Hawke Media CEO Erik Huberman on the Art, Science, and Technology of Marketing

In our first episode since we became PRP Group, a Hawke Media Company, Jacob Hanson interviews Hawke’s CEO Erik Huberman, who has built Hawke into a marketing powerhouse that includes a venture capital arm and a proprietary AI platform for marketers. Erik (who also stars opposite Anthony Anderson and Cedric the Entertainer on the reality show “Kings of BBQ”) shares his insights into how marketing does and doesn’t affect revenue, why PR is the “biggest trust-builder” for any company, and how AI is like having “an army of 17-year-old interns.”