated, bro,because nobody that I grew up with,
we never had plans like this,playing the fucking sell dope forever. In

(13:33):
Gang Bang, I remember when Iwas about thirteen years old, I'm walking
with one of the homies up Broadway, my homie Stone and this I love
this nigga to death, and heout there fried, smoked out and lost
his brain. And I never thought. Every time I see Sauce Walker,
I think I'm a homie Stone theyliked. It was the exact same nigga,

(13:54):
you know what I'm saying. Butwe're walking up Broadway and bang on
the nigga Wolf and they have bigexchange. Yeah, nigga, this Broadway,
nigga. Who nig I'm gonna dieright here, nigga. Yeah,
And I'm like, damn that shitsound tight? Yeah like, And that
was my thing. Look at thisBroadway. I'm gonna die right here.
You know what I'm saying. That'swhat it is. And that was part

(14:16):
of the struggle or the transition.Ain't a rapper, nigga fuck rappers right
right right, I'm a rapper,you know what I'm saying. Yeah,
yeah, the business man and it'sactually unfolding. And we didn't never have
no plans like that around it.It wasn't no plan, you know what
I mean. The plan was tooyeah. Yeah, So that no,

(14:39):
Man, they're gonna take a littlebreak, man, We'll go to look
at pressure break real quit pay someof the busy ils. So we keep
on doing what we do. Man, they're talking to cats like you.
Right, we go back. Wegot worth we got west Side Worthies are

(15:03):
worth sill got work for sale,we got work for sil we got merch
for sale. We're at dub Cand CJ mac dot com. Get it,
get it. He kind opens beboys, Shit go a bit.
We're sad it with it, y'all. This is dub C and welcome back
to the dub C and CJ MaxShow with our guests Gee Perrico and my

(15:26):
big bro she Ja minak Man.We're sating the with it. We're still
here Bo. So you know,I would have asked you about the Jerry
Currl What made you say, youknow what or y'all doing it like that
on that side of the freeway still, you know because at the time not
because at the time when you cameout, you know, a lot of

(15:46):
cats wasn't rocking the Curls. Yeah, you'll come out and it'll be like,
nah, you did this is it? And you know, I remember
because the first person introduced me toyou that was banging your music was like
he looked different on me? WasMelee? Yeah, yeah, yeah,
my cousin. He was the lastJerry curl Yeah yeah, I feel yeah.

(16:11):
So what was behind that? Yeah, it was it was a few
of my homies that had curls.While I was growing up and while I
was you know, age and shit, and like really like my homie little
Roach, like I really like admiredthis nigga like so much, like used
to imitate everything this nigga, did, you know what I mean? And

(16:32):
then he went to the pen earlywhen I was super young. When he
came home, I couldn't wait toget in his face and I think I'm
doing this, that and the other. But he had a curl and shit,
you know what I'm saying. AndI got a picture of him with
it. Him and my homie,little Bony Rock, they both had curls.
And there was other people on ship, you know what I'm saying.
And I used to wear the thecurly taper though. Yeah, I'm like,

(16:56):
man, I'm about to just letthis ship grow. And that was
my plan. And then I justkept going to the pan and ship.
Oh so this started back then,yeah yeah yeah, yeah yeah yeah.
Then when I got out, itjust it was like the perfect marketing tool.
But it was like, really me, you know what I'm saying,
right, really you? But youdid think business as well, Like I'm
different, for sure, I'm different. So you so you mentioned going to

(17:18):
the pin. Had you got startedwith the music career and then when or
did you kind of pick it up? I went to I went to the
pen. Wasn't rapping, wasn't likeI was fucking around a little bit with
certain homies, like because I hadI got homies in my hood that had
rapp dreams. I didn't have arap dream. I had a gangster dream,
like you know what I'm saying.And then like the reality came to

(17:42):
like nigga, like you keep goingto the pen, nigga, you coming
back? Now, this nigga gotlife, This nigga got life, nigga
out, this nigga getting killed.It's like there's no future in it,
you know what I'm saying. SoI went, I went to the pan.
I was fucking around. I hadhomies with rap dreams and no as
I'm doing this gangster shit fuck thatyou know. But I was to have

(18:03):
my way with words, and umI got out and my grandmother was like
super sick, and she like shehad like so many dreams for me to
be something, you know what Imean, And I'm like fucking up,
and and she used to look atlike all my friends like they was the
ones getting me in trouble. ButI'm the fucking I'm saying shut sometimes I'm

(18:30):
the nigga getting everybody in the ship. And she was like super sick,
and it's like, damn, bro, I ain't doing shit with my life
besides this ship. You know whatI'm saying. I can't come in the
house and tell Granny like what I'mfucking really doing, you know what I'm
saying. And then I, um, she wanted me to play the guitar
and do all type of shit,you know what I'm saying, and she

