Outsmarting the Algorithm: PR + GEO for the Win

When was the last time you asked ChatGPT for a recommendation—and wondered why your brand wasn’t mentioned? That’s the problem at the center of this episode of The Education Insider.Host Jacob Hanson brings together PR thought leader Kristen Plemon and SEO/GEO expert Rachael Bly to unpack Generative Engine Optimization (GEO) — a term that still makes most executives respond with, “What the heck is GEO, and why should I care?”What you’ll learn in this episode:

• What GEO actually is
• How AI tools like ChatGPT and Gemini are reshaping brand visibility
• Why PR is mission-critical for feeding the “AI answer bot”
• How freshness, FAQs, and superlatives can make or break your discoverability
• Practical next steps to test and improve your brand’s visibility in AI search

If you’re in education marketing, PR, or district leadership, this episode is both a warning and a playbook: now is the time to act, or risk being invisible in the age of AI search.

Resources & Links:

Connect with Kristen Plemon on LinkedIn

Connect with Rachael Bly on LinkedIn

Learn more about PRP Grouphttps://www.prp.group/

Learn more about Hawke Mediahttps://hawkemedia.com/

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