The Fortified Life Podcast with Jason Davis - EP 201 | Lori Been | Purposeful Branding & Calling with Career Coach Lori Been - THE FORTIFIED LIFE PODCAST

Episode Transcript
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Speaker 1 (00:14):
Welcome to the Fortified Life podcast, where we learn how
to develop a dependency on Jesus in the marketplace. From
the boardroom to the bathroom. God is with you. Here's
our host, Auker, speaker, teacher, encourager, you're a chief coach,
and my husband. It's the man they call mister Fortified
Jason Davis.

Speaker 2 (00:37):
Hey, what's going on everybody? Welcome back to another episode
of the Fortified Life podcast where we are passionate about
developing a dependency on Jesus in the marketplace. I'm your host,
Jason Davis aka mister Fortifi. Every week we have the
opportunity to bring on authors, speakers, CEOs, leaders of nonprofits

(00:59):
who are also passionate about putting God back in business
and folks. As every week it's no different. I have
to tell you, folks, this individual our guest today, I
had heard about her through another faith and work group
and just a little bit of time that I have
been talking to her getting to know her. She's like

(01:20):
somebody that you've known for a long time, even though
I haven't known her that long. Part of that is
just being brothers and sister and christ. But folks, our
guest today is Laurie Bean. She's the owner of Panash
Career Coaching Service. Possesses twenty five years of experience as

(01:40):
a career coach, background in both private practice and college
career services at universities such as Vanderbilt and Belmont. She's
authored several books, including the Amazon number one bestseller Purposeful Branding,
Discovering how your gifts can help you get unstuck in
your career and best serve others. We'll talk about that

(02:03):
a little bit later. Laurie's also been published in the
Huffington Post and Ink Magazine. She's been featured in the
Wall Street Journal. And this is a big one, folks.
For the eighth consecutive year. Since twenty seventeen, Laurie's been
ranked in the top ten best coaches in Nashville. So
you have got a polished, grace filled individual on the

(02:28):
show with you that's been divvying out wisdom and knowledge
for a long time. Ladies and gentlemen, Welcome to the
Fortified Life. Lourie Bean, Laurie, what's going on?

Speaker 3 (02:37):
Hey, Jason, thank you so much for having me today.
I'm excited, honored to be a part of your podcast.
I love what you're doing. I love the topic that
you cover and just excited to.

Speaker 2 (02:47):
Be here for sure, Laurie. Laurie, let's jump in because
we're having so much excitement offline, so let's bring it
online for the listeners. Lurie, we know that you just
did and wake up in twenty twenty five doing what
you're doing, right. We know there's a story, there's a
journey did social media and all the awards and people

(03:09):
get so excited, but there's a story behind it. How
did you get to what you're doing today in twenty
twenty five? Give us the kind of the professional bio
on how we got here.

Speaker 3 (03:20):
Sure, yes, thank you for asking that. I'm probably one
of a handful of career coaches who've been doing it
their entire career. A lot of career coaches come into
it after having done something else prior in their career,
especially if they were in HR, which is a great
perspective to have. But mine's a little different. So I've
been doing career coaching, I say, since the turn of

(03:41):
the century, which makes me sound really old, but since
nineteen ninety nine is when I first started. But if
you go back even a little further, I actually started
when I was in grad school when I volunteered in
the career center in my graduate school. And that's how
it worked out, because when I was in college and undergrad,
I worked in the provost's office and one of the

(04:02):
dean's offices, and I also served as an orientation leader
on campus. And I was just like, I really really
like working on a college campus. I don't want to
leave college yet, So what do I do? How do
I get a job where I get to stay here
and do what all these people that are here serving
me as a student? How do I get to do

(04:22):
what they do? And I remember I went to my
Dean of students and I asked him how do I
get a job like yours? And that was my very
first informational interview. Didn't know that's what it was called
at the time, and did not do it appropriately, but
I just asked him, how do I get a job
like yours? And not trying to take your job, but
would like to do something like that and be able

(04:43):
to work on a college campus. And he told me,
you'll need a master's degree to do that at least,
And so I started looking at programs and found a
program at the University of South Carolina as the oldest
program in higher ed administration. Wow, one of the best ones,
and so I was like, I want to go the best,
and it was not too far from where I was from.