(18:52):
passed away, and I'm like,fuck, I ain't got nobody. So
it's like, all right, mygranny, Like every time I getting trouble,
shit, come saving nigga, youknow what I'm saying, and make
sure I'm straight. The whole ninebitches fall off certain shit like Granny got
me, you know, always away. And then when she passed away

(19:12):
as a recipe, nigga, Iain't got nobody, and then this ship
ain't got no future. Like Ilove the homies, but you know how
that shit go away? Was lovehate, Yeah, niggas hate you tomorrow
and it's back love and it's yeah, exactly. So it's like, Damn,
I really ain't got shit. Soyou know, I start recording and

(19:33):
putting shit together and trying to doit, you know what I mean.
And then I ended up having togo back to day refile the case on.
So I went back to I wentback to the pen. But while
I was in jail, I puta project out a CD, you know
what I'm saying. And when Icame home, all the homies was rocking
that ship. So like the shipwas weak, it was trash, but

(19:59):
but like the confidence that the areagame, like nigga, like your stuff
man, good shit man, hangingin there and making it cracks from near
that's when you start taking it seriously. Yeah, for sure. My next
question is who's some of your influences? Uh, CJ. The like The

(20:26):
Shadiest One, Alum, I stillguy, always got it, Like I
used to have it like on CDand on my cars, but I got
it on Like that's like one ofthe most influential albums to me. Like
I try to make projects like that. No boyshit like The Shadiest One,
like the Stories, it's stories inthere, like it's the culture, it's

(20:48):
the life, like to the teamlike it's what we do. You know,
I'm appreciate you. Yeah, arguments, oh everything to make that record.
Right man, you could tell youcould tell that it wasn't just no
like that was a real like noyes men in the studio. We never

(21:08):
do none of that, never willnever do who else? Um shit,
sugar free, sugar free, shoutout for free, que shut out cute
even like Little Wayne. That's that'sthat's where I got my name from,
Little Wayne, like Wayne song.So look, it's a I always tell

(21:33):
one part of the story what I'msaying. So I had some spots in
the hood and shit, and I'llbe pulled up doing my thing and they'll
be calling me parreco as a joke. Okay, you know what I'm saying,
pulling up doing my ship. Youknow what I'm saying, Gee,
Parco was coke and fish. Andthen where that got it from is that
jeep goes what no Okay, Okay, so that's where it came from.

(22:00):
They was making a joke out ofit. You know what I'm saying.
I'm like, nigga, the fuckup what you know what I'm saying.
And then it's just I'm like amatter of fact. You know what,
Yeah, that is me. That'sdope. You got that premiere, That's
dope. I was wondering where yougot the name from. That's dope.
And then I used to spell itwrong. And I had a Spanish chick

(22:22):
at the at the time, aMexican chick that I used to fuck with.
She used to fuck with a niggafrom the other side too. Yeah
you know what I'm saying. Yeah, but she used to come to the
spot and she told me how tospell my name. She like, you
spedding put homes, you're spelling doggie. Yeah, but she loved you enough
to pay you to do that.Damn. I didn't even know. Yeah,

(22:48):
that's crazy, that's crazy. Youknow. So I had the name
before I was wrapping this shit.That's dope. Cool, cool, cool.
But it was one of my likeyou know how going fucking five names.
Yeah, my certain name. Whenyou hear certain niggas called me shit,
you don't know that. If youhear a nigga called me scrella,
that's one of my friends. Yeah, you know what I'm saying. Yeah,

(23:10):
you hearing niggas called me baby geThem niggas that've been knowing me forever.
You know what I'm saying. Yeah, I got a few names like
that, bringing up yeah, familiar, familiar. Yeah, but y'all got
a few different aliases from an areathat's dope. So once you once she
did that, you start getting thisthing moving. He's out the trunk and

(23:32):
everything. So I understand at acertain point you had a situation with Well,
first, I know that we choppedit up. Were you doing something
with Baron Davis? Because I rememberwe chopped it up when we was at
the boating. So what I gotout? I put out a project enterprise
tool and that's the one we puteverywhere flooded. So this shit and everybody
hands Bed want to meet me,and that's still independently. Yeah, Bed,

(23:56):
I meet bad and we start kickingit and he just bringed me around.
He brung me to the other side. Yeah, to see what shit
really is, you know what I'msaying. And I you know, he
introduced me to everybody. I'm meetingeverybody, building all these relationships and just
learning shit. You know what I'msaying. Shut out the BD, Yeah,
shout out Baron Davis for real,be making a cold album running now

(24:18):
man. Yeah, Yeah, Iknow that it's really hard. Bro,
man Baron Davis should really really getdown. He could wrap up rap.
I sat down with him one day, bro, and he played never told
you. I just seen him ata lot of contents. That's why you've
been hanging around, you know what. I'm Yeah, introduced me to all

