The Fortified Life Podcast with Jason Davis - EP 197 | Cheryl Cooper | founder of CLC Consulting Group - THE FORTIFIED LIFE PODCAST

Episode Transcript
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Speaker 1 (00:13):
Welcome to the Fortified Life podcast, where we learn how
to develop a dependency on Jesus in the marketplace. From
the boardroom to the bathroom, God is with you. Here's
our host, author, speaker, teacher, encouragerpreitie coach, and my husband.
It's the man they call mister FortyFive Jason Davis.

Speaker 2 (00:37):
Hey, what's going on everybody? Welcome back to another episode
of the Fortified Life podcast where we are passionate about
developing a dependency on Jesus and the marketplace. I'm your host,
Jason Davis aka mister Fortify. Every week we have the
opportunity to bring on all types of guests, coaches, authors, speakers,

(00:57):
practitioners who are also passionate about putting God back in business. Folks,
you've been listening to us for a long time. You
know that we have a series called Tools and Resources.
What are applications or software or tool sets that can
help you immediately in your day to day life or business.

(01:18):
And I'm really excited for our guests today because we're
going to unpack the online and digital space. Let me
introduce our guest for today. Cheryl Cooper is a visionary
leader at the crossroads of AI business strategy and mindful entrepreneurship.
With over twenty five years in IT consulting, project management

(01:42):
and digital transformation, Cheryl has assisted Fortune five hundred companies,
startups and entrepreneurs leverage cutting edge technology to streamline operations,
optimize decision making, and grow their business. She's the founder
of CLC Consulting Group. She specializes in integrating AI powered automation,

(02:05):
sales funnels and business optimization strategies to help entrepreneurs and
organizations accelerate their growth. Ladies and gentlemen, Welcome to the
four to five Life podcast. Cheryl Cooper. Cheryl, what's going on?

Speaker 3 (02:18):
Thank you, Thank you, thank you. Jason just do a
whole bunch of flipping around. Sorry for the last minute adjustment.

Speaker 2 (02:23):
No, no, it's all good.

Speaker 4 (02:24):
I got the jetty in.

Speaker 3 (02:26):
I'm really super excited about being here and talking to
mister Fortifive on your podcast. It's exciting times. There's so
many great things going on in the world, especially in
this creator economy.

Speaker 4 (02:39):
I'm just delighted to be here with you.

Speaker 2 (02:42):
Absolutely, Cheryl. Let's dive right in and folks, Cheryl and
I had a wonderful conversation. We met at an event
at Church of Business Expo, and when I learned just
the wealth of expertise that she had, I said, Hey,
I got to bring you on the show. And so
today we're going to talk about the digital landscape. And

(03:04):
one area of expertise that you have, Cheryl, is Kuljabi
a digital platform. Maybe take a minute and let's take
a step back, Cheryl, what is kuldjabi and what's its
marketplace position for how they go about serving the needs
of business owners.

Speaker 3 (03:24):
So Kujabi is a SaaS platform, which means that it's
in the cloud, and it focuses on primarily creating opportunities
for people to bring online courses into flow. It is
one of the grandfathers, if not the grandfather of building

(03:46):
online courses. But now it has expanded, or several years
ago it expanded to becoming what I call an all
in one platform. So inside of Kujabi, you can do email, marketing,
website design, course creation, that's what it was designed for,
landing pages, podcasting, community coaching, sales funnels, and so much more.

(04:13):
And it's an ideal situation, an ideal platform for people
that are looking to put their information out there and
share their learned experiences to.

Speaker 4 (04:23):
Empower other people to live and flourish.

Speaker 3 (04:26):
And then a creator economy, which is right now stated
to be around three hundred and fifty two billion, was
the last statistic I looked at and rolling quickly with the.

Speaker 4 (04:37):
Onset of it.