(05:04):
I'm originally from North Carolina, and so I went to
school there and studied a lot of different areas within
higher education administration. That's all of the things outside of
the classroom. You've got your financial aid, Greek live housing,
all those services that serve as student when they're not
in the classroom. And I had three areas of interest.

(05:25):
One was student orientation, freshman orientation also freshman seminar of
course yeah, and then career services, so anything that really
was helping students in transition, whether they were coming into
college or leaving college. That was my area of interest.
And so I got to do a lot of internships,

(05:45):
graduate assistant ships, practica, and I volunteered. And one of
the places I volunteered was the Career Center and that's
when I got the bug for career services. And so
when I finished my masters, I went on to do
that in college career services and stayed there for about
ten to twelve years and then started feeling my creativity

(06:08):
being stifled and was just ready for something not necessarily
different in terms of what I did for a living,
but different way or for a different population. And so
that's when I left hired to start my own consulting
coaching business, and I living in Nashville. I thought, who

(06:29):
needs help with making transitions into new careers? Who can
benefit from the skills I have, and so I started
a career coaching slash image consulting business and a lot
of my clients at that time were up and coming
recording artists, which was a really fun population to work with. Yeah,
it's very interesting. And worked with them for eight years

(06:52):
and then after that decided to just solely focus on
career coaching. So I trend that image consulting service out
of my business to focus only on the career coaching
and now I work with people who are anywhere any
point in their career, but mostly after they've been in
the workforce for a little while, with people who realize

(07:15):
that the ladder they've been climbing has been leaning against
the wrong wall. I want to make career change. I
work with people who are just wanting to change companies
that still do the same type of work. I work
with people who've been laid off. They were forced into
a career change to help them find their next thing.
So that's where I've been and how I've gotten to

(07:35):
where I am.

Speaker 2 (07:37):
Wow, Lurie, there were so many things coming to mind
as you were saying that. Thank you for your transparency. Now, Laurie,
the first question very important. I feel like you mentioned
North Carolina and South Carolina, and we are both you
and I are in SEC and ACC territory. So the

(08:02):
first question is, how in the world did you even
navigate that being from North Carolina, which there's two blue
schools there, to going over to SC and then even
being in Nashville, now where Vandy is that? How did
you even This is just a fun one for the audience.
I would imagine there were some friends and family that

(08:24):
maybe might have raised an eyebrower too somewhere.

Speaker 3 (08:27):
In the Yeah, it was a weird transition going to
the University of South Carolina, being a North Carolina University
of North Carolina fan my whole life. Because they're in
South Carolina. In Columbia, they refer to it as Carolina.
Now outside of there, we know Carolina refers to the university.
So that was a big adjustment because I would hear,

(08:49):
oh Carolina lossless, I'm like, no, they didn't.

Speaker 1 (08:51):
They won.

Speaker 3 (08:53):
That was a big shift and change in my mindset.
And also I grew up watching basketball, that was what
I loved. I didn't know much about football because number one,
my high school football team was never very good, at
least not when I'm there. And then my undergraduate we
didn't have a football team at that time. I went
to USC Charlotte that was before they got so it

(09:16):
was a huge introduction to college football SEC. When I
got to the University of South Carolina, I was like, oh,
this is this is kind of like almost as big
as basketball it is in North Carolina.

Speaker 2 (09:28):
Yes, So what you're telling me is part of your
career and life journey is learning how to manage conflict.
This is what you're telling me. That's what I'm picking
up between North Carolina basketball territory with Duke and you
and c and then moving over to South Carolina and

(09:49):
all the SEC rivalries and then even the interstate one
Clemson and Carolina there. So I'm picking up what you're
putting down.

Speaker 3 (09:57):
Yeah, for Clemson before I will pull for Duke, if
that any idea.