(24:38):
kinds of people, introduced me toCoach K. Then like Coach K like
did a player thing for me withworld Star. You know, world Star
was cracking at the time, andhe tell dude, a world Star.
He like, man, if y'all, I'm gonna just say, I don't
know if fuck it it happened.So he like, if y'all want content
front of me, goals, y'allgotta fuck with you. Precoll So,

(25:00):
I used to get that top box. Every time I get the top Yeah,
Coach Kay looked out. I justcall him, Hey, I got
a video. What days is available? Oh? We got these days?
And I get the top box onworld start niggas paying six seven thousand.
It's dope. I get it forfree. That's super dope. That Coach

(25:22):
K yeah saying he looked out alongthe way and shit and then um and
then all these opportunities start popping up, and then shit, I'm a hustler
and a businessman. I know howto read and comprehend contracts. Is like
certain shit, I don't even needa lawyer. Of the thirty pages I'm
already reading. This shit is confusing, this shit is contradicted. This this

(25:47):
this my contract right now, Bro, I'm getting the most money on Remade.
My contract right now is two pages, I'm saying. And um,
but uh yeah, I'm turning downoffers a lot of people getting offended and
ship. But like respectfully, likebro, there's you know, not for
me, and um, the firstshit I did was win Empire. They

(26:08):
didn't give me no money. Weput off shit don't Stop through Empire and
that shit start buzzing. But likeright before that, prior to that,
that's when NIP put me on basicinstinct, and then that ship boosted up
my ship. And then we putout shit don't Stop. And I had
a fucking PR and digital or allthese different people working for me independently,

(26:30):
you know what I'm saying, Andso I wanted to get into that.
Man, it's if you don't mind. I know game is to be should
and not told, right, butit's a lot of young spine artists that's
checking this shout right, fans ofyours and they get out and they're trying
to get on. What is theprocess now? I'm I didn't understand the
process no more. But how yougotta you know, get yourself out here

(26:52):
digitally and how many videos you gottado? How you know, how how
you really you gotta be out upand coming inspiring an artists that's trying to
get on. I mean, yougotta you gotta build a team. But
you can't from my experience, youcan't force the team together. So for
years I was forcing the team,you're gonna be this, You're gonna be

(27:12):
that. Yeah, I'm wanting thenigga to be something, you know what
I mean? And it was justlike that shit just wasn't working. It's
pushing and pulling. So you know, um, the team gotta come together.
And it's really like could be smalllike you and somebody else, Like
I don't even really like the wordmanager. A lot of niggas don't even
be having the ship, know whothey are, what they're trying to do,

(27:36):
or trying to take it and saythey need a manager, Like right,
what is it for this nigga tomanage you know what I'm exactly.
So it's like more like a strategicpartner. I call them nigga's back catchers.
Yeah, you need to sit backand just catch all the track to
come your way. Give you acall and tell you what's going on.
You want, you know, youwant to take it to turn it down.
That ain't managing to me exactly,then, yeah, that's not that.

(27:56):
Ain't shit like just picking up thephone like an answering even and I
was like for twenty for nine.Hell no, nigga need a strategic partner
that's gonna help a nigga build outthe plan. This the goal. We
gotta look like this. We can'tdo this. We gotta do this.
Take our time for this certain shitpop up that might look good and ain't
time to do it yet it mayput us in a bad position later on

(28:19):
to where we're really trying to get. So you need a good strategic partner
and then and then all the differentpieces that you need like digital and PR
really is all you need. Anddistribution, you know what I'm saying.
So find yourself a good distributor,get yourself a PR person. Yeah.
Um, but establish your thing first, dog, Yeah, like what you

(28:41):
bring into the game, what yourepresent, who you are? You know
what I mean? And it didn'tstart out. Who are you as an
artist? Or you just sound likethe other five hundred last niggas we just
heard and you look like them,right and well you know what I heard
a song you did with trade anduh uh what's her name? From cricket?

(29:06):
Yeah, when you speaking establishing yourown identity, when you came in
and got the busting right right rightright, a little swing with a little
swing where you know, you knowwhat I mean to style here, I
heard you getting down in your cadence. You separated yourself. You know you
wouldn't saying I'm gonna get on therecord with Tradey. You know I have
him getting down and I'm gonna soundlike Kim. I'm gonna douce like niggas

(29:29):
give us beats they figure for theWest Coast speak for you see j Yeah,
yeah, yeah, yeah, youdidn't producer. You need production.
It's like music like the restaurant business. Bro Like, you can't have a
restaurant without the chef and the consistentyou know what I mean, where it

(29:51):
tastes good so and they can needa producer. You know what I'm saying.
That's crazy man to hear you.You know, I mean you you
sound you sound like you from ourerror when you when you dropping this game.
You know it's I feel so comfortablewith just sitting there just listen to
you talk because I can relate.But you're from the younger generation for you