Speaker 2 (04:37):
I well, Cheryl, I listen, folks, she said, with a
big billion, with a big three hundred fifty two billion. So, Cheryl,
I want to bring this part of the conversation to you.
So during COVID, during the pandemic, there obviously are many
types of businesses. Some you either offer a good, you

(04:59):
offer a product or service, and COVID caught a lot
of people off guard with their business strategy. So to
your point about the creator economy or offering information and expertise,
talk about where things have shifted, like maybe, as an example,
you have a beautician Sala does hair, hair stylists, or

(05:22):
they do nails, and now they want to develop an
additional stream of income. And so when they get when
they get approached with hey, have you ever considered or
thought about not just doing hair, but maybe pulling some
of that knowledge out of your head into maybe a

(05:43):
different offering. So as you look ahead at that market,
position three hundred fifty two billion, Cheryl, Just what have
you seen out there as far as maybe a business
that hadn't traditionally thought about having a course or digital product?

Speaker 3 (06:00):
What have you seen that's you brought up a perfect
example because in our community, those are the foundations of
so many things that black entrepreneurship create was created from.
I had a friend just quote to me the other day.
There was as we came out of slavery. I don't
want to get too deep on that, but there were preachers, morticians, beauticians,

(06:24):
and one other one that I cannot think of right now,
And that's how we started the basis of some of
our entrepreneurship journey right after slavery, because we couldn't get
jobs for the beautician or the stylist. One of the
great ways to start using a system like Kajabi is
to teach us how to do our own hair, how.

Speaker 4 (06:44):
To care for our hair.

Speaker 3 (06:47):
Bring in a strategy that breaks down the cellular level
of the care of our hair, the structure, the map
of it, all of those things so that we can
learn how to to truly take care of our hair
on our own, and then in module two or three,
teach us how to style it, to show some products

(07:10):
that could inside of the course that they created. They
could even do brand recognition and build an ecosystem for
themselves through that and market additional products so that they're
making money online buy it through the course and then
online through multiple streams of income by offering different products.

(07:32):
You build all kinds of sales funels through that, right,
and even bring a community into it, right, because after COVID,
many of us have desires to be a part of
a community so that we're hanging out with like minded
people even as we're working at home. We need we

(07:55):
need that human connection in a way that was different
than before of us were in lockdown potentially alone and
lost that connection, and now is an opportunity to rebuild
it in the last couple of years to rebuild it,
and you can even do it online.

Speaker 2 (08:15):
Absolutely, that connection part is a huge piece, and not
just in business, but even creating communities for a customer base. Cheryl,
thank you for breaking that down for us. Cheryl. I
think some business owners they find themselves in this position, Hey,
you need to leverage these digital products, so they hear

(08:36):
about other rival platforms to Kajabi. They've been told, hey,
you need to go check out teachable or think if
it and I or Kartra And I've heard you say
earlier that Kujabi was the og. As you're guiding business owners,
what would you say to the person that comes to you, Hey, Cheryl,

(08:58):
I'm looking at this and you're telling me Kujabi, Like,
why influence him to go in that direction?

Speaker 3 (09:06):
Typically Jason, up until a day or two ago, I
would say, because Kujabi is one of the most.

Speaker 4 (09:14):
Stable that there are, because it's got a.

Speaker 3 (09:17):
Solid foundation in it, it's got it's made many people millionaires,
It's got thousands and thousand, hundreds of thousands of people
on the platform, so we know that it works and
it will not break.

Speaker 4 (09:30):
And again, it's it, so it's potential that it will be.

Speaker 3 (09:34):
I won't say that we will never break, and there's
always hiccups, but Kajabi is constantly evolving and adding additional
functionality into the system. And because of that stability and
the fact that they're always forward thinking, that's my primary
reason with staying with Kujabi. Now I'm a part of

(09:56):
the Maxwell team, which is a leadership development team, and
they we are starting to incorporate go high level and
a lot of people come to me asking me about
go high Level. I am not promoting go high Level
because I have not put my hands or I haven't
touched it, but I do see that might be one
of the next up and coming stable platforms that many

(10:17):
people are.

Speaker 4 (10:18):
Going to use.