Speaker 2 (10:06):
I did see. So you see, folks, this could be
a whole other show, but I just wanted to say
that was one of the first things I noticed as
you were telling man, how did you do that? I
was like, there's some things to be discussed when we
go from North Carolina to South Carolina. So thank you that, folks,
that was just a fun one. I wanted to ask

(10:27):
her about another big one, Laurie that I don't want
people to miss. You said you came to a conclusion
that your creativity was being stifled, and especially because you
work with so many different types of PEP career changers,
How important is that, Laurie to understand a that it's happening,

(10:53):
and then b once you understand it's happening, what to
do next? Because creativity plays a big, big part of
our career and what we're doing. So how did you
come to that conclusion and navigate what to do next?
Because I feel like a lot of people hit that

(11:14):
milestone per se in their own careers. What's your wisdom
there on? Like how did you work through it? And
how do you work with other people if they say
that that type of language.

Speaker 3 (11:26):
Yeah, so it was it wasn't hard for me to
realize it was happening, because I just felt like my
hands would be inplied and that's not a comfortable feeling.
And I didn't I was trying to be hopeful and
trying to see okay, like trying to present opportunities or
create opportunities for myself to be creative. Then when they

(11:48):
kept being against stifled is just the best word I
can think of, then I is like, Okay, something needs
to change because I that's one of my skills that
I feel like I have to use to I'm productive
and to be fulfilled. It may not be as strong
for other people, but for me, it was like, okay, yeah,
I got to do that. I got to make a shift.

(12:09):
And I was applying to other jobs, but I wasn't
ready to move. I didn't want to leave Nashville. I
just come to Nashville like a year or two before,
and I wanted to stay in Nashville, and so I
was looking for some other jobs doing the same thing
in higher education. There are a lot of universities here
in Nashville, so there were some opportunities, but none of
them just really fit. And I just started asking myself, Okay,

(12:35):
who here in Nashville needs the skills that I have,
And I had friends at the time who were encouraging me.
They're like, Oh, you're great with wardrobe styling. You want
to do some image consulting or provide that service. Yeah,
that sounds like fun. That helps create or that helps
scratch that creative itch. But at the same time, I
wanted to use the skills I had and preparing people

(12:58):
for job interviews, the job search or what have you.
And I'd also had a little bit of background in
the past of doing some media coaching. It was like
this kind of thing. So that's when I realized, Okay,
these up and coming recording artists, people who are moving
to Nashville every day to follow their dreams to be
creative themselves in their own way, they need some guidance

(13:20):
because a lot of them are very young. Them are
still in high school, and they don't know how to
meet with a label, they don't know how to get
a radio interview, and then they need to know what
their image is and how it relates to their music.
Is it going to be authentic because that's what people want.
And so that's where I shifted my focus and decided

(13:43):
to start my own image consulting and career coaching business,
working primarily with recording artists. I had only one contact
in the music industry at the time. Wow. I started
following my own advice that I'd given my college students
about networking and built that network that in this street.
It takes a lot longer to build a network because
people are very guarded, rightfully in a lot of ways

(14:05):
in that industry. But yeah, I started doing that. I
started my business part time. I was still working full
time in the career center I was at. And then
nine months later I met someone in the music industry
who he was like, Laurie, it's never going to be
the right time for you to leave your full time
job and start this and go full time with it.

(14:26):
But he was willing to provide a safety net for me,
which was really nice. He let me use office space
on music Row that he had. I provided some administrative
support for his office in exchange, and then he also
gave me access to his contacts, which agreement. Networked pretty
big pretty quickly too at that time, and so the

(14:47):
agreement was just to do that for three months to
help me make that jump, make that leap, and then
after that three months. I felt more confident to go
on my own once that was up and started doing
it full time. And yeah, it was great, and I've
spent a lot of I spent those eight years in
the music industry really learning a lot. But then I
got to a point where it was like, Okay, I

(15:07):
want to go back to my roots and focus more
on the career coaching. And it's interesting too, Jason, because
when all of that happened, when I decided to leave
my full time job with benefits, that was August of
two thousand and eight.

Speaker 2 (15:21):
Before I was like, I know what happened back around
that time.

Speaker 3 (15:26):
Yes, and if I had waited to leave my job,
I would have been too afraid to at that point
with what was happening. And so the image consulting business,
I had people coming to me for career coaching too.
That's why I provided that service along with the image consulting.
Because people were losing their jobs and people had had

(15:47):
not had to write a resume in twenty years. I
don't know where to start, so I was them. I
was helping like people in radio, people in the music industry,
not just the recording artists, but the people who worked
in it who were losing their job. So that's I
did for those eight years before before, just really focusing
on helping people pursue their passions.

