When was the last time you asked ChatGPT for a recommendation—and wondered why your brand wasn’t mentioned? That’s the problem at the center of this episode of The Education Insider.Host Jacob Hanson brings together PR thought leader Kristen Plemon and SEO/GEO expert Rachael Bly to unpack Generative Engine Optimization (GEO) — a term that still makes most executives respond with, “What the heck is GEO, and why should I care?”What you’ll learn in this episode:
If you’re in education marketing, PR, or district leadership, this episode is both a warning and a playbook: now is the time to act, or risk being invisible in the age of AI search.
Resources & Links:
Connect with Kristen Plemon on LinkedIn
Connect with Rachael Bly on LinkedIn
Learn more about PRP Grouphttps://www.prp.group/
Learn more about Hawke Mediahttps://hawkemedia.com/
Enjoyed the episode? Leave a review, share it with a colleague, and subscribe to The Education Insider wherever you get your podcasts. For more insights on education branding, visit PRP Group.
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