(30:14):
to think on that level. Youknow, like right now, you mentioned
Nip. How was your relationship withNip shit. Nip was my boy,
man. I knew Nip for years, like and we and it wasn't no
music shit, like I hain't Nipget on that song, Let's do this.
It was just you know, basiclife shit. I used to ask
him, shit. I remember Itold him, I'm like, nap man,
bro, I can't stop fucking meansbitches. Bro. He's like,

(30:40):
yeah, man, grab that bookright there. I swear to God,
man, I feel you grab thatbook right there. Man. Shit helped
me out. Wow. What I'msaying, wow book somebody that people out
here not just look at as beingone of the you know, one of
the top one of their favorite artists, but at the same time too,
being from the reach you would neverthought, and we knew that he was

(31:00):
smart, but the advice that hewould give a homie grabbed that book.
That's crazy, man, that's crazy. I'm the reason I asked you about
Nip is because he was a visionaryas well, you know, and unless
you got a chance to sit downand talk to him. See a lot
of people wrong with the Nips storiesbecause he passed rest in peace. But

(31:21):
those who me and my brother Tunes, you know, we want overseas with
him. We was doing a dedicationto Tupac, So remember the Tupac show
or now we got a chance tobuild And I don't I don't share these
stories with a lot of people.But it's crazy though, because he used
to ask a lot of questions,you know, and he knew a lot
and it's it's crazy man, becausehere you are right now sitting down in

(31:42):
the game that you're dropping. It'slike real simple, but it's next level.
You know. A lot of peoplewill say, well, you gotta
get this, gotta go get amanager, do this, do that.
One of the most important things yousaid was find out who you are first
as an artist for sure, asan individual, find of who you are
and then you're gonna move forward.A lot of people that we don't know
a lot of times I listen toa lot of these records out there and

(32:05):
no disc to you know, tothe young rappers, or I mean even
when we came up. You know, you have cash that was biting.
A lot of people don't take thetime out to be original, to be
who they are, or scared tostand out and be different, you know.
And I love the way you're moving. You know, we're gonna and
we're gonna talk about some of thedoors that opened up for you because you

(32:28):
stayed on your grizz either way thatyou want to do it, and some
of the people that you're working withnow you know, um, we get
to it. We're gonna go paysome bills. He tuned into the dub
C c J Max Show. Iam deb C stay right there, and
I am c J McK he withJeep, but go mad ass motherfucker.
C J mackey, all right,could be right back. Pretty pretty.

(32:57):
We got worth, We got westSide to we are worth. We got
like that, we are worth.Sill got work for sale, we got
work for sale, we got merchfor sale. We're at dub and cjmc
dot com, get it, getit. You can't be boys. Shit
got a bit. Thank you stayingtuned. Then once again, just to

(33:21):
remind you still watching the dub Cand CJ Max Shaw huh dub and c
j mcshall time for the people inZac right who we were with Jeep it
takes out man. We were talkingabout, you know, knowing who you
are as an artist, which wasvery very insightful and hope y'all picked up
on that. Um also talking toNipsey hustle and him giving you game by

(33:45):
grabbing a book and theater. Soyou've done another thing that I've noticed that
I take notice of your branding withmerchandising and things of that sort. Was
that and I know you were doingit around the same time when nip was
still around. Was that something youguys collaborating on thought process or you just
thought the same way he? Ithink we just happened to be like similar,

(34:07):
like minded individuals, you know whatI'm saying. That was of course
he was out before me and shit, but we were around the same era.
Um. Yeah, it was justlike just hustling, like you got
to have a product too with thisship. And then I realized that like
if the music, if it's CDsand everything. I was around that time.

(34:29):
Now, the streaming shit is crazy, but it's like, damn,
where I'm gonna make money, youknow what I'm saying. Yeah, selling
merchandise, you know what I mean. And I had a brand and it
was like so limited the way thatI created. I put it on all
my homies, and it turned intolike a fucking like a subset of the

(34:51):
game, you know what I mean. Yeah, yeah, exactly. That's
first so way out and it turnedinto like a subset like this is a
part of the game, like thisis what they wear. Yeah, it's
officially like some Broadway ship period,what I'm saying. Right, And then
like with I was learning were branding, you know what I'm saying, And

(35:12):
um, I branded it with thehood, you know what I'm saying.
So when I'm selling this shit andother people wearing it around the city,
they're like, man, niggas callingme a g I had your shirt on
man, niggas hit me up talkingabout So I'm sitting in the back of
the shop, I'm like, fuck, man, how can I um because

(35:32):
I'm not in it for that bro, Like everybody know where I'm from,
but I don't need niggas getting sweatedin Harris and then stop by what I'm
saying. So I'm like exactly.So I'm like, all right, boom,
what can I do? What canI create? You know? It

(35:53):
took a while. And then I'msitting in the back of my office and
shit, and I'm like, man, I'm gonna make some ship called but
blue T shirt. But I ain'tgonna make nothing blue, you know what
I mean. And then I wasjust the idea and then like it starts,
I started developing and ship. Ittook like some months to develop it

(36:14):
and then like another like maybe sixor eight months before I dropped it.
Yeah, I mean, oh sodope. The first shirt I saw was
a white T shirt and had redexactly blue chee shirt. And I was
like the first time I heard aboutit before I saw Mark, will put
me up on it? Yeah?Yeah, herky putting me up on each
side, and he said, dudesthinking out the box? Yeah another level.