Speaker 2 (16:07):
That is amazing, Laurie, and I love I feel like,
especially past guests, this question always comes up. It's wait
a minute, Okay, you worked at a university working with students,
got it. But then wait a minute, Now I'm working
with musicians, and then I'm talking image consulting. But it's
interesting because you talked about how those skills blended together

(16:32):
and you were still able to use them because a
lot of times, especially when you have someone going from
corporate to entrepreneurship or vice versa, they're like, ah, I
did that and another life. But those that really, at
least I've found, Laurie, who really maximize the totality of
their experience. They're able to fold in what they've done
at different stops along the way. And so I just

(16:55):
loved that. How when you gave the example of the
artists they didn't even know how to meet with media
or whatnot. That's easily transferable to hey, if you're sitting
in a interview, or what to wear to an interview,
or because it's still that's their version of an interview,
even though it's at the media context. But if you're

(17:16):
sitting in front of VP hiring manager and you got
a T shirt on and it's I don't really know
if they're going to be a good fit for.

Speaker 3 (17:26):
Yeah. And it was interesting because I said, I've gotten
some media interview coaching previously. And how that happened was
when I started working at a university in North Carolina
that had a preliminary to the Miss America pageant. They
asked me, can you prepare our contestants for the interview
phase a competition? Like I don't know anything about. Wow,

(17:47):
then they're like the interviews, And what I was doing,
I realized and preparing them for those interviews was really
preparing for whoever won to be able to do media
interviews and questions off the top their head and that
sort of thing. So that's where that came from, and
I was able to weave that in as well and
to answer the rest of your question about how would

(18:08):
someone else go about doing this. Everyone's different, everyone has
there at different stages in their life. Not everyone can
just start leave their job and start their own thing.
But that's something I like helping people with figuring out, Okay,
what kind of strategy can we start looking at now?
Even if now it's not the right time, to make
sure that you're ready when the time comes. And one

(18:30):
of the main things, like I was talking about, was
who can you serve? How do your skills serve other people?
Who are those people that need those skills? I think
if you're looking at who first instead of yourself, that
makes a huge difference. And that's what my book is
all about, helping you learn how to best serve others
and who are those others?

Speaker 2 (18:49):
I love it. As they say in church, Laurie, that
will preach. And you have provided the perfect segue for us, Laurie,
because let's dive INOK. Laurie has written a wonderful book,
Purposeful Branding. I have the digital copy myself, but Laury,
if you've got it, you can see it in her

(19:09):
background thee I call it the blue Book Purposeful Branding. Laurie,
Let's get into you know what came to mind with
creating this work. What inspired you to write Purposeful Branding?
And how does your or how did your personal journey
shape the message of the book.

Speaker 3 (19:29):
Yeah, it came from actually working with the recording artists.
When I would work with recording artists, whether they were
young or old or middle, middle of the road, what
have you, I would ask them. The first question I
would ask them would be what makes you different from
all the other talented people here in Nashville? Because you
can't say, oh, I'm different because I'm talented. That doesn't work.

(19:49):
Everybody here is talented. But what makes you different from
other people trying to do what you're trying to do?
And a lot of them either didn't known the answer
or they couldn't articulate it, so we'd have to back
up a little bit, as I really want to work
with you to help you understand what it is that
you bring to the table, so that we're creating your
image in a way that's authentic in true to you,

(20:10):
into your music and helping them articulate that whether it
is through a meeting with a label, or through an
interview on the radio, or what have you. And so
that process actually is what turned into this purposeful branding
process that I take my clients through. Now that's what
you get in this book is the exact thing I

(20:32):
take my clients through, and the exercises I've created came
from that experience, and I've had clients, the artists in
the past say to me, this doesn't just help me
in my music career, this helps me in my personal
life too, And that's the intention behind it. And it's
I feel like it's something that God has dropped in

(20:52):
my lap. And then I was able after that to
even take this. God used this for me to take
to a mission trip. That's it to Brazil today on
Jungle where I went with the church, a local church
here that does a conference every year with pastors from
all the various jungles in the Amazon region and teaching

(21:15):
them about like helping them determine what is the mission
of your church and how do you articulate it. So
it's been used there, it's been used on music Crow,
it's been used with my clients. So that that's interesting
to see how God has where all He's taken it.

