The Power of a Strong Brand Identity in Schools: Communicating Through Crisis, Change, and Enrollment Challenges

The Value (and Necessity) of a District’s Strong Brand Identity 

In an era of declining enrollment, school choice expansion, and crisis management, a strong brand identity is more crucial than ever for school districts. In this episode of The Education Insider, host Jacob Hanson sits down with Dr. Kecia Ray, former superintendent and founder of K20 Connect, to discuss why school districts must take control of their narrative.

From branding strategies to crisis communications, Dr. Ray shares insights on how districts can build trust with their communities, proactively engage stakeholders, and ensure families recognize the value of public education. The conversation also touches on lessons from Nashville’s school system, the role of AI in education communications, and the importance of messaging around national policy changes.

Whether you’re an educator, administrator, or policymaker, this episode is packed with actionable insights on how to strengthen school identity and communications in uncertain times.

Guest: Dr. Kecia Ray, Founder & CEO of K20 Connect

Guest LinkedIn: Dr. Kecia Ray

Resources Mentioned:

• K20 Connect

• AASA Conference Booth #458 – Meet Dr. Kecia Ray & PRP Group in New Orleans

• Article: 3 in 4 District Leaders Expect a Cyberattack Soon (The Journal)

  
  

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