(36:37):
Yeah, Yeah, I almost bityou ain't gonna lie, almost bit
you you know I was gonna do. I almost almost bid him you can't
touch. So it was like Iwas gonna get something. You can take
this, take this game which youwell to. I was gonna do uh
with some trucks, the box trucks, box trucks. I was gonna do

(37:00):
box trucks, right, and allmy box trucks is gonna say this is
a blue truck. Like. Iain't do shit, you know what I'm
saying. But I was so thinkingabout remember all my ship. They will
remember my trucks Blue Truck Company.And then none of the trucks blue.

(37:22):
I coudn't do it because I ain'ta fighter like that, right. I
just thought that the idea was sobrilliant. The most brilliant things, man
is when somebody else do it andyou'd be like, damn, I wish
I wish I would have done that. That's dope. And then from there,
UM with your Brandon. You gota situation right now with rock Nation.

(37:45):
Uh I was with rock Nation wasrock Nation. I put a project
out through Empire and UM and thenuh Fuzzy ended up being the president.
I think it was. Then't ita priority? Yea, yeah, so

(38:06):
we had a uh he was workinga priority for a minute. He brought
me in. So I did twoprojects independently through Priority, and then I
start getting all these offers and shipand different deals. And Benny Pu was
getting a job at Rock Nation likein a few months and the ship and
all these different independences holling him.It's like, Brough, I want to

(38:28):
stay independent, like I don't wantto be. I was in a meeting
bro with uh with a white abig time white guy in the industry,
saying was trying to sign me andshit and we Holland and another big time
artists. Yeah you know what Imean facetiming, Yeah, And he's like,

(38:49):
yeah, I want to do aproject with such and such and help
him out, and he just wentoff on him. No, you want
to help him out, you givehim some of didn't know you are not
doing. I understood it like inhindsight because it's like, are you a
star away up here? But it'slike, damn, this nigga can't do.
What do you want to do?And this nigga is big shit?

(39:10):
Yeah, big shit? You knowwhat I mean? Yeah? Yeah,
So I'm like, damn, doI want to be in scenarios like this?
So I never wanted to be.And then just seeing how shit go
and then reading certain contracts and shit, motherfucker's like I had a contract offered
to me where it's like we ownyour image and likeness. So nigga,

(39:30):
you all my face, nigga,like you know what I'm saying, Like
what the fuck? You know whatI mean? And it's like that,
and I still got to get outand do ninety percent of the work y'all
just making phone calls. You knowwhat I'm saying, which is that's huge,
you know what I'm saying to anextent, but it's like bro for
me to get to like have nomoney out of this situation besides the advance,

(39:53):
I'm like, nah, I'm cool. So anyway, Priority, they're
great. I record, you knowwhat I'm saying, quick as hell,
and they're giving me money. Idropped a second project every Coop. I
started getting these offers and shit,and I was gonna sign with E one
super sweet deal. But then myfolks was like, I'm telling you rock

(40:15):
Nation, go rock Nation, andI'm like, shit, nigga, that's
jay Z. And then I'm likehell yeah. So I went and musically
as far as my music career,it didn't work out, you know what
I mean. But like the businesssign all the shit that I learned wrong.

(40:36):
I'm in a billion dollar circle.Bro Emory letting me hang out in
his office and be a fly onthe wall, and I get to watch
people come through and talk and seehow shit operate and understand shit like on
a different level, you know whatI mean. So like I was like,
I wouldn't change that for nothing likethat. Do you think that musically
it didn't work because of the factthat they're on the East coast, We're

(40:59):
on the West coast. That's atotally different sound. Or do you just
think it was that with him?But I think it was just like it
was just a multitude of things,like as naturally they an't understand me,
and then dude to sign me thathad the passion for who I was.
He got fired the bridge and thenthe staffs got kept changing and ship you

(41:20):
know what I'm saying, Yeah,but my relationship was like the top was
still there, but it's like I'mnot doing business with the top. I'm
saying, I just got a relationshipwith him. The people that I got
to do business with get the oldKay's and all this shit, like they
don't understand. It's like college sportsman. You you you go to a
school for certain coaches, he recruitsyour bringing in, he get fired,

(41:43):
fired, and a new coach islike what yeah, yeah, you know
what I mean, trying to workwith what he brought in, what he
believed in. So right, thatshuffle was real. I can I can
see how that could, you know? All right? And Jans late.
And then the way that I liketo operate, bro is not traditional,
you know what I mean. Ilike to I like to drop a lot
of music, randomly do shit.I like to get a people ship,

(42:05):
and it's like this long drawn outprocess of you know, making the record
is one thing, but then likemarketing, marketing, and that you want
to have say so and have control. Right, you don't have to go
through the protocol of going through havingmarketing meetings, getting approved by this person
that person. And we can't doit because we scheduled to drop a record.

