121 - Marketing Hollywood's Hits and Flops with Jim Fredrick

In this conversation, Jim shares his journey into the film industry, detailing how a little film called Star Wars inspired him to pursue a career in filmmaking. He discusses his early experiences in the industry, the evolution of trailer editing, and the critical role of marketing in film success. Jim reflects on his time at Castle Rock Entertainment, the challenges of marketing films like The Shawshank Redemption, and the importance of intuition in making marketing decisions. In this conversation, the speakers delve into the intricacies of film marketing, exploring the challenges faced in promoting films like 'Shawshank Redemption' and the impact of initial reception on a film's legacy. We discuss the evolution of film reception over time, about iconic directors like Stanley Kubrick and franchises like Harry Potter. Highlighting the importance of creativity in marketing and the unique experiences that come with working on significant film projects.

Jim's book - Opening Weekend is available here!

Shawshank Redemption Trailer

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