Speaker 2 (21:32):
My goodness, Laurie, I love it. I love it, Laurie.
Is for the skeptics out there that are like in
all this marketing, branding, mumbo jumbo the same at the
end of the day. So maybe for that skeptic that's
out there, LORII, how do you define purposeful branding? And
how does that speaking of differentiating yourself, how is that

(21:56):
different from maybe what people tradition and only think about
with branding.

Speaker 3 (22:03):
Yeah, I think the purposeful branding it starts with again,
what gifting has God given you? And what are your strengths,
what are your skills and how do they fit together
to serve others best? That's that's what it really boils
down to in terms of difference.

Speaker 2 (22:20):
That's huge, And Laurie, I've just run into so many
people I think about Simon Senek's books start with why.
The why kind of dictates the what and the how,
and that's essentially what you're saying. Hey, let's step back
for a second before we start diving into let me
go do this and do I use a green color
scheme over ridge? Which that actually is another thing I

(22:44):
wanted to bring up, Laurie, because a lot of people
when they think branding, they automatically start getting into logos
and all that. What's the drawback to putting branding in
that box of logos and visuals.

Speaker 3 (23:00):
I think you forget about the people you're serving again,
your eyes back on you and your business, and it
really is about yes, Simon Sinek rightfully so asks why,
and then you get to the how and then the what,
but you can't forget about the who. And that's something
I focus on in my book is how do you

(23:20):
determine who your audience is? And that's a hard one
for a lot of people to answer until we start
working together. But it really boils down to, Okay, what
void do you feel? What void do your skills feel?
And how do they best serve others? And I think
a lot of times people have a hard time realizing
what skills they have just because they assume if it's

(23:41):
something that comes easy to them, it comes else. But
pay attention to the things that come easy to you,
because that's probably where you can help others best.

Speaker 2 (23:51):
I love it. Read Read the tea leaves. I like
that now, Laurie. As I look at the outline the book,
there is a major statement in the beginning, so you
have getting started and then we get into the branding.
But I will tell you and what immediately grabbed my attention.
Your work is not your identity. What wait a minute,

(24:14):
like pause, like out the gate. I feel like that's
like a whoo so, and not just the statement but
unpack that for us because every person's probably dealt with
an aspect of that. If we're not careful, our work
can become our identity. So just talk about that for

(24:35):
a second.

Speaker 3 (24:36):
Yeah, I think as Christians, we know that our identity
is in Christ and if we start making our work
our identity, we're making it an idol and we have
to really check that. And so I think with you
have so many different roles in your life that might
be what you do, but it's not what you are.
And then you also have different assignments throughout life, whether

(24:58):
it's you don't have the same job throughout life. We
know that most people change their careers, not just their jobs,
with their careers seven to ten times in their lifetime.
But then you also might have the job of caregiver
or parent or what have you, and so those life changes,
those seasons in life, it does change. So you can't

(25:19):
base your identity on any of those things because they
are changing so quickly. But we know that God doesn't change.

Speaker 2 (25:27):
Come on now, Laurie, you're going to get me, except
don't have me running around the room now, Laurie, there's
unlimited application with books for you from the author's heart.
What's maybe the top one or two things you'd like
a reader to take away from reading your book.

Speaker 3 (25:50):
I think that main point that we just discussed, you
don't know that your identity is in Christ and your
work what makes you who you are. And that's especially
important for people who maybe have lost their jobs to
remember that you may have lost your job, but you've
not lost your ability to work, and this not what
defines you.

Speaker 2 (26:09):
Yeah, very well, stated Lourie. That is huge, now, folks.
I originally learned about LORII through FCCI. So she's talking
about God, Jesus, God and all these things in business,
but obviously God is a central part of that. So Laurie,
just talk about some of the other work that you

(26:29):
do going around as a speaker and your book being
used as a resource. Talk about some of those other
endeavors and that's a little joke from offline folks, but
talk about some of the other faith and work initiatives
that God is Gracie to be part of.

