Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are:
Turning Beckham into 'soft British power'
Beckham and the Olympics
Taking David the LA Galaxy
The tabloids of the 00s versus the social media of today
The role of Victoria on building David's brand
The best league for growing a footballer brand
Do players need a cause?
Players becoming YouTubers and curators
The role of documentaries
Which player Simon would liked to have worked with
Mark as Played
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