(42:28):
Somebody's already in this slot and fuckall that exactly, And then I'm
coming in with my own staff alreadyI can operate, you know what I
mean, Just cut the check andlet us work right right, So,
uh, you know that situation didn'twork out, you know, I mean
the way that I wanted it toor the way that they wanted it to
either. But like ultimately, likeI learned that shit sharpened me up,

(42:51):
Like I learned a lot of shit, like you know what I mean,
And like the plans that we gotin the ship that we got structured,
it's like we're on the way tohunt a million dollars shit, you know
what I'm saying. Like for sure, as long as we still got a
pretty good relationship with rock Nation,yeah, hell yeah, hell yeah.
It was no bad blood. Itwas just like like man, like we

(43:13):
didn't try shite understanding and it waslike cool, that was the easiest shit.
I was released in two weeks,you know what I'm saying. So
what you're building now merchandise, brandingproduct. What's the most lucrative for you?
Is it the merchandising or is itthe records merchandising? For sure?

(43:36):
Merchandise at the top of the list, for sure. For sure. Merch
Like when I left rock Nation,blue T shirt like saved the day because
it's like I'm transition from a streetguard, Like I don't I'm like scared
to do street shit at this pointbecause it's like it's only really one way

(43:58):
to go. The way the streetsis set up. Man, all these
niggas working with the police's informants everywhere. So even if you should just be
able to look at the population andthe prison until like if ninety percent of
gang members go to fucking prison atsome point in their game career and seventy
percent of the population is PC.Now what they tell you, the street

(44:20):
says, you know what I'm saying. And then when my when my homies
gotten indicted, it was like certainniggas that was wired up, was my
niggas, and it's like these asniggas that if you would have told me
something, you ain't got no proof. Nigga, I'm down your throat about
that ship. You know what I'msaying. But they was really crossed over.
So it was like, Nigga,I can't do street shit no more.

(44:44):
I think everybody and so boom,I'm in my transition to that.
And then Blue T Shirt I droppedthat ship that first weekend forty thousand bomb
and yeah, that first weekend,first weekend out and it was like the
only reason it did that. Itcould have went more, but the ship

(45:06):
I only had fucking eight shirts made. You know what I'm saying, and
I'm just letting it say. AndI look up, I'm like, damn,
it's forty some thousand and then shutthis ship down. Put everything.
So you know what I mean exactly, So that ship, that ship,
uh that shit breathe breathe gave afresh breast. Think merchandise is at the

(45:30):
top. Yeah, merch merch showsand streams talk about merch shows. It
didn't stream. Wow, all right, so let's talk about the shows.
Yeah, I mean he was talkingabout this when you first came in.
I told you, you know,always be following. I'll be seeing people
be thinking, devil, don't fuckwith the youngsters. I'll be watching.
I'll be watching. Yeah, I'ma fan. I'm a fan of hip

(45:52):
hop. You know, I justuh, I just I just stand on
what I believe in. I loveseeing originality and from afar. I'll be
watching. And I saw you travelingout of town just recently, who are
not going getting it? And forthose who've never been out of town in
other areas out there performing a lotof times, you adapt to the environment

(46:15):
and to the people around you.And one of the comments somebody said man,
you've been out of town too longbecause you came out you were saying
some legal from out of town.But that's the way it is, though.
You know, unless you get outand you don't see the other side
of the roling and you out thereperforming, you know, you're not gonna
understand that. How was it,well, how would you received getting out
of town because a lot of timeyeah, yeah, because back in the

(46:36):
days when we was getting down,you know, you had to go through
the Polo, but you had togo through New York to get down,
and a lot of times to niggasis paying just to come to Boo,
especially when they say it's next actsfrom the West Coast. Yeah, before
the niggah. I remember I cameout when I went out there to New
York my first time going out there. I was on Open Enough for Q

(46:59):
on a big show at the Polo, and I already headed in my mind.
I said, you know, Itold Coolia said, look these niggas
get the boy. I had shipsIto up. Somebody say boom and they
didn't boo. They didn't boo.They actually they you know, they tolerated
us and we got down. Yeah, I was I was wanted, and

(47:20):
he got a story too, similarto that right there. First time going
out of town on the East coast, getting down after all. Yeah,
yeah, any butterflies, Hell yeah. I had to take a ship before
and the whole nine in the bathroomout already too. I'm in there taking
this ship. And then dude thatI was telling you that I was trying

