The Education Insider Podcast with PRP

The Education Insider Podcast with PRP

The podcast for education innovators. Join us for conversations with PreK—12 school and district leaders about ed-tech, curricula, and the big decisions they make every day. In our first episode, we talk with two district leaders about how they make big purchases, their innovative solutions to teacher shortages, and more.

Episodes

December 20, 2022 24 min
Gerard Dawson was still teaching when he noticed that writing about teaching made him not just a better writer, but a better teacher as well. His writing helped him form relationships. He eventually left teaching to write and consult full-time.

On this episode of The Education Insider Podcast, Jacob and Gerard talk about why and how to build relationships in the education market.

Learn more about Gerard at:
https://gerarddawson.com/


Le...
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PRP editorial director Chris Piehler interviews Lisette Gushiniere, PRP’s newest strategist and a former educator, about her career path and the benefits education and edtech vendors get from hiring people with classroom experience.
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Our editorial director Chris Piehler recently had the opportunity to sit down with Carmello the Science Fellow, founder and operator of three early education schools in New York, for a chat about how he finds new EdTech products and how he prefers to be approached by vendors.

Here are a few tips to help you be sure you’re putting your best foot forward when talking to potential clients in the early education arena.

Educators Aren’t C...
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Read more at: https://www.prp.group/blog/7-tips-for-staying-right-with-your-district-while-edugigging

During a recent episode of The Education Insider podcast, I chatted with education lawyer Steve Wellvang. He’s the former president and CEO of ECMC Holdings Corp., an education-focused private equity investment company, and the former general counsel of ECMC Group, Inc., a higher-education services company, so he’s quite qualified t...
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As a public relations company, we at PRP are often asked what the difference is between PR and marketing. While the former is about creating and maintaining your organization’s good reputation and the latter is about selling products and services to people, there’s still a fair amount of overlap and no bright dividing line.

To help understand the overlap and shed a little light on the differences between the two, I invited two membe...
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https://www.prp.group/blog/howdy-partner-engaging-with-superintendents

Matt Kinnamen is the president and co-founder of New Era Superintents, an organization dedicated to helping superintendents put the focus back on student success at a time when there’s a lot of distractions and political division. He’s an expert in the field. Before founding New Era, he was VP for events at Thoughtexchange, and group publisher at District Admini...
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There’s no doubt that student learning has suffered over the past two years. As we look forward to a new academic year, the question is, what can edtech companies do to help educators accelerate learning for their students?

Avoid Resources for Remediation

Rather than offering students remediation, we need to accelerate learning, which is really the opposite of remediation.

When a student is behind, our typical approach to address it ...
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The intersection between academics and economics has always existed. The pandemic and its consequences, like the great resignation and teacher shortage, brought home how tight that connection is. Our guest on the latest episode of The Education Insider, Michael Spencer, lives at that intersection. He’s the CEO and founder of Global Expansion Strategies, a company that guides education vendors looking to enter international markets.

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Editorial Director Chris Piehler talks with Renaissance VP and Cheif Academic Officer Gene Kerns about how everyone associated with education can find the skills that students are having the most trouble with and help them learn efficiently.
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Ali Alowonle is an award-winning educator with some ideas for companies that want to capture the hearts of students and teachers through DEI. Her recommendation? Research the schools you're products are in — and the schools that you’re trying to reach. Get out there, talk to the families. What are their experiences? What are their stories? What are their needs? Talk to the teachers in the building. Talk to the administration. T...
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Jacob interviews two of the most talented advisors working in the education market. Taylor Smith and Morgan Battle, Managing Directors at Tucker Capital, talk about the evolution of M&A in the edtech market over the past couple of years, and why it may not be too early to start having some of the right conversations.

https://www.prp.group/blog/is-your-company-ready-for-ma-ask-the-tough-questions-now
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Ann Brown, the CEO of the Cook Center for Human Connection, discusses the mission of My Life Is Worth Living, an animated series dedicated to student mental health. In conversation with PRP's editorial director Chris Piehler, she also explains how edtech companies and leaders can help alleviate the national emergency of students mental health.
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PRP’s very own Kristen Plemon, one of the education market’s leading crisis-management experts, shares tips for companies serving the education market

Learn more about crisis planning at https://www.prp.group/crisis-planning-and-management
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Hechinger Report writer and editor Jackie Mader gives expert advice on what education topics are grabbing media attention right now, why the best article ideas lead with data, and why it pays to read reporter's bios before you pitch.
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In a recent conversation with consultant and educator Carl Hooker, the EdTech influencer had a recommendation. Focus on relationships with schools and districts — not sales.

That’s always sage advice, but how can you apply it in this specific moment? How can you start building new relationships that lead to happy and committed customers? Hooker said the answer begins with three steps.

Read more at https://www.prp.group/blog/how-to-ge...
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“Free Trial!” “Request a Demo!” “3 Free Seats with our Starter Kit!”

Have you heard that before? Have you said that before? If you’re an educator, or you sell to educators, those phrases are everywhere. Some kind of free introduction was a baseline expectation in the edtech market even before the pandemic.

Learn more: https://www.prp.group/blog/when-free-is-everywhere-wheres-the-value
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Teacher retention is, of course, a perennial challenge for many districts. The pandemic, lockdowns, and the "Great Resignation" have turned it into one that will define the next few school years. Coupled with record low numbers of new teachers entering the field and seasoned teachers retiring, the teacher shortage may be the greatest challenge facing education (and education companies) post-pandemic.

Administrators are searc...
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