Speaker 3 (10:19):
And ultimately, when you're out there and deciding that you're
going to put your learn knowledge somewhere, you want to
find something that is stable so that you don't have
to go back and rebuild. Because when we build these
things with the use of AI, it is a lot simpler.
Now when we build them, you want them to be
built the last And then my other thing is for

(10:43):
me as a person with an IT experience, Kajabi is
a place to build that's fairly easy to build upon.
Fill in the blank, copy paste and you don't have
to worry about plug ins.

Speaker 4 (10:56):
Pick a template, fill in the.

Speaker 3 (10:59):
Blanks, and then when you get to jujing it out,
then that's where it gets a lot more complicated, but.

Speaker 4 (11:04):
No plug ins.

Speaker 3 (11:05):
And for me, that was why I made the transition
from word Press into Kujabi.

Speaker 2 (11:11):
That and all I want for Cheryl, you made me
think about another question here. I know a lot of
times we hear terminology like online business and whatnot, But
Covid kind of proved Hey, whether you have broock and
mortar or you're already digital, it just needs to become
a way of life. So in your opinion, would you

(11:33):
say that there's a type of business owner or a
type of business that benefits more from Kujabi versus other
platforms or what are your thoughts on that. Is there
a specific niche where you can pick up and go
or is it really let's take a look at your systems,
let's take a look at your the value proposition and

(11:54):
there's a way forward. What are your thoughts on that.

Speaker 3 (11:57):
I feel like Kujabi is more of a service based platform.
Gotcha coaches, speakers, trainers, teachers, healers, preachers.

Speaker 4 (12:08):
Do we still say teachers, ministers?

Speaker 3 (12:10):
Things that will be easily easy to scale worldwide without
having to deliver a physical product?

Speaker 4 (12:22):
Got it a physical product?

Speaker 3 (12:24):
I don't find that it's easy too. I had a
couple of clients that were doing physical products and then
you have to go and you can do the plugins
like from Etsy or zappam or whatever. But could Jabi
as a resource that you want to just stay focused
it is service based.

Speaker 4 (12:42):
Strong.

Speaker 2 (12:43):
Got it strong, Cheryl, You're getting me excited here. I
wanted to ask you, is there a particular success story
You don't have that name, names or businesses, but is
there a success story that is on the top of
your head that you're really excited or passionate about. That man,
as soon as this person or business implemented and integrated Kujabi,

(13:07):
they just really took off.

Speaker 3 (13:10):
That one that I want to mention from the past,
But I've got one that's coming up that is fire,
sure firefire. Half of the world right now, this is
very female, but half of the world right now is
in menopause, at least half of the world, if not more.

(13:30):
And my current client, we're building a place called My
Sister's Advocate, and it is all about perimenopause and care
taking because many of us are in that age group
that we're between. I don't know if it's called a
sandwich economy or something like that, but we're between the
ages of leading up to or already in menopause and

(13:54):
then having to be a caregiver to our aging families.
And this young is amazing her knowledge. She comes from
a RN background, she's clinical she's as well as alternative medicine.
Is just a full plethora of knowledge that she brings

(14:15):
from her heart, as well as knowledge that is backed
by education and experience. It's just going to be amazing.
So it's going to have the two sides of personal
care on the Paramen and Paul side, and then the
care of Caregod, the care for the care careers.

Speaker 4 (14:33):
It's amazing.

Speaker 2 (14:35):
Wow. I know that's going to be very beneficial and
valuable to a lot of women out there, for sure. Cheryl. Now, Cheryl,
when we were talking offline, we were talking about AI
as well. It's all the rage right now. Some people, Cheryl,
like yourself, if you've been keeping up, It's like, what
do you mean? I've always been in the AI space,

(14:56):
but maybe it's hitting kind of the mainstream. Is there
any I'll ask about Kujabi first and then we'll just
talk shop generally about AI trends. But what have you
seen from Kujabi that as they start to integrate more
AI into their offering? Is there anything on the horizon

(15:17):
that you see in the platform?

Speaker 4 (15:19):
Everything?

Speaker 1 (15:20):
Wow?

Speaker 4 (15:21):
Everything.