(47:44):
to sign the white dude, buthis son holland at me while I'm taking
this ship, and um, hewas a fan of this, know what
I'm saying. And then um,I go on stage and I'm like damn,
and I get to doing my shipand they rocking with me. They're
going crazy. I'm like, whatthe fuck? And then um, you
know, it was just come tothe office tomorrow, man, fun with

(48:06):
us, please come through. Herewe go, and I'm like, damn,
this is crazy. I didn't expectthis. I expect I went in
with like, all right, fuckingI'm gonna just get this shit off the
way. But it was completely different, Bro, It wouldn't completely you know
what. I tell everybody that thisthis this today's today's time. It's different,

(48:30):
of course, and back in thedays, a lot of people from
different different racist backgrounds and stuff likethat. They're not tripping off of what
was told to them before him.From sports, you see different racists hanging
out playing on the same team brotherhood. In this music game, it's a
lot of cats from out of townthat fuck with our music. Sure they

(48:51):
don't care about you know where youfrom this and that if I'm if I'm
rocking with you, I'm rocking withyou, fuck with your fun with you.
I got a nephew on my onmy wife's side, you know,
he's from Virginia. And that's allthey talk about is you know, artists
from different places the West Coast.And I used to sit on mist like
damn, maybe what you know aboutje Parco, what you know about what

(49:14):
you know about like he get thesinging of songs. Some of the songs
is not the most popular songs.But that right there, that that told
me though that music is universal,it is worldwide and most importantly real recognized,
real and that bro Internet. TheInternet we used to be heavily based
on the radio, and the radioradio station is driven playing west and they're

(49:37):
not gonna understand who you are.Your choice, it's right there, whatever
service and platform they can go toit and get music no matter where are
you from. So you guys gottabe they can reach. Plus they get
to get into your life. Sothe Internet is the gift of the curse.
Sometimes it's bullshit, but for thingslike this is great. They get
the role with you and see howyou really love and all that. So

(50:02):
I think that's why it's more acceptancewhen I see when I see Jay Stone
straight on some la yeah, youknow what I mean, and here in
New York getting cracking, you knowwhat you know, But that's dope,
like the foundation that you're all setthough, you know what I'm saying,
there's just products of that. Yeah, we did have to go out there
and give it. We went throughit. We went through it. We

(50:22):
went through like I'll be on showwith him in back in the you know,
and then we came in the airwhen the South music really really really
start cracking. So we might beon in one town, we go the
next town was like what are yougot? Ye? You know like that.

(50:44):
So it was dope though, man, But yeah, that was that
was a hell of experience. ButI'm glad you said that. Yeah,
we did kind of carve the way, you know, for that but this
internet thing and what you guys havedone today, man, and and turn
it. Like I said, I'mcatching up right now man on how things
work today. You know what Imean, like to put out a record
today. It's amazing the twols thatyou guys have. But you gotta be

(51:07):
you gotta be on your game tounderstand it, to be able to salute
to you from the streets and doingit. Yea, yeah, you know
what I'm saying, Like that's that'sa major accomplishment. I'm super proud of
you, man. And something elsewe talked about is you know, because
me and Cube still um still toreheavy. You know, Cubes, I

(51:27):
got my spot dates here and therewith Cube stay out moving around if he
ain't doing the Big three of themovie sees out on the road because so
many people is on them, notjust from being an iconic artists, but
also too from being so big inthe movie world. So you know,
his name put asses in seats andwe stay on the road now stop seven
And the only reason I'm bringing thisupstands still us. You get a chance

(51:50):
now to experience not just it beingmusic, but music business. Right.
You gotta get out of here.You gotta know how to conduct yourself in
different towns. You gotta know howto you know how to even when when
the business is jankie, because bybeing the business, now you got promoters

(52:12):
that's stepping in they want to getinvolved, or that's bringing you out or
just whatever. And it's a lotof shite after after parties, all kinds
of shit in your name that youdon't know about you, that you didn't
approve promoters putting. Yeah, promote, yeah, yeah, you get in
the building. The nigga thing gotthe half of your money or whatever.
You know, Yeah, you don'twant half scenarios like that. Yeah,

(52:35):
But then the people that saw youand they're like, oh man, this
mother's gonna want to come on.But also too, no, no,
not just that this is the newgame. A lot of promoters will put
twenty thirty months before you. Theymake them pay, They make them pay
to get on, and then theytell you we want you to dumb your
show down to about uh, youknow, you're probably playing on going on
forty five minutes to an hour orwhatever. Hey man, you know,

(52:59):
can you just give us like twentyminutes? Yeah, that's how they did
me last night. You are andthe whole everybody out there coming to see
me, and I'm coming to givethem a show. And its fucking it's
ten twenty six the act but folkstill on and they like, we need
you off stage by eleven. That'scrazy and it I'm like, what that's

(53:20):
crazy? But yeah, you know, and and it's unfortunately. Yeah,
the fans. The fans isn't oneto get cheated. But when you are
VET or you somebody on top ofyour game, you've been doing it and
you know how to you know howto adapt. What did you do?
You adjusted your show? Then?Yeah, I put all the bad ship.
So it was just a party,back to back to back to back

(53:42):
to back to back to back,and it was it was still a great
time. That motherfucker rocked it.You do go out there, you know,
saying shit on the promoter. Youjust when I did your thing,
but you know, next time shitjumped in the crowd. Yeah, it's
just throwing brawls on the stage.Come on, remember them, I remember
them day. Sorry, man,Look, we're gonna take one more break.