Speaker 3 (26:47):
Yes, So I don't do a whole lot of speaking,
but I do like to come on podcasts like yours
and talk one on one with you as other people
are listening in I've done speaking, I'll do it. I'm
not a fan of it because I do prefer working
with people one on one and getting to notes in
in front of me. But one of the things right now,
let me back up a little bit. So I talked

(27:09):
a little bit about how God used this whole purposeful
branding process, relation trip to the Amazon and then also
being involved in Fellowship of Companies for Christ that has
been instrumental in helping me with my business and also
being able to help other people in their own business.
I've also been involved, and I think we're talking offline.

(27:30):
Before we started this, I was in the National Institute
of Faith and Works program on it's called the Gotham Program,
which came out of Tim Keller's church, Redeemer Church in Manhattan,
and so that was something that taught me about the
importance of and how God and our faith works in

(27:51):
our work. Yeah, and right now I'm just my church
here in Nashville is starting a new ministry based on
vocation and they pulled me in to help with that,
and it's worth the very beginning stages. We've just had
one meeting, so I'm excited to see how.

Speaker 2 (28:09):
That's going to turn out very cool, Laurie. I could
talk to you a whole other three hours on that. Befolks,
we can't keep LORII here for that long. But Laurie,
that's just powerful. And I mentioned the hint about endeavors
of the late Tim Keller awesome book Every Good Endeavor.
You should definitely check out that resource when you get

(28:30):
a chance, one of my favorite books on this topic.
It's a great it really is so, Laurie, as we
were coming to the end of the summer, you hit
August and in September. But is there anything exciting coming
up event wise, project new direction that you want to

(28:53):
let the listeners know about.

Speaker 3 (28:55):
Yes, in addition to that ministry program at my church,
I'm excited about that, But also within my business, I
am something that God has been putting on my heart
to start as a program for Christian women want how
to start their own business so that they aren't working

(29:17):
for someone else and putting money in that person's pocket
instead putting it back directly into their own home and
their own family. And I'm not sure what that's going
to look like yet, because I'm at the very beginning
of that right now. But I am developing this out
of obedience to God's calling, and I'm sure he will
guide it. And once it's fully developed and ready to go,

(29:38):
I'd love to come back on your show and talk
about it. It's like it that four.

Speaker 2 (29:42):
It's already done, Laurie folks, just like they say in
the Marvel movies. So it's such and such will return
for the sequel, but Laurie Bean will return to the
forty five. Just know that. So Lord, let's go ahead
and get that off the table. She will be back,
no question.

Speaker 3 (30:02):
I think it's so important, and my husband and I've
both been talking about this. It is important because when
you think about women, especially we have I'm going to
say something that might ruffle some feathers, but I think
we've been hurt a lot by feminism. It's taken us
out of our home to work for someone else and
to help grow what they're growing, when we can be

(30:24):
growing something within our own home. And I want to
help guide women and be able to do that and
accomplish that so that they can if they want to
be at home with their kids, they can have their
own thing where they can make it work for themselves
and make it the way their schedule. The way they
need it to be. And there's some pitfalls and starting that.

(30:45):
And I've been through starting my own business. I know
what it's like. And my husband, he's an entrepreneur. He's
started many businesses and had some successes and failures. But
you learn from both, right, And so that's something that
God's just laying on my heart to do.

Speaker 2 (31:00):
Laurie. I'm already excited. If that's a movie trailer, I'm
ready tomorrow. So the when in folks, I got to
tell you we were talking offline as well. Laurie has
spent time in prayer, her devotion times whatever, and whenever
the time comes, know that it's been committed in prayer.
So look, so I will say this, Come on, ladies,

(31:22):
come on, come on to the room and find out
what Laurie. What God has put on Laurie's hearts. Very
excited there. Just the principle of ownership for sure is
what she's talking about. Very excited for that, Laurie. And
I know that's going to be good no matter what
the format ends up being.