Speaker 3 (15:23):
They've implemented AI in one of their core functionalities, which
is course building. You can go into Kujabi and give
it a title of what you want to do. You
put in a little small segment of what it is
that you're thinking of. For example, if I want to
build a sales funnel course, I would go in and

(15:43):
I would say, here's what I want to do. Let's
title it sales funnels for successful online entrepreneurs.

Speaker 4 (15:53):
Give us a foundation for that.

Speaker 3 (15:55):
You plug that information, you put the amount that you
want to pay for it, you give it the little
bit of title, and you push it go.

Speaker 4 (16:02):
Being hype with that, Yeah, a little bit more to it.

Speaker 3 (16:05):
You push go, and it builds out the entire course
for you, including every module, titles, details and all of that,
as well as a sales page.

Speaker 2 (16:17):
Wow.

Speaker 3 (16:18):
All of that, of course needs to be tweaked and
put into your own voice, and you put in your
own spin on it.

Speaker 4 (16:25):
But it gives you such.

Speaker 3 (16:27):
An amazing foundation to start from. If you tech savvy,
you can just take it and go from there. If
you're not tech savvy, then you can hire an expert
like me to come in and assist you versus building
it for you, which saves you a lot of money.

Speaker 2 (16:45):
I love it, Cheryl, you just answered a question for me.
I was just I know all the listeners are our
audience on YouTube. I was one of the things I
was going to ask you help with implementation, you help
map it out, but you just said it yourself. Staying
with that, Cheryl Win, you do that the implementation. What
does what is a session or what does that wata

(17:06):
on look like? When you're working with a client and
they're more in the camp of you know what, Cheryl,
I don't really have the technical chops to do this.
I have a vision of what I want to do
and I'm good there, but building it help a brother,
help a sister out, what does that process look like?

Speaker 4 (17:25):
It's funny you asked me that.

Speaker 3 (17:26):
My background in corporate America, my favorite role was always
business analyst and the requirements gathering segment of that. So
I brought that forward into my business and I do
it all the time. We sit down and we do
a one on one session most of the time I
call them like my VIP sessions, and we build out

(17:47):
the strategy, whether it's starting with a mind map or
if you already come with your ideas.

Speaker 4 (17:53):
Some people come to.

Speaker 3 (17:54):
Me already with their course outline, ready to go, and
then I'll run it through a conversation like Okay, are
you sure about this?

Speaker 4 (18:01):
And then I'll teach about the sales funnel process.

Speaker 3 (18:05):
We have the lead magnet, do we have the landing page,
do we have blah blah blah blah, all of the
things there, And a lot of the time I spend
digging into understanding what they're teaching and making sure they
know their target out of the audience. Do they have
their branding meaning great photos graphics? If they don't, how

(18:28):
can we help them design that. Most of the time
we use Canva to assist with that, But now I'm
going to go to the other side of this. Now
we can use AI to create graphics and then walk
through the journey with them. Do you have your bio?
What is on your contact what's your list? What's your blog?

Speaker 4 (18:48):
Do you have your email list in order? Is it growing?
Is it new? Is it established?

Speaker 3 (18:54):
In all of those different steps, So I really use
my corporate it experience, business analysts, requirements gathering process, put
it technically into a project type format, put most of
that information into a storage facility of some type, some
kind of cloud storage, and then we start to build.

Speaker 4 (19:17):
Wow, was skipping some steps in there, but you get
the jet stuff.

Speaker 2 (19:21):
Absolutely. Wow, folks, Cheryl is a true partner. Yeah, everything
she just laid out. And there's a little nugget you
dropped in there, Cheryl, that people aren't paying attention to, folks,
the skills that you whatever era of work you come from,
nine to five entrepreneurship. What I loved about what you
just said, Cheryl is you leveraged skill sets from a

(19:44):
different time in your career and brought them forward. Because
I hear this all the time. Somebody could be working
in one particular industry and then they get called into
another space and a lot of times on papers, what
does that have to do? When will I ever use
this again? So thank you for highlighting how those skill

(20:05):
sets were transferable to what you're doing now. So I
didn't want people to miss that because a lot of
people do.