(54:04):
Yeah, and if we're gonna comeback, man, if it's stalking
to you, man, uh,this is this is excitement. I'm learning
a whole lot. That's been veryvery educational. I have fun, but
a studcation sharp and I appreciate that. You know, I respect, I
respect that back. Yeah, staytuned. We got worth, we got

(54:31):
west Side to Worth, we gothoodies like that worth sill. We got
work for sale. We got workfor sale, we got merch for sale.
We're at dub C and CJMC dotcom. Get it, get it.
You can't open be boys. Shit, I got a bit hit.

(54:52):
Thank you'all for staying tuned then,Man, this has been an education uh
today with this young man. Man, I'm so proud of him. And
like I said, man, Iremember he was that he's smiling. He's
smiling. Man. Only on onlyon the dub C, c J Max.
Maybe get the real ones come onhere. Feel comfortable like that.
We created a platform for you knowwhat I'm saying, for the real ones

(55:13):
that come through here worldwide. Baby, we don't care where you're from,
but home. We got you,definitely, definitely. So what else you
got going on right now? Man? What else? What's the plan?
What you got going on? Butwhat do we need to be supporting around
here? Music projects? We're justflooding, touring, clothing. Yeah,
and the content like the content spacewe're moving into the to the films.

(55:38):
Yeah damn yeah, yeah, yeah. He did a project a while back.
He did a project while back withme, man, like yeah,
he told me he was into actings. Yeah, we did exactly, mate,
did a movie. Uh and what'son the trade? He was one
of the comedians Stevie Stevie Jackson.Yeah, yeah, yeah, yeah,

(55:58):
he called yeah, yeah, hereal hashing and like he's serious about the
art Stevie j what's the name ofthe movie south Central Kings or Kings and
South Central something like that. Wecan we look forward to seeing that come
out. I'm not sure I knowthat they edited and all that. Yeah,
it's gonna do the process right now. Look, well, we got
some things and we've got going.Man, we're gonna holight you about definitely.

(56:21):
You know what I mean. Youwas chopping up when I camera.
We got some things and score.Man, it's about to be a good
time for that, you know.West Coast Filming. Yes, yeah,
yea, yeah, we're about we'reabout to give we try to give it
to y'all. Yeah, yeah,but we're about to give it to y'all.
Oh, you know one thing Iwant to do too, Man,
I got some people over in LasVegas. Man. They got the fire

(56:42):
restaurant right now. It's called stuffmy turkey. Man, come up,
they got all kind of turkey.I don't want to start messing up the
names them. But you got toget over there over there off Sarah.
You know what I mean in LasVegas. Man, when they gets hit
up stuff my turkey, tell themseeing Jay Max cent you or your meal?
Okay, you got that off.I had to get that off.

(57:04):
You know it's good. But yeah, man, so got so you ding
into the film industry? Yeah hellyeah, yeah yeah. I always wanted
to act, and I'll be likea lot of people. I'll be sweating
certain people that I know. Dude, Man, what's stop? Man?
Put me, I gotta take menothing. I saw some of the playback.
Yeah, kind of nice again,cranking you. You know what I
mean. I'm critical. I knowyou critical, nice though good. I

(57:30):
wouldn't expect none less though, youknow what, man, I'm taking it
serious. I'm in a couple ofother film and um Vanessa del Real biopic
that's supposed to be coming out soon. Port be careful. Yeah, I'm
being she I don't know if youcan. It's all good. I seen

(57:53):
a movie or two of hers whenI was around eighteens, a movie or
two another eighteen nineteen years she wasoff the chain. Yeah, all right,
so you got her Bob coming outand then what else? Yeah,
her biopic and then I'm working onan independent project that should be out like
towards the end of this year.Man, keep grinding. Man. We're
proud of you, dude, proudof everything. Man, You're done.

(58:15):
You know what I'm saying. We'reproud of you being the inspiration and being
home team. And I just wantto salute you, give you your flowers
right here, because I know atthe end of the day, you know,
if we don't support the aw nobodygonna support us, man. And
I know you worldwide with it.And thank you for you know, for
all the years of support from meand c j Um listen to our music
and just the whole West Coast man, And like I said, we got

(58:37):
Gee Perico here. Y'all want y'allto get up on them, but those
who end up on them, theseyoung men is doing this thing. You
know what I'm saying, that heain't gonna Still Near World were on the
yeah yeah yeah yeah West Side Out