Speaker 3 (31:41):
Yeah, thank you, yes, because I can't take credit for it.
God's the one that's doing it. He's just using us
his vessel.

Speaker 2 (31:49):
And meant to that. Folks, we can't let we have
to let Laurie go, right, We just can't stay here
for three hours, but Laurie, before we go. Where can
people get a copy of the book? Where can listeners
reach out to your website? Social media? What's the best
way for folks to get in touch with you?

Speaker 3 (32:09):
Yes, so the book is available on Amazon, and I
also have a devotional book that I wrote a few
years ago. I'm interested in that they can find it
there under my author name on Amazon, and then on
my website if you just want to put in Loribean
my name, that's the easiest way to find me. L
O R I B E E N dot com. You'll

(32:29):
find my information on my business and the services that
I provide people here going through career challenges and changes.
And then social media. I'm on Facebook, Instagram, and x
and my handle is at Panache Coaching PA n A
s H Coaching.

Speaker 2 (32:47):
Folks, you heard it directly from the author and owner herself.
We'll have all of Laurie's information in the show notes
Fortified Life podcast dot com, Jerichoforrest dot com podcast. So
don't you worry. You will be able to know all
things louri Bean, make sure you grab a copy of
her book. I have Laurie go ahead and wave that

(33:11):
wave that book up. Purposeful branding. I'm telling you want
to get your copy and Laurie's laid out an awesome
process to walk you through what it means to brand purposefully.
Get back to the why what Laurie as we end,
is there any just parting words of wisdom you want
to lead leave the listeners with yes.

Speaker 3 (33:34):
Pay attention to the things that you do that you
really enjoy most, the things that you would the things
that you lose track of time when you're doing. If
you're looking to do something that you're more passionate about,
pay attention to those things. Like I said earlier, who
does that best serve as well those skills that you have.
And just I don't like saying and follow your heart.

(33:56):
I don't believe that it's good advice. I'm all about
help of you. Pursue your passions, but follow in your heart.
As we know from Jeremiah was Jeremiah seventeen nine? Is
that right about the heart thinks? So yeah, yeah, you
got to seek God's wisdom. That's the main thing I
want to people leap with people who are listening.

Speaker 2 (34:14):
Absolutely, Laurie, I can't thank you enough for hanging out
with us here on the four to five Life. Greatly
appreciate it. Folks already told you and Laurie's we'll have
to There is no question she will be back. So
if you see another episode, oh Lourie's back.

Speaker 1 (34:30):
Yep.

Speaker 2 (34:30):
We have pre decided we will return. So I look
forward because I know that that update is going to
be huge, and we will. We'll talk all about what
God is doing with that new that new endeavor. But Laurie,
thanks so much for hanging out with us here on
the fourty five.

Speaker 3 (34:47):
We welcome and go Tar Hills and go Gage Cocks.

Speaker 2 (34:50):
There we go. Yep, the ACC and the SEC can coexist.
I don't care what anybody tells you, folks. That's all
we have time for here on the Fortified Life podcast again,
we'll have all Lourie's information and the show notes. Remember
to like, share, and subscribe to the podcast for our

(35:12):
YouTube audience at the Fortified Life YouTube channel and then
the Fortified Life Podcast available on all your platforms of choice, Apple, Spotify, iHeartMedia, iHeartRadio.
That you can find us, folks, you know how we
leave things. Don't compartmentalize your faith and the marketplace, and

(35:32):
from the boardroom to the bathroom, God is with you.
We'll see you next time on the Fortified Life podcast.

Speaker 1 (35:42):
Thank you for listening to the Fortified Life Podcast. You
can catch us live on Wednesdays at eight thirty pm
Eastern Time and on demand. Check out Fortified lifepodcast dot
com for more details. So learn how to live out
your faith in the marketplace. Grab a copy of Jason
Davis's book Fortified, Being Rooted in God's Plan for Work

(36:03):
in Business, Available on Amazon.

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The Fortified Life Podcast with Jason Davis - EP 201 | Lori Been | Purposeful Branding & Calling with Career Coach Lori Been

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The Fortified Life Podcast with Jason Davis - EP 201 | Lori Been | Purposeful Branding & Calling with Career Coach Lori Been