Speaker 3 (20:12):
It took me a minute to realize that it did.
Like on this entrepreneur journey, one of the biggest parts
of it is mindset, taking that switch from corporate into
what you're currently doing. And I was such a hustle
mode that I failed to realize that I was already

(20:34):
fully equipped. That's part of god journey too, and many
of the people that are doing the digital world or
building in the creator economy are bringing forward their learned experiences,
their experience from the workplace and applying it. So when
people talk about AI is going to make work go
or make everything.

Speaker 4 (20:54):
Go away, I am not in agreement with that. I'm
just not.

Speaker 3 (20:58):
I think that we have so many I think we
get to deliver our skills in a different manner that
does not necessarily.

Speaker 4 (21:04):
Require a whole lot of corporate activity. We'll talk about
that in that day.

Speaker 2 (21:08):
No, that's good, folks at CHIST teasing a part too,
So we'll have to bring Cheryl back. Cheryl willen the
last question on Kijabi. Then we'll get in a few
AI topics before we go. What feature of kujabi is
a gold mine that people really aren't taking advantage of.

Speaker 4 (21:34):
Using kajabi slack.

Speaker 3 (21:38):
I just did an Instagram post on that. There are
I bet there are hundreds of thousands of people that
have got in on a special because they're always doing specials.

Speaker 4 (21:53):
They're very good and doing a fire sale type experience.

Speaker 3 (21:56):
Gotcha, and you know that you have a thing that
you want to put full and so you're like, let
me get it. While it's three for ninety nine, three
three months for ninety nine dollars.

Speaker 4 (22:06):
And you'll get in on it and then don't use it.

Speaker 3 (22:10):
And then the other thing that I think is important
is to use the Kajabi experts. And I'm not pitching
that to sell myself. People get stuck because they're not
tech savvy, and so they go into Kojabi and start
to try and use it and then give up when
all you need maybe is an hour or two with

(22:30):
the tech that is an expert that is tech savvy
and Kojabi and it'll propel you forward with quickness. So
the course creation is the thing that it's all about.
But I love the ability to use the landing pages.

Speaker 2 (22:46):
That's good. That's good, Cheryl. Before we go, and I've
been trying to hold it off and you'll probably have
to be a whole other conversation, but I did want
to touch on AI a little bit before we wrap.
A lot of things going on in the space. Seems
like things are changing by the day. But Cheryl, we've
got two buckets, if you will, that have emerged. We've

(23:09):
got the large language models, a CHAT, GPT, a Gemini,
a Claude, and then you've got the aegentic AI agents
all the rage. So if you could just maybe I
gave some examples of the tools. Some people are still like,
what the heck is a large language model or an agent?

(23:29):
You could, in your opinion, how would you define them?
And then what are you noticing with some of the
large language models and also with agents, how are people
starting to incorporate them into their day to day business?

Speaker 3 (23:45):
Okay, so large language models, I got to write now
it's starting to be a part of our everyday existence, right.
Most everyone I know is familiar with or has some
knowledge around chat GP, chat GPT. You can go and
use it for work or for your personal life, so

(24:06):
you could do meal planning or vacation planning, anything like
that to bring it into your personal life. I know
some people that are using it as their personal therapists,
strategies for growing their families and organizing the house, taking
care of their health.

Speaker 4 (24:23):
Setting up physical workout plans, and things of that nature.

Speaker 3 (24:27):
I tend to use the large language models for business
every single day, building landing pages, websites, course content creation,
trip wires, all things online business. I use chatchipt Cloude, Galaxy, Aire, perplexity.

(24:51):
That's my tex stack that I use on a fairly
regular basis. Oh no, and my favorite, one of my
favorites is notebook LMS.

Speaker 4 (24:58):
Notebook L is like.

Speaker 3 (25:00):
The notebook that you need, your SOPs anything like that.
You can just start to build those, and then it's
also a knowledge base if you choose.

Speaker 4 (25:11):
To do it. So I won't go too deep on that.

Speaker 3 (25:14):
Then on the aegentic side, I'm not deep in that yet.

Speaker 4 (25:19):
I'm just starting to tap into it. The only one
only tool that I.

Speaker 3 (25:23):
Am very slightly familiar with is innate and that is
one that you can go in and start to build
your own agents. And when we talk about an agent,
it's really like a task master. Somebody's a tool that
you can go out and get to do some of
the work for you inside of your company that you

(25:43):
don't have the time to do. For example, you could
build a program to go and read and decipher through
your email and only pull out the ones that are
most important to you, got it, or answers that your
telephones and filtered through the calls that you want to
have and not have, and then also some lead generations
and things of that nature. But again I'm working with

(26:07):
that solopreneur or the executives that are learning how to
use the large language models versus in a cleanic side.
But there is also this whole new flare up of
things happening with vibe Vibe language, Vibe ai, vibe ai,
which is a combination of the two of them. For

(26:29):
those of us that are not Python coders, he can
go in and use some of this Vibe coding or
vibe ai to create our own apps and things like that.
And it's going to be on.

Speaker 4 (26:42):
These It's going to be really cool.

Speaker 3 (26:44):
So next time I'll have more knowledge of more information
on that.

Speaker 2 (26:49):
I love it. Cheryl. We could nerd out for another
three hours, I'm sure, but folks, we've got to let
Cheryl go. We've got to let her continue making an
impact in the marketplace. Cheryl, before we go, what is
the best place for listeners to connect with you? Your services,
social media accounts? Where can they find things all? Cheryl Cooper.

Speaker 3 (27:13):
You can find things all Cheryl Cooper at the Cheryl Cooper.
Everything is at the Cheryl Cooper the t h E
C H E R Y L COO P E R
and my website is there and right now I'm doing
a really cool special on the vip AI sessions AI

(27:35):
vip sessions and people that oh, I don't know if
this want to go out before then, But people that
mention this, when you book a time with me, I'll
give you the discount and the free online course that's
going with it, which is my Elevate and Automate, which
is a sales phone online course.

Speaker 2 (27:54):
Wow, that's awesome, folks. You heard it directly from the
Cheryl Cooper I love. They give me so many other
different ideas.

Speaker 3 (28:02):
Oh my god, if you only knew what it took
for my coach to get me to be on the front.

Speaker 4 (28:08):
That was a very deep mindset.

Speaker 2 (28:10):
Situation, understood, Cheryl, I just want to thank you for
hanging out with us today on the Fortified Life on
this Tools and Resources edition. You've given us a lot
of background and food for thought about Kijabi and even
talked about the different trends going on in the online
digital space and even working with AI. So, folks, we're

(28:33):
definitely gonna bring Cheryl back just like this. The Avengers
said they will return in the next movie. Cheryl will
be back for another episode to stay on the lookout
you're gonna see her again. But Cheryl, I can't thank
you enough for coming on the show.

Speaker 4 (28:48):
Thank you, Jason. I appreciate it absolutely.

Speaker 2 (28:52):
Folks, you know how we leave things. Don't compartmentalize your
faith and the marketplace, and from the boardroom to the bathroom,
God is with you. We'll see you next time on
the Fortified Life Podcast.

Speaker 5 (29:06):
Thank you for listening to the Fortified Life Podcast.

Speaker 1 (29:09):
You can catch us live on Wednesdays at eight thirty
pm Eastern Times and on demand.

Speaker 5 (29:15):
Check out fortifiedlifepodcast dot com for more details. So learn
how to live out your faith in the marketplace.

Speaker 1 (29:22):
Grab a copy of Jason Davis's book Fortified, Being Rooted
in God's Plan for Work in Business, Available on Amazon.

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The Fortified Life Podcast with Jason Davis - EP 197 | Cheryl Cooper | founder of CLC Consulting Group

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The Fortified Life Podcast with Jason Davis - EP 197 | Cheryl Cooper | founder of CLC Consulting Group